E TEAM

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What it feels like

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2014

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2015

• Revitalizing the orginal

• To do that we had to look at our audience

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Digital Natives

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Multi-Taskers

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Realistic

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82% said their

phone is theirmost prizedpossession

70% most

embarrassed inelementary

school

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They’re a generation that doesn’t worry about what people think

because they are in control of their image.

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ShapersShapers

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Be a conduit through which Shapers can express themselves.

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Nudging the institution, one chip at a time.

Owning originality, one chip at a time.

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Insight: This generation doesn’t worry about what people think because they control it.��Strategy: Be a conduit through which Shapers can express themselves.��Creative: “Owning originality, one chip at a time.”

!!!!!!!

Discover Ahoy!!in the context of originality!

!!!!!!!

Experience Ahoy!!in authentic ways!

!!

!!!!!!!

Personalize Ahoy!!w/ brand-sponsored utility!

!

Engage Ahoy!!when and how you want!

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#ittakesahoy to be a dough boy! ANYONE!?!?! #sELFie

Elevate the Brand

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