Post on 27-May-2018
Cisco Public© 2011 Cisco and/or its affiliates. All rights reserved. 1
Cisco Expo 2011
The Journey to the Cloud
Axel Clauberg, SE Director Solutions & Architectures, CTO, Emerging Markets
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 2© 2011 Cisco and/or its affiliates. All rights reserved.
1960 201020001970 1980 1990
Mainframe
Minicomputer
Client Server
Web
Virtualization
Cloud
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Virtualization
Grid Computing
Application Hosting
Utility Computing
Platform as a Service
Infrastructure as a Service
Software as a Service
Storage as a Service
Database as a Service
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Source: Wipro
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Cloud Service Delivery at Scale
(Public / Private Cloud Providers)
Application
(SaaS)
Applications at Scale
(End users)
Platform
as a Service
Execution Platforms at Scale
(Developers)
Infrastructure
as a Service
Infrastructure at Scale
(System Administrators)
Enabling
Technology
Cloud Service Delivery at Scale
(Public / Private Cloud Providers)
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Public CloudCloud infrastructure made available to
the general public.
Private CloudCloud infrastructure operated solely for
an organization.
Virtual Private
Cloud
Cloud services that simulate the private
cloud experience in public cloud
infrastructure
Hybrid CloudCloud infrastructure composed of two or
more clouds that interoperate or federate
through technology
Community
Cloud
Cloud infrastructure shared by several
organizations and supporting a specific
community
…and one other
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Google’s data center on the Columbia river, Oregon
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Total 500 Million
2007
1/10th of a Device perPerson on Earth
Total 35 Billion
2010
5 Devices perPerson on Earth
Total 50 Billion
2013
7 Devices perPerson on Earth
Total 500 Billion~
2020
70~ Devices perPerson on Earth
Source: Forrester Research, Cisco IBSG
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Reference: J. Rabaey, “A Brand New Wireless Day,” Keynote Presentation, ASPDAC Jan. 2008
Data Centers
Mobile Devices
SensorsData Center
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1 Zettabyte 1B Terabytes of Content
1 Trillion Connected Devices
1 MillionApplications
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Cloud Computing Arriving Just in
Time
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2000 2005 2010
Adoption CurveCloud Computing
Public or PrivateTraditional
Data Centers
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prediction is very difficult, especially if it's about the future.
Niels Bohr
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Gordon Moore Adam Smith
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Essential Infrastructure for Building Clouds
Solutions for Deploying Cloud
Services
For customers to deploy fully-tested, best-of-breed cloud
services
Innovation to Accelerate Use
of Clouds
For users to access and collaborate
using secure cloud services
For customers to build and operate public or private
clouds
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On-Demand, At Scale, Multitenant
Business
Services
Consumer
ServicesVirtual Infrastructure
Content and Applications
(Compute, Storage, Networking)
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Seamlessly ConnectedSecurely Accessed
Public Private
Media
Government
Financial
Services
Pharma
HealthcareGames
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• Cloud computing is an operational model that arose out of the world of web applications needing massive, horizontal scale
• It’s already taking off in new web-based companies where the economics favor a pay-as-you go financial model
• The economics of this has caught the attention of mainstream businesses
• Service providers are beginning to acknowledge the requirements for enterprise-class cloud computing
• In the meantime, can the cloud-computing model work in an on-premise, “private cloud”?
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Complexity Grows With Number of Apps
App
OS
Physical
Server
Corp
App
OS
Physical
Server
App
OS
Physical
Server
DBDB
Finance
DB
App
OS
Physical
Server
Mktg
App
OS
Physical
Server
Storage
Engineering
App
OS
Physical
Server
App
OS
Physical
Server
DBDB
HR
Poor Utilization Inflexible Infrastructure
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Applications Run on Virtualized Infrastructure
App
OS
Virtual
Machine
App
OS
Virtual
Machine
Finance
App
OS
Virtual
Machine
Mktg
App
OS
Virtual
Machine
Engineering
App
OS
Virtual
Machine
App
OS
Virtual
Machine
HR
Physical
Server
Cloud Infrastructure Service
Storage
App
OS
Corp
Virtual
Machine
Physical
Server
Physical
Server
Storage
Physical
Server
DB ServiceQueue
Cloud Infrastructure Service
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Queue
App
OS
Virtual
Machine
App
OS
Virtual
Machine
Finance
App
OS
Virtual
Machine
Mktg
App
OS
Virtual
Machine
Engineering
App
OS
Virtual
Machine
App
OS
Virtual
Machine
HR
Storage
App
OS
Corp
Virtual
Machine
Physical
Server
Physical
Server
Physical
Server
Storage
Physical
Server
DB Service
Cloud Infrastructure Service
Pool of shared resources
Self-service portalAPI-driven services Selective application mgmt
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$,0
$500,0
$1000,0
$1500,0
$2000,0
$2500,0
$3000,0
$3500,0
$4000,0
Legacy (Rackmount); All Physical
Legacy; Medium Virtualization (54%)
Current State; 46/54% Legacy/UCS; 75%
Virtualized
Target State; 100% UCS/Cloud; 80%
Virtualization
TCO Physical
TCO Virtual
Compute TCO
($/Qtr/OS instance)
Average TCO
Today
TCO and Provisioning Times
Updated Q2FY11.
Delivery
Time6–8 Weeks (On-Demand)
2–3 Weeks (Manual)
15 Minutes VM(2–9 Days E2E)
15 Minutes(Self-Service)
Virtualisation> Unified Computing > Cloud
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Nexus
UCS
NAS
SAN
Nexus
UCS
NAS
SAN
Pod 1 Pod 2
Network, Compute and Storage Resources Pre-
Integrated into “pods”
System adds capacity by adding pods
Each pod is discovered by the system, integrated into the
resource pools, and assigned workloads as needed.
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… Network Management of VMs, Virtual Network Services, Security, & Intelligent Routing
Hypervisor
App
OS
App
OS
App
OS
Physical Network Services
WAN Opt
• Virtual appliance form factor
• Elastic Instantiation/Provisioning
• Service transparent to VM mobility
• Integrated policy-based management
• Intelligent traffic steering with vPath
• Virtual Security Gateway
• Virtual WAN App Acceleration
• Virtual Management Center
• Nexus 1000v
Private Cloud
Firewall SLB/ADC
Public Cloud
VirtualFirewall
VirtualWAN Opt
VDC-1
VDC-2
Firewall
WAN Acceleration
Load Balancing
Cisco Public 24© 2010 Cisco and/or its affiliates. All rights reserved.
Open
Standards
App.
Performance
Energy
EfficiencySecurity Continuity
Workload
Mobility
TECHNOLOGY
INNOVATION
BUSINESS VALUE
SYSTEMS
EXCELLENCE
EfficientAgile
Transformative
New Service Creation and
Revenue Generation
DrivingProductivity
New Bus. Models,
Governance and Risk
Unified Network
Services
Unified
ComputingUnified
Fabric
Application
NetworkingSwitching Management ComputeSecurity OSStorage
Cisco
Lifecycle
Services
Policy
SOLUTION
DIFFERENTIATION
Partner Ecosystem
Consolidation Virtualisation Automation Cloud
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Whole Offers and Solutions
Open
Standards
App.
Performance
Energy
EfficiencySecurity Continuity
Workload
Mobility
TECHNOLOGY
INNOVATION
BUSINESS VALUE
SYSTEMS
EXCELLENCE
EfficientAgile
Transformative
New Service Creation and
Revenue Generation
DrivingProductivity
New Bus. Models,
Governance and Risk
Unified Network
Services
Unified
ComputingUnified
Fabric
Application
NetworkingSwitching Management ComputeSecurity OSStorage
Cisco
Lifecycle
Services
Policy
SOLUTION
DIFFERENTIATION
Partner Ecosystem
Consolidation Virtualisation Automation Cloud
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Open
Standards
App.
Performance
Energy
EfficiencySecurity Continuity
Workload
Mobility
TECHNOLOGY
INNOVATION
BUSINESS VALUE
SYSTEMS
EXCELLENCE
EfficientAgile
Transformative
New Service Creation and
Revenue Generation
DrivingProductivity
New Bus. Models,
Governance and Risk
Unified Network
Services
Unified
ComputingUnified
Fabric
Application
NetworkingSwitching Management ComputeSecurity OSStorage
Cisco
Lifecycle
Services
Policy
SOLUTION
DIFFERENTIATION
New Solutions and Whole Offers
Partner Ecosystem
• UCS: Oracle OLAM
• vBlock: SAP Netweaver
• UCS: MS Exchange Hyper-V
• Desktop Virtualization with Citrix and Net App
• Desktop Virtualization with VMware and NetApp
• Desktop Virt on vBlocks
• Open APIs
• Intelligent Automation Services
• BMC
• VCE vBlocks
• Secure Multi-Tenancy (VMware/NetApp)
• FlexPod
• VMDC
• Cloud starter kits
Consolidation Virtualisation Automation Cloud
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Integration and Certification Partners
Database
/Middleware
Enterprise
Applications
Operating
Systems
Virtualisation
Storage
Management
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Business
Application
Solutions
Unified
Data Centre
Networking
Unified
Fabric
Unified
Computing
Unified
Network
Services
Integrated
Computing
Stacks
Hosted Collaboration
Solution
Virtual DesktopInfrastructure (VDI)/
Cisco VXI
vBlock FlexPod
Hypervisor
Portal
Cloud Starter
Cloud
Management
Tier-1Business Applications
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~ 275M PCs in the workplace
Installation
Maintenance
Help Desk
User Downtime
Refresh Cycles
Configuration
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Desktop Virtualization Software
Hypervisor
OS
Apps
OS
Apps
OS
Apps
OS
Applications
OS
Applications
OS
Applications
User 1 PC
User 2 PC
User 3 PC Network
Data Center
Server
Client
Device
Hosted Virtual Desktops
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VXI End-to-End System Architecture
=Borderless
Networks
= Data Center
Collaboration=
End-to-End Security, Management and Automation
Branch
CDN
WAAS
Cisco WAN
Thin Client Ecosystem
Cisco Clients
Cius Business Tablets
Cisco Desktop Virtualization EndpointsVirtual
Unified CM
WAAS
Nexus
ACE
Virtual Quad
Desktop Virtualization Software
MS Office
Microsoft OS
Cisco CollaborationApplications
Hypervisor
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• ScanSafe, IronPort, AnyConnect
• Security Intelligence Operations
• Physical and Virtual Appliances
• Security In, By and For the Cloud
Pervasive Trust and
Security Solutions
• Unified Computing System
• Unified Service Delivery
• Public and Private Cloud IaaS
• VDI & VXI
Cloud-Enabling
Solutions
• Cloud Strategy
• Cloud Planning and Design
• Cloud Implementation
and Optimization
Professional
Cloud Services
• Hosted Collaboration Solution
• WebEx
• TelePresence
Communications and
Collaboration Solutions
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Enterprise & Public Sector
• Be clear on your core competences, focus & requirementsSLAs
Security
Data Protection
Business Needs, Application Skills
• Many large Enterprises decided to build a Private Cloud – move some services out into a Public Cloud
Long Term vision: Hybrid
• Many government entities build their Community Cloud or contracted a Service Provider to build it
• Most Services Providers entered the market by building their Private Cloud, in preparation for Virtual Private Cloud/Public Cloud Services
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Sustainable Differentiators
Typical Players
Unique Assets: Competitive Advantage
Challenges
Targeting SMB and Enterprise –“SPs are the dumb pipe”
Global footprint and scale
Learned from managing huge web applications
Low cost
Concerns about stability
No performance guarantee
Security andprivacy
Hosting compute and storage platforms and
building clouds
Advanced Systems Integration Capabilities
Enterprise customer trust on IT advisory
SMB channels and brand
No end-to-end control: SLA / QoS / Security
not at application level
Priced higher than internet players
Service capabilities challenged by large SIs
End-to-End NWand IT Control
QoS & SLA at application level
Internet Companies(“OTT”)
ServiceProviders
Systems Integrators and Server Vendors
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Hybrid
Cloud
Automation
Virtualisation
Consolidation
Private
Cloud
Public
Cloud
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The Network is the Computer,
once again…