PLANNINGKEY ELEMENTS OF A COMMS STRATEGY INCLUDE:

OBJECTIVES – WHY DO WE NEED TO COMMUNICATE?

STAKEHOLDER AUDIENCES – WHO DO WE NEED TO COMMUNICATE WITH?

KEY MESSAGES – WHAT WILL YOU COMMUNICATE?

CHANNELS – HOW AND WHERE WILL YOU DELIVER THE MESSAGES?

TIMING – WHEN WILL STAKEHOLDERS RECEIVE THE MESSAGES

BRANDING – WILL YOU DEVELOP AN IDENTITY FOR YOUR PROJECT

MEASUREMENT – HOW WILL YOU MEASURE THE SUCCESS?

COMMITMENT CURVE

Daryl Conner’s Commitment Curve - http://www.connerpartners.com/blog-posts-containing-downloadable-tools/the-eight-stages-of-building-commitment

COMMUNICATIONS IMPACT

CAMPAIGN PLANNING

Objectives

Target

Key

Messages

Channels

Evaluation

• Use SMART goals

• Profile

• Needs

• Theme/key message 1

• Theme/Key message 2

• Channel 1

• Description, timing, budget, owner

• Method

• Timing

KEY MESSAGES

Why are we changing?

What is changing and when?

What does this mean for you?

What are the benefits?

Change vision

CHANNELS

Chart based on Prosci’s® ADKAR® model stages

GRAPHICS TOOLSwww.canva.com

www.picktochart.com

PROJECT BRANDING

BRAND ASSESSMENT

STYLE GUIDELINES

Brand essence summary

Logos and usage guidelines

Colour palette and usageguidlines

Approved graphics

Tone of voice and writing style