Choice Not Chance

Kiwi Lives Campaign – Phase 4

Kiwi Lives Campaign: Phase 4

2007Harmful

gambling is an issue for all of us

2009We can all

take positive action

2011We should take

action early

2014Signs to watch

out for

What will you see/hear?A set of 6 TVCs (3x45 & 3 X 15 to be staggered)

Radio commercials

Targeted online advertising

A new look website www.choicenotchance.org.nz

Messages in and around venues

TV ad – “Chasing losses”

TV ad – “Lies”

TV ad – “Guilt”

New Website

Messages in/around venues

Supporting VenuesGeneral public have low knowledge of host responsibility

Recent HPA research of staff/patrons reiterates difficulties with host responsibility (will shortly be available on www.hpa.org.nz)

HPA to develop “social permission” campaign to support host responsibility

HPA to work with DIA to support venues

Any Questions

•Please contact Hannah Booth,•Minimising Gambling Harm Manager•h.booth@hpa.org.nz