Synergy to fulfill brand objective through effective planning and understanding of audience

behavior to achieve positive returns on Investments.

Digital is an ever

evolving market

Multi-Interest

Audience

Everythingon digital is quantifiable

Multi Screen World

(shorter Attention

Span)

ROI

Our view point on media

Industries we cater

to

FMCG

Production Houses

Real Estate

Fashion, beauty & lifestyle

Media industry

E-commerce

Our approach

Understanding the audience

Data driven media channel

Impact Innovation

Rich Media initiative

Social Media innovations

Performancemarketing

Brand proposition:“Nayi Cadbury chocolairs ke liye kitna bada muh khologe?”

• Objective:

• To maximize the reach on the social platform to leverage brand recall

• Target Audience:

Age: 15-24

Geographic: PAN India

• Solution:

Cadbury Chocolairs promoted its product “Badi Chocolairs’ through Facebook using the R&F module.

23Mn + Impressions

Clicks 1.3Mn+

3Lac + Views

CTR 3.08%

Campaign Idea:

#VacationsUpClose

Campaign:

Vacations Exotica being a well known player in the Travel and tourism space conducted

promotional activities on Digital.

• Objective:

To leverage the Brand Equity using the digital platform, on understanding the shift of traditional media to digital.

• Target Audience:

Age: 28- 55

Psychographic: Working Professionals, Travellers, Vacation Enthusiast, etc.

Geographic: Metro and tier1 cities.

• Solution:

A microsite was designed where the users were directed to the microsite through the ads shown on modules like

Facebook, LinkedIn, InApp&Wap, etc.

• Gratification:

The participants with the best entries won a full expense trip to Australia, Kenya & Kashmir.

5MN+ Impressions

Clicks 6Lac+

1.25% CTR

Brief: MoneyGram being the official Title sponsor for ICC T20 World Cup aimed at gauging maximum eyeballs with its

branding

• Objective:

Drive maximum participation through the campaign onto the game page.

• Target Audience:

People receiving calls from the Middle East, friends/ families of the blue collared people across PAN India.

• Solution:

• The Brand was promoted digitally using modules like Google Adwords, Affiliate, Sports Portals like Cricbuzz, Cricinfo, Sportskeeda, etc.

13MN+ Impressions

Clicks 4Lac +

0.32% CTR

Brief: To target the right audience in the rural markets and convey the brand offerings during the celebrations of

Ramadan

• Objective:

The objective was to increase brand awareness, get new users and in turn increase market share

• Target Audience:

Minorities receiving calls from the Middle East, friends/ families of the blue collared people in a few specific cities

• Solution:

• Using hyper target OBD module to reach out to the minorities

Successful Opt ins: 7,241

Market Impact:

This year the region showed a double

digit growth in transactions during

Ramadan.

84Mn+ Impressions

Views 2Mn+

1.6Lac+ Clicks

Objective:To engage the users and increase participations in the form of UGC that were converted to Meme

on a real time

• Campaign:

The campaign highlighted on the hypocrisy followed in the country by the politicians and highlight it portraying the views of the masses in the form of uploading real time meme on the microsite based on the

entries received.

• Target Audience:

16- 55, across Mumbai, Pune & Ahmedabad.

• Solution:

The campaign was promoted using the social platform Facebook targeted to specific brand audience.

ii

Celebrities

6Lac+ Clicks

Reach 10Lac+

5Lac+ Engagements

Brief:Using local parlance, the campaign touched on all that was relevant and dear to the Bengalis, whether it

was their 'muri' and 'limericks' or their unending strikes.

• Objective:

Maximise the reach in Kolkata & make the content viral using media modules

• Target Audience:

Age: 18-55

Geographic: Kolkata

• Solution:

Reach out to the Kolkata residents through YouTube pre roll ads

2Lac+ Clicks

Engagements 1Lac+

3Mn+ Impressions

CTR 6.24%

3Lac+ Views

VTR 13.729%

• Brief:

To capture the audience interested in Marathi movies through various modules and promote the movie

• Objective:

To drive maximum traffic on the YT channel/ have maximum ticket bookings through the digital promotions

• Target Audience:

Age: 16-55

Behaviour: Movie buffs, People interested in Marathi cinema

Geographic: Maharashtra, Goa & Belgaum

• Solution:

To promote the movie across the digital platforms capturing the Marathi audience and the celebrity followers using modules like Maharashtra Times, ABP Live, Loksatta and other top Marathi Publishers.

6Mn+ Impressions

Clicks 4Lac+

7Lac+ Views

CTR 7.10%

11.24% VTR

Highest grossing Marathi movie across Maharashtra

8Mn+ Impressions

Clicks 5Lac+

6Lac+ Views

CTR 6.18%

7.64% VTR

• Brief:

To increase the traffic on the Brand page (Production House) and promote the movie

• Objective:To get maximum views and eyeballs

• Target Audience:

Age: 18- 55

Behaviour: Movie buffs, people who follow bollywood and celebrities

Geograohic: PAN India

• Solution:

Drive maximum traffic on the YT channel/ have maximum ticket bookings through the digital promotions, skip

ad and in app-wap ads

4Mn+ Impressions

Fans 33K+

9Lac Views

Engagements 40K+

Campaign:

#BeAllYouCanBe

• Objective:

To deliver results on Branding and simultaneously gauging sales/ conversions for the Brand.

• Solution:

Promoted the brand across modules like Facebook, Twitter, Programmatic Buying, Hotstar, etc.

• Target Audience:

Age: 18- 55

Behaviour: Movie buffs, people who follow bollywood and celebrities,

Geographic: PAN India

13Mn+ Impressions

Clicks 17Lac+

1.32% CTR

Views 3Lac+

2.34% VTR

Business growth:

Although being a Branding campaign, the media

activity gauged the brand a sale worth INR

3,00,000 in a period of 30

days.

Brief: To generate maximum bookings for the brand and have maximum app downloads.

• Objective:

To promote the packages offered by the brand using the social platforms

• Target Audience:

Age: 20- 45

Gender: Women

Geographic: Mumbai & Pune

Psychographic: Women who are fashion enthusiast, into personal care and grooming, etc

• Solution:

Promote the brand across ad modules on Facebook and YouTube in order to drive downloads.

12K + App Installs through Facebook

1,318 Installs through Google

Close to 2,500 leads for the packages on Facebook.

Brief: To target the right audience for brand awareness and increase walk ins to view the upcoming

property and get more bookings

• Objective:

To have maximum site visits and property bookings.

• Target Audience:

Age: 25- 45

Geographic: Western belt of Mumbai (Boisar project); Avadi, Porur and Ambattur (Avadi project)

• Solution:

Cater to the branding as well as focusing on the Performance for the projects in Avadi(Chennai) & Boisar(Mumbai)on social platform through Facebook.

1,557 Website

Conversions over 5 months

with a 0.1% Conversion rate.

835 Leads over 2 months with

0.1% Conversion

rate.

An average of 2 flats sold via digital media push every month

Brief: Engage with the audience and increase footfalls to see the upcoming property with minimum

spillage

• Objective:

To create brand presence by tapping the right audience and increase investment and site visits

• Target Audience:

Age: 30-60

Gender: Male

Geographic: Baner, Aundh, Wakad,Balewadi, Kothrud, Hinjewadi

- Mobile device: High price range phones, latest handset, High data usage, International roaming, High ARPU

• Solution:

Rich Content Messaging to reach the right audience

Total RCM Sent 1.2Lac+

1Lac+ Successful retrievals

Unique Opt In’s 209

49 Leads generated

Objective:

To maximize on the number of video views and shares.

UNMUTE

• Target Audience:

Age: 18+

Geographic: Pan India

• Solution:

Widespread the message and reach out to the audience efficiently.

https://www.youtube.com/watch?v=xaHetOhKsIA

3Mn+ Impressions

Views 3Lac+

19.8% VTR

Campaign name:Game Of Agencies

Campaign:Showcase GOT characters in the roles of advertising agency professionals.

• Objective:

To maximize the reach and spread it across the geographies.

• Target Audience:

Age: 18- 55

Geographic: Pan India

Psychographic: People in the advertising and media space and GOT enthusiasts.

• Solution:

Promoted the series on Facebook using precise and Hyper Targeting.

Over 17K+ Sessions on Google Analytics in a period of

a 5 days

Featured in:

• Adweek

• BoredPanda

• Afaqs

• Brand Equity

• Freepick, etc

Valued Partners