Christian O´MareNew Media Strategist, Speaker & Author

Christian@Omare.me l Omarenetwork.comNew York: 1 212.457.9903 l Bogota: 57 1 427.3422 l Lima: 51 98 774-4075

"Technology Changes, Humans Don't"

SOCIAL MEDIA STRATEGY

Intelligence

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Branding

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Old School New School

OSlogansStaticSaying

Look & FeelTouch Points

Audience

ABOUT Transactions

TalksDynamic

DoingExperience

EngagementCommunity

ABOUTRelationships

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TONE +

ProfessionalCreative

TechnicalCorporateFriendly

EntertainingSexy

InterestingSophisticated

Exciting

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Presence

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Strategy Planning

S M A R T

SPECIFICAction: Objectives should specify what they want to achieve:

Sample: A consulting firm might want to have a 1200 leads data in 12 months.

MEASURABLEAction: You should be able to measure whether you are meeting the objectives or not.

Sample: A 1200 leads data over 12 months means that each month targets can be measured. Than means 100 per month.

ACHIEVABLEAction: Are the objectives you set, achievable and attainable?

Sample: Are the Specific objective achievable? We have resources, personnel, know how to achieve?

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S M A R T

REALISTICAction: Can you realistically achieve the objectives with the resources you have?

Sample: Is the 1200 leads data objective over a 12 month period double checked or does the company need longer, because of local culture?

TIMEAction: When do you want to achieve the set objectives?

Sample: In our example we set 12 months to achieve the 1200 leads data market share target.

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NOW, ASK YOURSELF! ?

What Exactly Do You Want To Accomplish With New Media?

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LAUNCH ?

What small piece can you implement first as a pilot?

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Editorial

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BUYER PERSONA

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Personal Profile

Buyer Persona NameBuyer Persona AgeFamily Information

Hobbies

Pro Profile

IndustryJob Title

Role

Media Profile

What Do They ReadHow Do They Research

Social Media UsageWhat Keywords They Use

PRODUCTION

Article PostingCreate:Curate:

Migrate:

Interviews3rd Party Experts:InHouse Experts:

Customers;

VideoHow To:

Viral Animation:Video Documentary:

Demo:

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PRODUCTION

InfographicFlow ChartTypography

Whitepaper(Data, Illustrated, Short Format)

ReportSolutionStrategic

TechniqueProductGuide

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PRODUCTION

Ebook(Just Textual, Large Format)

Presentation

WebinarMicro Site

PodcastSurveyContest

Don´t Forget: Attomisation.

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MASTER

CurateRelevant

EducationalEntertainedConsistent

Niche Is BetterExclusive & Unique

Easy To DigestPersonal voiceMotivational

"Valuable“Urgent Sense

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PUBLISH

1 DAILYTwitter updates that offer value.

Facebook "LinkedIn"

7 WEEKLYA new blog post

A Photo MessageA short video

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PUBLISH

30 MONTHLYWrite a new blog post based on extensive research.

Create and send an eNewsletter.Produce a video of one of your executives spechees.

Create a PowerPoint presentation and share it.

4 QUARTELYPublish a research-based White Paper

Create an animated infographicProduce a special issue of your eNewsletter

Produce A Webinar

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DELIVER

Your Own Channels:Your blog

Your e-newsletterYour websiteEmail footer

Social Media:Twitter

LinkedIn (Including Relevant Groups)FacebookGoogle+

FlickrPinterest

Social Bookmarking

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DELIVER

Online PR:(Influencers, Bloggers & Partners):

Give them an exclusiveGive them sneal peak access

Let them know it’s liveThank them when they share (duh)

Paid Media:Search AdsSocial Ads

Display AdsDirect MailPrint Media

National TV Campaign (Kidding!)

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CHRISTIAN @OMARE.ME CHRISTIAN O´MARE

Engagement

BEHAVIOR

Give Before To TryWhat makes you Exist in Social Media is the art of giving, before to expect receiving.

Is very simple if you want the attention of others, give attention to them first.

Be ValuableThe only thing that gets you Real connections online is to add value to the communitites.

Like giving solutions content, free expertise or responding to answers.

BehaviorYou’re not the ad on the wall, you’re the guy holding the drink

telling stories that your audience finds fascinating.

Show Us / Don't TellEn los medios convencionales podias solo decir y decir lo que querias, en social media no.

No nos digas que eres un gran comediante, dinos un gran chiste.

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PRACTICE SAMPLE

• Upload a presentation to SlideSharehighlighting your industry, services, and

importance of your area of expertise.

• Interview the person(s) leading researchprojects on video to post to YouTube for

additional insights.

• Share your research with well-knownbloggers and invite them to share insights

with their readers.

• Break up interesting findings into a multipartseries of blog posts to grow readership

over time.

• Invite customers to write guest blog poststo discuss interesting product experiences

and/or success.

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WOM

"When dealing with people, remember you are not dealing with creatures of logic,but creatures of emotion.“

Dale Carnegie

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FEEL

EntertainOpportunity

ChallengeBreakingIncentive

ControversialTalent

Unexpected

&

Shareable …

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STORYTELLING

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MOVEMENT

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CTA

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CONVERSION

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Be A Strong Brand !

1. STRATEGY

. Clear business vision. Defined competitive advantage

. Clearly defined brand . Clearly defined customer. Clearly defined competition

. Defined marketing objectives . Defined marketing plan

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2. STRUCTURE

. Collaborative org. structure . Good internal communication . Clear management guidance . Good cultural alignment

. Management provides modeling

. Accountable marketing program

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3. EXECUTION

. Brand identify well executed . Consistent marketing messages

. Communication with all audiences . Aligned roles and responsibilities

. Brand identity enforced . Good training and orientation

. Good customer experience

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Christian O´MareNew Media Strategist, Speaker & Author

christian@omare.me l Omarenetwork.comNew York: 1 212.457.9903 l Bogota: 57 1 427.3422 l Lima: 51 98 774-4075