1

Changing Supply and Demand: Lessons Learned From the Real Estate Industry

Wendy ForsytheVice President Network Services

Better Homes and Gardens Real Estate LLC

2

Meredith Corporation

The Meredith media

portfolio includes:

26 Subscription Magazines

400 books in print

200 Special Interest

Publications

32 Websites

12 TV Stations

Reaching 8 out of 10 home-

owning households and 6

out of 10 women in America

3

Realogy Family of Brands

Venture Partner:

4

5

6

7

National Association of REALTORS®

Membership Count (Sept to Sept)

762,939796,869

863,290

961,554

1,086,801

1,248,251

1,364,196 1,366,869

1,251,826

1,137,033

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

–8

.5%

–9

.0%

8

Why is this happening?

9

Glen Jaffee

VP AlignMark Inc.

Generation Y–An Opportunity

and a Challenge RIS Media

“ Consider the estimation that 58% of Realtors

will be retiring in the next 5–10 years.”

10

11

12

13

A-D Talent Attraction and Selection Platform

13

1 Prominent talent

attraction section

on the consumer

website

2 National & local

inquiry generation

campaigns

3 Corporate inquiry

management

system

4 Talent attraction

and retention tools

5 Welcome to BH&G

RE program

6 New agent survey

7 Anniversary

emails

8 Personal

coaching and

consultation

with brokers/

managers

9 National quarterly

conference call

10 Monthly

e-newsletter

Attract Bond Commit Develop

14

www.bhgrealestate.com/careers

15

15

Leadership

Environment

16

17

What is your highest

gain activity?

18

What percentage of your time is

spent on that activity right now?

19

How much of your time should

you be spending

on this activity?

20

21

22

Happy Talent Attracting!

Wendy ForsytheVice President Network Services

Better Homes and Gardens Real Estate LLC

973.407.5936

wendy.forsythe@bhgrealestate.com

Twitter.com/bhgre_wendy

Facebook.com/wendy.forsythe

Linkedin.com/in/wendyforsythe