THOUGHT LEADERSHIPIN 2014

07 February 2014Thomas BrownInsight and brand chap, CIM

@ThinkStuff

To cover in 9.8 mins…

Introduce me, introduce Josie.

Forward view of our thought leadership agenda.

Our thinking on the key issues we’re exploring and why.

Timetables we’re working to.

Aligning ‘us’ and ‘you’ – a couple of ideas.

Introduce me, introduce Josie

Who am I?

Research and insight Thought leadership Brand strategy

Business planning PMO

Who is Josie?

Forward view of our thought leadership agenda

Key research projects: CY2014

SCHEDULE CONFIRMED• Marketing Confidence Monitor – waves 6, 7, 8

6. Talent and progression7. Technology8. The economy

• Responsible Marketing and Food Labelling• SMEs and Growth• Digital Marketing Benchmark (centrepiece of ‘Keeping Social Honest’ campaign)• Talent Roundtable/Marketing Capability Forum

SCHEDULE PENDING CONFIRMATION• World’s Biggest Marketing Conversation in History (FY13)• Salary and Rewards / Diversity in Marketing• Marketing Investment Benchmark • Trust and Responsibility Hackathon

Our thinking on the key issues we’re exploring and why

How and why?

Timetables we’re working to

The bottom line – key launch dates

FEB MAR APR MAY JUN JUL AUG SEP

MCM624 FEB

FOODLAB17 MAR

SME26 MAY

DMB02 JUN

DIGITAL SUMMIT06 JUN

MCM719 MAY

MCM815 SEP

GROWTH SUMMIT16 SEP

TALENTTBC APR

Aligning ‘us’ and ‘you’ – a couple of ideas

Aligning ‘us’ and ‘you’ – a couple of ideas

Responsible Marketing and Food Labelling.

MCM wave seven – technology.

Start small, learn, case study.

Your thoughts…?

Two things which might help

Top-line research projects plan

Project briefs

OVER TO YOU

#thanksforlistening