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The  tools  come  and  go  –  it’s  about  using  “groundswell”  thinking  and  leveraging  the  tools  to  redefine  rela;onships  and  experiences  The  way  people  connect  with  one  another  –  the  community  that’s  created    Strategy  comes  later  in  Ch.  4  

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1.  Makes  connec;ons  more  interes;ng,  varied,  frequent  1.  They  spread  virally  –  people  recruit  others  

2.  Most  are  free  and  easy  to  connect  to  exis;ng  technologies  3.  Facebook,  TwiKer,  Wikipedia  etc.  4.  Make  it  easy  for  people  to  create  content  and  benefit  from  each  other’s  content  5.  Facebook  and  TwiKer  apps  (don’t  have  to  rely  solely  on  your  own  developers  –  

slow)  

Also  –  do  privacy  policies  make  people  feel  secure?  

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Tumblr  –  original  or  curated  content  /explore  -­‐  tags  /lookup  –  see  which  of  your  friends  are  on  Tumblr      Major  benefits  of  joining  LinkedIn  Access  A  database  of  almost  200  million  professionals  and  over  2  million  companies  who  are  all  there  for  specific,  business-­‐related  purposes  Easily  connect  with  shared  (2nd  and  3rd  degree)  connec;ons        BeKer  informa;on  The  modern  business  card  with  more  complete  profiles,  updated  contact  informa;on,  and  a  photo  to  put  a  face  to  the  name  (more  trust)  

   Visibility  Increase  likelihood  of  people  connec;ng  with  you  to  hire  or  do  business  

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