CHALLENGE

• Identify the following items.

• At the end try to describe what all the items have in common.

A Magazine

A Billboard (Sign)

A Logo

A Package of Pop

What do these items have in common?

These are examples of print media and packaging.

At some point these print or packaging items during the print

process were designed, created or processed by a team

or an individual graphic designer.

Designed using software programs like

Adobe Photoshop and InDesign.

• In this course we will define the role of a graphic designer

and learn the basics of Photoshop and InDesign.

• By the end of this unit you will

have the skills and knowledge to design a print media piece

of your own.

Graphic design is a form of communicating visually using text and/or

images to present information, or promote a message. The art of graphic design embraces a range of different skills

including typography, illustrations, photography and page layout

.

Graphic design is applied in communication design and fine art.

Graphic design is traditionally applied print media, such as books, magazines

and brochures, often referred to as interactive design, or multimedia design.

There are varying degrees of graphic design. Graphic designer involvement

may range from verbally communicated ideas, to visual rough drafts, to final

production.

Design elements are the basic tools in every design discipline. The

elements (including shape, form, texture, line, value, and color)

compose the basic vocabulary of visual design.

Design principles, such as balance, rhythm, emphasis, and unity,

constitute the broader structural aspects of the composition.