This method augments the ideation phase by revealing new inspirational data from existing user research to visually understand the user. Understanding and meaning is constructed through the process of constructing the visual interpretations.

The use of these cards should be early in ideation phase creating problem-solving dialogue as visual interpretations of part of a whole experience are revealed through quick image generation…

…come from clients, research trips etc.

Images touse for the method could…

The use of these cards should be early in ideation phase creating problem-solving dialogue as visual interpretations of part of a whole experience are revealed through quick image generation…

…Google maps, Google Images, Flickr etc.

Images touse for the method could…

The use of these cards should be early in ideation phase creating problem-solving dialogue as visual interpretations of part of a whole experience are revealed through quick image generation…

Images touse for the method could… …come from stock image libraries, royalty

free images, creative commons etc.

The use of these cards should be early in ideation phase creating problem-solving dialogue as visual interpretations of part of a whole experience are revealed through quick image generation…

Images touse for the method could… …use images taken with smartphones or

digital cameras.

BUT all images must directly interpret what the user has described to visually communicate at times abstract themes.

Here is a walkthrough of step 2a, b, and c and where the benefits lie…

So, it would be useful to see a full set of themes now…

Workshop Exercise 2

Workshop Exercise 2

BEST TO begin with the context.That way the visual interpretation will have a solid ground around which its quality can be communicated.

In this exercise the research project it is referencing was focused on a person’s individual experience with an unfamiliar interactive device in an unfamiliar setting. The context used therefore was a hard point of view of the device from their perspective. So the context also contains representations of hands.

The screen contains no interface but instead it is used as a blank canvas to project in or around it the abstract quality felt at that moment by each person.

Workshop Exercise 2

QUALITY (noun) An essential or distinctive characteristic;Character or nature distinguishing a thing;A trait;(Logic) Character of a proposition.

Quality is abstract so think laterally to select an image that works for your team. After all its your process and dialogue your creating, so it doesn’t matter if the image only evokes the signification that you intend it to. As long as you all agree on its symbolism it will always communicate that character to you.

To get you thinking laterally…If, as the testimonies reveal people were nervous of touching the screen WHAT IF we visually interpreted their anxiety on the screen using an image of barbs or spikes?

End of Part 2Lunch