Post on 21-Jan-2015
description
Charity on Facebook & Social Media
Most popular brand pages doing charity
Coca-Cola
19,584,516 People Like This
‘Live positively’ on the landing page.Redirecting to:
5,756,724 people mmm thisCharity Events tab:
5,526,154
WALMART landing page:
2,534,490
2,513,153JPMorgan Chase
2,505,295PEPSI
1,221,561BING
528,222
Amongst the 10 most explosive Facebook pages this week:TELUS
HP 157,052
Vodafone Foundation - World of Difference UK
SAMSUNG USA
115,960
etc.
102,756
Most popular Non-Profit pages
2,063,966
Water (waterAid)
1,093,181PETA (People for the Ethical Treatment of Animals)
916,939
691,009
687,947
652,038
507,735
SAVE THE TIGER
485,115
504,777
600,269
527,508
523,000
The Red Ribbon Army
456,388
454,912
451,765
102,450
113,440
127,884
159,144
162,663
173,848
224,071
231,656
238,911
304,817
353,115
etc.
…Most of them
are sponsored by big brands
What are the advantages of cause-related marketing?There are advantages for both nonprofit and business. For business, cause-related marketing proves that it is socially responsible, and provides great public awareness of its values and willingness to support good causes. For the nonprofit, the contributions from a cause-related marketing project can be significant, and those funds are usually unrestricted so even overhead costs can be supported by them. Besides actual monetary benefit is the intangible value of the publicity and advertising that usually accompanies a cause-related marketing program, which is often done by the corporation's public relations and marketing departments.
Follow Charities on Social NetworksMySpace
YouTube flickr
Facebooktwitter
Charity awareness Hubs
Change.org
Care2.com
Causes.com and Facebook/causes
Consumer behaviour
83 % of consumers are willing to change their consumption habits if it can
help make tomorrow's world a better place to live.
82 % believe supporting a good cause
makes them feel better about themselves.
61 % have bought a brand that supports a good cause even if it was not the
cheapest brand.
64 % would recommend a brand that supports a good cause
59 % of people globally (61 % in the U.S.) have a better opinion of
corporations that integrate good causes into their business, regardless of the reasons why they do so.
Edelman 3rd Annual Global Consumer Study (2009)
65 % of people have more trust in a brand that is ethically and socially responsible.
64 % of consumers say they expect brands today to do
something to support a good cause. 63 % of consumers want brands to make it easier for them to make a positive difference in the world.
67 % would switch brands if a different brand of similar quality supported a good cause.
Edelman 3rd Annual Global Consumer Study (2009)
The Millennial Generation(Generation Y. Born between 1980 and 2000)
Most receptive
Cone Cause Evolution Study (2010)
‘Power Moms’Women ages 25 to 54 with at least one child
would switch brands if it were involved in a good cause if the price was the same
have purchased a cause-related product in the last year
would buy a product where a portion of the cost supports a cause
85% 93%53%81%
61%92%
THE GREEN CAUSE
TOP Green brands around the world2010 ImagePower® Green Brands Survey
Over 60% of consumers in all countries say it is somewhat or very important to buy from green companies
TOP Green brands around the world2010 ImagePower® Green Brands Survey
To summerize
It not only creates a healthier business environment. It not only represents great PR for the brand. Perhaps most importantly it also allows brands to leverage social media to generate positive word of mouth advertising that directly impacts their profits, through dialogue with their stakeholders.
Media platforms like Facebook and Twitter keep growing, as the web itself becomes increasing social, this is only going to become more important to brands and consumers. This presents an exciting and arguably unprecedented opportunity for business leaders. They can now better serve the interests of their shareholders by building a better world.
Charity and Social Media
www.drizzlin.com
A Branding 2.0 Consultancy