Post on 11-May-2015
description
radio, digital and social mediawhat’s in it for you?
Matt DeeganFolder Media
twitter: @mattweb: foldermedia.co.uk
web: mattdeegan.com
Christian O’ConnellAbsolute Radio
@OCRadioabsoluteradio.co.uk/onair/breakfast
1. Social Networks2. Behaviour Shifts3. Video4. App Usage5. Radioplayer6. Digital Radio Strategies
Analogue Radio
DAB Digital RadioDigital
Television
InternetRadio
Station Websites
Podcasts
YouTube
Email Marketing
Social Networks
Radioplayer
SMS
Mobile Apps
App Stats Example
263,000 people used Absolute Radio’s apps in October, generating 2million listening sessions.
Radioplayer Data• 6.7 million unique users listen through Radioplayer each month• 28 million Radioplayer consoles were launched or switched by those users • Grown from 157 stations at launch, to 300 now – with even more to come • About 20% of Radioplayer users are sampling more than one station
Or....
• UK Radio Player players: 6.7m unique users, 28m total sessions
• ITV video streams: 2.3m unique users, 36m total streams
• Channel 4 video streams: 1.4m unique users, 55m total streams
New Digital Services
1.New Extensions2.New Entrants3.New Models
• 1993: National AM Radio Station • 1995: Added London FM Licence• 1999: Added National DAB Coverage• Also broadcasts online, through digital television and mobile
Main Service:• Reach: 1.6m/week• Hours: 14.3m/week
•Independently Owned
•Coverage: • National DAB• Digital Television• Online • Mobile
•Audience• 857,000 listeners• 5,800,000 hours
•Independently Owned
•Coverage: •London DAB•Online
•Audience•45,000 adults•100,000 kids
radio, digital and social mediawhat’s in it for you?
Matt DeeganFolder Media
twitter: @mattweb: foldermedia.co.uk
web: mattdeegan.com
Christian O’ConnellAbsolute Radio
@OCRadioabsoluteradio.co.uk/onair/breakfast