IncitezData Source: Baidu May 2011

China Sports Wear Search Stats Q1 2011

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sports wear related daily searches in Q1

640,000/day

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In March, higher volume of searches areon Sundays

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the highest daily search 769,000on March 19

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Local Brands32.42%

Int’l Brands67.58%

Online Interest in Sports Wear

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Products

Brand

Official Website

Stores

Ads/Logos

Authentic/Fake Pdt

Official Online Store

Unofficial Online Store

Franchise

Forums 0.59%

6.04%

0.75%

6.53%

1.86%

10.23%

8.75%

13.38%

17.18%

30.21%

0.71%

1.55%

1.74%

2.24%

2.28%

3.24%

6.09%

15.02%

15.14%

50.33%

Sports Wear Related Searches in Q1 2011

Int’l Brands Local Brands

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Nike

Adidas

Li Ning

Converse

Anta

Xtep

Kappa

361

Puma

Erke 2.24%

2.35%

2.67%

2.86%

3.39%

6.56%

7.56%

12.88%

22.85%

26.44%

Top 10 Sports Wear Brands by Searches in Q1 2011

China Internet WatchData: Baidu, May 2011

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Avg Daily Searches

Nike169,000

Adidas138,000

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Nike

Adidas

Converse

Kappa

Puma

New Balance

Yonex

Reebok 1.14%

1.16%

2.91%

3.48%

4.23%

11.19%

33.81%

39.13%

Int’l Sports Wear Brands by Total Searches

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Li Ning

Anta

Xstep

361

Erke

Peak

Deerway

Double Star 1.54%

2.28%

6.26%

6.91%

8.23%

10.45%

20.24%

39.71%

Top Domestic Sports Wear Brands By Total Searches

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Others0.70%

Sports Equipment1.95%

Cosmetics2.63%Bags

5.40%

Clothes19.04%

Shoes70.28%

Categories of Sports Wear Related Searches in Q1 2011

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Sports Shoes Avg Daily Searches:

151,000

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Nike

Adidas

Li Ning

Converse

Anta

New Balance

Xstep

Puma

361

Peak 1.34%

1.38%

1.64%

2.16%

3.73%

5.43%

8.03%

9.56%

16.98%

43.51%

Top Shoes Brands by Searches in Q1 2011

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Others10%

Warrior6%

Erke5%

3619%

Kappa3%

Xstep8%

Anta14%

Converse8%

Li Ning13%

Adidas10%

Nike14%

Top Shoes Brands by Total Online Sales in Q1 2011

Data source: Letao.com

incitezData source: Letao.com

Local Brands43%

Foreign Brands57%

Online Sales of Shoes in Q1 2011

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Adidas

Nike

Li Ning

Anta

Xstep

361

Kappa

Erke

Puma

Converse 1.02%

2.25%

3.06%

3.83%

4.86%

6.83%

10.37%

15%

21.31%

27.67%

Top Sports Wear Brands by Clothes Related Searches in Q1 2011

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