Post on 19-May-2015
description
Could lotteries raise more money for charities and other good causes?
Joe Saxton
July 2012
First: what do the people who run lotteries think about the current situation?
3
It is difficult to keep to the £10m annual income ceiling
We would like to be able to run an individual lottery larger than the current £4m ceiling
We find it difficult to avoid infringing the Gambling Commission/ Local Authority regulations
It is difficult to achieve the 20% minimum return to the beneficiary when recruiting from cold prospects
The current regulations for lotteries increase our costs
We find the limit on prize money/value restrictive
The need to account for every ticket distributed (when sending more than £20 worth to cold prospects) and then returned involves extra administration for us
The need to account for every ticket involves extra costs for us
The current regulations for lotteries make it more difficult to generate income from lotteries
Lotteries are more regulated than any other area of our fundraising
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
-27%
-17%
-19%
-14%
-4%
-7%
-10%
-7%
-10%
-5%
-13%
-5%
-3%
-6%
-4%
-1%
-1%
-1%
-2%
0%
-42%
-47%
-34%
-39%
-51%
-53%
-38%
-48%
-38%
-33%
3%
8%
7%
17%
16%
16%
23%
20%
20%
29%
4%
6%
11%
6%
9%
12%
9%
15%
15%
23%
Not sure/Not relevant
Disagree strongly
Agree
Agree strongly
Agree
Agree strongly
“How does lottery regulation and administration affect your charity? How does lottery regulation and administration affect your charity? ” Ranked by Agree strongly/Agree
Attitudes towards lotteries - part 1
Base: 181 participantsSource: Jun 11, nfpSynergy
4
It is difficult to keep to the £10m annual income ceiling
We would like to be able to run an individual lottery larger than the current £4m ceiling
We find it difficult to avoid infringing the Gambling Commission/ Local Authority regulations
It is difficult to achieve the 20% minimum return to the beneficiary when recruiting from cold prospects
The current regulations for lotteries increase our costs
We find the limit on prize money/value restrictive
The need to account for every ticket distributed (when sending more than £20 worth to cold prospects) and then returned involves extra administration for us
The need to account for every ticket involves extra costs for us
The current regulations for lotteries make it more difficult to generate income from lotteries
Lotteries are more regulated than any other area of our fundraising
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
-27%
-17%
-19%
-14%
-4%
-7%
-10%
-7%
-10%
-5%
-13%
-5%
-3%
-6%
-4%
-1%
-1%
-1%
-2%
0%
-42%
-47%
-34%
-39%
-51%
-53%
-38%
-48%
-38%
-33%
3%
8%
7%
17%
16%
16%
23%
20%
20%
29%
4%
6%
11%
6%
9%
12%
9%
15%
15%
23%
Not sure/Not relevant
Disagree strongly
Agree
Agree strongly
Agree
Agree strongly
“How does lottery regulation and administration affect your charity? How does lottery regulation and administration affect your charity? ” Ranked by Agree strongly/Agree
Attitudes towards lotteries - part 1
Base: 181 participantsSource: Jun 11, nfpSynergy
5
It is difficult to keep to the £10m annual income ceiling
We would like to be able to run an individual lottery larger than the current £4m ceiling
We find it difficult to avoid infringing the Gambling Commission/ Local Authority regulations
It is difficult to achieve the 20% minimum return to the beneficiary when recruiting from cold prospects
The current regulations for lotteries increase our costs
We find the limit on prize money/value restrictive
The need to account for every ticket distributed (when sending more than £20 worth to cold prospects) and then returned involves extra administration for us
The need to account for every ticket involves extra costs for us
The current regulations for lotteries make it more difficult to generate income from lotteries
Lotteries are more regulated than any other area of our fundraising
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
-27%
-17%
-19%
-14%
-4%
-7%
-10%
-7%
-10%
-5%
-13%
-5%
-3%
-6%
-4%
-1%
-1%
-1%
-2%
0%
-42%
-47%
-34%
-39%
-51%
-53%
-38%
-48%
-38%
-33%
3%
8%
7%
17%
16%
16%
23%
20%
20%
29%
4%
6%
11%
6%
9%
12%
9%
15%
15%
23%
Not sure/Not relevant
Disagree strongly
Agree
Agree strongly
Agree
Agree strongly
“How does lottery regulation and administration affect your charity? How does lottery regulation and administration affect your charity? ” Ranked by Agree strongly/Agree
Attitudes towards lotteries - part 1
Base: 181 participantsSource: Jun 11, nfpSynergy
6
It is difficult to keep to the £10m annual income ceiling
We would like to be able to run an individual lottery larger than the current £4m ceiling
We find it difficult to avoid infringing the Gambling Commission/ Local Authority regulations
It is difficult to achieve the 20% minimum return to the beneficiary when recruiting from cold prospects
The current regulations for lotteries increase our costs
We find the limit on prize money/value restrictive
The need to account for every ticket distributed (when sending more than £20 worth to cold prospects) and then returned involves extra administration for us
The need to account for every ticket involves extra costs for us
The current regulations for lotteries make it more difficult to generate income from lotteries
Lotteries are more regulated than any other area of our fundraising
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
-27%
-17%
-19%
-14%
-4%
-7%
-10%
-7%
-10%
-5%
-13%
-5%
-3%
-6%
-4%
-1%
-1%
-1%
-2%
0%
-42%
-47%
-34%
-39%
-51%
-53%
-38%
-48%
-38%
-33%
3%
8%
7%
17%
16%
16%
23%
20%
20%
29%
4%
6%
11%
6%
9%
12%
9%
15%
15%
23%
Not sure/Not relevant
Disagree strongly
Agree
Agree strongly
Agree
Agree strongly
“How does lottery regulation and administration affect your charity? How does lottery regulation and administration affect your charity? ” Ranked by Agree strongly/Agree
Attitudes towards lotteries - part 1
Base: 181 participantsSource: Jun 11, nfpSynergy
7
-7%
-15%
-12%
-4%
-6%
-8%
-1%
-2%
-7%
-2%
-1%
-1%
-3%
-1%
-36%
-41%
-46%
-43%
-33%
-40%
5%
22%
24%
29%
28%
35%
38% 8%
-69% 1%
7%
7%
3%
4%
6%
-100%
-80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
We have found online lotteries very successful
We find lottery ticket buyers tend to give in a variety of otherways as well
We have found that lottery income has held up well duringthe recession
We expect our income from lotteries to increase over thenext two years
We would be interested in exploring being part of a coalitionto run larger lotteries with bigger prizes
Our income from lotteries has increased over the last twoyears
We find that lotteries appeal to a certain kind of donor
Not sure/Not relevant Disagree strongly Disagree Neither agree nor disagree Agree Agree strongly
“Please state to what degree you agree/disagree with the statements below ” Ranked by Agree strongly/Agree
Attitudes towards lotteries - part 2
Base: 181 participantsSource: Jun 11, nfpSynergy
8
-7%
-15%
-12%
-4%
-6%
-8%
-1%
-2%
-7%
-2%
-1%
-1%
-3%
-1%
-36%
-41%
-46%
-43%
-33%
-40%
5%
22%
24%
29%
28%
35%
38% 8%
-69% 1%
7%
7%
3%
4%
6%
-100%
-80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
We have found online lotteries very successful
We find lottery ticket buyers tend to give in a variety of otherways as well
We have found that lottery income has held up well duringthe recession
We expect our income from lotteries to increase over thenext two years
We would be interested in exploring being part of a coalitionto run larger lotteries with bigger prizes
Our income from lotteries has increased over the last twoyears
We find that lotteries appeal to a certain kind of donor
Not sure/Not relevant Disagree strongly Disagree Neither agree nor disagree Agree Agree strongly
“Please state to what degree you agree/disagree with the statements below ” Ranked by Agree strongly/Agree
Base: 181 participantsSource: Jun 11, nfpSynergy
Attitudes towards lotteries - part 2
9
-7%
-15%
-12%
-4%
-6%
-8%
-1%
-2%
-7%
-2%
-1%
-1%
-3%
-1%
-36%
-41%
-46%
-43%
-33%
-40%
5%
22%
24%
29%
28%
35%
38% 8%
-69% 1%
7%
7%
3%
4%
6%
-100%
-80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
We have found online lotteries very successful
We find lottery ticket buyers tend to give in a variety of otherways as well
We have found that lottery income has held up well duringthe recession
We expect our income from lotteries to increase over thenext two years
We would be interested in exploring being part of a coalitionto run larger lotteries with bigger prizes
Our income from lotteries has increased over the last twoyears
We find that lotteries appeal to a certain kind of donor
Not sure/Not relevant Disagree strongly Disagree Neither agree nor disagree Agree Agree strongly
“Please state to what degree you agree/disagree with the statements below ” Ranked by Agree strongly/Agree
Base: 181 participantsSource: Jun 11, nfpSynergy
Attitudes towards lotteries - part 2
10
How much annual income do you get from lottery ticket sales?
54%
4%
9%11%
4%6%
12%
£0-50k £51-100k £101-250k £251-1000k £1001-4000k £4001k + Don't know
Base: 157 participantsSource: Jun 11, nfpSynergy
How much money did participants raise from lotteries
11
How much annual income do you get from donations with lottery ticket sales?
62%
6% 7%3% 3% 2%
17%
£0-25k £26-50k £51-100k £101-250k £251-500k £501k + Don't know
Base: 155 participantsSource: Jun 11, nfpSynergy
How much donated income did respondents raise from lotteries
12
Approximately how many individuals buy lottery tickets from your organisation every year?
69%
15%
6%4%
1%5%
0-10k 10-25k 26-50k 51-100k 101-200k 201k +
Base: 148 participantsSource: Jun 11, nfpSynergy
How many people took part in respondents’ lotteries
13
Please indicate how many lotteries you run each year?
57%
20%
3% 4%1%
15%
1 to 2 3 to 5 6 to 10 11 to 15 16 to 25 26+
Base: 109 participantsSource: Jun 11, nfpSynergy
How many lotteries did respondents run a year
What do the general public think about
lotteries?
15
Key statistics
12%played Health Lottery in last
month54%played National Lottery in last
month
57%think lotteries run
by charities should be able to compete with the National Lottery and the Health
Lottery
61%Opposed to laws and regulations which stop any other lotteries from raising as much money as
the National Lottery
46%Opposed to
capping the size of charity lotteries
68%Opposed to capping the
number of tickets charity lotteries
can sell21%
played a charity lottery in last
month
16
Demographics of lottery players
54%57%
51% 51% 49%
58% 58%
31%
52% 53%
60%
70%
60%
21% 20%23%
18%
23% 24%20%
18% 18%
23%21%
25%23%
12%10%
13%
6%
11% 12%
18%
10%13%
20%
11%11%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+
National Lottery Other lottery or raffle (eg school, charity, etc) Health Lottery
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
“Have you bought a ticket from the National Lottery/Health Lottery/any other lottery or raffle (e.g. school, charity, etc) in the last month?” Yes
17
“Do you think that lotteries run by charities should be able to compete with the National Lottery and the Health Lottery?”
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
57%65%
50%56%
61%56% 55% 56%
50%
60% 58% 56% 60% 60%
49%
16%
17%
15%
20% 14%19%
13%16% 24%
14% 16% 16% 12% 15%
19%
27%18%
35%
24% 26% 25%33% 28% 26% 26% 26% 29% 28% 25%
31%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Recentcharitydonor
Nondonor
Not sure
No
Yes
18
“Do you think that there should be laws and regulations which stop any other lotteries from raising as much money as the National Lottery does?”
61% opposed to laws and regulations stopping any other lotteries raising as much as the National Lottery
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
12% 15%10% 11% 14% 12% 12%
7%15% 12% 13% 16%
11% 12% 11%
61%64%
58%64% 56% 63% 62%
60%
60%59%
63% 61%64% 61% 61%
27%21%
32%25%
30%25% 26%
33%26%
29% 23% 23% 25% 26% 28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Recentcharitydonor
Nondonor
Not sure
No
Yes
19
“Do you think that the size of the prizes in charity lotteries should be capped?”
Balance of opinion against charity lottery prizes being capped
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
34% 34% 33%29%
33%28%
44%
22% 25%32% 32%
40%48%
36%
26%
46% 49%43% 50%
46%50%
36%
51% 48%
49% 46%
44%
38%
45%
50%
21% 17%24% 20% 21% 22% 20%
28% 27%19% 21%
16% 14%19%
24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Recentcharitydonor
Nondonor
Not sure
No
Yes
20
“Do you think the size (i.e. number of tickets sold) of an individual charity lottery should be capped?”
Very few think the number of tickets sold by an individual charity lottery should be capped
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
12% 13% 12% 12% 13% 12% 12% 9% 12% 11% 11% 14% 16% 14%8%
68%72%
65% 68% 69% 71%66% 72% 63%
71% 67%68% 67% 68%
70%
19%16%
23% 20% 19% 18%22% 19%
25%18% 22% 18% 16% 18% 23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Recentcharitydonor
Nondonor
Not sure
No
Yes
What changes are we suggesting to lottery regulation?
22
The campaign: to deregulate lotteries to reduce costs and allow more money to be raised
• Organisations involved: The Lotteries Council, Institute of Fundraising, CAF, nfpSynergy, People Postcode Lottery, Brightsource, 121 Fundraising, The Woods Group, and Rogavi.
• The aim: to allow charities raise more money at lower cost with less hassle than currently
• The timing: Consultation now open and ends on May 28th
• Our aim: to get as many organisations as possible to sign up to our aims and then use that support to lobby government and the Gambling Commission
23
Changing the 80:20 rule
• The issue: Lottery regulations state that 20% of the proceeds should go to the beneficiary
• The problem: its very difficult to build up new lotteries from ‘cold’ and keep to this regulation
• The solution: make the 80:20 rule apply over time and across all a charities’ lotteries
• But – should we have the 80:20 rule at all
24
Remove age verification for 16 and 17 year olds
• The issue: Online lotteries need to provide age verification for anyone buying tickets by debit card in case they are under age
• The problem: its very expensive to age verify online negating any income from debit card purchasers
• The solution: carry out random ‘spot checks’ for debit card users rather than blanket verification
25
Dual registration for remote and non-remote lotteries
• The issue: the same lottery carried out online/telephone and via paper must be separately registered
• The problem: its makes dual lotteries twice the hassle for no obvious reason
• The solution: assimilate remote and non-remote licences into one registration based on the standards of non-remote licences
26
Allow cloak-room tickets in exempt lotteries
• The issue: The legislation requires confirmation for ticket purchasers in exempt lotteries
• The problem: this technically makes the use of cloakroom tickets in exempt lotteries illegal
• The solution: permit the use of standard pre-printed “cloakroom” tickets in exempt lotteries
27
Give charity lotteries proportionate regulation to the gambling risk they pose• The issue: Charities lotteries are regulated as if
they were casinos
• The problem: Charities get the heavy hand of regulation despite the fact there is no evidence that charity lotteries cause any problem gambling
• The solution: create a dedicated charity team and processes at the Gambling Commission, raise the threshold for GC regulation to £1 million and create a central stop list of people who wish to be exempt from lottery mailing
28
Remove the turnover limits on charity lotteries
• The issue: charity lotteries are capped both in terms of their turnover and their prize money
• The problem: this makes it harder for charities to ‘go large’ in terms of their lottery fundraising
• The solution: remove the turnover limits altogether for charity lotteries
29
What next?
• We have completed the consultation and are now analysing the response.
• Once we are clear that we have the support of the body of charity lottery operators we will go to the Gambling Commission and DCMS to make our case
• Any questions?
What should charity CEOs be paid?Perceptions of acceptable and actual salaries
Joe Saxton
July 2012
Perceptions of acceptable salaries
32
“How much do you think each of the following should be paid?”
Perceived acceptable salaries for different professions
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
24%
9%
3%
8%
3%
7%
0%
2%
1%
3%
1%
63%
57%
56%
26%
19%
17%
8%
9%
9%
8%
4%
6%
22%
26%
28%
33%
25%
26%
22%
21%
19%
11%
1%
5%
6%
18%
21%
26%
30%
26%
26%
21%
2%
11%
12%
20%
19%
19%
18%
21%
0%
0%
1%
1%
1%
2%
3%
5%
5%
10%
16%19%
0%
9%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Bus driver
Social Worker
Nurse
Charity Chief Executive
Chief executive of a small company(annual turnover under £1m)
Member of Parliament
GP
Hospital Chief Executive
Chief executive of a medium sizedcompany (annual turnover £1m- £10m)
Bank Chief Executive
Chief executive of a large company(annual turnover over £10m)
Under £20,000 £20,001 - £40,000 £40,001 - £60,000 £60,001 - £80,000 £80,001 - £100,000 £100, 001 - £120,000 £120,000 - £140,000 Over £140,000 Not sure
33
Mean acceptable salaries for different professions
£27,350
£36,453£40,941
£51,826£58,025 £58,903
£69,376 £72,113 £73,245£78,183
£90,107
£0
£10,000
£20,000
£30,000
£40,000
£50,000
£60,000
£70,000
£80,000
£90,000
£100,000
Bus driver SocialWorker
Nurse CharityChief
Executive
Chiefexecutiveof a smallcompany(annualturnoverunder£1m)
Member ofParliament
GP HospitalChief
Executive
Chiefexecutive
of amedium
sizedcompany(annualturnover
£1m-£10m)
Bank ChiefExecutive
Chiefexecutiveof a largecompany(annualturnover
over£10m*)
Mean score- Nov 09 Mean score- Mar 12
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
“How much do you think each of the following should be paid?”* Turnover not specified in Nov 09
34
Mean acceptable salaries for chief executives of different size charities
£27,350
£38,414£40,941
£51,269
£58,025 £58,903£62,352
£69,376
£0
£10,000
£20,000
£30,000
£40,000
£50,000
£60,000
£70,000
£80,000
Bus driver Chief executiveof a small
charity (annualturnover under
£1m)
Nurse Chief executiveof a mediumsized charity
(annualturnover £1m-
£10m)
Chief executiveof a smallcompany(annual
turnover under£1m)
Member ofParliament
Chief executiveof a large
charity (annualturnover over
£10m)
GP
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
“Thinking about chief executives of different types of charities, how much do you think each of the following should be paid?”
35
Perceptions of how much different professions are actually paid
£29,850 £32,135
£74,674 £75,636£81,807 £85,787
£91,609£98,932
£112,632
£24,452
£117,524
£0
£20,000
£40,000
£60,000
£80,000
£100,000
£120,000
£140,000
Bus driver Nurse SocialWorker
Chiefexecutiveof a smallcompany(annualturnoverunder£1m)
CharityChief
Executive
GP Member ofParliament
Chiefexecutive
of amedium
sizedcompany(annualturnover
£1m-£10m)
HospitalChief
Executive
Chiefexecutiveof a largecompany(annualturnover
over £10m)
Bank ChiefExecutive
Mean score- Mar 12
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
“How much do you think each of the following are paid on average?”
36
Gap between perceived actual and acceptable salaries
Bus driver
Nurse Social Worker
Chief ex-ecutive of
a small company (annual turnover
under £1m)
Charity Chief
Execu-tive
GP Member of Par-liament
Chief ex-ecutive of
a medium
sized company (annual turnover
£1m- £10m)
Hospital Chief
Execu-tive
Chief ex-ecutive of
a large company (annual turnover
over £10m)
Bank Chief
Execu-tive
£0
£20,000
£40,000
£60,000
£80,000
£100,000
£120,000
£140,000
£24,452£29,850 £32,135
£74,674 £75,636 £81,807 £85,787£91,609
£98,932
£112,632£117,524
£27,350
£40,941 £36,453
£58,025 £51,826
£69,376£58,903
£73,245 £72,113
£90,107
£78,183
Actual Acceptable
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
“How much do you think each of the following should be paid?” Mean“How much do you think each of the following are paid on average?” Mean
37
Ratio between perceived actual and acceptable salaries
Nurse Social Worker
Bus driver
GP Chief ex-ecutive of
a large company (annual turnover
over £10m)
Chief ex-ecutive of
a medium
sized company (annual turnover
£1m- £10m)
Chief ex-ecutive of
a small company (annual turnover
under £1m)
Hospital Chief
Execu-tive
Member of Par-liament
Charity Chief
Execu-tive
Bank Chief
Execu-tive
£0
£1
£2
0.730.88 0.89
1.181.25 1.25 1.29
1.371.46 1.46 1.50
Ratio
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
“How much do you think each of the following should be paid?” Mean“How much do you think each of the following are paid on average?” Mean
38
Gap between perceived actual and acceptable salaries for charity chief executives
£54,861
£72,698
£89,603
£38,414
£51,269
£62,352
£0
£10,000
£20,000
£30,000
£40,000
£50,000
£60,000
£70,000
£80,000
£90,000
£100,000
Chief executive of a small charity (annualincome under £1m)
Chief executive of a medium sized charity(annual income £1m- £10m)
Chief executive of a large charity (annualincome over £10m)
Actual Acceptable
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
“How much do you think each of the following should be paid?” Mean“How much do you think each of the following are paid on average?” Mean
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What does all this mean?
• We are quite a socialist nation at heart!• We think bus drivers, nurses and social workers are
underpaid• Everyone else is has an actual salary higher than their
ideal.• Charity CEOs are nestled between bank chief executives
and MPs in terms of the ratio of being seen as overpaid• So although charities actually salaries of CEOs are not as
high as some others, the acceptable salaries are that much lower
• We need to do some communications work for the sector to show why CEOs are great value for money and worth what they are paid.
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Methodology
23rd March – 2nd April 2012
A nationally representative sample of 1,000 adults, 16+ in Britain
Online survey
Dates
Sample
Methodology
Fieldwork Fieldwork carried out for nfpSynergy by Research Now
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Basic demographics of respondents
•The socio-economic classification system we use consists of six social grades which classify the household social status based on the occupation of the Chief Income Earner (so if a casual worker lives with a parent or spouse who is a doctor they'll be an A rather than an E);
-AB - higher (A) or intermediate (B) managerial, administrative or professional-C1 - supervisory or clerical, and junior managerial, administrative or professional-C2 - skilled manual workers-DE - semi-skilled and unskilled workers (D) & state pensioners, casual or lowest grade workers (E)
East of England, 10%
Male, 48%
Female, 52%
16-24, 17%
25-34, 14%
35-44, 19%
45-54, 16%
55-64, 14%
65+, 19%
DE, 24%
C2, 20%
C1, 30%
AB, 26%
London, 10%
Midlands, 17%
North East, Yorkshire and Humberside,
13%
North West, 12%
Scotland, 9%
South East, 14%
South West and Wales, 14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Gender Age Social grade Region
Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Mar 12, nfpSynergy
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