Getting started with social media

Tuesday 10 May 2011

Technology has changed the world dramatically over the last 10 years

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Ivy Bean was 104 when she died last year, and she had over 50,000 followers on Twitter

Social networking is now mainstream…

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Source: Morgan Stanley

…and it’s incredibly engaging!

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Source: Morgan Stanley

Ignoring technology can be life-threatening!

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Source: The Age

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Confused by all this social media talk?

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What is the Internet?

It’s not a network of computers. It’s a network of human beings.

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Always-on access to the Internet is changing the way we behave

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Source: Forrester

You can’t just shout at people any more

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Marketing today is about connecting in multiple ways with consumers

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Source: Forrester

It’s about touchpoints versus channels

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Businesses are being disrupted

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You are

here!

“Would you tell me which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where...” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

Lewis Carroll, Alice in Wonderland

You still need a strategy

The spectrum of social media engagement

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1. Listening

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Using social media for research purposes and brand monitoring.

2. Talking

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Using social media for marketing and PR by talking to customers.

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3. Energising Charging up your best customers and enabling them to recruit their peers.

4. Helping

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Helping your customers support each other.

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5. Embracing Including your customers as collaborators in your company.