Post on 04-Feb-2018
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1 Radio formats: Rock 100 291
2 MTV Classic (measured as Vh1 Classic in Waves 73-76) (watched/past 7 days) 100 264
3 Radio formats: Adult Hits 100 257
4 Radio formats (Terrestrial listening): AAA (subset of Alternative format) 100 256
5 Radio formats: Classic Hits 100 244
6 Ice hockey-NHL playoffs & Stanley Cup Finals, listen to on the radio 100 230
7 reads Motorcycle magazines 100 230
8 Velocity (watched/past 7 days) 100 225
9 Radio formats: Alternative 100 225
10 MTV Live (measured as Palladia HD in Waves 73-75) (watched/past 7 days) 100 211
11 Ice hockey-NHL reg season, listen to on the radio 100 207
12 Own Hockey equip. 100 203
13 Transportation method used on an avg wkend: motorcycle 100 192
14 Radio formats: Oldies 100 190
15 American Heroes Channel (watched/past 7 days) 100 188
16 Basketball-college, listen to on the radio 100 186
17 IFC TV (watched/past 7 days) 100 186
18 Transportation method used on an avg wkday: motorcycle 100 185
19 Football-NFL weekend games, listen to on the radio 100 183
20 Primary Motorcycle Rider: Yourself 100 178
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
21 Motorcycling, participate 100 178
22 Auto racing NASCAR, listen to on the radio 100 177
23 Have loan from 401k or 403b 100 175
24 Attend rock music performances 100 174
25 HH owns power boat 100 174
26 Radio formats: Sports 100 174
27 reads Fishing/Hunting magazines 100 173
28 ordered anything from Sears.com/last 12 mos 100 173
29 Baseball MLB regular season, listen to on the radio 100 173
30 Types of music listened to/purchased in last 6 mos: Hard Rock 100 172
31 Union member 100 171
32 Types of music listened to/purchased in last 6 mos: Classic Rock 100 169
33 Smithsonian Channel (watched/past 7 days) 100 168
34 Own Factory-loaded ammunition 100 168
35 Radio formats: Soft Adult Contemporary 100 168
36 SPORTS Websites/apps visited or used in last 30 days: NASCAR 100 167
37 Own Outdoor/pocket knife 100 166
38 Hunting w/shotgun, participate 100 166
39 Radio formats: Adult Contemporary 100 165
40 Own Bowling balls 100 165
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
41 Own $75,000-$149,999 in stocks 100 163
42 Own Rifle 100 163
43 Own Cross-country ski boots 100 163
44 Own Other fishing equip. 100 163
45 Hobbies: collecting sports trading cards 100 162
46 Chewing & Smokeless Tobacco 100 161
47 SCI (watched/past 7 days) 100 161
48 Own Cross-country skis 100 161
49 Ice hockey-NHL playoffs & Stanley Cup Finals, watch on tv 100 160
50 Internet Service Providers (to HH): Optimum (measured as Cablevision (Optimum) in Waves 73-76) 100 160
51 HH owns boat trailer 100 160
52 Baseball MLB playoffs/World Series, listen to on the radio 100 160
53 Football-NFL weekend games, attend 100 159
54 reads Automotive magazines 100 159
55 Adult Swim (watched/past 7 days) 100 158
56 Hunting w/handgun, participate 100 158
57 Hunting w/rifle, participate 100 157
58 Own Fishing lures/hooks 100 157
59 Radio formats: Hot AC (subset of Adult Contemporary format) 100 157
60 Own Mountain bicycle 100 157
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
61 Owns Compact Pick-up 100 156
62 Football-NFL Mon or Thurs night games, listen to on the radio 100 156
63 Mixed Martial Arts, watch on tv 100 155
64 Comedy Central (watched/past 7 days) 100 155
65 Own Bow 100 155
66 used smoking cessation product/last 12 mos 100 154
67 Hobbies: collecting dolls/action figures 100 154
68 Ice hockey-NHL reg season, watch on tv 100 154
69 Have 529 Plan 100 154
70 Own Shotgun 100 154
71 Ice hockey-NHL reg season, attend 100 154
72 Own Racquetball racquet 100 153
73 Types of music listened to/purchased in last 6 mos: Soft Rock 100 153
74 Own Downhill ski boots 100 153
75 Fishing-freshwater, participate 100 153
76 Destination America (watched/past 7 days) 100 153
77 reads Outdoor Recreation magazines 100 153
78 Basketball-NCAA tournament, listen to on the radio 100 153
79 Own Fishing rod/reel 100 152
80 Attend auto shows 100 152
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
81 Own Baseball gloves 100 151
82 reads Science/Technology magazines 100 151
83 Hobbies: collecting comic books 100 151
84 Boat owners insurance 100 151
85 3+ round trips by plane outside continental U.S./last 12 mos 100 150
86 Own Downhill skis 100 150
87 E-Cigarettes/Vaporizers/last 12 mos 100 150
88 Listen to any sports event on radio 100 150
89 Have 2nd mortgage (equity loan) 100 150
90 Chiller (watched/past 7 days) 100 149
91 Own Racquetball balls 100 149
92 Own Golf balls 100 149
93 Sundance TV (watched/past 7 days) 100 149
94 Hobbies: collecting coins 100 149
95 SPORTS Websites/apps visited or used in last 30 days: MLB.com/MLB At Bat 100 148
96 Own Binoculars 100 148
97 Own Football 100 148
98 Cat Treats 100 148
99 Frisbee, participate 100 148
100 Own common/prefrd. stock in your company 100 147
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
101 Harbor Freight Tools, shopped/last 12 mos 100 147
102 Football-NFL playoffs/Super Bowl, listen to on the radio 100 147
103 HH owns canoe 100 147
104 Own Sportswatch/chronograph 100 147
105 HH owns kayak 100 147
106 Poker tournament, watch on tv 100 146
107 HH owns bass/fishing boat 100 146
108 Own Softball/baseball bats 100 146
109 HH owns 1+ cats 100 146
110 Spike TV (watched/past 7 days) 100 146
111 Own Weight lifting equip. 100 146
112 Own Roller blades/In-Line skates 100 146
113 Packaged Dry Cat Food 100 145
114 ordered anything from Hotwire.com/last 12 mos 100 145
115 Own Hand gun 100 145
116 Cat Litter 100 145
117 Premium Channels/Watched/past 7 days: The Movie Channel 100 145
118 Woodworking 100 145
119 Used for financial services/advice: newspaper/magazine 100 145
120 HH owns outboard motor 100 144
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
121 SPORTS Websites/apps visited or used in last 30 days: Yahoo! Sports 100 144
122 HH owns vacuum sealer 100 143
123 Own Other exercise equip. 100 143
124 Own Elbow/knee pads 100 143
125 Own Fishing finder 100 143
126 History Channel (watched/past 7 days) 100 143
127 Outdoor Channel (watched/past 7 days) 100 143
128 HH owns electric wok 100 143
129 Spent $301+ at family restaurants/last 6 mos 100 143
130 Own Golf clubs 100 143
131 Auto racing NASCAR, watch on tv 100 143
132 AMC (watched/past 7 days) 100 142
133 Premium Channels/Watched/past 7 days: EPIX 100 142
134 smoked cigarettes/1+ packs in last 7 days 100 141
135 used cigarette rolling papers/last 6 mos 100 141
136 ESPN Classic (watched/past 7 days) 100 141
137 went camping/past 12 mos 100 141
138 FX (watched/past 7 days) 100 141
139 Fantasy sports league, participate 100 141
140 TV Land (watched/past 7 days) 100 141
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
141 Irish Whiskey 100 141
142 Own Treadmill 100 140
143 BBC America (watched/past 7 days) 100 140
144 HH owns portable generator 100 140
145 Hobbies: Tropical fish 100 140
146 HH owns any Motorcycle 100 140
147 Syfy (watched/past 7 days) 100 140
148 Spent $2,000-2,999 on domestic vacations past 12 mos 100 139
149 Golf, participate 100 139
150 Premium Channels/Watched/past 7 days: Starz Encore (measured as Encore in Wave 73-75) 100 139
151 Radio formats: All News 100 139
152 NFL Network (watched/past 7 days) 100 139
153 heavy radio listener [34] 100 138
154 TECHNOLOGY Websites/apps visited or used in last 30 days: CNET 100 138
155 Baseball-MLB reg season, attend 100 138
156 home remodeling/last 12 mos: self or other HH member did the work 100 138
157 Discovery Channel (watched/past 7 days) 100 138
158 Have Personal line of credit 100 138
159 smoked cigarettes/last 12 mos 100 137
160 Bicycling-Mountain, participate 100 137
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
161 Auto racing, participate 100 137
162 TBS (watched/past 7 days) 100 137
163 Used on-line gambling site/past 30 days 100 137
164 National Geographic Channel (watched/past 7 days) 100 137
165 Bourbon 100 137
166 HH owns electric popcorn maker 100 136
167 ordered anything from ProFlowers catalog or website/last 12 mos 100 136
168 HH owns camper 100 136
169 Other gambling 100 136
170 Canadian Whisky 100 136
171 SPORTS Websites/apps visited or used in last 30 days: NFL.com or NFL Mobile 100 136
172 Dick's Sporting Goods, shopped/last 3 mos 100 136
173 Accidental death/dismembrmt ins 100 136
174 Motorcycle racing, watch on tv 100 135
175 Types of music listened to/purchased in last 6 mos: 80's Pop 100 135
176 WEATHER Websites/apps visited or used in last 30 days: WeatherBug 100 135
177 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: eHow 100 135
178 FXM (FX Movie Channel) (watched/past 7 days) 100 135
179 HH owns smoker 100 135
180 Used for financial services/advice: tv or radio show 100 135
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
181 Basketball-NBA playoffs/finals, listen to on the radio 100 135
182 Advised about sightseeing/activities/last 12 mos by hotels.com 100 135
183 Tailgating 100 135
184 Obtained information for new/used car purchase online/past 30 days 100 135
185 Billiards/Pool 100 135
186 FINANCE Websites/apps visited or used in last 30 days: Yahoo! Finance 100 134
187 Devices used to use the Internet/last 30 days: Video game console 100 134
188 DIY Network (watched/past 7 days) 100 134
189 Raymour & Flanigan, shopped/last 12 mos 100 134
190 Own Soccer ball 100 134
191 ENTERTAINMENT Websites/apps visited or used in last 30 days: MSN Entertainment 100 134
192 Rum 100 134
193 Foreign travel business reasons (paid by firm) 100 134
194 Have 401K retirement savings 100 134
195 Fishing-saltwater, participate 100 134
196 Boating (power), participate 100 134
197 HH owns any camping equip 100 134
198 Fishing, watch on tv 100 133
199 Been an active member of any group that tries to influence public policy or government 100 133
200 Disability/Loss of income through medical cause insurance 100 133
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
201 HH owns pasta machine 100 133
202 WEATHER Websites/apps visited or used in last 30 days: AccuWeather 100 133
203 Canoeing/Kayaking, participate 100 133
204 Types of music listened to/purchased in last 6 mos: Blues 100 133
205 Animal Planet (watched/past 7 days) 100 132
206 Fox Sports 1 (watched/past 7 days) 100 132
207 Own Basketball 100 132
208 MeTV (watched/past 7 days) 100 132
209 ordered anything from StubHub.com/last 12 mos 100 132
210 Bght men's cologne for self/last 12 mos 100 132
211 Business club member 100 132
212 Go to bars/night clubs 100 131
213 Owns Compact Size Car 100 131
214 Target shooting, participate 100 131
215 Tractor Supply Company, shopped/last 12 mos 100 131
216 Types of music listened to/purchased in last 6 mos: Alternative 100 131
217 Auto racing Other (not NASCAR), watch on tv 100 131
218 Canned/Wet Cat Food 100 131
219 Own Tennis balls 100 131
220 FINANCE Websites/apps visited or used in last 30 days: MSN Money 100 131
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
221 Truck/tractor pull/mud racing, watch on tv 100 131
222 Radio formats: News/Talk 100 131
223 Wrestling-WWE, watch on tv 100 131
224 Advised about sightseeing/activities/last 12 mos by expedia.com 100 131
225 Owns 3 Door/Hatchback/Runabout 100 131
226 Own Bicycle Helmet 100 131
227 rented/purchased video: Science Fiction 100 131
228 HH owns gas grill 100 131
229 home improvements/last 12 mos: self or other HH member did the work 100 131
230 HH owns any ATV/UTV 100 130
231 Football-college, listen to on the radio 100 130
232 Advised about sightseeing/activities/last 12 mos by other general Internet travel site 100 130
233 GAC (Great American Country) (watched/past 7 days) 100 130
234 Own/bght Massaging shower head 100 130
235 Types of music listened to/purchased in last 6 mos: Folk 100 130
236 On the avg month, out of pocket cost for prescription drugs: <$10 100 130
237 Barbecuing 100 130
238 Types of music listened to/purchased in last 6 mos: Country 100 130
239 Used Fidelity/past 12 mos 100 130
240 Spent $100-299 for health & beauty aids (for men)/last 12 mos 100 130
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
241 Own $150,000+ in stocks 100 130
242 Own Tennis racquet 100 130
243 Radio formats: Country 100 130
244 Owns Full Pick-up 100 129
245 Bratwurst 100 129
246 Spent less than $100 for health & beauty aids (for men)/last 12 mos 100 129
247 ESPNEWS (watched/past 7 days) 100 129
248 Used domestic vehicle bght/leased past 12 mos 100 129
249 MLB Network (watched/past 7 days) 100 129
250 Football-NFL weekend games, watch on tv 100 129
251 Owns Digital camcorder 100 129
252 Aftershave Lotion & Cologne For Men 100 128
253 Football-college, attend 100 128
254 Wrote a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion 100 128
255 USA Network (watched/past 7 days) 100 128
256 Own Road bicycle 100 128
257 Signed a petition 100 128
258 Obtained sports news/information online/past 30 days 100 128
259 ESPN2 (watched/past 7 days) 100 128
260 Fox Sports 2 (watched/past 7 days) 100 128
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
261 Own Stationary bicycle 100 128
262 reads Men's magazines 100 128
263 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: Yahoo! News 100 128
264 Bght Wall-to-wall carpet 100 128
265 Baseball MLB regular season, watch on tv 100 128
266 Decision maker for any Tools 100 128
267 Own under $10,000 in stocks 100 128
268 Premium Channels/Watched/past 7 days: Cinemax 100 128
269 JOBS/CAREERS Websites/apps visited or used in last 30 days: Monster 100 128
270 Owns Digital point & shoot camera 100 127
271 True Value, shopped/last 12 mos 100 127
272 Trivia games 100 127
273 reads Boating magazines 100 127
274 Website or search engines used/last 30 days: Bing.com 100 127
275 Extreme sports-winter, watch on tv 100 127
276 HH owns water softener 100 127
277 CBS Sports Network (watched/past 7 days) 100 127
278 FXX (watched/past 7 days) 100 127
279 Basketball-college, attend 100 127
280 Political Affiliation/Ideology: Other 100 126
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
281 High school sports, attend 100 126
282 Have Home mortgage (1st) 100 126
283 Football-NFL Mon or Thurs night games, watch on tv 100 126
284 truTV (watched/past 7 days) 100 126
285 WEATHER Websites/apps visited or used in last 30 days: Weather Underground (wunderground.com) 100 126
286 Regular Domestic Beer/Ale (drank/last 6 mos) 100 126
287 Digital photo activities/last 12 mos: ordered photobook/calendar 100 126
288 Super Premium Domestic Beer/Ale (drank/last 6 mos) 100 126
289 Hunting w/bow & arrow, participate 100 126
290 Video/electronic games (console) 100 126
291 Baseball, participate 100 126
292 Used for financial services/advice: personal money manager 100 126
293 ordered anything from other dept/specialty store catalog or website/last 12 mos 100 126
294 Own any stock 100 126
295 Basketball-NBA reg season, listen to on the radio 100 126
296 Premium Channels/Watched/past 7 days: Starz 100 125
297 Attend any sports event 100 125
298 Kind of medical ins policy: EPO 100 125
299 Hockey, participate 100 125
300 Popular Domestic Beer/Ale (drank/last 6 mos) 100 125
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
301 Low Calorie Domestic Beer (drank/last 6 mos) 100 125
302 Owns Truck 100 125
303INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: YP (Yellowpages) [measured as
Yellowpages.com (YP.com) in Waves 73-75]100 125
304 Types of music listened to/purchased in last 6 mos: Oldies 100 125
305 Ace Hardware, shopped/last 12 mos 100 125
306 used any "green" products for home remodeling/home improvements/past 12 mos 100 125
307 HH owns handheld video game system 100 125
308 Atlantic City gambling 100 125
309 ordered anything from Lowes.com/last 12 mos 100 124
310 Tax preparation: used TaxACT 100 124
311 Own shares in money market funds 100 124
312 Devices used to use the Internet/last 30 days: iPod or other MP3 Player 100 124
313 Fishing on domestic vacation 100 124
314 Total time spent last Saturday using the Internet (does not include email or IM): 1-2 hours 100 124
315 Football-NFL playoffs/Super Bowl, watch on tv 100 124
316 Use at work:any PC/Non-Apple brand 100 124
317 Total Beer/Ale (drank/last 6 mos) 100 124
318 Electric Shavers 100 124
319 Internet Service Providers (to HH): CenturyLink 100 124
320 NBC Sports Network (watched/past 7 days) 100 124
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
321 Flea, Tick & Parasite Pdts For Dogs & Cats/last 12 mos 100 124
322 Spent $100+ last mo. at conv store 100 124
323 rented/purchased video: Horror 100 124
324 ordered anything from HomeDepot.com/last 12 mos 100 124
325 Hobbies: collecting stamps 100 123
326 Own common stock in other company 100 123
327 A&E (watched/past 7 days) 100 123
328 Spark Plugs/Bght in Last 12 Mos 100 123
329 HH owns a pet 100 123
330 Hobbies: collecting antiques 100 123
331 Flower shop, spent any $ past 6 mos 100 123
332 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WhitePages 100 123
333 ordered anything from Ticketmaster.com/last 12 mos 100 123
334 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: USAToday.com 100 123
335 Basketball-NCAA tournament, watch on tv 100 123
336 Am't spent for software for home/past 12 mos: $200-$299 100 123
337 ENTERTAINMENT Websites/apps visited or used in last 30 days: IMDb 100 123
338 rented/purchased video: Westerns 100 123
339 Dinner Mixes And Kits 100 123
340 Tracked investments/Traded stocks, bonds or mutual funds online/past 30 days 100 123
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
341 Volleyball-pro beach, watch on tv 100 123
342 smoked cigars/last 6 mos 100 123
343 CMT (Country Music Television) (watched/past 7 days) 100 123
344 Backpacking, participate 100 123
345 Any casino gambling 100 123
346 Own $75,000-$149,999 in any other market instrument 100 123
347 ESPNU (watched/past 7 days) 100 123
348 bght any men's low-ticket clothing/past yr 100 122
349 Extreme sports-summer, watch on tv 100 122
350 Mortgage insurance 100 122
351 Bicycling-Road, participate 100 122
352 Tax preparation: used other online program/service 100 122
353 Spent $5,000-6,999 on domestic vacations past 12 mos 100 122
354 Football-college, watch on tv 100 122
355 Dog Biscuits Or Treats 100 122
356 Looked for employment online/past 30 days 100 122
357 Spent $201+ at fast food restaurants/last 6 mos 100 122
358 Premium Channels/Watched/past 7 days: Showtime 100 122
359 Types of music listened to/purchased in last 6 mos: New Age 100 122
360 Owns Sedan/Hard Top/2 Door 100 122
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
361 Golf-PGA, watch on tv 100 122
362 Meat Snacks 100 122
363 bght any men's clothing/past yr 100 122
364 Participated in online dating/past 30 days 100 122
365 Used for financial services/advice: stock rating service 100 122
366 Windshield Wipers/Bght in Last 12 Mos 100 122
367 contributed to other non-religious charitable organization 100 122
368 Kind of medical ins policy: POS 100 121
369 QVC (watched/past 7 days) 100 121
370 Used for financial services/advice: internet site 100 121
371 Eddie Bauer, shopped/last 3 mos 100 121
372 Taxes: Filed same day as the IRS deadline 100 121
373 Skiing Downhill, participate 100 121
374 Hobbies: Raising pets 100 121
375 Archery, participate 100 121
376 Own $25,000-$49,999 in any other market instrument 100 121
377 Heavy Duty Hand Cleaners 100 121
378 Own shares in mutual funds (stocks) 100 121
379 Visit Nat'l Park on domestic vacation 100 121
380 Bght Mechanical toys/last 12 mos 100 121
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
381 Vision care insurance 100 121
382 Video/electronic games (portable) 100 121
383 Baseball MLB playoffs/World Series, watch on tv 100 121
384 SHOPPING Websites/apps visited or used in last 30 days: eBay 100 121
385 SPORTS Websites/apps visited or used in last 30 days: BleacherReport.com 100 121
386 Obtained information about real estate online/past 30 days 100 121
387 Own Cedar chests 100 121
388 HH subscribes to Fiber Optic TV 100 121
389 Typically book trip 1 wk or less before traveling 100 121
390 Bght Lawn/porch furniture/last 12 mos 100 121
391 Watched any programs or events on Video-On-Demand/past 12 mos 100 121
392 Bght any tools/last 12 mos 100 120
393 HH owns rechargeable flashlight 100 120
394 Posted a comment or review on a blog, online forum, message or bulletin board/past 30 days 100 120
395 Football-NFL Mon or Thurs night games, attend 100 120
396 HH owns home fire extinguisher 100 120
397 Personally own MP3 player 100 120
398 HH owns garage door opener 100 120
399 Have Traditional IRA 100 120
400 Own under $10,000 in any other market instrument 100 120
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
401 Owns Convertible 100 120
402 Hiking, participate 100 120
403 HH owns electric indoor grill 100 120
404 Website or search engines used/last 30 days: Yahoo.com 100 120
405 HH owns attached to tv/computer video game system 100 120
406 Type of medical ins policy: Non-gov't 100 120
407 SPORTS Websites/apps visited or used in last 30 days: WWE 100 120
408 Own $25,000-$49,999 in stocks 100 120
409 Website or search engines used/last 30 days: AOL/AOL.com 100 120
410 Total time spent yesterday using the Internet (does not include email or IM): 1/2-1 hour 100 120
411 Lottery/bght in last 12 mos 100 120
412 TRAVEL/MAPS Websites/apps visited or used in last 30 days: MapQuest 100 120
413 Professional Pet Services/used in last 12 mos 100 120
414 Have Home equity line of credit 100 120
415 rented/purchased video: Comedy 100 120
416 Tax preparation: used H&R Block (on-site) 100 120
417 Go to beach on domestic vacation 100 120
418 Basketball, participate 100 120
419 Football, participate 100 120
420 Watched any programs or events on Pay Per-View/past 12 mos 100 120
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
421 HH owns any tools 100 120
422 Transportation method used on an avg wkend: walking 100 119
423 Looked at/used Internet /last 30 days: At work 100 119
424 Transportation method used on an avg wkday: bicycle 100 119
425 Tax preparation: used TurboTax 100 119
426 Domestic travel for business 100 119
427 Packaged Dry Dog Food 100 119
428 HH owns electric knife 100 119
429 Total time spent yesterday using the Internet (does not include email or IM): less than 1/2 hour 100 119
430 Sears Appliance & Hardware, shopped/last 12 mos 100 119
431INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Answers.com (measured as
Answers.com/WikiAnswers in Waves 73-75)100 119
432 HH owns timeshare 100 119
433 Action taken/last 30 days, as a result of newspaper reading: purchased an advertised product 100 119
434 Nat Geo Wild (watched/past 7 days) 100 119
435 Dental insurance 100 119
436 Bght sports recreation equip./last 12 mos 100 119
437 Advised about fees/travel arrangements/last 12 mos by hotwire.com 100 119
438 HH owns electric food processor 100 119
439 Spent $500-999 for toys/games last 12 mos 100 119
440 Engaged in fundraising 100 119
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
441 Types of music listened to/purchased in last 6 mos: Pop/Top 40 100 119
442 rented/purchased video: TV Shows 100 119
443 Obtained financial information online/past 30 days 100 119
444 Participated in environmental groups/causes 100 119
445 Outdoor Gardening past 12 mos 100 119
446 Wrote or called any politician at the state, local, or national level 100 119
447 Nick at Nite (watched/past 7 days) 100 119
448 HH owns locks or lock sets 100 119
449 Travel Channel (watched/past 7 days) 100 118
450 amount spent on internet & catalog shopping/past 12 mos: $500-799 100 118
451 heavy outdoor/quintile I 100 118
452 Voting frequency: National Elections/sometimes 100 118
453 Voting frequency: Local Elections/sometimes 100 118
454 HH owns smoke/fire detector 100 118
455 TNT (watched/past 7 days) 100 118
456 Used for financial services/advice: other source 100 118
457 Have Roth IRA 100 118
458 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Wikipedia 100 118
459 ordered anything from QVC catalog or website/last 12 mos 100 118
460 Bght Girl action figures/last 12 mos 100 118
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
461 Hard Cider (drank/last 6 mos) 100 118
462 ordered anything from eBay.com/last 12 mos 100 118
463 PC/computer games (play offline w/software) 100 118
464 Vodka 100 118
465 Level of photographer: Amateur 100 118
466 HH owns any domestic vehicle 100 118
467 Transportation method used on an avg wkend: driving (not a carpool) 100 118
468 ESPN (watched/past 7 days) 100 118
469 Any premium channel viewing/past 30 days 100 118
470 HH owns 1+ dogs 100 118
471 Transportation method used on an avg wkend: bicycle 100 118
472 Own preferred stock in any other company 100 118
473 rented/purchased video: Musical 100 117
474 Rodeo, watch on tv 100 117
475 Digital photo activities/last 12 mos: ordered other customized photo pdt 100 117
476 Used vehicle bght/leased in past 12 mos 100 117
477 Own $10,000-$24,999 in any other market instrument 100 117
478 Other outdoor sport/recreation on domestic vacation 100 117
479 rented/purchased video: Classics 100 117
480 Sunburn Remedies 100 117
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
481 High school sports, watch on tv 100 117
482 Backpacking/Hiking on domestic vacation 100 117
483 Internet Service Providers (to HH): Verizon or Fios by Verizon (measured as Verizon Online in Waves 73-75) 100 117
484 HH owns electric slow cooker 100 117
485 Looked at/used Internet /last 30 days: Another place 100 117
486 Own any non-stock market instruments 100 117
487 Owns any type camera/camcorder 100 117
488 Paint/Stain/bght last 12 mos 100 117
489 HH owns battery flashlight 100 117
490 HH owns electric coffee grinder 100 117
491 Used grocery store loyalty card/last 30 days 100 117
492 Radio formats: Variety/Other 100 117
493 Shaving Creams Or Gels 100 117
494 ENTERTAINMENT Websites/apps visited or used in last 30 days: Ticketmaster 100 117
495 Voting frequency: Statewide Elections/sometimes 100 117
496 Attended a political rally, speech, or organized protest of any kind 100 117
497 ordered anything from Kohls.com/last 12 mos 100 117
498 Use at work: laptop/notebook 100 117
499 Total time spent last Sunday using the Internet (does not include email or IM): 1/2-1 hour 100 117
500 Spent $200-499 for toys/games last 12 mos 100 117
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
501 Basketball-college, watch on tv 100 117
502 Use at work: Desktop PC 100 117
503 Rock climbing, participate 100 117
504 The Weather Channel (watched/past 7 days) 100 117
505 HH owns charcoal grill 100 117
506 Owns Compact Sport/Utility Vehicle 100 117
507 Oil Filters/Bght in Last 12 Mos 100 117
508 Radio formats: CHR 100 116
509 Radio formats: All Talk 100 116
510 Canned/Wet Dog Food 100 116
511 Barber shop, spent any $ past 6 mos 100 116
512 Own U.S. savings bonds 100 116
513 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Bings Maps 100 116
514 Own Elliptical 100 116
515 ordered anything from 1800flowers.com/last 12 mos 100 116
516 SPORTS Websites/apps visited or used in last 30 days: CBSSports 100 116
517 SPORTS Websites/apps visited or used in last 30 days: ESPN 100 116
518 Hobbies: Listen to music 100 116
519 Owns 35mm camera 100 116
520 Have homeowners insurance 100 116
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
521 Bght any kitchen cooking & serving products as a gift 100 116
522 Types of music listened to/purchased in last 6 mos: Easy Listening 100 116
523 Own $150,000+ in any other market instrument 100 116
524 Air Filters/Bght in Last 12 Mos 100 116
525 Have Auto loan 100 116
526 Activities done using social networking, photo or video-sharing site: Used IM/last 30 days 100 116
527 Swimming, participate 100 116
528 Types of music listened to/purchased in last 6 mos: Soundtracks 100 116
529 Owns Sport/Utility Vehicle 100 116
530 Total time spent last Sunday using the Internet (does not include email or IM): 1-2 hours 100 116
531 E-mail used/last 30 days: Outlook.com 100 116
532 Activities done using social networking, photo or video-sharing site: Posted a website link/last 30 days 100 116
533 ordered anything from Walgreens.com/last 12 mos 100 116
534 Advised about sightseeing/activities/last 12 mos by travel agent 100 116
535 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: HuffingtonPost.com/HuffPost 100 116
536 Reelz Channel (watched/past 7 days) 100 116
537 did any home improvements/last 12 mos 100 116
538 Bght Other toys/last 12 mos 100 116
539 bght any men's big-ticket clothing/past yr 100 116
540 Use a personal computer at work 100 116
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
541 Advised about fees/travel arrangements/last 12 mos by other general Internet travel site 100 115
542 Imported Beer/Ale (drank/last 6 mos) 100 115
543 Wart Removers 100 115
544 HH uses plastic pdts for recycling/refuse bins 100 115
545 Flowers by phone/wire, spent any $ past 6 mos 100 115
546 Bght Water toys/last 12 mos 100 115
547 reads Sports magazines 100 115
548 Premium Channels/Watched/past 7 days: HBO 100 115
549 Obtained the latest news/current events online/past 30 days 100 115
550 Music Choice (watched/past 7 days) 100 115
551 HH owns deep fryer 100 115
552 Digital photo activities/last 12 mos: edited photos another way 100 115
553 HH owns carpet steam cleaner 100 115
554 Owns Coupe/Sports Coupe/2 Door 100 115
555 Weight lifting, participate 100 115
556 Bght Model kits/sets/last 12 mos 100 115
557 Spent $3,000-4,999 on domestic vacations past 12 mos 100 115
558 Decision maker for large kitchen/cooking appliances 100 115
559 Kind of medical ins policy: PPO 100 115
560 HH owns washing machine - standard 100 115
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
561 Owns Digital SLR camera 100 115
562 3+ round trips by plane within continental U.S. for business/last 12 mos 100 115
563 HH owns electric can opener 100 115
564 Energy Drinks 100 115
565 Rye Or Blended Whiskey 100 115
566 Stuffing Mixes And Stuffing Products 100 115
567 Bght Family room furniture 100 115
568 bght Science Fiction 100 114
569 rented/purchased video: Action/Adventure 100 114
570 PC/computer games (play online) 100 114
571 Sports Drinks/Thirst Quenchers 100 114
572 Owns Station Wagon 100 114
573 Use credit card for business 100 114
574 Motor Oil/Bght in Last 12 Mos 100 114
575 heavy magazine reader 100 114
576 Own any mutual funds 100 114
577 Toaster Products 100 114
578 wears sunglasses (nonprescription) 100 114
579 HH owns separate freezer 100 114
580 Esquire Network (watched/past 7 days) 100 114
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
581 Anti-Freeze/Coolant/Bght in Last 12 Mos 100 114
582 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Reddit 100 114
583 Total time spent last Saturday using the Internet (does not include email or IM): less than 1/2 hour 100 114
584 Activites done w/cell phone/last 30 days: visited a website for sports 100 114
585 Methods used to pay bills: bills automatically deducted from bank account 100 114
586 Bght toy cars/last 12 mos 100 114
587 Sherwin Williams, shopped/last 12 mos 100 114
588 Tanning/last 6 mos 100 114
589 Spent $20-39 last 30 days at conv store 100 114
590 Activites done w/cell phone/last 30 days: visited a website for other local info 100 114
591 Advised about fees/travel arrangements/last 12 mos by hotels.com 100 114
592 Has a garden 100 114
593 Gasoline Additives/Bght in Last 12 Mos 100 114
594 Pretzels 100 114
595 Investigation Discovery (watched/past 7 days) 100 114
596 HH owns DVD or Blu-ray player 100 114
597 TLC (watched/past 7 days) 100 114
598 Frozen Pizza 100 114
599 HH owns investment real estate 100 114
600 Tax preparation: myself, manually/past 12 mos 100 114
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
601 HH spends $120-149 avg wk at food str 100 114
602 JOBS/CAREERS Websites/apps visited or used in last 30 days: CareerBuilder 100 113
603 Frozen Hot Snacks 100 113
604 Own 4+ TV sets 100 113
605 Have Non-interest checking account 100 113
606 Play golf on domestic vacation 100 113
607 Flavored & Seasoned Rice 100 113
608 Activites done w/cell phone/last 30 days: visited a search engine 100 113
609 Snorkeling/skin diving, participate 100 113
610 Personal vehicle (domestic travel) 100 113
611 Devices used to use the Internet/last 30 days: Television 100 113
612 Bank by online/internet 100 113
613 Softball, participate 100 113
614 Watch any sports event on TV 100 113
615 Played games online/past 30 days 100 113
616 Have 403B retirement savings 100 113
617 HH owns toaster 100 113
618 Attended a public meeting on town or school affairs 100 113
619 Political Affiliation/Ideology: Republican 100 113
620 Political outlook: middle of the road 100 113
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
621 Owns Luggage 100 113
622 wears eyeglasses (nonprescription) 100 113
623 Bght Builder sets/last 12 mos 100 113
624 Leather & Vinyl Protectants/Bght in Last 12 Mos 100 113
625 HH owns electric grill (outdoor) 100 113
626 Cartoon Network (watched/past 7 days) 100 113
627 Any homeowners or personal property ins. 100 113
628 Methods used to pay bills: pay by Internet/online 100 113
629 Cordials & Liqueurs 100 113
630 Type of fuel vehicle uses: diesel gasoline only 100 113
631 Have Personal loan for education only 100 113
632 HH owns hot water heater 100 113
633 HH owns clothes dryer 100 113
634 Tax preparation: used Internet/online program/service/past 12 mos 100 113
635 Spent <$1,000 on foreign vacation 100 113
636 Attend horse races 100 112
637 Direct deposit (of payroll check) 100 112
638 Looked at TV listings online/past 30 days 100 112
639 Have Overdraft protection 100 112
640 Bght Infant toys/last 12 mos 100 112
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
641 Personally played any video games/last 30 days 100 112
642 HH owns coffee maker - single cup/pod brewing 100 112
643 Owns any portable GPS navigation device 100 112
644 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: NBCNews 100 112
645 Activites done w/cell phone/last 30 days: text messaging to communicate w/friends/family 100 112
646 HH owns electric mixer - hand held 100 112
647 Activites done w/cell phone/last 30 days: visited any other website 100 112
648 Activites done w/cell phone/last 30 days: searched for info about a product 100 112
649 Digital photo activities/last 12 mos: ordered photo cards/stationery 100 112
650 Hobbies: collecting figurines 100 112
651 Activites done w/cell phone/last 30 days: visited a website for weather 100 112
652 Devices used to use the Internet/last 30 days: Desktop computer 100 112
653 Typically book trip more than 6 mos before traveling 100 112
654 Advised about sightseeing/activities/last 12 mos by other 100 112
655 Currently enrolled in any hotel rewards program 100 112
656 Vh1 (watched/past 7 days) 100 112
657 did any home remodeling/past 12 mos 100 112
658 amount spent on internet & catalog shopping/past 12 mos: $800+ 100 112
659 Sears, shopped/last 3 mos 100 112
660 Kind of medical ins policy: Other 100 112
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
661 Methods used to pay bills: pay by mail 100 112
662 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Yahoo! Answers 100 112
663 HH owns vacation/weekend home 100 112
664 Currently carry any life insurance 100 112
665 Suntan & Sunscreen Products 100 112
666 HH owns refrigerator 100 112
667 Types of music listened to/purchased in last 6 mos: Classical 100 111
668 Bowling, participate 100 111
669 Any sports participation in past yr. 100 111
670 Used agent to buy property/past 12 mos 100 111
671 Received any gift cards/last 6 mos 100 111
672 Recycled products 100 111
673 Decision maker for any Appliances for climate control 100 111
674 Tax preparation: used CPA or other tax professional 100 111
675 Used Vanguard Group/past 12 mos 100 111
676 WEATHER Websites/apps visited or used in last 30 days: The Weather Channel (weather.com) 100 111
677 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Shutterfly 100 111
678 Advised about fees/travel arrangements/last 12 mos by expedia.com 100 111
679 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: YouTube 100 111
680 Methods used to pay bills: pay by phone using credit card 100 111
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
681 Methods used to pay bills: pay by mobile device 100 111
682 Methods used to pay bills: other 100 111
683 Transportation method used on an avg wkday: driving (not a carpool) 100 111
684 Kohl's, shopped/last 3 mos 100 111
685 Discovery Life Channel (measured as Discovery fit&health in Wave 73) (watched/past 7 days) 100 111
686 English Muffins 100 111
687 Golf Channel (watched/past 7 days) 100 111
688 rented/purchased video: Family/Children Oriented 100 111
689 Own Piano 100 111
690 rented/purchased video: Drama 100 111
691 Advised about fees/travel arrangements/last 12 mos by other 100 111
692 Advised about sightseeing/activities/last 12 mos by travel guidebook 100 111
693 ordered anything from Lands' End catalog or website/last 12 mos 100 111
694 TeenNick (watched/past 7 days) 100 111
695 ordered anything from Home Shopping Network catalog or website/last 12 mos 100 111
696 use "whitening" toothpaste 100 111
697 Decision Maker for home PC 100 111
698 Packaged Dinners & Side Dishes 100 111
699 E-mail used/last 30 days: AOL Mail 100 111
700 ordered anything from Barnes&Noble.com/last 12 mos 100 111
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
701 Gravy/Sauce Mixes And Cooking Sauces 100 111
702 Frozen Breaded Chicken 100 111
703 Razor Blades 100 111
704 Activites done w/cell phone/last 30 days: visited a website for news 100 111
705 Activities done using social networking, photo or video-sharing site: Clicked on an advertisement/last 30 days 100 111
706 Activities done using social networking, photo or video-sharing site: Watched a video/last 30 days 100 111
707 Activites done w/cell phone/last 30 days: visited a website for maps/directions 100 111
708 HH owns electric mixer - stationary 100 111
709 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: FOX News 100 111
710 Owns any audio equipment & accessories 100 111
711 Have Interest checking account 100 111
712 HH owns bread making machine 100 111
713 Bank by ATM/cash machine 100 111
714 Owns Intermediate Size Car 100 111
715 Bicycle racing, watch on tv 100 111
716 HH owns dishwasher built-in/portable 100 111
717 HH owns washing machine - high efficiency 100 111
718 HH owns vacuum cleaner 100 111
719 HH owns air purifier 100 111
720 Play cards 100 111
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
721 Total time spent yesterday using the Internet (does not include email or IM): 2-5 hours 100 111
722 Cottage Cheese 100 111
723 Foreign travel by personal vehicle 100 110
724 HH owns electric fry pan 100 110
725 Made a purchase for personal use (on the Internet)/past 30 days 100 110
726 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Google Maps 100 110
727 Action taken/last 30 days, as a result of newspaper reading: shopped at advertised store 100 110
728 Brand Decision maker for TV set 100 110
729 Rented Truck/Trailer last 12mos 100 110
730 amount spent on internet & catalog shopping/past 12 mos: $200-499 100 110
731 ordered anything from Walmart.com/last 12 mos 100 110
732 Advised about fees/travel arrangements/last 12 mos by travel guidebook 100 110
733 ENTERTAINMENT Websites/apps visited or used in last 30 days: Fox.com/FOX NOW 100 110
734 Lowe's, shopped/last 12 mos 100 110
735 WGN America (watched/past 7 days) 100 110
736 Birdwatching 100 110
737 Spent $100-199 for toys/games last 12 mos 100 110
738 Olympics-summer, watch on tv 100 110
739 Scotch Whisky 100 110
740 Mexican Foods 100 110
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
741 Activities done using Tablet/E-reader/last 30 days: Obtained information about sports 100 110
742 Cell phone activity/last 30 days: Used a mobile "App" 100 110
743 ordered anything from Expedia.com/last 12 mos 100 110
744 Methods used to pay bills: pay in person 100 110
745 Pickles 100 110
746 Used real estate agent in past 12 mos 100 110
747 Food Network (watched/past 7 days) 100 110
748 Own other sports & recreation equip. 100 110
749 Activites done w/cell phone/last 30 days: used an "app" 100 110
750 Gin 100 110
751 Wrestling-other professional, watch on tv 100 110
752 Have Money market account 100 110
753 CNBC (watched/past 7 days) 100 110
754 Baby Powder 100 110
755 HH owns hot tub/whirlpool spa 100 110
756 HH owns built in range 100 110
757 Used paperless statements (banking/financial services) 100 110
758 Cell phone activity/last 30 days: Sent or received text messages 100 110
759 Own shares in mutual funds (bonds) 100 110
760 Boxing, watch on tv 100 110
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
761 Ready To Serve Dips 100 110
762 Advised about sightseeing/activities/last 12 mos by TripAdvisor.com 100 109
763 Own/bght Electric ear thermometer 100 109
764 Activities done using Tablet/E-reader/last 30 days: Listened to/watched a podcast 100 109
765 Dining out 100 109
766 HH owns all-in-one computer printer (printer, copier, scanner) 100 109
767 HH owns electric juicer 100 109
768 Regularly listen to traffic reports on the radio 100 109
769 Devices used to use the Internet/last 30 days: Cellphone or Smartphone 100 109
770 HH owns electric blender 100 109
771 Banking on mobile device 100 109
772 Cotton Swabs 100 109
773 Cell phone activity/last 30 days: Took a picture 100 109
774 HH owns electric stove/range 100 109
775Activities done using social networking, photo or video-sharing site: Posted that you "like" something/last 30
days100 109
776 HH owns broom or mop 100 109
777 Packaged, Frozen, Refrigerated Pasta 100 109
778 Activities done using social networking, photo or video-sharing site: Visited a friend's profile or page/last 30 days 100 109
779 Personal Lubricants (Women)/last 6 mos 100 109
780 Decision maker for small kitchen appliances 100 109
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
781 HH owns microwave oven 100 109
782 Spent <$1,000 on domestic vacations past 12 mos 100 109
783 Puddings & Pie Fillings 100 109
784 Political Affiliation/Ideology: No party affiliation/Independent 100 109
785 Personal liability (not auto or homeowners) insurance 100 109
786 Brownie & Cookie Mixes 100 109
787 SPORTS Websites/apps visited or used in last 30 days: FOX Sports 100 109
788 Voted in federal/state/local election 100 109
789 Influentials 100 109
790 Baking Chips 100 109
791 E-mail used/last 30 days: Yahoo! Mail 100 109
792 Listened to/purchased in last 6 mos: Audiobooks 100 109
793 Home Depot, shopped/last 12 mos 100 109
794 Owns Standard Size Car 100 109
795 Watched other online video/past 30 days 100 109
796 Used Edward Jones/past 12 mos 100 109
797 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: LinkedIn 100 109
798 Salsa or Picante Sauce 100 109
799 Other Bread Products 100 109
800 Taxes: Filed before IRS deadline 100 109
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
801 Automatic Dishwasher Detergent 100 109
802 Bght Pre-school toys/last 12 mos 100 109
803 Shopping on domestic vacation 100 109
804 Devices used to use the Internet/last 30 days: Any computer 100 109
805 Spent $40-50 last 30 days at conv store 100 109
806 HH owns Roku 100 109
807 Cell phone activity/last 30 days: Played a game 100 108
808 Looked for recipes online/past 30 days 100 108
809 HH owns Desktop PC 100 108
810 HH owns any PC/Non-Apple brand 100 108
811 Activites done w/cell phone/last 30 days: Scanned a QR code or other "tag" 100 108
812 HH owns coffee maker - automatic drip or electric perk or other electric 100 108
813 ordered anything from Etsy.com/last 12 mos 100 108
814 Obtained information about entertainment or celebrities 100 108
815 Decision Maker for vehicle: You/You & Someone Else 100 108
816 Snack Mixes 100 108
817 Bght Plush dolls/animals/last 12 mos 100 108
818 Am't spent for software for home/past 12 mos: $1-99 100 108
819 Activities done using social networking, photo or video-sharing site: Played a game/last 30 days 100 108
820 HH owns electric steam cooker 100 108
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
821 Running/jogging on domestic vacation 100 108
822 Activites done w/cell phone/last 30 days: visited a social networking website 100 108
823 Sour Cream 100 108
824 Board games 100 108
825 spent 150+ on bedding/bath goods 100 108
826 clothing expenditures/past 12 mos: $300-499 100 108
827 HH owns espresso/cappuccino maker 100 108
828 Flavored Alcoholic Beverages/Coolers (drank/last 6 mos) 100 108
829 Dessert Toppings 100 108
830SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Visited or used in last 30 days: Any Social
Networking/Photos/Video-sharing services100 108
831 Action taken/last 30 days, as a result of newspaper reading: requested add'l info 100 108
832 Paid bills online/past 30 days 100 108
833 Frozen/Refrigerated Potato Products 100 108
834 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: CNN 100 108
835 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: WSJ.com 100 108
836 bght any sports clothing/past 12 mos 100 108
837 Tires/Bght in Last 12 Mos 100 108
838 Voting frequency: National Elections/never 100 108
839 Rite Aid, shopped/last 6 mos 100 108
840 Concerts on radio 100 108
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
841 Bank in person 100 108
842 HH spends $150+ avg wk at food str 100 108
843 HH owns convection oven 100 108
844 Salad Toppings 100 108
845 Snack Cakes 100 108
846 DirecTV 100 108
847 Ready To Eat Doughnuts 100 108
848 TCM (Turner Classic Movies) (watched/past 7 days) 100 108
849 Have Mortgage refinance/consolidation loan 100 108
850 Bread Crumbs & Coating Mixes 100 108
851 Heavy cable (includ premium channels) viewing/15+ hrs past wk 100 108
852 Activities done using social networking, photo or video-sharing site: Commented on a friend's post/last 30 days 100 108
853 Gen'l sightseeing on domestic vacation 100 108
854 Website or search engines used/last 30 days: Google.com 100 108
855 Activities done using Tablet/E-reader/last 30 days: Watched other video 100 108
856 Go to live theater 100 108
857 Made a speech 100 108
858 Bght Electronic games/last 12 mos 100 108
859 Used e-mail/past 30 days 100 108
860 Grated Cheese 100 107
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
861 Downloaded a video game/past 30 days 100 107
862 Bght men's cologne as a gift/last 12 mos 100 107
863 ordered anything from other catalog or mail order service 100 107
864 Voting frequency: Local Elections/never 100 107
865 Nickelodeon (watched/past 7 days) 100 107
866 Spent 1+ nights at hotel/motel/other lodging past 12 mos 100 107
867 Level of photographer: Advanced Amateur 100 107
868 Digital photo activities/last 12 mos: edited photos using software 100 107
869 Corn & Tortilla & Other Chips & Cheese Snacks 100 107
870 MSNBC (measured as MSNBC News in Waves 73-76) (watched/past 7 days) 100 107
871 Bght Vertical/Horizontal blinds (ready made) or Pleated shades/last 12 mos 100 107
872SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Google+ (Google
Plus)100 107
873 Owns Sub-Compact Size Car 100 107
874 Tennis, participate 100 107
875 Domestic travel for vacation or honeymoon 100 107
876 Sudoku puzzles 100 107
877 rented/purchased video: Romance 100 107
878 Attend movies less than once a month 100 107
879 Canned Beans w/Sauce 100 107
880 Devices used to use the Internet/last 30 days: Laptop or Netbook computer 100 107
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
881 Prescription drug insurance 100 107
882 Bght Action games/last 12 mos 100 107
883 Used Wi-Fi or wireless connection using a computer outside of home/last 30 days 100 107
884 Looked at/used Internet /last 30 days: Any Internet Usage 100 107
885 wears prescrip eyeglasses 100 107
886 Spent $51-99 last 30 days at conv store 100 107
887 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: NYTimes.com 100 107
888 Activites done w/cell phone/last 30 days: downloaded an "app" 100 107
889 Bght Boy action figures/last 12 mos 100 107
890 Have Savings account 100 107
891 clothing expenditures/past 12 mos: $500-999 100 107
892 HH owns rangehood 100 107
893 Famous Footwear, shopped/last 3 mos 100 107
894 Car Wax & Polish/Bght in Last 12 Mos 100 107
895 Mufflers/Bght in Last 12 Mos 100 107
896 Gasoline/Bght in Last 6 Mos 100 107
897 Instant Messenger (IM) used/last 30 days: Yahoo! Messenger 100 107
898 bght any athletic shoes/past 12 mos 100 107
899 HH uses plastic pdts for sinkware 100 107
900 Cell phone activity/last 30 days: Sent or received email 100 107
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
901 Transportation method used on an avg wkday: carpool 100 107
902 HH owns pressure cooker 100 107
903 HH owns sewing machine 100 107
904 Best Buy, shopped/last 12 mos 100 107
905 Total time spent yesterday using the Internet (does not include email or IM): 1-2 hours 100 107
906 Internet Service Providers (to HH): Spectrum (measured as Charter and Time Warner Cable in Waves 73-76) 100 107
907 Worked for a political party 100 107
908 Attend country music performances 100 107
909 HH owns all-in-one computer printer with fax (printer, copier, scanner, fax) 100 107
910 Total time spent last Sunday using the Internet (does not include email or IM): 2-5 hours 100 107
911 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Orbitz 100 107
912 Enter. friends or relatives at home 100 107
913 HSN (Home Shopping Network) (watched/past 7 days) 100 107
914 Painting,drawing 100 107
915 Frostings 100 106
916 Have any banking services 100 106
917 Used imported vehicle bght/leased past 12 mos 100 106
918 Batteries/bght in last 6 mos 100 106
919 Total time spent last Sunday using the Internet (does not include email or IM): less than 1/2 hour 100 106
920 Activites done w/cell phone/last 30 days: downloaded a game 100 106
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
921 Total time spent last Saturday using the Internet (does not include email or IM): 1/2-1 hour 100 106
922 Freeform (measured as ABC Family in Waves 73-74) (watched/past 7 days) 100 106
923 Beef Fresh/Frozen 100 106
924 Did any public activity/past 12 mos 100 106
925 Refrigerated/Frozen Bread & Dough Products 100 106
926 Dressbarn, shopped/last 3 mos 100 106
927 Type of fuel vehicle uses: gasoline (non-diesel) only 100 106
928 Cooking for fun 100 106
929 HH owns coffee maker - French press 100 106
930 Cold Cuts 100 106
931 Plastic/glass food storage containers 100 106
932 Waxed Paper 100 106
933Activities done using social networking, photo or video-sharing site: "Followed" or became a "fan of" something
or someone/last 30 days100 106
934 HH owns a personal computer 100 106
935 Have any auto/other vehicle insurance 100 106
936 Brandy 100 106
937 Car cleaner wash/wipes/Bght in Last 12 Mos 100 106
938 Whipped Topping 100 106
939 BRAVO (watched/past 7 days) 100 106
940 Bght box spring/mattress 100 106
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
941 Baking Mixes (Excluding Cake Mixes) 100 106
942 Photography 100 106
943 Packaged Instant Potatoes 100 106
944 Dry Cake Mixes 100 106
945 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WebMD 100 106
946 Tax preparation: used software program/past 12 mos 100 106
947 Owns other camera/camcorder 100 106
948 Cents Off Coupons 100 106
949 Bght product after using sample/last 6 mos 100 106
950 Looked at/used Internet /last 30 days: At home 100 106
951 ordered anything from Staples catalog or website/last 12 mos 100 106
952 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: ABCNews 100 106
953 HH uses plastic pdts for kitchen gadgets 100 106
954 HH has a Digital Video Recorder (DVR) 100 106
955 Decision maker for HH appliances 100 106
956 Staples, shopped/last 12 mos 100 106
957 ordered anything from Gap.com/last 12 mos 100 106
958 Peanut Butter & Other Nut Spreads 100 106
959 Jogging/running, participate 100 106
960 Disposable Razors 100 106
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
961 Activities done using social networking, photo or video-sharing site: Sent a message or e-mail/last 30 days 100 106
962 HH owns iron 100 106
963 Have any Credit/Debit Card 100 106
964 Canned Or Jarred Soup/Broth 100 106
965 ordered anything from LiveNation.com/last 12 mos 100 106
966 HH owns answering machine 100 106
967 PacSun, shopped/last 3 mos 100 106
968 Any Leisure Activity 100 106
969 Contact Lens Cleaning/Wetting Solutions 100 105
970 Any domestic travel past 12 mos 100 105
971 Personally has a smartphone 100 105
972 Activities done using social networking, photo or video-sharing site: Updated status/last 30 days 100 105
973 HH owns ice cream machine 100 105
974 Other Regular Carbonated Soft Drinks 100 105
975 reads Travel magazines 100 105
976 Carpet And Rug Cleaners 100 105
977 Play musical instrument 100 105
978 Kind of medical ins policy: HMO 100 105
979 Owns Sedan/Hard Top/4 Door 100 105
980 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Facebook 100 105
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
981 Have any medical/hospital/accident insurance 100 105
982 Domestic vehicle bght/leased new 100 105
983 Cream Cheese 100 105
984 Tax preparation: used other tax preparation service (on-site) 100 105
985 HH uses caller ID 100 105
986 Ground Coffee 100 105
987 Bagels 100 105
988 American Pasteurized Processed Cheese 100 105
989 Wired or send money another way 100 105
990 reads News and Entertainment Weekly magazines 100 105
991 Bght Construction toys/last 12 mos 100 105
992 Methods used to pay bills: bills automatically charged to credit card 100 105
993 Transportation method used on an avg wkday: walking 100 105
994 Bght Educational toys/last 12 mos 100 105
995 Visited a TV network or TV show's website/past 30 days 100 105
996 Basketball-NBA playoffs/finals, watch on tv 100 105
997 Personally referred to Internet yellow pages/last 7 days 100 105
998 Activities done using Tablet/E-reader/last 30 days: Obtained information on news or current events 100 105
999 Tomato & Vegetable Juices 100 105
1000 Have Other banking services 100 105
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1001 Activites done w/cell phone/last 30 days: Purchased a product 100 105
1002 Belong to auto club/roadside assistance program 100 105
1003 Advised about fees/travel arrangements/last 12 mos by other Internet site 100 105
1004 Own/bght Hand-held massagers 100 105
1005 Ashley Furniture HomeStore, shopped/last 12 mos 100 105
1006 Typically book trip less than 3 mos, but more than 1 week before traveling 100 105
1007 Product samples/used in last 6 mos 100 105
1008 HGTV (Home & Garden Television) (watched/past 7 days) 100 105
1009 Insect Repellents 100 105
1010 Mustard 100 105
1011 Frozen Main Courses 100 105
1012 Voting frequency: Statewide Elections/never 100 105
1013 Voting frequency: Statewide Elections/always 100 105
1014 Voting frequency: National Elections/always 100 105
1015 Spent $1,500-1,999 on domestic vacations past 12 mos 100 105
1016 Bank by phone 100 105
1017 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Expedia 100 105
1018 HH uses plastic pdts for home organizing/storage 100 105
1019 Activites done w/cell phone/last 30 days: visited a website for financial info 100 105
1020 Baking 100 105
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1021 ordered anything from Amazon.com/last 12 mos 100 105
1022 Political outlook: somewhat conservative 100 105
1023 Removable Self-Stick Notes 100 105
1024 HH owns garbage disposer 100 105
1025 Instant Messenger (IM) used/last 30 days: Facebook Messenger 100 104
1026 Motor Oil Additives/Bght in Last 12 Mos 100 104
1027 Salad Dressing 100 104
1028 HH spends $100-119 avg wk at food str 100 104
1029 heavy tv viewer 100 104
1030 Activities done using Tablet/E-reader/last 30 days: Obtained local information 100 104
1031 Any Recycling/last 30 days 100 104
1032 ION (watched/past 7 days) 100 104
1033 Owns Luxury Size Car 100 104
1034 HH owns farm 100 104
1035 Plastic-Type Kitchen Wrap 100 104
1036 Spent $1,000-1,499 on domestic vacations past 12 mos 100 104
1037 Owns Full Sport/Utility Vehicle 100 104
1038 Used for financial services/advice: friends/family 100 104
1039 Soccer-World Cup, watch on tv 100 104
1040 HH owns computer printer only 100 104
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1041 HH owns laptop/notebook 100 104
1042 Breakfast/Cereal/Granola Bars 100 104
1043 Bght car/other vehicle battery/last 12 mos 100 104
1044 Canned or Jarred Spaghetti & Macaroni 100 104
1045 On the avg month, out of pocket cost for prescription drugs: $20-29 100 104
1046 Member of any freq. flyer program 100 104
1047 Own CD-more than 6 mos 100 104
1048 Used for financial services/advice: financial planner 100 104
1049 Types of music listened to/purchased in last 6 mos: Reggae 100 104
1050 Frankfurters & Hot Dogs 100 104
1051 Canned or Jarred Vegetables 100 104
1052 Activites done w/cell phone/last 30 days: received a text message "alert" 100 104
1053 spent $101+ on table settings/last 12 mos 100 104
1054 Food Prepared From Scratch 100 104
1055 Instant Breakfast 100 104
1056 Chili 100 104
1057 Basketball-NBA reg season, attend 100 104
1058 Other Meat Fresh/Frozen 100 104
1059 Natural Or Imported Cheese 100 104
1060 ordered anything from iTunes.com/last 12 mos 100 104
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1061 Soy Sauce 100 104
1062 Watched a TV program online/past 30 days 100 104
1063 FINANCE Websites/apps visited or used in last 30 days: CNBC 100 104
1064 Have any Store Credit Card 100 104
1065 Bottled Barbecue & Seasoning Sauces 100 104
1066 wears contact lenses 100 104
1067 Use credit card for personal 100 104
1068 Activites done w/cell phone/last 30 days: visited a website for entertainment info 100 104
1069 Used agent to sell property/past 12 mos 100 103
1070 Cold sores/fever blisters 100 103
1071 Walking for exercise, participate 100 103
1072 Attend movies once a month 100 103
1073 HH owns any imported vehicle 100 103
1074 Pizza Shells/Crusts 100 103
1075 Purchased or refilled pre-paid calling card/last 12 mos 100 103
1076 Purchased any gift/prepaid cards/last 6 mos 100 103
1077 Butter 100 103
1078 Bght Bicycles/last 12 mos 100 103
1079 Spray Non-Stick Cooking Products 100 103
1080 HH owns any TV set 100 103
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1081 SHOPPING Websites/apps visited or used in last 30 days: Amazon 100 103
1082 HH owns gas stove/range 100 103
1083 rented/purchased video: Exercise/Fitness 100 103
1084 bght any shoes/past 12 mos 100 103
1085 Had car brakes serviced/last 12 mos 100 103
1086 Ice Cream Bars, Sandwiches & Bon Bons 100 103
1087 Political outlook: somewhat liberal 100 103
1088 HH uses plastic pdts for food storage 100 103
1089 Seasonings & Spices 100 103
1090 Packaged Pie Crust 100 103
1091 Kmart, shopped/last 3 mos 100 103
1092 Typically book trip 3-6 mos before traveling 100 103
1093 Frozen Waffles 100 103
1094 HH owns kitchen cooking & serving products 100 103
1095 Microwave Usage 100 103
1096 Table Syrup, Molasses & Agave 100 103
1097 Jams & Jellies 100 103
1098 ordered anything from L.L. Bean catalog or website/last 12 mos 100 103
1099 Used instant messenger/past 30 days 100 103
1100 HH uses call waiting 100 103
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1101 ordered anything from Zappos.com/last 12 mos 100 103
1102 HH owns telephone headset 100 103
1103 Popping Corn & Popcorn Snacks 100 103
1104 HH owns in-home telephone 100 103
1105 Kind of medical ins policy: Traditional Indemnity/Fee-for Service 100 103
1106 Activities done using social networking, photo or video-sharing site: Posted your current location/last 30 days 100 103
1107 Website or search engines used/last 30 days: Ask.com 100 103
1108 Deodorants/antiperspirants 100 103
1109 Canned Tomatoes 100 103
1110 Identity theft insurance 100 103
1111 Powdered Fruit & Soft Drinks 100 103
1112 Cell phone activity/last 30 days: Played music 100 103
1113 Canned Tuna 100 103
1114 Cell phone activity/last 30 days: Sent or received Instant Messages 100 103
1115 Advised about fees/travel arrangements/last 12 mos by orbitz.com 100 103
1116 Internet Service Providers (to HH): Any Service 100 103
1117 Mayonnaise & Mayonnaise Type Salad Dressing 100 103
1118 Cell phone activity/last 30 days: Made/received phone calls 100 103
1119 Go to beach 100 103
1120 Vegetarian Frozen Burgers 100 103
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1121 Chess 100 103
1122 Advised about sightseeing/activities/last 12 mos by friends/family 100 103
1123 reads Newspaper Distributed magazines 100 103
1124 Crossword puzzles 100 103
1125 Advised about sightseeing/activities/last 12 mos by travel magazine 100 103
1126 Am't spent for software for home/past 12 mos: $100-$199 100 103
1127 Have Internet access at home 100 103
1128 Canned Chicken 100 103
1129 Regular Cola Drinks, Not Diet 100 103
1130 Chicken & Turkey Fresh Or Frozen 100 102
1131 Other Diet Soft Drinks, Not Colas 100 102
1132 Bght Tricycles/last 12 mos 100 102
1133 Personally has working cell phone 100 102
1134 Plastic Sandwich/Food Storage/Freezer Bags 100 102
1135 Visit relatives/friends on domestic vacation 100 102
1136 Internet Service Providers (to HH): Cox 100 102
1137 Total time spent last Saturday using the Internet (does not include email or IM): 5-10 hours 100 102
1138 Bght Any children's toys & games/last 12 mos 100 102
1139 Looked up movie listings or showtimes online/past 30 days 100 102
1140 Bacon And Breakfast Strips 100 102
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1141 Activities done using Tablet/E-reader/last 30 days: Listened to music 100 102
1142 Packaged Fresh Salad 100 102
1143 Refrigerated Meals, Entrees, Snacks & Sides 100 102
1144 Olympics-winter, watch on tv 100 102
1145 Disposable Plates 100 102
1146 Summary: HH subscribes to Cable, Satellite or Fiber Optic TV 100 102
1147 Activities done using Tablet/E-reader/last 30 days: Read a book 100 102
1148 Alpine skiing/ski jumping, watch on tv 100 102
1149 HH owns toaster oven 100 102
1150 On the avg month, out of pocket cost for prescription drugs: $100-149 100 102
1151 Any cable viewing/past wk 100 102
1152 Activities done using social networking, photo or video-sharing site: Updated profile/last 30 days 100 102
1153 Adhesive Bandages 100 102
1154 Shared photos through Internet website/past 30 days 100 102
1155 Cooking Channel (watched/past 7 days) 100 102
1156 Activites done w/cell phone/last 30 days: downloaded a ringtone 100 102
1157 Fast Food & Drive-In Restaurants 100 102
1158 Family Restaurants & Steak Houses 100 102
1159 HH owns cook top 100 102
1160 Voting frequency: Local Elections/always 100 102
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1161 Activities done using Tablet/E-reader/last 30 days: Visited a search engine 100 102
1162 Dry Soup & Bouillon 100 102
1163 used cold turkey method to quit smoking 100 102
1164 Greeting Cards/bght in last 6mos 100 102
1165 Headache Remedies And Pain Relievers (Nonprescr.) 100 102
1166 E-mail used/last 30 days: Gmail 100 102
1167 Dom travel for personal reasons 100 102
1168 Decision maker for new/leased vehicle 100 102
1169 clothing expenditures/past 12 mos: $100-299 100 102
1170 Crackers 100 102
1171 Owns Compact System camera/camcorder 100 102
1172 Used other full service firm/past 12 mos 100 102
1173 HH uses voice messaging/voice mail 100 102
1174 Light Bulbs 100 102
1175 Activites done w/cell phone/last 30 days: listened to music 100 102
1176 Honey 100 102
1177 Drink Additives & Hot Cocoa (Add Milk Or Water) 100 102
1178 bght novels 100 102
1179 Diet Control - Reasons for: Weight loss 100 102
1180 Dry cleaning, spent any $ past 6 mos 100 102
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1181 bght history books 100 102
1182 Bght Table/floor lamps/last 12 mos 100 102
1183 Baking Powder And Soda 100 102
1184 Personally referred to paper yellow pages/last 7 days 100 102
1185 Glass & Surface Cleaners 100 102
1186 Diet Control - Reasons for: Maintain weight 100 102
1187 Hair cut/last 6 mos 100 102
1188 Bght Sofa/sectional 100 102
1189 Bght Board games/last 12 mos 100 102
1190 amount spent on internet & catalog shopping/past 12 mos: $100-199 100 102
1191 Visited theme park/indoor water park in last 12 months 100 101
1192 Breakfast Cereals (Cold) 100 101
1193 Attended movies/last 6 mos 100 101
1194 Yogurt 100 101
1195 Bght Sound games/last 12 mos 100 101
1196 GSN (Game Show Network) (watched/past 7 days) 100 101
1197 HH uses plastic pdts 100 101
1198 HH uses plastic pdts for bath 100 101
1199 Yeast 100 101
1200 Salt 100 101
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1201 Spread Cheese/Cheese Sauce 100 101
1202 Heartburn, indigestion, gas & diarrhea remedies 100 101
1203 volunteered for a charitable organization/last 12 mos 100 101
1204 Bread 100 101
1205 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: CBSNews 100 101
1206 HH uses plastic pdts for tabletop 100 101
1207 contributed to educational charitable organization 100 101
1208 E! (Entertainment Television) (watched/past 7 days) 100 101
1209 ordered anything from Overstock.com/last 12 mos 100 101
1210 Basketball-NBA reg season, watch on tv 100 101
1211 Devices used to use the Internet/last 30 days: iPad or other Tablet 100 101
1212 Ketchup/Catsup 100 101
1213 Activities done using Tablet/E-reader/last 30 days: Visited other website 100 101
1214 Made a phone call online/past 30 days 100 101
1215 Shampoo 100 101
1216 Radio formats: Classical 100 101
1217 On the avg month, out of pocket cost for prescription drugs: $150+ 100 101
1218 Activites done w/cell phone/last 30 days: text messaging to vote in a contest, make a choice, or give opinion 100 101
1219 Advised about fees/travel arrangements/last 12 mos by kayak.com 100 101
1220 ordered anything from BestBuy.com/last 12 mos 100 101
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1221 HH owns water filter 100 101
1222 Frozen Vegetables 100 101
1223 Reading comic books 100 101
1224 Soap & Detergents For Regular Laundry 100 101
1225 Fraternal order member 100 101
1226 Environmentally friendly light bulbs 100 101
1227 Pro bull riding, watch on tv 100 101
1228 HH owns any Apple/Mac brand 100 101
1229 Advised about fees/travel arrangements/last 12 mos by TripAdvisor.com 100 101
1230 Car Rental - Business Use 100 101
1231 Fresh Fruit & Vegetables 100 101
1232 HH has satellite dish 100 101
1233 Plastic Garbage Bags & Trash Can Liners 100 101
1234 Decision maker for any HH furnishing purchase/last 12 mos 100 101
1235 Dental Floss 100 101
1236 Walmart, shopped/last 3 mos 100 101
1237 Have Personal loan (not for education) 100 101
1238 Sausage 100 101
1239 Obtained medical information online/past 30 days 100 101
1240 Fresh Milk 100 101
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1241 HH owns any Internet Video Devices for TV 100 101
1242 Pickle Relish 100 100
1243 Internet Service Providers (to HH): Comcast/Xfinity 100 100
1244 Floor Cleaner, Wax & Polish 100 100
1245 Attend a specific event on domestic vacation 100 100
1246 Fish & Seafood Fresh Or Frozen 100 100
1247 reads Fraternal magazines 100 100
1248 reads Business/Finance magazines 100 100
1249 Spaghetti/Pasta Sauce 100 100
1250 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Yahoo! Maps 100 100
1251 At club: Regular exercise prgm (2+x's/wk) 100 100
1252 Potato Chips 100 100
1253 Hemorrhoid Remedies 100 100
1254 Waffle Or Pancake Mix 100 100
1255 Dishwashing Liquid 100 100
1256 Decision maker for kitchen cooking & serving products 100 100
1257 Transparent Tape 100 100
1258 Activities done using social networking, photo or video-sharing site: Posted a video/last 30 days 100 100
1259 Shortening 100 100
1260 Regular Tea 100 100
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1261 HLN (watched/past 7 days) 100 100
1262 Eggs 100 100
1263 method used: other 100 100
1264 Made a purchase for business use (on the Internet)/past 30 days 100 100
1265 Fox News Channel (watched/past 7 days) 100 100
1266 contributed to health charitable organization 100 100
1267 Used any overnight packages/letter delivery service/last 12 mos 100 100
1268 contributed to environmental charitable organization 100 100
1269 Personal Care Soaps - Bar 100 100
1270 Activities done using social networking, photo or video-sharing site: Posted a picture/last 30 days 100 100
1271 Discovery Family (watched/past 7 days) 100 100
1272 Toilet paper 100 100
1273 Facial Tissues 100 100
1274 Paper Towels 100 100
1275 HH owns Google Chromecast 100 100
1276 Candy (Regular or King Size) 100 100
1277 Packages Of Miniature/Loose Candy 100 100
1278 Toothbrushes 100 100
1279 SPORTS Websites/apps visited or used in last 30 days: NBCSports.com 100 100
1280 Ready To Drink Iced Tea 100 100
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Classic
Rock
Format
Index
Total Adults 18+ 100 100
1281 Prepared Mixed Drinks With Liquor 100 100
1282 Walgreens, shopped/last 6 mos 100 100
1283 Massage/last 6 mos 100 100
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com