@ozinnovationChris Vanstone

Niche Organisation Sustainability within an Open Marketplace

SOME THOUGHTS ON…

We develop and spread solutions

We help organisations & systems innovate

Our hybrid methodology

!DESIGN

!BUSINESS

!SOCIALSCIENCE

!PEOPLE

!SUSTAINABILITY

!CHANGE

!PROFESSIONAL

EXPERTISE

!LIFE

EXPERTISE

Co-design

Our services

!INSIGHT

!!

STRATEGY

!BUSINESS

MODELS

The Open Marketplace

How do you create value for your customers?

Who are your customers, what do they value?

How do you capture value from customers?

3 questions for a sustainable business model

Creating Value

Understanding Value

Capturing Value

Who are your customers? Triple Customer Segmentation

!PRIMARY CUSTOMER

!FINANCIAL SUPPORTER

VALUE PROPOSITION

!OTHER SUPPORTERS

Triple customer segmentation

!PRIMARY CUSTOMER

!FINANCIAL SUPPORTER

VALUE PROPOSITION

!OTHER SUPPORTERS

Opportunity 1: Help your primary customer become a good financial customer too.

!PRIMARY CUSTOMER

!FINANCIAL SUPPORTER

VALUE PROPOSITION

!OTHER SUPPORTERS

Opportunity 2: Explore larger providers as new financial customers for niche services

!PRIMARY CUSTOMER

!FINANCIAL SUPPORTER

VALUE PROPOSITION

!OTHER SUPPORTERS

Opportunity 3: Explore what value would be for charitable givers in new environment

What do your customers value? Job-to-be-done

Creating Value

Understanding Value

Capturing Value

Job-to-be-done

Cheap Clean Removable

Expensive Messy Permanent

Hanging a picture solutions

Job-to-be-done

Opportunity 4: Redefine your customer by job-to-be-done. Expand your customer base.

!

What’s the job to be done for families in tough times?

How do we enable more families to thrive and fewer to enter crisis services?

Rapid

ethnography

Card Sorting

Helpful help Unhelpful help

She understands,she’s been there

She can’t relate, she doesn’t have kids

She helped me do what I wanted They tell you what to do

They were there for me when I needed them

They were only available office hours

Families in tough times

A TACSI Solution

How do you create value for customers? User Journey

Creating Value

Understanding Value

Capturing Value

Respite / education /

accom.

Before Core Job Aster

Help me see what’s

possibleHelp me try before I buy

Help me be sure I’m

getting value for money

Before AsterCore Job

Respite / education /

accom.

Help me see what’s

possible

Help me try before I buy

Before Aster

Help me find something

different

Core Job

Help me be sure I’m

getting value for money

Respite / education /

accom.

Help me see what’s

possible

Help me try before I buy

Before Aster

Help me find something

different

Core Job

?

?

? ?? ?

?

Help me be sure I’m

getting value for money

?

Respite / education /

accom.

Before AsterCore Job

?

?

? ?? ?

?

Respite / cleaning /

rehabilitation

?

Opportunity 6: Choose what jobs you want to fulfil.

Co-design

!PROFESSIONAL

EXPERTISE

!LIFE

EXPERTISE

co-designing strategy & business models

!FRAME

ASSUMPTIONS

!IN OFFICE

!TEST

ASSUMPTIONS

!FRAME

ASSUMPTIONS

!IN OFFICE

!OUT OF OFFICE

co-designing strategy & business models

To be person centred is to: Providing choice and control day-to-day

& Work with your customers

to co-design your business model !

How do you create value for your customers?

Who are your customers, what do they value?

How do you capture value from customers?

3 questions for a sustainable business model

Opportunity 1: Help your primary customer become a good financial customer too.

Opportunity 2: Explore larger providers as new financial customers for niche services.

Opportunity3: Redefine your customer by job-to-be-done. Expand your customer base.

Opportunity 4: Choose what jobs you want to fulfil. Before, during and aster the main job.

Opportunity 5: Co-design your business model.

5 opportunities in the open marketplace

Opportunity 3: Explore what value would be for charitable givers in new environment

Co-design Workshops tacsi.org.au/workshops Melbourne Adelaide Perth Canberra Sydney !!!!!

Chris Vanstone

@ozinnovation @chrisvanstone chris.vanstone@tacsi.org.au

Co-design Workshops tacsi.org.au/workshops Melbourne Adelaide Perth Canberra Sydney !!!!

Chris Vanstone

@ozinnovation @chrisvanstone chris.vanstone@tacsi.org.au