Clever Digital Marketing

Post on 30-Oct-2014

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Transcript of Clever Digital Marketing

Trond Bugge, futureswipe.com, 0723 587 487

47% of all smart phone owners have installed a QR-code reader

82% have used their mobile to help with shopping in-store69% have used their mobile to get more product info

91% of mobile internet access is to socialize, compared to 79% on desktop

Smart image recognition will make a major boost for m-commerce

OculusAI Productify

Think Mobile on your Ecosystem

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2010

2020IMPACT

TIME

EXPECT

ATIONS

SOURCE: PAUL SAFFO

MULTI SCREENAGE

TASKSUMERS

PRESUMERS & CUSTOWNERS

ON/OFFSENSORSMART

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MULTI SCREENAGE1Multi-screen behavior moves mainstream. 90% use multiple screens sequentially to accomplish tasks over time. 98% move between devices that same day. Computers keep us productive and informed. Smartphones keep us connected. Tablets keep us entertained. We shall build a solution that empower simultaneous and sequential usage.

Smartphones keep us connected. Tablets keep us entertained. We shall build a solution that empower simultaneous and sequential usage.

TASKSUMERS2

Rapid growth of “Tasksumers”. Consumers who make money from carrying out smart tasks, for individuals or corporations. Swedish “HinnerInte-HinnerDu”, US butler service “Fancy Hands”, or the Gigwalk app.

Customers are turning into Presumer and even Custowners. Being involved with products and services pre-launch, helped by crowdfunding platforms and new manufactuing technologies.

PRESUMERS & CUSTOWNERS3

SENSORSMART4

Develop native app sensors in your product development or find sposorship/advertising opportunities.

ON/OFF5

Mixing on/off-line events seems to grow in popularity. Connected mobile apps in combination with offline local authenticity or blasts.

Tack för mig!

Trond Bugge, futureswipe.com, 0723 587 487