Why Outdoor?

Traffic Congestion

Source: 2007 Census Estimates

More cars on the road means more people see your ad!

• In 1990, there were over 153 million vehicles in the US.

• In 2007, there were over 203 million vehicles in the US.

Lifestyles Today

• On average, Americans drive 622 miles per month.

• 94% of employed adults works outside of their home.

Sources: 2007 Scarborough USA Plus

Cost Efficiency

Cost Per Thousand Impressions

$2.15$2.70

$5.25

$6.65

$8.00$8.85

$15.20

$0

$2

$4

$6

$8

$10

$12

$14

$16

Outdoor Poster Cable Daytime Newspaper (1/2page)

Radio :30 Spot Cable TVPrimetime

Magazine TV prime-time

Outdoor PosterCable DaytimeNewspaper (1/2 page)Radio :30 SpotCable TV PrimetimeMagazine TV prime-time

Sources: Media Dynamics; Intermedia Dimensions 2008; OAAA

Using Same Dollar Amount with & without Outdoor

Radio $15,048Newspaper$15,872TV $30,004TOTAL$60,924

Reach Frequency Impressions CPM

Radio $15,048

Newspaper $7,936

TV $20,004

Outdoor $17,000

TOTAL $59,988

94.4%

6.9x

9.0

$6.73

97.4%

12.4x

15.3

$3.90

Four Week Schedule

0%

5%

10%

15%

20%

25%

Avg. Spending Increase 2005 to 2006

Television

Direct Mail

Newspaper

Radio

Magazine

Internet

Outdoor

U.S. Measured Ad Spending

Source: Advertising Age

The Life of an Impression...

0%

10%

20%

30%

40%

50%

60%

70%

80%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

This is why frequency is so important! Outdoor is always working for you.

number of days after impression

% o

f th

e p

opu

latio

n th

at

rem

embe

rs a

n ad

vert

isem

ent

Source: Northwestern University, Dr. Walter Dill Scott

80%

70%

60%

50%

40%

30%

20%

10%

0%

7AM

8 9 10 11 12PM

1 2 3 4 5 6 7 8 9 10 11 12AM

1 2 3 4 5 6

TV

Vie

win

g/G

on

e f

rom

Hom

e

Perc

en

tag

es

Bedtime

Source: Simmons Data 2002 – A18+, Nielson Viewing Data – A18+, Time period: Nov 2002 – 4 weeks

Why Clear Channel Outdoor?

Clear Channel Outdoor

Outdoor

Malls

Transit / Taxi Media

Spectacolor / Branded Cities

Airports

Digital Media

Legend

Clear Channel Outdoor

Global Coverage

• Major presence in 45 of the Top 50 U.S. Markets (DMA).

• Over 49 International countries.

• Close to 1 million advertising display faces worldwide.

• Located in all top 20 DMA markets.

Clear Channel Outdoor

Fast Facts

• Potential to reach 55% of adults 18+ residing in the US daily.

• Potential to reach 75% of the Hispanic market daily.

• Potential to reach 57% of the African American market daily.

• Potential to reach 78% of the Asian market daily.

Clear Channel Outdoor

Fast Facts

Clear Channel Outdoor

*Note: See 2009 Media Planning Guide for more information

• Proprietary real-time web based proof-of-performance reporting.

• Exclusive service guarantee*

• Online database of available locations and rates*

• Full service creative & marketing departments

Official 2009 TAB Audited DEC’s

Corporate Research Department

• Scarborough/MRI Data

• 2008 Census Estimates Data

• Mapping Profiles – Quintile Analysis

• Media Comparisons

• Media Spending Tools

• Category Background Reports

• Department dedicated solely to research

Concentration of Demographic

2005 Census Estimates, Scarborough and/or MRI.

Store Locations

3 Mile Radius

Quintile 1

Quintile 2

Quintile 3

Quintile 4

Quintile 5

Store Locations

3 Mile Radius

2005 Census Estimates, Scarborough and/or MRI.

Concentration of Demographic

Quintile 1

Quintile 2

Quintile 3

Quintile 4

Quintile 5

Bulletins

Posters

Junior Posters

Shelters

Product Overview

Bulletins

• Deliver high frequency

• Dominant creative impact

• Sustains name and image awareness

• Bold, larger than life

Bulletins

Memphis Bulletins

25 GRP Bulletins (ROTARY)

1

2

3

45

6

25 GRP Bulletins

50 GRP Bulletins

100 GRP Bulletins

Posters• Target specific audiences

demographically and geographically

• High frequency and cost effective

• Creates rapid consumer top of mind awareness

• Ideal for new product / service introductions

• Stimulates sales near point of purchase locations

Posters

Memphis Posters

25 GRP Posters

50 GRP Posters

100 GRP Posters

Transit Shelters

• Reaches pedestrian and commuter traffic in desirable, hard to reach urban areas

• Printed / backlit illumination

• Programs typically last between 4 - 16 weeks

Transit Shelters

Memphis Transits

25 GRP Transits

50 GRP Transits

100 GRP Transits

Wallscapes

• Spectacular landmark locations

• Unique sizes and shapes

• Coverage in desirable, high-traffic areas

Wallscapes

Digital Media

• Accommodates unlimited creative executions

• Live / time-relevant updates

• Digital networks deliver repeated impressions for increased impact.

• The most flexible and responsive of all advertising platforms.

OBIE Award Creative

Best of Show - includes interactive text element

OBIE Award Winners

Past OBIE Winners

Past OBIE Winners

Past OBIE Winners

Past OBIE Winners

Uses environment by offering real bird food at top of display.

Past OBIE Winners

2007 OBIE Winners

Uses environment with sundial

Past OBIE Winners

Past OBIE Winners

Past OBIE Winners

Past OBIE Winners

clearchanneloutdoor.com

Clear Channel Outdoor

Corporate HeadquartersPhoenix, Arizona

602/381.5700

National Sales212/812.0000

Malls & Retail800/793.1122

Airports312/475.3500

Spectacolor212/221.3100

Branded Cities612/605.5100

Taxi Media888/829.4867