Post on 19-Jun-2015
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Chapter 16
Managing Retailing, Wholesaling, and
Logistics
Cherry Tatel
09-Oct-2013
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1. Retailers and its types2. New Retail Environment
a. Recent developments
b. Marketing Decisions
3. Growth of Private Label Brand4. Trends in Wholesaling5. Market Logistics
a. Objectives
b. Decisions
c. Lessons
Chapter Outline
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1. Retailers and its Types
3
Store Retailers
Self-service
Self-selection
Limited service
Full service
Non-store Retailing
Direct selling
Direct marketing
Automatic vending
Buying service
Corporate Retailing & Franchising
Corporate chain stores
Voluntary chains
Retailer and Consumer
cooperatives
Franchises
Merchandising conglomerates
4 services
4 categories
5 Major types
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1. Retailers and its Types
Store Retailers
Non-store Retailing
Corporate Retailing & Franchising
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Recent Retail Developments1. New Retail Forms and Combinations
2. Growth of Intertype Competition
3. Competition between Store-Based and Non store-based retailing
4. Growth of Giant Retailers
5. Decline of Middle-Market Retailers
6. Growing investment in Technology
7. Global Profile of Major Retailers
8. Growth of Shopper Marketing
2. New Retail Environment
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2. New Retail Environment
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3. Marketing Decisions inRetail EnvironmentAreas to examine:
1. Target Market
2. Channels
3. Product assortment
4. Procurement
5. Prices
6. Services
7. Store atmosphere
8. Store activities and experiences
9. Communications
10. Location
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3. Marketing Decisions inRetail Environment
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4. Private Label Brand
a. Can generate higher profit margin- benefits from weakening of national brand
- for more price conscious consumers
- well stocked, more prominent display
b. Distinct from “generics” or unbranded- generics are unbranded, plainly packaged,
less expensive version of common products
- Private label packaging can be premium products without direct competition; packaged innovatively and attractively.
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4. Private Label Brand
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5. Wholesaling Trend
Continuous market pressures requires wholesalers to adopt to changing needs
1. New competition
2. Demanding customers
3. New technologies
4. More direct buying programs
.
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5. Wholesaling Trend
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6. Market Logistics
a. Objectives
- Getting the right goods to the right places at the right time for the right cost (?)
b. Decision- Order Processing- Warehousing- Inventory
c. Lessons
- Strategies must be derived from business rather than from cost considerations.
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6. Market Logistics Decisions
Order Processing
Warehousing
Inventory
Shorten order to payment cycle
Reduce number of stocking location
Determine optimal order quantity
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Chapter 16
Managing Retailing, Wholesaling, and
Logistics
Cherry Tatel
09-Oct-2013