THE CICERON MBA Discovering New Customer Insights through Digital and Social Data

JOIN THE CONVERSATION

@CiceronHQ

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OFFICIAL VIDEOGRAPHER VidTiger

We make moving images.

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THANK YOU TO OUR SPONSORS

CATERING BY moto-i

Sake Brewery and Izakaya

Dawn Hepper, Emcee Ciceron, VP of Strategy

@dhepper

On Twitter | @CiceronHQ | #CiceronMBA

THE CICERON MBA

Marketing + Booze + Art

STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions.

EXPERIENCES If you want exceptional results, you must create exceptional experiences.

ADVOCACY People who love your brand will introduce you to your new customers.

CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals.

THE CICERON PHILOSOPHY

What We Believe

#CiceronMBA

THE NEW MARKETING ECOSYSTEM

What We Do

BrandContent

Conversation

ConsumerInsights

BusinessObjectives

ExperiencesAdvocacy

Strategy

analytics

optim

ization insights

analytics

optim

ization insights

#CiceronMBA

Andrew Eklund, Moderator Ciceron, Founder & CEO

@aeklund

THE CICERON MBA

Discovering New Customer Insights through Digital and Social Data

On Twitter | @CiceronHQ | #CiceronMBA

Over  70%  of  CMOs  feel  they  are  underprepared  to  manage  the  data  explosion  and  “lack  true  insights”  

Top Challenges for CMOs Due to impact and underpreparedness

Data Explosion

Social Media Channel Growth

Demographic Shift

Source: 2012 IBM CMO Study #CiceronMBA

Source: 2012 IBM CEO Study

Research  shows  that  when  consumer  insights  are  translated  into  action,  a  company  is  

84%    more  likely  to  surpass  

revenue  and  pro?itability  goals  

38%

40%

43%

44%

49%

50%

Risk Management

Supply Chain

Human Resources

Market/Competitors

Sales

Operations

Customer Insights

CEOs Areas of Investments

73%

#CiceronMBA

Jeff Dachis, Dachis Group CEO, Founder & Chairman

@jeffdachis

Jen Swanson, Capella University Director of Graduate & Career Services

@jgswanson

Jim Cuene, General Mills Interactive Marketing Director

@jcuene

Jason Nyhus, Digital River Group Vice President

OUR PANEL

#CiceronMBA

“BIG DATA”

REPORTING VS. INSIGHTS

#CiceronMBA

DOES YOUR PLATFORM SUPPORT YOUR DATA?

#CiceronMBA

EXHILIRATING DATA SOURCES

#CiceronMBA

THE FUTURE OF MARKETING

#CiceronMBA

#CiceronMBA

CICERON DIGITAL SNAPSHOT

OFFICIAL VIDEOGRAPHER VidTiger

We make moving images.

#CiceronMBA

THANK YOU TO OUR SPONSORS

CATERING BY moto-i

Sake Brewery and Izakaya

EXECUTIVE DIRECTOR Carolyn Payne Soo Visual Arts Center 2638 Lyndale Avenue South @soovac Hours Wednesday – Friday 11-7pm Saturday – Sunday 11-4pm

#CiceronMBA

SOO VISUAL ARTS CENTER FEATURED ARTIST Jonas Criscoe Rosalux Gallery 1400 Van Buren Street NE #195 @rosaluxgallery Hours Saturday & Sundays Noon-4pm