Post on 12-May-2015
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ONLINE MARKETING STRATEGY
WHAT WE DO…
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EARLY 2013
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B2B MARKET RESEARCH
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AFTER ONE YEAR WE GREW FROM
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WE MADE IT TO THE FIRST PAGE ON GOOGLE
ORGANIC SEO
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WE HAVE OVER 1,000 COMPANIES AS OUR PROSPECT DATABASE
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WE HAVE OVER 7,000 PEOPLE VIEWED OUR CONTENT
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FROM ZERO…
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…WE GOT OVER 50 BUSINESS LEADS USING SOCIAL MEDIA WORTH TOTAL THB 30 MILLION (OR ~ USD 1 MILLION)
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AND WE WANT TO SHARE WITH YOU WHAT WE DO
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5 THINGS TO LOOK AT
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“TARGET AUDIENCE”
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“YOUR PROSPECT”
THEIR CUSTOMERS
SOCIAL INFLUENCERS
THEIR PARTNERS
DEFINE & UNDERSTAND TARGET AUDIENCE
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WHAT WE DO…
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“CONTENT IS A KING”
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2Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.
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WHAT WE DO…
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“ONLINE MARKETING CAMPAIGN”
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WHAT WE DO…
GO / NO-GO
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“BROADCASTING CHANNELS”
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WHAT WE DO…
BLOG
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“MEASUREMENT”
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5Retweet, Likes and Comments don’t matter to business objectives. Design your social medial strategy around sales, revenue and costs and you will keep executives and clients happy
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WHAT WE DO…
“NUMBER OF BUSINESS LEADS”