Post on 02-Feb-2017
RETAIL SCIENCE C a m b o d i a – R e t a i l M a r k e t V i e w
April 2016
• Cover Page V. 1
1. RETAIL MARKET UPDATE
2. RETAIL TRENDS
3. CONSUMER SURVEY
C O N T E N T S
R E T A I L M A R K E T U P D A T E
C A M B O D I A
5 CLIENT NAME | PRESENTATION TITLE CBRE
RETAIL MARKET UPDATES – PHNOM PENH
Sorya Shopping Center to get $5 Million Make
Over
When Sorya Shopping Center announced its planned $5 million
investment earlier this week, investors hailed the opportunity to
boost the retail business through the planned renovations.
The mall’s facelift will host new international and domestic retail
brands offering jewelry, cosmetics, apparel and shoes for
women, men and children, and electronics. There will also be
banks, and room for recreational offerings such as playgrounds,
gyms, a spa centre, a cinema, and food and beverage outlets.
Naga City Walk (to be open in August 2016)
City Walk’s projects include a two-level walkway with retail
facilities covering 15,778 square metres called NagaCity Walk,
and a 9,934-square metre tourist park sited along the Tonle
Bassac River opposite Hun Sen Park.
China Duty Free Group (CDFG) is the sole tenant to occupy the
exclusive retail spaces.
6 CLIENT NAME | PRESENTATION TITLE CBRE
RETAIL MARKET UPDATES – SIEM REAP
DFS to Open T Galleria Store near Angkor Wat
SIEM REAP, Cambodia — Luxury travel retailer DFS is set to
enter Cambodia in 2016 with a 8,000-square-metre ‘T Galleria’
retail complex (the ‘T’ stands for traveller) to be housed in a
building shared with the Angkor National Museum in the
provincial capital of Siem Reap, gateway to the world heritage
site Angkor Wat which accounted for almost 30 percent of the 4
million international visits to the country in 2013.
The new retail space will sell fashion and accessories, watches
and jewellery and beauty from brands in DFS's portfolio of over
700 brands including Chanel, Dolce & Gabbana, Louis Vuitton
and Bottega Veneta, alongside a selection of locally crafted
pieces.
7 CLIENT NAME | PRESENTATION TITLE CBRE
P H N O M P E N H – E X I S T I N G S U P P L Y
Vattanac
Tower
Aeon Mall
TK Avenue
Sorya
Center
8 CLIENT NAME | PRESENTATION TITLE CBRE
AEON MALL • Location: Chamkarmon Dist.
• 104,000 sqm GFA
• Open: Q2, 2014
• Rentals: Revenue sharing scheme and fix rental
• Occupancy: 100%
• Positioning : Mid to High End
PHNOM PENH EXISTING SUPPLY
9 CLIENT NAME | PRESENTATION TITLE CBRE
VATTANAC TOWER • Location: Daun Penh Dist.
• 7,000 sqm GFA
• Open: Q1, 2014
• Rentals: Revenue sharing scheme and fix rental
• Occupancy: 70%
• Positioning : Luxury
PHNOM PENH EXISTING SUPPLY
10 CLIENT NAME | PRESENTATION TITLE CBRE
TK AVENUE • Location: Toul Kork Dist.
• 11,000 sqm GFA
• Open: Q4, 2013
• Rentals: Revenue sharing scheme and fix rental
• Occupancy: 95%
• Positioning : Mid to High End
PHNOM PENH EXISTING SUPPLY
11 CLIENT NAME | PRESENTATION TITLE CBRE
PHNOM PENH HIGH STREET RETAIL
Preah Sihanouk Blvd
Preah Norodom Blvd
Preah Norodom Blvd
12 CLIENT NAME | PRESENTATION TITLE CBRE
PHNOM PENH RETAIL SUPPLY OVERVIEW
Source: CBRE Research, Q1 2016
Phnom Penh Retail Supply by Grade 2008 – 2018F
13 CLIENT NAME | PRESENTATION TITLE CBRE
RETAIL FUTURE SUPPLY IN APAC 2016 - 2018
Source: CBRE Research, Q1 2016
0 5 10 15 20 25 30 35 40
Shanghai
Shenzhen
Guangzhou
Beijing
Bangkok
Metro Manila
Tokyo
Hong Kong
Seoul
Phnom Penh
Singapore
Sydney
Hanoi
Melbourne
New Delhi
Jakarta
Taipei
Mumbai
Brisbane
HCMC
Auckland
Adelaide
Perth
2016F 2017F 2018F
Million Sq.ft
14 CLIENT NAME | PRESENTATION TITLE CBRE
P H N O M P E N H – F U T U R E S U P P L Y
Exchange
Square
Parkson
PPCC
Parkson
Lion City
Aeon Mall 2
Naga City
The Bridge
Borey Peng
Huot
Olympia City
Orkide
15 CLIENT NAME | PRESENTATION TITLE CBRE
EXCHANGE SQUARE – Hong Kong Land • Location: Daun Penh Dist.
• 13,000 sqm GFA
• Opening Q4, 2016
• Positioning : Medium to High End
PHNOM PENH FUTURE SUPPLY
16 CLIENT NAME | PRESENTATION TITLE CBRE
PARKSON PHNOM PENH CITY CENTER – Hassan Group • Location: Daun Penh Dist.
• 70,000 sqm GFA
• Opening Q4, 2016
• Positioning – Medium to High End
PHNOM PENH FUTURE SUPPLY
17 CLIENT NAME | PRESENTATION TITLE CBRE
NAGA CITY WALK – Naga Casino
•Location: Daun Penh Dist.
•3,780 sqm GFA
•Opening Q3, 2016
•Positioning : Luxury
PHNOM PENH FUTURE SUPPLY
18 CLIENT NAME | PRESENTATION TITLE CBRE
RETAIL RENTAL RATE OVERVIEW
Source: CBRE Research, Q1 2016
Quoting Rental Rate by Type as of Q1/2016
Rental Rate Range Average Rental Rate
19 CLIENT NAME | PRESENTATION TITLE CBRE
RETAIL RENTAL RATE IN APAC OVERVIEW
Source: CBRE Research, Q1 2016
Prime Rental Rate and Prime Management Fee as of Q1/2016
0
10
20
30
40
50
60
0
300
600
900
1,200
1,500
1,800
Manag
em
ent
fee (
US
$/s
m)
Rent
(US
$/s
m)
Prime Rent Prime Management Fees
RETAIL TRENDS
COOL HOTELS
RETAIL TRENDS
JAPANESE FOCUS
RETAIL TRENDS
QUIRKY FOOD & BEVERAGE
21 CLIENT NAME | PRESENTATION TITLE CBRE
RETAIL TREND COOL HOTELS
SUN & MOON, URBAN HOTEL – A NEW MODERN DESIGN HOTEL
Located in the vibrant heart of Phnom Penh, Cambodia. Walking distance from the city’s landmarks and
tourist attractions, the hotel is located in a emblematic old quarter of Cambodia’s capital, a few hundred
meters from the busy and eclectic riverside.
22 CLIENT NAME | PRESENTATION TITLE CBRE
RETAIL TREND FOOD & BEVERAGE
Starbucks to open their second outlet at Aeon
Mall Phnom Penh
Starbucks had launched its first outlet at Phnom Penh
International Airport since Q4, 2015.
The second outlet was planned to open at Boeung Keng
Kang area but it appears in Aeon Mall before it and set to
open soon.
Fuji Japanese Restaurant to open their first outlet
at Aeon Mall Phnom Penh
Fuji Japanese Restaurants dominate the Thai Japanese
restaurant market with delicious, nutritious Japanese food.
The first outlet is now under renovation at Aeon and set to
open soon in Q2. 2016.
23 CLIENT NAME | PRESENTATION TITLE CBRE
RETAIL TREND FOOD & BEVERAGE
Japanese Restaurants just keep on opening….
Opened
Q4, 2015
Opened
Q4, 2015
Opened
Q1, 2016
Opened
Q1, 2016
24 CLIENT NAME | PRESENTATION TITLE CBRE
RETAIL TREND FOOD & BEVERAGE
Bassac Lane, small pub street with rum distillery, and other new trends in Phnom Penh…
25 CLIENT NAME | PRESENTATION TITLE CBRE
CONSUMER SURVEY
26 CLIENT NAME | PRESENTATION TITLE CBRE
CONSUMER SURVEY The two primary drivers for visiting any venue is specific merchandise and dinning
Source: TNS
27 CLIENT NAME | PRESENTATION TITLE CBRE
CONSUMER SURVEY Elements attracting shoppers to malls are largely similar across ages
Source: TNS
28 CLIENT NAME | PRESENTATION TITLE CBRE
CONSUMER SURVEY Varying widely by age, the top activities that consumers do most frequently for entertainment
Source: TNS
29 CLIENT NAME | PRESENTATION TITLE CBRE
CONSUMER SURVEY Most shoppers spend less than $1000 abroad and more than half purchase clothing, shoes or bags
Source: TNS
30 CLIENT NAME | PRESENTATION TITLE CBRE
CONSUMER SURVEY Each shopping venue has distinct products that attract consumers
Source: TNS
THANK YOU
©2016 CB Richard Ellis (Cambodia) Co. Ltd. The information above has been obtained from sources believed reliable. While we do not doubt its
accuracy, we have not verified it and make no guarantee, warranty or representation about it. It is your responsibility to independently confirm its
accuracy and completeness.
T H A N K Y O U F O R M O R E I N F O R M A T I O N , P L E A S E C O N T A C T :
Hang Vu +84 912450189
Hang.vu@cbre.com