Post on 30-Apr-2018
California Travel Impacts by County,
1992-2016p
A Joint Marketing Venture of Visit California and the Governor’s Office of Business Development (GO-Biz)
May 2017
PREPARED BY
Dean Runyan Associates, Inc.
833 SW 11th Avenue, Suite 920
Portland, Oregon 97205
503.226.2973, Fax: 503.226.2984
for Visit California
555 Capitol Avenue, Suite 1100
Sacramento, CA 95814
916.444.4429
www.visitcalifornia.com
STATE OF CALIFORNIA
Edmund G. Brown, Jr., Governor
GOVERNOR’S OFFICE OF BUSINESS DEVELOPMENT (GO-BIZ)
Panorea Avdis, Director for Jobs and Business Development, Office of the Governor
VISIT CALIFORNIA
Caroline Beteta, President & CEO
Ryan Becker, Vice President of Communications
Dan Mishell, Research Director
DEAN RUNYAN ASSOCIATES
EXECUTIVE SUMMARY
This report provides detailed statewide, regional and county travel impact estimates for
California from 1992 to 2016. The estimates for 2016 are preliminary. The report also
provides an analysis of travel-generated tax revenue and transient occupancy tax receipts
for jurisdictions through the 2016 fiscal year.
THE CALIFORNIA TRAVEL INDUSTRY CONTINUES TO EXPAND
The California travel industry grew for the seventh consecutive year following the 2007-
2009 recession. All visitation and economic impact estimates increased for the year.
Spending. Total direct travel spending in California was $126.3 billion in 2016
(preliminary). This represents a 3.1 percent increase over 2015 in current dollars
and a 3.2 percent increase in real (inflation-adjusted) dollars.
Employment. Direct travel generated employment was 1,096,000 in 2016, a 3.4
percent increase over 2015. Travel-generated employment has increased at this 3.4
annual rate since 2010.
Tax Revenues. Travel-generated state and local tax revenue was $10.3 billion in
2016, an increase of 3.8 percent over the preceding year.1 Over seventy percent of
these tax revenues were paid by visitors (e.g., lodging and sales taxes). The
remainder were paid by travel industry employees and businesses (e.g., property
and income taxes). This state and local tax revenue was equivalent to $780 per
California resident household ($550 for taxes paid by visitors, $230 for taxes paid
by employees and businesses.)
Visitation. Visitor arrivals on domestic flights (36.9 million in 2016) increased by
7.2 percent.2 Room demand increased by 1.8 percent for the year.3
Origin. Six out of ten dollars spent at California visitor destinations were
attributable to residents of other states and countries. However, the share of
international travel in California (and the U.S.) has declined due the strength of the
U.S. dollar and decreased visitation.
Secondary Impacts. The re-spending of travel industry income by businesses and
employees produces secondary effects. In 2016, these secondary impacts were
749,200 jobs with earnings of $46.1 billion. Total (direct and secondary)
employment was 1.8 million jobs with earnings of $91.5 billion.
Gross Domestic Product. The Gross Domestic Product (GDP) of the California
travel industry was $68.6 billion in 2016. This represents about two and one-half
percent of the total GDP of the state.
1 Local and state tax revenue sum to $10.2 million in the table on page 7. This discrepancy is due to the
rounding of the separate components in the table. 2 Department of Transportation Origin and Destination survey. Estimates by Dean Runyan Associates. 3 STR Inc. lodging report prepared for Visit California.
DEAN RUNYAN ASSOCIATES
0% 5% 10% 15% 20% 25%
All Industries
Travel
Retail trade
Manufacturing
Health Care
Construction
Information
Percent of Gross Domestic Product
0% 5% 10% 15%
10 Highest
11 to 20
21 to 30
31 to 40
18 Lowest
Travel -Generated Employment
Co
un
ty T
ota
l Em
plo
ym
en
t
TAX REVENUE IMPACTS OF THE CALIFORNIA TRAVEL INDUSTRY
The California travel industry contributes more tax revenue to state and local governments
than would be expected based on the size of the industry. Whereas the gross domestic
product and employee earnings represent about two and one-half percent of the state
economy, the travel industry generated 4.3 percent of tax revenue in the 2016 fiscal year.
Not only are most travel industry goods and services taxed at the point of sale, but a large
share of these commodities (lodging and motor fuel) are taxed at rates that are greater than
the general sales tax. Furthermore, a large share of these taxes is not borne by California
residents.
Production & Import Taxes as a Percent of Gross Domestic Product3
THE TRAVEL INDUSTRY BENEFITS ALL REGIONS OF CALIFORNIA
Although most travel spending and related economic impacts occur within California’s
primary metropolitan areas, the travel industry is important throughout California. In
general, the counties with less total employment have a bigger share of travel-generated
employment.
Travel-Generated Employment as a
Percent of Total Employment, 2015
3 Most of the taxes paid by business firms to local, state and federal governments are included except income taxes. This
includes property taxes, licenses and fees and the sales and excise taxes collected from consumers. See page 17 of full
report. The data in this chart is for 2015.
DEAN RUNYAN ASSOCIATES PAGE I
TABLE OF CONTENTS
List of Tables and Figures ii
Preface iii
I U.S. Travel 1
II State Travel Impacts 5
Impacts of Travel in California: A Summary 6
Recent Travel Trends in California 7
Origin 9
Gross Domestic Product of California Travel Industry 10
Direct, Secondary and Total Impacts 11
III State and Local Government Revenue 17
Industry Gross Domestic Product and Taxes 17
California Tax Structure 18
Travel Industry Tax Revenue 19
Summary 20
IV Regional Travel Impacts 25
V County Travel Impacts 41
VI Transient Occupancy Tax Receipts 117
Appendices 137
A 2016 Travel Impact Estimates 139
B Key Terms and Definitions 142
C Regional Travel Impact Model 143
D Travel Industry Accounts 144
E California Earnings & Employment by Industry Sector 155
F Industry Groups 156
PAGE II DEAN RUNYAN ASSOCIATES
LIST OF TABLES AND FIGURES
U.S. Travel
Annual Direct Travel Spending in U.S., 2000-2016p 2
Spending by Foreign and Resident Travelers in U.S. 2
Foreign Share of U.S. Internal Travel 3
Overseas Arrivals 3
Relative Value of Selected Foreign Currencies compared to U.S. Dollar 3
U.S. Travel Industry Employment 4
Components of US Travel Industry Employment 4
State Travel Impacts
California Direct Travel Impacts, 2000-2016p (summary) 7
California Travel Spending in Current and Real Dollars 8
Domestic Air Passenger Visitor Arrivals at California Airports 8
Overnight Person-Trips 8
International Visitor Spending 9
Visitor Spending by Origin, 2016p 9
Overseas Arrivals at California Ports of Entry 9
Travel Spending and GDP of California Travel Industry, 2016p 10
Total Employment and Earnings, 2016p 11
Direct and Secondary Employment, 2016p 13-14
Travel Impacts, 1992-2016p (detail) 15-16
State and Local Government Revenue
Production and Import Taxes as a Percent of Gross Domestic Product 17
California State and Local Government Tax Revenues 18
California Travel Industry State and Local Government Tax Revenues 19
California State and Local Tax Revenues 20
Local and State Travel-Generated Tax Revenue per Household by County 20-21
Total and Visitor-Generated Taxable Sales by County 22-23
Regional Travel Impacts
Summary Tables 26-28
Detailed Tables 29-40
County Travel Impacts
Summary Tables 42-55
Total and Travel-Generated Employment and Earnings 56-57
Detailed Tables 58-115
Transient Occupancy Tax Receipts
California TOT Receipts, 2000-2016 Fiscal Years 117
TOT Receipts by County, 2006-2016 Fiscal Years 118-119
TOT Receipts by Jurisdiction, 2006-2016 Fiscal Years 120-136
DEAN RUNYAN ASSOCIATES PAGE III
PREFACE
The purpose of this study is to document the economic significance of the travel industry in
California from 1992 through 2016. These findings show the level of travel spending by
those traveling to and through the state, and the impact this spending has on the economy
in terms of earnings, employment and tax revenue.
This study was prepared for Visit California. Special thanks are due to Dan Mishell,
Research Director, Research, for his support and assistance.
Dean Runyan Associates, Inc.
833 SW 11th Ave., Suite 920
Portland, OR 97205
(503) 226-2973
www.deanrunyan.com
This page intentionally blank.
DEAN RUNYAN ASSOCIATES PAGE 1
I. U.S. TRAVEL
PAGE 2 DEAN RUNYAN ASSOCIATES
$400
$500
$600
$700
$800
$900
$1,000
00 02 04 06 08 10 12 14 16
Ou
tpu
t (B
illio
ns)
Current
Real
60
80
100
120
140
160
180
200
02 04 06 08 10 12 14 16
Ou
tpu
t (Y
ear
20
00
= 1
00
) Foreign
Resident
The national level data in this section focuses on visitor spending trends in current and real
dollars, resident and foreign visitor spending in the U.S., and trends in travel-generated
employment.
The following two graphs are derived from the Bureau of Economic Analysis Travel and
Tourism Satellite Accounts.1 Both graphs show direct tourism output for the United States
– spending by resident and foreign visitors.
1 See http://www.bea.gov/industry/index.htm#satellite.
Spending by resident and
foreign visitors was $938 billion
in 2016 in current dollars. This
represents a 3.6 percent
increase over 2015. When
adjusted for changes in prices
(real dollars), spending
increased by 2.3 percent from
2015 to 2016 – compared to a
4.7 percent increase for the
preceding year. (Note: The difference between the change in current and real dollar spending is greater for the U.S. than California. See pages 6 and 7. This is due to lower price increases for room rates nationally compared to California and a larger proportion of spending on air travel for California visitors. The price of airfares declined.)
The bottom chart compares the
change in current dollar
spending by resident and
foreign visitors since 2000. In
2016, the increase in spending
by resident visitors (5.4 percent)
compares to a 2.1 percent
decrease in non-resident
spending. Visitor spending by
non-residents increased by 5.2
percent from 2014 to 2015. (Note: The non-resident spending estimates for 2014 and 2015 were revised upward from those previously reported in 2015.)
Annual Direct Travel Spending in U.S.
2000-2016
Spending by Foreign* and Resident
Travelers in U.S.
(Current Dollars; Year 2000=100)
*Note: Foreign visitor spending does not include
expenditures on health and educational services or
expenditures by short term seasonal workers.
DEAN RUNYAN ASSOCIATES PAGE 3
75
80
85
90
95
100
105
110
115
120
125
Jan 15 Jun 15 Dec 15 Jun 16 Dec 16
Japan
China
Europe
Canada
Britain
8%9%
10%11%12%13%14%15%16%17%18%19%20%
00 02 04 06 08 10 12 14 16-10
-5
0
5
10
15
20
15-Jan 15-Jun 15-Dec 16-Mar 16-Aug
Year
over
Year
Pct. C
hg.
The foreign share of U.S. internal travel declined by more than a full percent point from
2015 to 2016 (18.2 percent to 17.1 percent). This has been due to two factors. First,
overseas arrivals began to show a decreasing rate of growth in the beginning of 2016 and
actually declined in absolute numbers in the most recently reported months. Secondly, the
value of foreign currencies has fallen relative to the U.S. dollar. This not only discourages
travel to the U.S., but also means that foreigners that do travel to the U.S. have less money
to spend on goods and services.
Overseas Arrivals (Year over Year Percent Change)
Foreign Share of U.S.
Internal Travel Spending
Relative Value of Selected Foreign
Currencies compared to U.S. Dollar
Monthly Averages, Jan 2015 through Dec 2016 Sources:
Foreign Share of U.S Internal Travel: Bureau
of Economic Analysis Travel & Tourism
Satellite Accounts and International
Transactions.
Overseas Arrivals: Office of Travel and
Tourism Industries, U.S. Department of
Commerce.
Relative Value of Selected Foreign
Currencies: XE Corporation. (www.x-rates.com)
PAGE 4 DEAN RUNYAN ASSOCIATES
Leisure &
Hospitality
65%
Transportation
22%
Shopping &
Other, 13%
4.4
4.6
4.8
5.0
5.2
5.4
5.6
5.8
6.0
02 04 06 08 10 12 14 16
The following two graphs show employment trends since 2000 and the composition of
travel industry employment since the recession. The first graph shows that travel-generated
employment recovered from the 2008-09 recession by 2013. Since then, however, there
has been no significant employment growth in the industry.
In recent years, the leisure and hospitality sector has accounted for almost two-thirds of all
travel industry employment while air and ground transportation and related services have
account for somewhat more than 20 percent. (In 2000, the leisure and hospitality sector
accounted for 61 percent of all employment.)
Components of U.S. Travel
Industry Employment, 2012-2016
Source: Bureau of
Economic Analysis
Travel & Tourism
Satellite Accounts.
U.S. Travel Industry Employment
Source: See above
graph. Leisure &
hospitality includes
accommodations, food
services, and arts,
entertainment &
recreation.
Transportation and
other includes retail and all other industries.
DEAN RUNYAN ASSOCIATES PAGE 5
II. STATE TRAVEL IMPACTS
PAGE 6 DEAN RUNYAN ASSOCIATES
The multi-billion dollar travel industry in California is a vital part of the state and local
economies. The industry is represented primarily by retail and service firms, including
lodging establishments, restaurants, retail stores, gasoline service stations, and other types
of businesses that sell their products and services to travelers. The money that visitors
spend on various goods and services while in California produces business receipts at these
firms, which in turn employ California residents and pay their wages and salaries. State
and local government units benefit from travel as well. The state government collects taxes
on the gross receipts of businesses operating in the state, as well as sales and use taxes
levied on the sale of goods and services to travelers. Local governments also collect sales
and use taxes generated from traveler purchases.
IMPACTS OF TRAVEL IN CALIFORNIA: A SUMMARY
Total direct travel spending in California was $126.3 billion in 2016 (preliminary).
This represents a 3.1 percent increase over 2015 in current dollars and a 3.2 percent
increase in real (inflation-adjusted) dollars.
Direct travel generated employment was 1,096,000 in 2016, a 3.4 percent increase
over 2015. Travel-generated employment has increased at this 3.4 annual rate since
2010.
Travel-generated state and local tax revenue was $10.3 billion in 2016, an increase
of 3.8 percent over the preceding year.1 Over seventy percent of these tax revenues
were paid by visitors (e.g., lodging and sales taxes). The remainder were paid by
travel industry employess and businesses (e.g., property and income taxes). This
state and local tax revenue was equivalent to $780 per California resident
household ($550 for taxes paid by visitors, $230 for taxes paid by employees and
businesses.)
Visitor arrivals on domestic flights (36.9 million in 2016) increased by 7.2 percent.2
The Gross Domestic Product (GDP) of the California travel industry was $68.6
billion in 2016. This represents about two and one-half percent of the total GDP of
the state.
The re-spending of travel industry income by businesses and employees produces
secondary effects. In 2016, these secondary impacts were 749,200 jobs with
earnings of $46.1 billion. Total (direct and secondary) employment was 1.8 million
jobs with earnings of $91.5 billion.
1 Local and state tax revenue sum to $10.2 million in the table on page 7. This discrepancy is due to the
rounding of the separate components in the table. 2 Department of Transportation Origin and Destination survey. Estimates by Dean Runyan Associates.
DEAN RUNYAN ASSOCIATES PAGE 7
RECENT TRAVEL TRENDS IN CALIFORNIA
Annual % Chg.
2000 2005 2010 2015 2016p 15-16p 00-16p
Spending ($Billions)
Total (Inflation adjusted $) 101.6 106.5 106.4 122.4 126.3 3.2% 1.4%
Total 81.0 92.2 100.3 122.5 126.3 3.1% 2.8%
Other 9.1 8.6 7.9 10.6 11.4 7.5% 1.4%
Visitor 71.9 83.6 92.4 111.9 114.9 2.7% 3.0%
Non-transportation 58.6 65.8 71.8 89.1 93.1 4.5% 2.9%
Transportation 13.3 17.9 20.6 22.8 21.8 -4.6% 3.1%
Earnings ($Billions)
Earnings 24.3 28.2 30.6 41.3 45.4 9.9% 4.0%
Employment (Thousands)
Employment 902 911 896 1,059 1,096 3.4% 1.2%
Tax Revenue ($Billions)
Total 9.4 11.6 13.3 16.3 17.1 5.0% 3.8%
Local 2.5 2.8 3.4 4.6 4.9 7.3% 4.5%
Visitor 1.7 2.0 2.2 3.2 3.4 6.6% 4.4%
Business or Employee 0.7 0.9 1.2 1.4 1.5 8.9% 4.6%
State 3.3 4.1 4.9 5.3 5.3 0.8% 2.9%
Visitor 2.5 3.1 3.8 3.9 3.9 -1.0% 2.7%
Business or Employee 0.8 1.0 1.0 1.4 1.5 6.0% 3.6%
Federal 3.6 4.7 5.0 6.4 6.8 6.8% 4.1%
Earnings include wages & salaries, earned benefits and proprietor income.
Employment includes all full- and part-time employment of payroll employees and proprietors.
California Direct Travel Impacts, 2000-2016p
Other spending includes resident air travel, travel arrangement and reservation services, and convention and trade
show organizers. Non-transportation visitor spending includes accommodations, food services, retail, food stores,
and arts, entertainment & recreation. Visitor transportation spending includes private auto, auto rental, other local
ground transportation and one-way airfares.
Local tax revenue includes transient occupancy taxes, sales taxes and airport passenger facility charges paid by
visitors, and the property tax payments and sales tax payments attributable to the travel industry income of
employees and businesses.
State tax revenue includes sales tax payments and motor fuel tax payments of visitors, and the income tax
payments and sales tax payments attributable to the travel industry income of employees and businesses.
Federal tax revenue includes motor fuel excise taxes and airline ticket taxes, and the payroll and income taxes
attributable to the travel industry income of employees and businesses.
PAGE 8 DEAN RUNYAN ASSOCIATES
24
26
28
30
32
34
36
38
00 02 04 06 08 10 12 14 16p
Millio
ns
Real
Current
$60
$70
$80
$90
$100
$110
$120
$130
00 02 04 06 08 10 12 14 16p
Billio
ns
800
850
900
950
1,000
1,050
1,100
1,150
00 02 04 06 08 10 12 14 16p
Th
ou
san
ds
of J
ob
s
Inflation-adjusted (real dollar)
travel spending increased by
3.2 percent from 2015 to
2016 (preliminary), following
a 4.8 percent increase the
preceding year (see top graph,
left). Over the past five years,
real and current travel
spending have had similar
rates of increase.
Sources: Real dollar travel spending
was adjusted with a composite of price
indices for the West Urban CPI,
California room rates reported by STR,
Inc., California gasoline prices reported
by the Energy Information
Administration, and airfares to California
airports reported by the U.S.
Department of Transportation Origin
and Destination survey.
Visitor air travel on domestic
flights to California
destinations (36.9 million)
increased by 7.2 percent in
2016. During the past three
years, visitor arrivals on
domestic flights have
increased at 5.7 percent per
year.
Sources: Dean Runyan Associates, Inc.
and Bureau of Transportation Statistics
(U.S. Dept. of Transportation).
Note: These estimates are for visitor
arrivals only. They do not include
return travel of California residents or
connecting flights normally reported in
air passenger statistics.
Travel-generated employment
has increased by 3.4 percent
per year since 2010.
Source: Dean Runyan Associates.
Travel-Generated Employment
Domestic Air Passenger Visitor Arrivals
at California Airports
California Travel Spending
in Current & Real Dollars
DEAN RUNYAN ASSOCIATES PAGE 9
10%
12%
14%
16%
18%
20%
22%
24%
$12
$14
$16
$18
$20
$22
$24
$26
00 02 04 06 08 10 12 14 16p
Inte
rnat
ional
Shar
e
Bil
lions
of
Rea
l 2015 U
S$ Spend Share
Int'l.
$25.222%
California
$46.741%
Other US
$43.037%
0
1
2
3
4
5
6
7
02 04 06 08 10 12 14 16
Millio
ns
ORIGIN
International Visitor Spending Amounts in Real 2016$
Visitor Spending by Origin, 2016p
Overseas Arrivals at California Ports of Entry July – June FY
The share of international
travel spending in
California has flattened
over the past two after
substantial increases in
previous years. This is
consistent with national
trends. (See page 3.)
Sources: Tourism Economics,
International Trade Administration
(U.S. Department of Commerce)
and Bureau of Economic Analysis
(U.S. Department of Commerce).
In 2016, about six out of
every ten dollars spent at
California visitor
destinatons were
attributable to residents of
other states and countries.
Sources: TNS Travels America
visitor survey and sources cited for
preceding graph.
Overseas arrivals at
California Ports of Entry
increased by 11.7 percent
for the year ending in June
2016.
Note: 2016 calendar year data was
not available at the time that this
report was prepared.
Sources: Office of Immigration
Statistics (U.S. Department of
Homeland Security). California
total is sum of LA and SF Ports of Entry.
PAGE 10 DEAN RUNYAN ASSOCIATES
GROSS DOMESTIC PRODUCT OF CALIFORNIA TRAVEL INDUSTRY
Gross Domestic Product (GDP, also referred to as value-added) is a measure of economic
activity that reflects the market value of the labor and capital used to produce goods and
services. The GDP for a particular industry within a state excludes the intermediate inputs
purchased by businesses from other firms in the production process. It includes payments
to individuals in the form of earnings, indirect business taxes to government, and other
payments to individuals and corporations.2 The relationship between travel spending and
the GDP of the California travel industry is shown below.3 California travel industry GDP
of $68.6 billion represents approximately two and one-half percent of total California GDP.
Travel Spending and Gross Domestic Product
of California Travel Industry, 2016p ($ Billions)
$45.4 $45.4
$23.2 $23.2
$57.7
$0
$20
$40
$60
$80
$100
$120
$140
Spending ($126.3) GDP ($68.6)
Bil
lions
$57.7 Intermed. Inputs
$23.2 Other Value-Added
$45.4 Earnings
The above estimates represent only the direct impacts of travel spending. A portion of the
inputs purchased by travel businesses in California will be delivered by other California
firms that are not strictly part of the travel industry. Restaurants, for example, will purchase
agricultural products from other California businesses. These inputs are sometimes referred
to as “indirect” effects.
2 Indirect business taxes are primarily excise taxes, often paid by consumers as a sales tax. Income taxes are
not included. Other payments include retained earnings, dividends, interest and rent payments. 3 The “travel industry” is actually a combination of parts of other industries including lodging, food services,
recreation businesses, retail businesses and transportation.
DEAN RUNYAN ASSOCIATES PAGE 11
Direct
1,096Indirect
250
Induced
499 Direct
$45.4
Indirect
$16.6
Induced
$29.4
DIRECT, SECONDARY AND TOTAL IMPACTS
Travel spending in California brings money into many communities in the form of business
receipts. Portions of these receipts are spent within the state for labor and supplies.
Employees, in turn, spend a portion of their earnings on goods and services in the state.
This re-spending of travel-related revenues creates indirect and induced impacts. To
summarize:
Direct impacts represent the employment and earnings attributable to travel
expenditures made directly by travelers at businesses throughout the state.
Indirect impacts represent the employment and earnings associated with industries
that supply goods and services to the direct businesses (i.e., those that receive
money directly from travelers throughout the state).
Induced impacts represent the employment and earnings that result from purchases
for food, housing, transportation, recreation, and other goods and services made by
travel industry employees, and the employees of the indirectly affected industries.
Total Employment and Earnings Generated by
Travel Spending in California, 2016p
Note: Indirect and induced impacts estimated by Dean Runyan Associates
with an IMPLAN model (IMPLAN Group, LLC.). Total employment was
1,845,000. The employment multiplier for 2016is 1.68 (1,845/1,096). Total
earnings were $91.5 billion. The earnings multiplier is 2.01 ($91.5/$45.4)
Employment (Thousands) Earnings (Billions)
PAGE 12 DEAN RUNYAN ASSOCIATES
The impacts in this section are presented in terms of the employment and earnings of
eleven major industry groups. These industry groups are similar, but not identical to the
business service (or commodity) categories presented elsewhere in this report. (The
specific industries that comprise these major groups are listed in Appendix D.) Direct
travel impacts, such as those discussed in the first part of this section and the regional and
county impacts presented elsewhere in this report are found in the following industry
groups:
Accommodations & Food Services
Arts, Entertainment and Recreation
Trade
Transportation
As is indicated in the following tables and graphs, the total direct employment and earnings
of these four industry groups is identical to the total direct employment and earnings
shown in the first part of this section. The only difference is that these industry groups
represent industry groupings (firms) rather than commodity or business service groupings.
The indirect and induced impacts of travel spending are found in all thirteen industry
groupings shown in the following tables and graphs. To summarize the primary secondary
impacts:
Professional and Business Services (145,100 jobs and $10.2 billion earnings). A
variety of administrative services (e.g., accounting and advertising) are utilized by
travel businesses (indirect effect). Employees of these firms also purchase
professional services (induced effect).
Education and Health Services (106,800 jobs and $7.0 billion earnings). The
secondary effects are primarily induced, such as employees of travel-related
businesses use of medical services
Financial Activities (87,400 jobs and $5.3 billion earnings). Both businesses and
individuals make use of banking and insurance institutions.
Other Services (53,800 jobs and $2.6 billion earnings). Employees of travel-related
businesses purchase services from various providers, such as dry cleaners and repair
shops.
It should be emphasized that the estimates of indirect and induced impacts reported here
apply to the entire state of California and do not necessarily reflect economic patterns for
individual counties, regions or sub-regions within the state. While total economic impacts
can be calculated on a county or regional level, such a detailed analysis is not included in
this study. In general, geographic areas with lower levels of aggregate economic activity
will have smaller secondary impacts within those same geographic boundaries.
DEAN RUNYAN ASSOCIATES PAGE 13
Direct and Secondary Employment
Generated by Travel Spending in California, 2016p
0 200 400 600 800
Nat. Resources
Construction
Public Administration
Information
Manuf. & Utilities
Other Services
Financial Activities
Educ. & Health Services
Transport
Prof. & Bus. Services
Trade
Arts, Ent., & Rec.
Accomm. & Food Serv.
Direct and Secondary Employment (000)
Direct Secondary
Direct and Secondary Earnings
Generated by Travel Spending in California, 2016p
0 5 10 15 20 25 30
Nat. Resources
Construction
Public Administration
Information
Manuf. & Utilities
Other Services
Financial Activities
Educ. & Health Services
Transport
Prof. & Bus. Services
Trade
Arts, Ent., & Rec.
Accomm. & Food Serv.
Direct and Secondary Earnings ($Billion)
Direct Secondary
See page 11 for definition of secondary employment. See table notes
on page 14 and Appendix D for definitions of industry groups.
The data represented by these graphs are shown in the following tables.
PAGE 14 DEAN RUNYAN ASSOCIATES
Direct and Secondary Employment
Generated by Travel Spending in California, 2016p (thousand jobs)
Grand
Industry Group Direct Indirect Induced Total Total
Accommodation & Food Services 618.8 22.6 60.2 82.9 701.6
Arts, Entertainment & Recreation 263.0 32.8 16.2 49.0 312.0
Retail Trade 90.2 9.2 96.0 105.1 195.3
Professional & Business Services 30.1 84.5 60.6 145.1 175.2
Transportation 93.7 17.2 15.0 32.3 126.0
Education & Health Services 1.9 104.9 106.8 106.8
Financial Activities 32.0 55.3 87.4 87.4
Other Services 10.4 43.4 53.8 53.8
Manufacturing & Utilities 14.4 15.9 30.2 30.2
Construction 6.1 13.2 19.4 19.4
Information 9.8 8.2 18.0 18.0
Public Administration 5.6 5.8 11.5 11.5
Natural Resources & Mining 3.8 4.2 7.9 7.9
All Industries 1,095.8 250.3 498.9 749.2 1,845.0
Secondary
Direct and Secondary Earnings
Generated by Travel Spending in California, 2016p ($Millions)
Grand
Industry Group Direct Indirect Induced Total Total
Accommodation & Food Services 22,920 680 1,810 2,490 25,400
Professional & Business Services 2,100 5,980 4,230 10,210 12,310
Arts, Entertainment & Recreation 10,310 1,330 600 1,920 12,240
Transportation 6,930 1,160 940 2,100 9,030
Retail Trade 3,170 730 5,030 5,760 8,930
Education & Health Services 70 6,930 7,000 7,000
Financial Activities 1,860 3,450 5,300 5,300
Manufacturing & Utilities 1,250 1,500 2,740 2,740
Information 1,600 1,090 2,690 2,690
Other Services 680 1,920 2,600 2,600
Construction 440 980 1,430 1,430
Public Administration 650 640 1,290 1,290
Natural Resources & Mining 220 310 520 520
All Industries 45,420 16,640 29,430 46,070 91,490
Secondary
Source: Dean Runyan Associates and Implan Group, LLC. See page 11 for definitions of types of secondary
employment. These industry groups are not equivalent to the categories used in the direct impact tables
used in this report. See Appendix D. Details may not add to totals due to rounding.
Detailed direct travel impacts for 1992 through 2016p follow.
DEAN RUNYAN ASSOCIATES PAGE 15
1992 1994 1996 1998 2000 2002 2004
Total Direct Travel Spending ($Billion)Destination Spending 45.7 47.0 52.9 59.0 71.9 69.2 77.5
Other Travel* 6.6 6.7 7.1 7.8 9.1 8.1 8.0
Total Direct Spending 52.4 53.7 60.0 66.8 81.0 77.4 85.5
Visitor Spending by Type of Traveler Accommodation ($Billion)Hotel, Motel 21.3 21.7 25.2 29.8 37.1 34.9 39.2
Private Home 8.2 8.5 9.1 9.4 10.9 11.0 12.1
Campground 1.2 1.2 1.4 1.5 1.8 2.0 2.3
Vacation Home 2.4 2.5 2.7 2.8 3.0 3.1 3.4
Day Travel 12.6 13.1 14.6 15.6 19.1 18.2 20.5
Destination Spending 45.7 47.0 52.9 59.0 71.9 69.2 77.5
Visitor Spending by Commodity Purchased ($Billion)Accommodations 7.0 7.3 8.7 10.4 12.5 11.5 12.8
Food Service 10.2 10.6 11.8 13.8 16.6 16.9 19.0
Food Stores 1.4 1.5 1.7 1.9 2.2 2.4 2.6
Local Tran. & Gas 5.2 5.4 6.5 6.5 10.0 9.2 12.0
Arts, Ent. & Rec. 8.5 8.7 9.7 10.7 12.6 12.3 13.4
Retail Sales 10.1 10.4 11.6 12.7 14.8 13.9 14.4
Visitor Air Tran. 3.3 3.1 3.1 3.0 3.3 3.0 3.3
Destination Spending 45.7 47.0 52.9 59.0 71.9 69.2 77.5
Industry Earnings Generated by Travel Spending ($Billion)Accom. & Food Serv. 6.8 6.9 7.8 9.0 10.3 11.2 12.4
Arts, Ent. & Rec. 3.2 3.2 3.8 4.4 5.4 5.8 6.4
Retail** 1.5 1.5 1.6 1.8 2.2 2.4 2.5
Ground Tran. 0.6 0.6 0.6 0.8 0.9 1.0 1.0
Visitor Air Tran. 1.4 1.3 1.3 1.4 1.6 1.7 1.5
Other Travel* 2.7 2.7 2.9 3.2 3.8 3.7 3.3
Total Direct Earnings 16.2 16.3 18.1 20.6 24.3 25.8 27.2
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 384 392 418 429 457 462 480
Arts, Ent. & Rec. 160 164 178 187 210 206 214
Retail** 78 77 80 82 86 86 87
Ground Tran. 26 27 27 31 34 33 31
Visitor Air Tran. 31 27 28 29 30 26 23
Other Travel* 79 75 76 81 85 72 63
Total Direct Employment 758 762 806 839 902 885 898
Government Revenue Generated by Travel Spending ($Billion)Local Tax Receipts 1.5 1.6 1.8 2.1 2.5 2.5 2.7
Visitor 0.9 1.0 1.2 1.4 1.7 1.6 1.8
Business or Employee 0.6 0.6 0.6 0.7 0.7 0.8 0.9
State Tax Receipts 2.1 2.2 2.5 2.7 3.3 3.3 3.7
Visitor 1.5 1.6 1.8 2.0 2.5 2.4 2.8
Business or Employee 0.6 0.6 0.7 0.7 0.8 0.9 0.9
Federal Tax Receipts 2.6 2.5 2.4 3.0 3.6 4.1 4.4
See table notes on page 7 for definition of taxes.
California
Travel Impacts, 1992-2004
Details may not add to totals due to rounding.
*Other Travel includes resident air travel, travel arrangement & reservation services, and convention & trade show organizers.
**Retail includes gasoline.
PAGE 16 DEAN RUNYAN ASSOCIATES
2006 2008 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Billion)Destination Spending 88.1 93.3 92.4 102.0 108.5 111.9 114.9
Other Travel* 9.0 8.9 7.9 8.5 9.9 10.6 11.4
Total Direct Spending 97.1 102.2 100.3 110.6 118.4 122.5 126.3
Visitor Spending by Type of Traveler Accommodation ($Billion)Hotel, Motel 44.7 47.2 46.7 52.8 58.6 62.0 64.9
Private Home 13.4 14.3 14.7 15.6 15.9 15.9 15.9
Campground 3.0 3.1 2.6 2.8 2.9 2.9 2.8
Vacation Home 3.8 4.2 4.1 4.3 4.3 4.4 4.5
Day Travel 23.1 24.5 24.4 26.6 26.8 26.7 26.8
Destination Spending 88.1 93.3 92.4 102.0 108.5 111.9 114.9
Visitor Spending by Commodity Purchased ($Billion)Accommodations 15.2 16.5 15.0 17.8 21.3 23.4 25.0
Food Service 21.0 22.6 23.9 25.5 27.3 28.7 30.3
Food Stores 2.8 3.1 3.0 3.2 3.4 3.6 3.6
Local Tran. & Gas 15.7 17.7 16.4 19.4 18.5 17.2 16.1
Arts, Ent. & Rec. 14.1 14.3 14.3 15.3 16.0 16.5 17.0
Retail Sales 15.1 14.9 15.5 16.1 16.6 17.0 17.2
Visitor Air Tran. 4.1 4.2 4.2 4.7 5.4 5.6 5.7
Destination Spending 88.1 93.3 92.4 102.0 108.5 111.9 114.9
Industry Earnings Generated by Travel Spending ($Billion)Accom. & Food Serv. 14.1 15.7 15.1 16.8 19.1 20.9 22.9
Arts, Ent. & Rec. 7.1 7.9 7.5 8.3 9.2 9.8 10.3
Retail** 2.7 2.7 2.5 2.7 2.9 3.0 3.2
Ground Tran. 1.1 1.2 1.1 1.3 1.4 1.6 1.7
Visitor Air Tran. 1.6 1.4 1.4 1.6 1.9 2.1 2.5
Other Travel* 3.4 3.3 2.9 3.1 3.6 4.0 4.8
Total Direct Earnings 30.0 32.2 30.6 33.9 38.1 41.3 45.4
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 510 526 498 530 581 600 619
Arts, Ent. & Rec. 220 229 219 229 247 256 263
Retail** 89 88 82 84 88 89 90
Ground Tran. 32 34 31 33 36 37 38
Visitor Air Tran. 22 23 20 21 23 25 27
Other Travel* 59 58 47 47 50 53 58
Total Direct Employment 932 956 896 945 1,025 1,059 1,096
Government Revenue Generated by Travel Spending ($Billion)Local Tax Receipts 3.1 3.5 3.4 3.7 4.3 4.6 4.9
Visitor 2.1 2.2 2.2 2.5 3.0 3.2 3.4
Business or Employee 1.0 1.2 1.2 1.2 1.3 1.4 1.5
State Tax Receipts 4.3 4.4 4.9 4.8 5.2 5.3 5.3
Visitor 3.2 3.4 3.8 3.7 3.9 3.9 3.9
Business or Employee 1.0 1.0 1.0 1.1 1.3 1.4 1.5
Federal Tax Receipts 4.9 5.2 5.0 5.1 6.0 6.4 6.8
See table notes on page 7 for definition of taxes.
California
Travel Impacts, 2006-2015p
*Other Travel includes resident air travel, travel arrangement & reservation services, and convention & trade show organizers.
**Retail includes gasoline.
Details may not add to totals due to rounding.
DEAN RUNYAN ASSOCIATES PAGE 17
0% 5% 10% 15% 20% 25%
All Industries
Travel
Retail trade
Manufacturing
Health Care
Construction
Information
Percent of Gross Domestic Product
III. STATE AND LOCAL GOVERNMENT REVENUE
This section is concerned with the contribution of the California travel industry to state and
local government finance. The first part of the report compares the travel industry to
various other sectors of the state economy. The remainder provides an overview of state
and local finance and the revenue contribution of the travel industry.
INDUSTRY GROSS DOMESTIC PRODUCT AND TAXES
One way to consider the tax contributions of various sectors of the economy is to express
the tax payments of businesses to government as a percentage of Gross Domestic Product.
The bar chart and accompanying table show these tax payments (taxes on production and
imports or TOPI) for major sectors of the California economy, including travel. TOPI
include most of the taxes paid by the business firm to local, state and federal governments
except for income taxes. This includes property taxes, licenses and fees and the sales and
excise taxes collected from consumers. It is because of these later taxes that retail trade
and travel have relatively high proportions of tax payments in relation to their gross
domestic products.
Production & Import Taxes as a Percent of Gross Domestic Product Selected California Industry Sectors, 2015 Calendar Year
GDP *TOPI Percent
Information 204.4 3.9 1.9%
Construction 92.0 1.0 1.1%
Health care and social assistance 153.6 2.7 1.7%
Manufacturing 277.6 11.2 4.0%
Retail trade 141.4 33.9 24.0%
Travel 62.4 7.8 12.5%
All Industries 2,481.3 149.7 6.0%
Sources: Bureau of
Economic Analysis and
Dean Runyan Associates.
*TOPI denotes taxes on
production and imports,
less subsidies.
PAGE 18 DEAN RUNYAN ASSOCIATES
Income
$88.938%
Sales &
Gross Receipts
$74.031%
Property
$57.824%
License &
Other$15.9
7%
The remainder of this report will focus on the travel industry and the specific tax
contributions made to state and local government in California. In addition to the taxes on
production discussed in the previous section, the tax payments of travel industry
employees derived from the income earned from travel industry businesses will be
included.1 The three primary sources of tax revenue generated by the travel industry are:
Sales tax receipts generated by visitor spending. This includes local and state sales
taxes, lodging taxes, and motor fuel taxes.
Taxes paid by travel industry businesses attributable to travel generated business
receipts (property and income taxes).
Taxes paid by travel industry employees attributable to travel generated earnings
(sales and property taxes).
CALIFORNIA TAX STRUCTURE
The pie chart below, adapted from the Bureau of the Census’ State and Local Government
Finance and other data sources, shows the main categories of tax revenue in California.
More than one-third of tax revenue is derived from the state income tax. Slightly less than
one-third of all state and local tax revenue in the state is derived from sales or gross receipts
taxes. About three-fourths of these sales and gross receipt taxes are collected by the state.
Property taxes, paid primarily by homeowners and businesses to local governments,
constitute one-fourth of all tax revenue.2
1 In effect, this means re-allocating some of the sales and excise payments made by other industries to the
travel industry because the payments are ultimately made by consumers that earned their income in the travel
industry. 2 Businesses pay 56 percent of all property taxes in California according the Tax Foundation (Fiscal Fact No.
342, November 21, 2012).
Sources: The 2015-16 fiscal year estimates
of state and local tax revenues in California
were prepared by Dean Runyan Associates
from various sources, including the Bureau
of the Census (State and Local Government
Finance), the California State Board of
Equalization, the California State Controller,
the Bureau of Economic Analysis and a
selection of annual financial reports for
cities and counties. Sales and gross receipts
taxes include the general sales tax and a
variety of selective taxes, such as those on
motor fuel and lodging. State tax receipts
comprise more than 60 percent of all state
and local tax receipts.
California State and Local Government Tax Revenues 2015-16 Fiscal Year (Billions)
DEAN RUNYAN ASSOCIATES PAGE 19
Employee
Sales$1,370
13%
Visitor Sales
$7,01069%
Property
$1,18012%
PFC
$1602%
Income
$3704%
TRAVEL INDUSTRY TAX REVENUE
The distribution of taxes generated by the travel industry for the 2015-16 fiscal year is
shown in the following pie chart. The categories are the same as the preceding figure, with
the exception that sales tax receipts are also distinguished between those that are generated
by visitor spending and those that are generated by the spending of travel industry
employees.
California Travel Industry State and Local Government Tax Revenues 2015-16 Fiscal Year
(Million)
Source: Dean Runyan Associates. “Other” travel-generated tax revenue includes the
franchise tax and passenger facility charges for visitors who travel to California
airports.
Whereas slightly less than one-third of all state and local tax revenue in California was
attributable to sales tax collections in the 2015-16 fiscal year, 82 percent of all travel
industry tax revenue was attributable to sales tax receipts from visitors (69 percent) and the
purchases of employees in the travel industry (13 percent).
Travel industry state and local tax revenues are compared to total California state and local
tax revenues in the following table. Because the travel industry generates a relatively high
proportion of sales tax revenues, it is associated with proportionately more tax revenues
than would be expected given the size of the industry, as measured by earnings or gross
domestic product. Whereas the earnings and GDP of the travel industry are in the range of
two and one-half percent of the state totals, travel industry tax revenues represent 4.3
percent of all state and local tax revenues in California. This is consistent with the initial
analysis that compared different industries within the state.
PAGE 20 DEAN RUNYAN ASSOCIATES
California State and Local Tax Revenues 2015-16 Fiscal Year
($Million)
Travel Percent
Total Generated Travel
Sales & Gross Receipts $73,990 $8,380 11.3%
Property $57,820 $1,180 2.0%
License & Other $15,860 $160 1.0%
Income $88,910 $370 0.4%
Total $236,570 $10,090 4.3%
Source: Dean Runyan Associates and Bureau of the Census, State and Local
Government Finance.
SUMMARY
This analysis of the tax revenue generated by the California travel industry can be
summarized as follows:
The California travel industry contributes more tax revenue to state and local
governments than would be expected based on the size of the industry. Whereas
the gross domestic product and employee earnings represent about two and one-
half percent of the state economy, the travel industry generated 4.3 percent of tax
revenue in the 2015 fiscal year.
Over eighty percent of all travel-generated tax revenue is attributable to sales and
gross receipts taxes. The travel industry share of the state total is more than 11
percent. Not only are most travel industry goods and services taxed, but a large
share of these commodities (lodging and motor fuel) are taxed at rates that are
greater than the general sales tax.
A large share of these tax revenues are borne by visitors who reside in other states
and countries.
The revenue contributions of California’s fifty-eight counties are detailed in the following
two tables. (Note. The 2015 calendar taxable sales were the most current data available
from the California State Board of Equalization at the time that this report was prepared.)
DEAN RUNYAN ASSOCIATES PAGE 21
Households Tax Revenue
Local State Total (thousands) per Household
Alameda $165.2 $165.2 $330.4 593.4 $560
Alpine $1.0 $1.0 $1.9 0.5 $4,220
Amador $4.0 $6.4 $10.4 14.4 $720
Butte $7.8 $16.1 $23.9 90.4 $260
Calaveras $4.7 $7.5 $12.3 18.8 $650
Colusa $1.0 $2.2 $3.2 7.1 $460
Contra Costa $48.5 $86.6 $135.1 404.7 $330
Del Norte $4.2 $5.7 $9.9 9.6 $1,040
El Dorado $27.1 $32.4 $59.6 72.0 $830
Fresno $41.9 $71.0 $113.0 304.1 $370
Glenn $2.1 $3.1 $5.2 9.8 $530
Humboldt $13.4 $19.2 $32.6 56.7 $580
Imperial $10.9 $18.3 $29.2 50.8 $570
Inyo $10.6 $8.6 $19.2 7.9 $2,440
Kern $31.9 $72.1 $104.0 267.7 $390
Kings $2.9 $8.9 $11.7 40.5 $290
Lake $3.7 $7.6 $11.3 26.3 $430
Lassen $1.7 $3.2 $5.0 8.9 $560
Los Angeles $1,172.3 $1,108.3 $2,280.7 3,344.3 $680
Madera $9.1 $14.0 $23.1 44.3 $520
Marin $37.4 $34.0 $71.4 106.4 $670
Mariposa $22.2 $15.0 $37.2 7.3 $5,070
Mendocino $16.4 $18.3 $34.7 34.9 $1,000
Merced $5.0 $13.1 $18.0 79.1 $230
Modoc $0.7 $1.2 $1.9 3.7 $520
Mono $32.9 $20.3 $53.3 5.7 $9,410
Monterey $114.8 $132.3 $247.1 131.6 $1,880
Napa $66.8 $55.3 $122.1 50.8 $2,400
Nevada $10.3 $15.2 $25.4 41.7 $610
Tax Revenue (Millions)
Local and State Travel-Generated Tax Revenue per Household
2016 Calendar Year
Sources: U.S. Bureau of the Census and Dean Runyan Associates. Households calculated from 2016 population and 2010
household size.
PAGE 22 DEAN RUNYAN ASSOCIATES
Households Tax Revenue
Local State Total (thousands) per Household
Orange $446.0 $473.9 $919.9 1,043.7 $880
Placer $31.7 $48.1 $79.7 144.1 $550
Plumas $3.1 $4.9 $8.0 8.4 $950
Riverside $221.7 $355.2 $576.9 744.1 $780
Sacramento $104.4 $152.0 $256.3 547.4 $470
San Benito $2.3 $5.0 $7.3 18.0 $400
San Bernardino $122.3 $225.9 $348.2 641.1 $540
San Diego $543.5 $653.7 $1,197.1 1,161.6 $1,030
San Francisco $723.2 $455.8 $1,179.0 373.8 $3,150
San Joaquin $18.3 $42.8 $61.1 229.5 $270
San Luis Obispo $61.7 $71.9 $133.6 106.9 $1,250
San Mateo $254.9 $197.4 $452.3 273.9 $1,650
Santa Barbara $90.0 $93.6 $183.7 149.4 $1,230
Santa Clara $210.9 $208.6 $419.6 649.1 $650
Santa Cruz $31.2 $38.7 $69.9 98.4 $710
Shasta $12.4 $20.5 $32.8 71.3 $460
Sierra $0.7 $0.7 $1.4 1.4 $1,050
Siskiyou $6.5 $9.0 $15.6 18.9 $820
Solano $18.0 $34.8 $52.8 150.7 $350
Sonoma $75.7 $82.7 $158.4 192.8 $820
Stanislaus $11.2 $30.0 $41.3 173.6 $240
Sutter $1.7 $4.8 $6.5 32.0 $200
Tehama $3.3 $6.5 $9.8 23.7 $420
Trinity $1.0 $2.0 $3.1 5.6 $540
Tulare $14.6 $23.7 $38.3 135.5 $280
Tuolumne $7.6 $9.9 $17.5 21.6 $810
Ventura $49.6 $85.0 $134.7 274.8 $490
Yolo $8.7 $17.0 $25.7 76.0 $340
Yuba $1.8 $5.0 $6.8 25.3 $270
California $4,948.4 $5,321.4 $10,269.8 13,225.8 $780
Local and State Travel-Generated Tax Revenue per Household
Tax Revenue (Millions)
2016 Calendar Year
Sources: U.S. Bureau of the Census and Dean Runyan Associates. Households calculated from 2016 population and 2010
household size.
DEAN RUNYAN ASSOCIATES PAGE 23
Total Visitor Percent
Alameda 29,770 1,323 4.4%
Alpine 46 9 18.5%
Amador 454 52 11.3%
Butte 3,109 125 4.0%
Calaveras 348 51 14.8%
Colusa 398 20 5.1%
Contra Costa 15,670 692 4.4%
Del Norte 240 46 19.3%
El Dorado 2,059 253 12.3%
Fresno 14,081 554 3.9%
Glenn 365 25 6.9%
Humboldt 1,985 158 7.9%
Imperial 2,653 147 5.6%
Inyo 357 69 19.4%
Kern 14,322 573 4.0%
Kings 1,698 73 4.3%
Lake 574 68 11.8%
Lassen 295 27 9.2%
Los Angeles 151,034 8,616 5.7%
Madera 1,521 108 7.1%
Marin 5,046 273 5.4%
Mariposa 197 123 62.6%
Mendocino 1,378 145 10.5%
Merced 2,965 92 3.1%
Modoc 92 10 10.9%
Mono 252 152 60.5%
Monterey 6,406 1,156 18.1%
Napa 3,306 486 14.7%
Nevada 1,286 130 10.1%Sources: California State Board of Equalization and Dean Runyan
Associates.
Taxable Sales
Total and Visitor-Generated Taxable Sales
2015 Calendar Year
(amounts in $Millions)
PAGE 24 DEAN RUNYAN ASSOCIATES
Total Visitor Percent
Orange 61,358 3,939 6.4%
Placer 8,675 406 4.7%
Plumas 207 42 20.2%
Riverside 32,911 3,283 10.0%
Sacramento 22,043 1,310 5.9%
San Benito 608 41 6.8%
San Bernardino 35,339 1,953 5.5%
San Diego 54,186 5,805 10.7%
San Francisco 18,872 4,181 22.2%
San Joaquin 10,467 330 3.2%
San Luis Obispo 4,943 642 13.0%
San Mateo 15,478 1,456 9.4%
Santa Barbara 6,768 827 12.2%
Santa Clara 41,232 1,810 4.4%
Santa Cruz 3,547 325 9.2%
Shasta 2,868 167 5.8%
Sierra 19 6 31.2%
Siskiyou 590 75 12.7%
Solano 6,961 303 4.3%
Sonoma 8,705 740 8.5%
Stanislaus 8,172 228 2.8%
Sutter 1,623 35 2.2%
Tehama 780 55 7.0%
Trinity 111 15 13.3%
Tulare 6,275 171 2.7%
Tuolumne 651 85 13.0%
Ventura 13,784 736 5.3%
Yolo 3,985 139 3.5%
Yuba 498 38 7.6%
California 633,565 44,701 7.1%
Taxable Sales
Sources: California State Board of Equalization and Dean Runyan
Associates.
Total and Visitor-Generated Taxable Sales
2015 Calendar Year
(amounts in $Millions)
DEAN RUNYAN ASSOCIATES PAGE 25
IV. REGIONAL TRAVEL IMPACTS
SHASTA
CASCADE
NORTH
COAST
SAN
FRANCISCO
BAY AREA
CENTRAL
COAST
CENTRAL
VALLEY
HIGH
SIERRA
LOS ANGELES
COUNTYORANGE
COUNTY
SAN DIEGO
COUNTY
DESERTS
INLANDINLANDINLANDINLANDINLANDINLANDINLANDINLANDINLAND
EMPIREEMPIREEMPIREEMPIREEMPIREEMPIREEMPIREEMPIREEMPIRE
PAGE 26 DEAN RUNYAN ASSOCIATES
Earnings Employment
Region Total Destination ($Million) (Thousand Jobs) Local State Total
North Coast 1,092 1,057 405 14.5 38 51 89
Shasta Cascade 993 964 338 11.4 29 47 76
San Francisco Bay Area 34,487 29,944 12,983 256.9 1,615 1,326 2,942
Central Valley 6,621 6,148 2,064 74.8 172 355 527
Gold Country 4,596 3,909 1,382 40.9 133 195 328
High Sierra 2,984 2,925 915 30.6 121 113 234
Central Coast 8,300 7,985 3,008 80.5 318 388 706
Los Angeles County 26,855 22,400 10,986 203.7 1,172 1,108 2,281
Orange County 11,625 10,340 4,041 102.7 446 474 920
San Diego County 15,802 14,509 5,318 140.3 543 654 1,197
The Deserts 6,791 6,451 2,035 69.8 207 319 526
Inland Empire 6,141 5,753 1,950 69.8 154 291 445
California 126,288 * 45,424 1,096 4,948 5,321 10,270
2016p Region Direct Travel Impacts
Spending ($Million) Tax Revenue ($Million)
*Sum of regional destination spending is less than state destination spending due to allocation of ground transportation. See appendix
pages 139-140.
Sonoma county is now included in the San Francisco Bay Area. In prior reports, Sonoma county was included in the North Coast.
DEAN RUNYAN ASSOCIATES PAGE 27
Region 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016 15-16p 94-16p
North Coast 603 635 672 765 803 839 958 1,004 932 982 1,011 1,054 1,092 3.7% 2.7%
Shasta Cascade 560 597 614 713 768 818 925 959 904 965 972 986 993 0.7% 2.6%
San Francisco Bay Area 13,529 15,624 17,759 22,399 18,880 20,409 23,551 25,202 25,861 28,898 31,999 33,348 34,487 3.4% 4.3%
Central Valley 3,295 3,491 3,740 4,330 4,428 4,931 5,675 6,049 5,892 6,437 6,559 6,603 6,621 0.3% 3.2%
Gold Country 2,065 2,233 2,437 3,034 3,126 3,381 3,870 3,957 3,785 4,111 4,338 4,536 4,596 1.3% 3.7%
High Sierra 1,373 1,405 1,555 1,755 1,900 2,089 2,234 2,268 2,317 2,510 2,630 2,788 2,984 7.0% 3.6%
Central Coast 3,767 4,243 4,690 5,445 5,415 5,767 6,522 6,712 6,540 7,291 7,816 8,071 8,300 2.8% 3.7%
Los Angeles County 11,900 13,072 14,211 17,618 16,865 19,105 21,361 22,468 21,400 23,643 25,207 25,880 26,855 3.8% 3.8%
Orange County 5,244 5,851 6,426 7,659 7,541 8,405 9,534 9,704 9,312 10,103 10,817 11,269 11,625 3.2% 3.7%
San Diego County 5,888 6,925 8,190 9,824 9,449 10,632 11,988 12,733 12,501 13,697 14,800 15,400 15,802 2.6% 4.6%
The Deserts 2,877 3,120 3,440 3,933 4,195 4,685 5,399 5,734 5,573 6,246 6,384 6,579 6,791 3.2% 4.0%
Inland Empire 2,616 2,796 3,038 3,558 3,984 4,476 5,098 5,394 5,303 5,700 5,847 6,012 6,141 2.2% 4.0%
California* 53.7 60.0 66.8 81.0 77.4 85.5 97.1 102.2 100.3 110.6 118.4 122.5 126.3 3.1% 4.0%
*($Billions)
Region Direct Travel Total Spending, 1994-2016p ($Million)
Ave. Annual Chg.
Sonoma county is now included in the San Francisco Bay Area. In prior reports, Sonoma county was included in the North Coast. All current and previous estimates
have been revised.
PAGE 28 DEAN RUNYAN ASSOCIATES
Region 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016 15-16p 94-16p
North Coast 13.8 13.7 13.3 13.8 14.0 14.4 15.1 15.1 12.9 13.0 14.0 14.1 14.5 2.2% 0.2%
Shasta Cascade 11.0 11.0 10.4 11.4 12.5 12.2 12.9 12.5 11.0 11.4 11.4 11.4 11.4 -0.2% 0.2%
San Francisco Bay Area 171.8 189.6 203.2 222.7 196.2 197.4 206.0 218.2 211.8 222.3 239.8 248.3 256.9 3.5% 1.8%
Central Valley 59.5 59.0 59.9 60.4 64.0 63.9 66.6 67.9 63.7 67.3 72.3 73.4 74.8 1.9% 1.0%
Gold Country 28.9 29.7 30.2 34.0 36.5 35.6 37.5 37.6 34.6 36.7 38.9 40.2 40.9 1.9% 1.6%
High Sierra 24.4 23.3 23.6 24.2 26.8 27.4 26.7 25.5 24.5 26.2 28.5 29.5 30.6 3.7% 1.0%
Central Coast 58.9 62.5 65.1 67.2 68.1 67.1 70.5 70.3 65.7 71.8 76.7 78.2 80.5 2.9% 1.4%
Los Angeles County 151.3 158.9 162.6 179.3 170.3 174.7 176.3 178.7 161.2 169.5 187.8 195.3 203.7 4.3% 1.4%
Orange County 73.0 76.8 80.1 86.6 87.5 90.0 94.1 94.2 86.1 88.5 95.2 99.2 102.7 3.5% 1.6%
San Diego County 79.2 90.1 98.8 106.9 106.5 110.0 113.5 118.7 114.3 120.0 130.8 134.9 140.3 4.0% 2.6%
The Deserts 45.5 46.5 47.4 47.4 51.4 52.4 56.2 58.4 54.7 59.5 65.1 67.2 69.8 3.8% 2.0%
Inland Empire 44.9 45.3 44.4 47.9 51.3 53.3 56.7 59.2 56.0 58.9 64.9 67.7 69.8 3.1% 2.0%
California 762.0 806.4 839.0 901.7 885.2 898.5 932.1 956.3 896.5 945.1 1,025.4 1,059.3 1,095.8 3.4% 1.7%
Region Direct Travel-Generated Employment, 1994-2016p
Ave. Annual Chg.
(thousands)
Sonoma county is now included in the San Francisco Bay Area. In prior reports, Sonoma county was included in the North Coast. All current and previous estimates
have been revised.
DEAN RUNYAN ASSOCIATES PAGE 29
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 741 865 892 941 973 1,018 1,057
Other Travel* 25 41 40 41 38 35 35
Total Direct Spending 765 906 932 982 1,011 1,054 1,092
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 334 380 378 408 429 467 500
Private Home 132 158 170 175 173 175 176
Campground 96 127 133 138 151 152 153
Vacation Home 57 65 70 71 71 72 74
Day Travel 121 135 141 148 150 152 154
Destination Spending 741 865 892 941 973 1,018 1,057
Visitor Spending by Commodity Purchased ($Million)Accommodations 145 169 175 187 207 230 250
Food Service 194 229 250 259 270 289 307
Food Stores 48 59 62 64 69 72 72
Local Tran. & Gas 87 125 139 160 150 140 131
Arts, Ent. & Rec. 130 138 131 137 140 146 152
Retail Sales 135 131 127 129 130 134 137
Visitor Air Tran. 2 14 7 6 6 6 8
Destination Spending 741 865 892 941 973 1,018 1,057
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 147 184 199 211 240 261 285
Arts, Ent. & Rec. 46 54 56 61 67 65 66
Retail** 25 29 27 28 29 31 32
Ground Tran. 9 9 10 11 12 13 15
Visitor Air Tran. 1 2 1 1 1 1 1
Other Travel* 6 6 4 4 4 5 5
Total Direct Earnings 233 284 297 315 354 376 405
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 7.8 8.3 7.5 7.6 8.2 8.3 8.5
Arts, Ent. & Rec. 4.2 4.6 4.0 3.9 4.4 4.3 4.4
Retail** 1.2 1.1 1.0 1.0 1.0 1.0 1.0
Ground Tran. 0.3 0.3 0.3 0.3 0.3 0.3 0.4
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.2 0.2 0.2 0.1 0.1 0.1 0.2
Total Direct Employment 13.8 14.6 12.9 13.0 14.0 14.1 14.5
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 22 25 28 29 32 35 38
Visitor 15 17 17 19 21 23 25
Business or Employee 7 8 11 10 11 12 13
State Tax Receipts 35 43 49 47 50 51 51
Visitor 27 33 38 36 38 38 37
Business or Employee 8 10 10 11 13 13 14
Total Local & State 57 68 77 76 82 86 89
Details may not add to totals due to rounding.
Sonoma county is no longer included in the North Coast region. All current and previous estimates have been revised.
North Coast
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 30 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 686 840 868 927 939 955 964
Other Travel* 27 31 36 38 33 31 29
Total Direct Spending 713 872 904 965 972 986 993
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 244 304 308 336 347 365 375
Private Home 114 132 147 150 145 145 143
Campground 73 107 99 109 118 117 118
Vacation Home 102 119 128 129 128 129 132
Day Travel 153 179 186 203 201 199 197
Destination Spending 686 840 868 927 939 955 964
Visitor Spending by Commodity Purchased ($Million)Accommodations 132 168 171 183 195 207 217
Food Service 172 214 234 245 253 265 275
Food Stores 42 53 54 57 60 62 62
Local Tran. & Gas 86 132 145 171 157 142 129
Arts, Ent. & Rec. 116 130 124 131 132 135 138
Retail Sales 137 140 136 139 139 141 140
Visitor Air Tran. 1 4 4 2 2 3 3
Destination Spending 686 840 868 927 939 955 964
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 115 155 166 178 198 216 231
Arts, Ent. & Rec. 41 51 53 57 52 52 54
Retail** 25 30 28 29 30 32 32
Ground Tran. 8 9 9 11 12 12 13
Visitor Air Tran. 1 1 1 1 1 1 2
Other Travel* 7 4 4 4 4 4 5
Total Direct Earnings 197 251 261 280 297 317 338
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 6,430 7,230 6,540 6,870 7,230 7,380 7,340
Arts, Ent. & Rec. 3,090 3,320 2,960 3,030 2,620 2,540 2,530
Retail** 1,250 1,280 1,050 1,060 1,050 1,060 1,050
Ground Tran. 300 290 280 300 310 310 320
Visitor Air Tran. 50 40 10 10 20 20 20
Other Travel* 280 200 130 130 130 130 140
Total Direct Employment 11,390 12,350 10,970 11,400 11,360 11,430 11,400
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 17 21 24 24 26 27 29
Visitor 11 14 14 15 16 17 18
Business or Employee 6 7 10 9 9 10 10
State Tax Receipts 33 43 48 47 49 48 47
Visitor 26 33 38 37 38 37 36
Business or Employee 7 9 9 10 11 11 12
Total Local & State 50 64 71 72 75 76 76
Details may not add to totals due to rounding.
Travel Impacts, 2000-2016p
Shasta Cascade
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 31
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 18,729 18,875 23,036 25,578 28,040 29,111 29,944
Other Travel* 3,670 3,162 2,825 3,320 3,959 4,237 4,544
Total Direct Spending 22,399 22,037 25,861 28,898 31,999 33,348 34,487
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 11,820 11,518 14,501 16,373 18,490 19,490 20,267
Private Home 2,398 2,540 2,900 3,136 3,275 3,323 3,337
Campground 194 254 248 279 357 356 357
Vacation Home 293 347 375 392 401 408 415
Day Travel 4,024 4,216 5,012 5,399 5,517 5,534 5,567
Destination Spending 18,729 18,875 23,036 25,578 28,040 29,111 29,944
Visitor Spending by Commodity Purchased ($Million)Accommodations 3,988 3,469 4,326 5,427 6,878 7,574 8,012
Food Service 4,285 4,813 6,316 6,673 7,130 7,453 7,823
Food Stores 509 570 688 729 793 819 822
Local Tran. & Gas 1,888 2,305 2,841 3,299 3,224 3,041 2,887
Arts, Ent. & Rec. 3,021 3,064 3,534 3,739 3,920 4,002 4,121
Retail Sales 3,807 3,536 4,069 4,211 4,353 4,409 4,462
Visitor Air Tran. 1,230 1,119 1,262 1,500 1,742 1,813 1,816
Destination Spending 18,729 18,875 23,036 25,578 28,040 29,111 29,944
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 2,793 3,082 3,969 4,470 5,198 5,712 6,253
Arts, Ent. & Rec. 1,251 1,419 1,831 1,998 2,212 2,358 2,519
Retail** 510 550 595 636 676 706 727
Ground Tran. 231 231 271 315 343 370 405
Visitor Air Tran. 774 645 646 757 861 934 1,134
Other Travel* 1,534 1,164 1,018 1,157 1,414 1,606 1,944
Total Direct Earnings 7,093 7,091 8,330 9,332 10,705 11,687 12,983
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 104.2 101.4 113.5 120.1 132.0 136.6 140.0
Arts, Ent. & Rec. 50.7 46.0 51.1 52.8 55.1 57.1 58.7
Retail** 15.9 15.6 15.9 16.1 16.7 16.5 17.0
Ground Tran. 8.5 6.9 7.3 7.9 8.5 8.7 9.0
Visitor Air Tran. 13.4 9.2 8.7 9.3 10.0 10.5 11.3
Other Travel* 30.0 19.1 15.3 16.1 17.4 18.9 20.9
Total Direct Employment 222.7 198.4 211.8 222.3 239.8 248.3 256.9
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 794 778 1,032 1,178 1,407 1,518 1,615
Visitor 569 548 699 838 1,023 1,103 1,160
Business or Employee 224 230 333 340 384 414 455
State Tax Receipts 836 911 1,187 1,168 1,286 1,303 1,326
Visitor 601 670 910 874 930 924 920
Business or Employee 235 242 277 294 356 379 406
Total Local & State 1,630 1,690 2,219 2,345 2,693 2,821 2,942
Details may not add to totals due to rounding.
Sonoma county is now included in the San Franciso Bay region. All current and previous estimates have been revised.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
San Francisco Bay Area
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 32 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 3,950 4,843 5,374 5,840 6,000 6,092 6,148
Other Travel* 380 513 518 597 559 511 473
Total Direct Spending 4,330 5,356 5,892 6,437 6,559 6,603 6,621
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 1,234 1,480 1,529 1,732 1,883 1,997 2,086
Private Home 1,139 1,455 1,708 1,814 1,795 1,786 1,770
Campground 136 189 196 201 237 233 234
Vacation Home 235 287 321 335 343 351 357
Day Travel 1,205 1,432 1,619 1,758 1,742 1,725 1,701
Destination Spending 3,950 4,843 5,374 5,840 6,000 6,092 6,148
Visitor Spending by Commodity Purchased ($Million)Accommodations 511 622 644 714 815 885 944
Food Service 954 1,191 1,403 1,482 1,564 1,645 1,719
Food Stores 193 242 276 286 307 316 316
Local Tran. & Gas 712 1,076 1,281 1,509 1,410 1,298 1,195
Arts, Ent. & Rec. 647 723 746 789 818 841 861
Retail Sales 914 938 981 1,012 1,031 1,049 1,056
Visitor Air Tran. 18 51 42 49 57 58 57
Destination Spending 3,950 4,843 5,374 5,840 6,000 6,092 6,148
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 529 702 802 876 979 1,073 1,179
Arts, Ent. & Rec. 239 297 336 366 403 404 430
Retail** 143 171 171 181 190 199 205
Ground Tran. 64 73 83 96 103 110 121
Visitor Air Tran. 6 16 17 19 23 24 30
Other Travel* 95 96 79 78 83 85 99
Total Direct Earnings 1,076 1,355 1,487 1,615 1,780 1,895 2,064
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 30.4 33.3 33.5 35.7 38.8 40.0 40.7
Arts, Ent. & Rec. 17.6 18.7 18.9 20.2 21.6 21.3 21.7
Retail** 6.2 6.5 6.1 6.2 6.5 6.6 6.6
Ground Tran. 2.4 2.3 2.3 2.5 2.7 2.7 2.8
Visitor Air Tran. 0.1 0.4 0.4 0.4 0.4 0.4 0.5
Other Travel* 3.7 3.6 2.5 2.3 2.3 2.4 2.6
Total Direct Employment 60.4 64.7 63.7 67.3 72.3 73.4 74.8
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 92 108 128 136 151 161 172
Visitor 62 70 75 84 95 102 108
Business or Employee 30 38 53 52 56 59 64
State Tax Receipts 228 295 356 355 372 364 355
Visitor 190 245 303 301 309 299 286
Business or Employee 38 50 52 54 63 65 69
Total Local & State 320 403 484 492 523 525 527
Details may not add to totals due to rounding.
Central Valley
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 33
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 2,565 3,132 3,232 3,472 3,680 3,853 3,909
Other Travel* 469 527 553 640 659 682 687
Total Direct Spending 3,034 3,659 3,785 4,111 4,338 4,536 4,596
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 1,103 1,342 1,288 1,406 1,581 1,722 1,784
Private Home 649 795 889 935 946 962 962
Campground 65 92 90 98 102 100 101
Vacation Home 105 131 145 149 151 154 157
Day Travel 643 772 820 883 899 915 906
Destination Spending 2,565 3,132 3,232 3,472 3,680 3,853 3,909
Visitor Spending by Commodity Purchased ($Million)Accommodations 336 410 369 405 482 542 579
Food Service 602 771 850 893 961 1,033 1,074
Food Stores 92 117 125 131 140 146 146
Local Tran. & Gas 381 549 610 708 689 659 616
Arts, Ent. & Rec. 468 541 524 552 582 610 622
Retail Sales 512 539 529 543 563 585 585
Visitor Air Tran. 175 205 225 239 263 277 287
Destination Spending 2,565 3,132 3,232 3,472 3,680 3,853 3,909
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 353 477 499 540 609 664 726
Arts, Ent. & Rec. 169 217 230 250 292 325 347
Retail** 76 92 86 91 97 103 106
Ground Tran. 41 48 48 56 62 69 74
Visitor Air Tran. 11 13 16 18 21 23 28
Other Travel* 71 61 62 75 81 90 100
Total Direct Earnings 720 909 941 1,030 1,161 1,274 1,382
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 18.3 20.3 19.4 20.2 22.1 22.7 23.1
Arts, Ent. & Rec. 8.4 9.2 9.3 10.3 10.3 10.7 10.9
Retail** 3.0 3.2 2.9 3.0 3.1 3.2 3.2
Ground Tran. 1.5 1.4 1.3 1.4 1.5 1.6 1.6
Visitor Air Tran. 0.4 0.3 0.3 0.3 0.3 0.4 0.4
Other Travel* 2.4 1.7 1.4 1.5 1.5 1.6 1.7
Total Direct Employment 34.0 36.1 34.6 36.7 38.9 40.2 40.9
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 72 89 93 97 114 125 133
Visitor 51 62 58 62 75 83 87
Business or Employee 21 27 35 35 39 42 46
State Tax Receipts 124 160 183 181 195 197 195
Visitor 98 126 149 145 153 153 149
Business or Employee 26 34 34 35 41 44 46
Total Local & State 195 249 276 278 309 323 328
Details may not add to totals due to rounding.
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Gold Country
PAGE 34 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 1,683 2,130 2,242 2,425 2,565 2,727 2,925
Other Travel* 72 61 75 85 65 61 59
Total Direct Spending 1,755 2,191 2,317 2,510 2,630 2,788 2,984
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 1,050 1,343 1,400 1,542 1,667 1,823 2,007
Private Home 81 101 116 124 120 119 116
Campground 115 161 164 168 178 176 177
Vacation Home 201 244 264 270 273 276 281
Day Travel 237 281 299 321 327 333 342
Destination Spending 1,683 2,130 2,242 2,425 2,565 2,727 2,925
Visitor Spending by Commodity Purchased ($Million)Accommodations 433 569 606 651 725 802 892
Food Service 427 554 612 656 704 765 839
Food Stores 68 88 92 95 103 108 111
Local Tran. & Gas 160 254 287 339 319 300 285
Arts, Ent. & Rec. 309 361 350 374 393 415 444
Retail Sales 286 304 296 310 321 337 354
Visitor Air Tran. 0 0 0 0 0 0 0
Destination Spending 1,683 2,130 2,242 2,425 2,565 2,727 2,925
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 277 381 408 440 496 543 611
Arts, Ent. & Rec. 93 121 126 139 171 179 186
Retail** 50 62 57 61 66 71 76
Ground Tran. 16 19 21 25 27 29 34
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 14 10 9 9 7 7 9
Total Direct Earnings 450 593 621 674 766 829 915
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 14.3 15.9 15.1 15.9 16.9 17.6 18.2
Arts, Ent. & Rec. 6.5 7.5 6.5 7.3 8.4 8.7 9.0
Retail** 2.2 2.4 2.0 2.1 2.2 2.3 2.4
Ground Tran. 0.6 0.6 0.6 0.7 0.7 0.8 0.8
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.5 0.4 0.3 0.3 0.2 0.2 0.3
Total Direct Employment 24.2 26.8 24.5 26.2 28.5 29.5 30.6
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 54 72 85 89 99 108 121
Visitor 40 53 60 65 72 80 89
Business or Employee 14 19 25 24 27 29 31
State Tax Receipts 66 87 99 98 107 110 113
Visitor 49 64 75 74 78 79 81
Business or Employee 17 23 23 24 29 31 33
Total Local & State 120 159 183 187 206 218 234
Details may not add to totals due to rounding.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
High Sierra
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 35
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 5,155 5,859 6,226 6,933 7,476 7,748 7,985
Other Travel* 290 317 315 358 339 323 316
Total Direct Spending 5,445 6,176 6,540 7,291 7,816 8,071 8,300
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 2,984 3,350 3,558 4,064 4,533 4,784 4,998
Private Home 582 687 765 799 800 799 802
Campground 210 292 277 305 327 330 332
Vacation Home 146 173 189 197 200 203 206
Day Travel 1,233 1,357 1,437 1,568 1,617 1,632 1,646
Destination Spending 5,155 5,859 6,226 6,933 7,476 7,748 7,985
Visitor Spending by Commodity Purchased ($Million)Accommodations 1,043 1,198 1,259 1,454 1,727 1,879 2,007
Food Service 1,318 1,551 1,766 1,927 2,089 2,206 2,322
Food Stores 172 209 219 236 257 267 269
Local Tran. & Gas 537 756 858 1,032 991 922 860
Arts, Ent. & Rec. 787 834 830 907 966 996 1,028
Retail Sales 1,276 1,240 1,243 1,324 1,385 1,415 1,435
Visitor Air Tran. 21 72 52 53 62 63 64
Destination Spending 5,155 5,859 6,226 6,933 7,476 7,748 7,985
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 868 1,085 1,211 1,354 1,544 1,667 1,799
Arts, Ent. & Rec. 418 487 529 600 658 693 715
Retail** 177 201 190 209 224 236 245
Ground Tran. 55 59 64 77 85 91 101
Visitor Air Tran. 5 16 24 24 30 34 41
Other Travel* 88 73 80 84 88 93 106
Total Direct Earnings 1,612 1,922 2,098 2,347 2,628 2,814 3,008
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 39.2 40.9 40.6 43.9 47.5 48.7 50.4
Arts, Ent. & Rec. 15.7 16.1 15.1 17.4 18.2 18.3 18.6
Retail** 7.2 7.0 6.1 6.5 6.7 6.8 7.0
Ground Tran. 2.0 1.8 1.8 2.0 2.2 2.2 2.3
Visitor Air Tran. 0.2 0.3 0.3 0.3 0.3 0.4 0.4
Other Travel* 2.9 2.0 1.7 1.7 1.7 1.7 1.8
Total Direct Employment 67.2 68.1 65.7 71.8 76.7 78.2 80.5
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 170 193 223 244 279 300 318
Visitor 123 137 145 165 194 210 223
Business or Employee 47 57 78 79 85 90 96
State Tax Receipts 249 297 347 350 384 387 388
Visitor 193 227 273 271 289 288 286
Business or Employee 56 70 74 79 94 99 102
Total Local & State 419 490 570 594 663 686 706
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Travel Impacts, 2000-2016p
Central Coast
PAGE 36 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 14,349 16,876 17,687 19,603 20,881 21,460 22,400
Other Travel* 3,269 3,682 3,713 4,040 4,326 4,421 4,455
Total Direct Spending 17,618 20,557 21,400 23,643 25,207 25,880 26,855
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 7,379 8,881 9,170 10,401 11,542 12,120 12,945
Private Home 2,566 2,907 3,219 3,448 3,543 3,559 3,600
Campground 67 151 100 101 104 104 103
Vacation Home 124 150 162 169 171 173 175
Day Travel 4,213 4,786 5,037 5,485 5,520 5,503 5,576
Destination Spending 14,349 16,876 17,687 19,603 20,881 21,460 22,400
Visitor Spending by Commodity Purchased ($Million)Accommodations 2,136 2,662 2,705 3,234 3,860 4,220 4,682
Food Service 3,159 3,911 4,307 4,614 4,892 5,120 5,452
Food Stores 395 489 511 543 575 593 602
Local Tran. & Gas 2,142 2,891 3,200 3,727 3,616 3,415 3,298
Arts, Ent. & Rec. 2,508 2,788 2,691 2,888 3,003 3,070 3,203
Retail Sales 2,868 2,903 2,826 2,959 3,030 3,070 3,146
Visitor Air Tran. 1,141 1,231 1,446 1,638 1,906 1,972 2,017
Destination Spending 14,349 16,876 17,687 19,603 20,881 21,460 22,400
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 2,029 2,703 2,924 3,265 3,788 4,114 4,595
Arts, Ent. & Rec. 1,370 1,694 1,789 1,983 2,144 2,288 2,387
Retail** 397 468 429 463 487 509 531
Ground Tran. 245 285 287 336 365 397 440
Visitor Air Tran. 732 640 608 694 803 890 1,102
Other Travel* 1,518 1,466 1,313 1,359 1,514 1,665 1,930
Total Direct Earnings 6,291 7,255 7,351 8,101 9,100 9,863 10,986
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 82.7 92.3 88.0 94.7 106.1 109.5 114.0
Arts, Ent. & Rec. 24.9 25.3 23.2 23.1 26.0 27.9 28.9
Retail** 14.6 15.2 13.0 13.6 14.1 14.2 14.4
Ground Tran. 9.0 8.4 7.4 8.1 8.7 9.1 9.5
Visitor Air Tran. 13.5 9.9 8.7 9.1 10.0 10.7 11.8
Other Travel* 34.6 27.4 20.9 20.9 23.0 23.9 25.2
Total Direct Employment 179.3 178.5 161.2 169.5 187.8 195.3 203.7
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 569 695 806 884 996 1,068 1,172
Visitor 371 465 509 584 667 716 784
Business or Employee 198 231 297 300 329 353 389
State Tax Receipts 745 910 1,011 1,008 1,090 1,091 1,108
Visitor 538 661 772 760 794 778 772
Business or Employee 207 248 239 248 297 313 336
Total Local & State 1,314 1,605 1,817 1,892 2,086 2,159 2,281
Details may not add to totals due to rounding.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
Los Angeles County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES PAGE 37
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 6,418 8,137 8,293 9,053 9,622 10,060 10,340
Other Travel* 1,241 1,093 1,019 1,050 1,196 1,209 1,286
Total Direct Spending 7,659 9,230 9,312 10,103 10,817 11,269 11,625
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 3,404 4,514 4,480 4,983 5,556 5,937 6,193
Private Home 879 1,013 1,126 1,191 1,207 1,222 1,224
Campground 80 133 115 118 89 90 90
Vacation Home 109 131 143 151 153 156 158
Day Travel 1,946 2,346 2,429 2,609 2,617 2,656 2,675
Destination Spending 6,418 8,137 8,293 9,053 9,622 10,060 10,340
Visitor Spending by Commodity Purchased ($Million)Accommodations 1,049 1,444 1,399 1,638 1,972 2,181 2,326
Food Service 1,483 1,972 2,150 2,278 2,420 2,573 2,702
Food Stores 170 223 231 243 250 262 263
Local Tran. & Gas 738 1,091 1,205 1,404 1,337 1,264 1,191
Arts, Ent. & Rec. 1,474 1,764 1,682 1,787 1,864 1,936 1,994
Retail Sales 1,261 1,376 1,323 1,374 1,412 1,454 1,471
Visitor Air Tran. 242 267 301 330 366 390 393
Destination Spending 6,418 8,137 8,293 9,053 9,622 10,060 10,340
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 955 1,381 1,452 1,601 1,692 1,845 1,998
Arts, Ent. & Rec. 633 842 879 965 1,109 1,185 1,281
Retail** 170 215 196 210 220 233 241
Ground Tran. 79 97 99 115 124 136 149
Visitor Air Tran. 27 20 20 24 27 30 37
Other Travel* 372 271 231 216 274 287 335
Total Direct Earnings 2,235 2,827 2,878 3,130 3,445 3,716 4,041
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 41.9 49.9 46.7 48.2 51.0 52.7 54.6
Arts, Ent. & Rec. 24.8 26.7 25.6 26.6 29.2 31.1 32.1
Retail** 5.9 6.8 6.0 6.1 6.3 6.5 6.5
Ground Tran. 2.9 2.9 2.7 2.9 3.1 3.2 3.3
Visitor Air Tran. 0.7 0.4 0.4 0.4 0.4 0.5 0.5
Other Travel* 10.3 6.5 4.7 4.3 5.2 5.2 5.7
Total Direct Employment 86.6 93.3 86.1 88.5 95.2 99.2 102.7
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 215 278 312 339 385 418 446
Visitor 148 191 202 231 270 296 314
Business or Employee 67 87 110 108 115 123 132
State Tax Receipts 299 390 437 431 465 471 474
Visitor 220 288 336 326 342 341 337
Business or Employee 78 102 101 105 124 130 137
Total Local & State 514 668 749 770 851 890 920
Details may not add to totals due to rounding.
Orange County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 38 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 8,917 10,350 11,472 12,549 13,622 14,186 14,509
Other Travel* 908 971 1,029 1,148 1,177 1,214 1,293
Total Direct Spending 9,824 11,321 12,501 13,697 14,800 15,400 15,802
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 4,860 5,678 6,252 6,987 7,833 8,315 8,584
Private Home 1,040 1,192 1,400 1,467 1,521 1,543 1,554
Campground 290 421 407 437 463 465 467
Vacation Home 213 254 279 293 302 309 316
Day Travel 2,514 2,804 3,134 3,365 3,503 3,553 3,588
Destination Spending 8,917 10,350 11,472 12,549 13,622 14,186 14,509
Visitor Spending by Commodity Purchased ($Million)Accommodations 1,504 1,826 1,875 2,170 2,557 2,793 2,910
Food Service 2,142 2,615 3,130 3,353 3,666 3,884 4,071
Food Stores 258 322 353 374 409 427 429
Local Tran. & Gas 894 1,236 1,470 1,717 1,693 1,603 1,517
Arts, Ent. & Rec. 1,811 1,985 2,079 2,233 2,396 2,480 2,548
Retail Sales 1,838 1,844 1,942 2,037 2,154 2,210 2,233
Visitor Air Tran. 470 522 622 664 747 789 801
Destination Spending 8,917 10,350 11,472 12,549 13,622 14,186 14,509
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 1,330 1,742 2,002 2,213 2,554 2,773 3,044
Arts, Ent. & Rec. 715 871 999 1,109 1,215 1,375 1,384
Retail** 247 289 286 309 336 355 366
Ground Tran. 105 119 134 157 175 190 209
Visitor Air Tran. 46 43 39 44 50 56 69
Other Travel* 202 179 160 171 173 194 246
Total Direct Earnings 2,645 3,244 3,621 4,003 4,503 4,943 5,318
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 59.6 63.4 65.6 70.0 77.1 79.5 82.3
Arts, Ent. & Rec. 26.4 27.5 30.9 31.7 34.5 35.5 37.1
Retail** 9.7 10.2 9.7 10.1 10.7 10.8 10.9
Ground Tran. 3.9 3.6 3.7 4.0 4.4 4.5 4.7
Visitor Air Tran. 1.2 1.0 0.8 0.8 0.9 0.9 1.0
Other Travel* 6.0 4.6 3.6 3.5 3.4 3.6 4.4
Total Direct Employment 106.9 110.3 114.3 120.0 130.8 134.9 140.3
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 280 340 391 423 479 518 543
Visitor 200 240 252 285 328 355 369
Business or Employee 80 100 139 139 151 164 174
State Tax Receipts 386 473 579 573 636 649 654
Visitor 293 356 452 439 475 477 474
Business or Employee 92 117 127 134 161 172 179
Total Local & State 666 813 970 996 1,115 1,168 1,197
Details may not add to totals due to rounding.
San Diego County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 39
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 3,790 4,805 5,246 5,878 6,027 6,240 6,451
Other Travel* 143 260 328 367 357 339 340
Total Direct Spending 3,933 5,065 5,573 6,246 6,384 6,579 6,791
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 1,468 1,886 1,874 2,235 2,397 2,559 2,727
Private Home 260 364 439 468 467 470 470
Campground 228 286 324 354 330 329 330
Vacation Home 650 823 957 1,007 1,036 1,062 1,082
Day Travel 1,183 1,447 1,652 1,815 1,797 1,821 1,842
Destination Spending 3,790 4,805 5,246 5,878 6,027 6,240 6,451
Visitor Spending by Commodity Purchased ($Million)Accommodations 689 880 867 997 1,103 1,190 1,290
Food Service 954 1,259 1,485 1,636 1,705 1,813 1,917
Food Stores 151 190 218 235 239 250 252
Local Tran. & Gas 423 661 793 965 894 835 780
Arts, Ent. & Rec. 655 778 802 886 907 942 977
Retail Sales 881 956 1,001 1,074 1,082 1,113 1,133
Visitor Air Tran. 37 81 80 85 97 98 102
Destination Spending 3,790 4,805 5,246 5,878 6,027 6,240 6,451
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 489 685 763 870 967 1,052 1,164
Arts, Ent. & Rec. 217 286 323 368 421 434 467
Retail** 122 153 152 168 173 183 190
Ground Tran. 40 48 52 64 68 74 83
Visitor Air Tran. 9 16 17 20 23 25 31
Other Travel* 38 54 73 71 78 83 100
Total Direct Earnings 915 1,241 1,381 1,562 1,730 1,852 2,035
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 27.1 31.3 31.6 35.0 38.5 40.0 41.5
Arts, Ent. & Rec. 12.0 13.4 14.1 15.2 17.1 17.5 17.9
Retail** 5.2 5.6 5.5 5.8 5.9 6.0 6.0
Ground Tran. 1.5 1.5 1.5 1.6 1.7 1.8 1.9
Visitor Air Tran. 0.3 0.3 0.3 0.3 0.4 0.4 0.4
Other Travel* 1.4 1.7 1.7 1.5 1.6 1.6 2.0
Total Direct Employment 47.4 53.8 54.7 59.5 65.1 67.2 69.8
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 103 129 147 164 178 191 207
Visitor 73 88 89 104 114 123 134
Business or Employee 30 42 58 59 64 67 73
State Tax Receipts 177 237 292 296 314 316 319
Visitor 142 188 238 239 246 245 244
Business or Employee 35 49 54 58 68 71 75
Total Local & State 279 367 439 460 492 507 526
Details may not add to totals due to rounding.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
The Deserts
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 40 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 3,422 4,453 4,913 5,277 5,441 5,618 5,753
Other Travel* 136 379 390 423 407 393 389
Total Direct Spending 3,558 4,832 5,303 5,700 5,847 6,012 6,141
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 889 1,248 1,293 1,445 1,571 1,696 1,793
Private Home 777 1,054 1,231 1,273 1,288 1,314 1,332
Campground 111 158 157 174 177 175 175
Vacation Home 701 833 938 981 1,001 1,022 1,041
Day Travel 944 1,161 1,294 1,403 1,403 1,412 1,412
Destination Spending 3,422 4,453 4,913 5,277 5,441 5,618 5,753
Visitor Spending by Commodity Purchased ($Million)Accommodations 493 633 638 702 781 851 916
Food Service 905 1,204 1,442 1,524 1,600 1,692 1,775
Food Stores 135 178 203 214 224 233 233
Local Tran. & Gas 392 607 716 844 798 748 700
Arts, Ent. & Rec. 633 759 797 844 869 898 924
Retail Sales 855 935 987 1,022 1,038 1,062 1,074
Visitor Air Tran. 9 137 130 128 131 133 131
Destination Spending 3,422 4,453 4,913 5,277 5,441 5,618 5,753
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 419 595 683 750 857 936 1,030
Arts, Ent. & Rec. 236 314 360 393 422 445 475
Retail** 116 148 147 157 164 173 178
Ground Tran. 38 47 52 61 66 72 79
Visitor Air Tran. 2 24 33 38 44 48 58
Other Travel* 33 68 82 87 97 105 128
Total Direct Earnings 845 1,195 1,357 1,486 1,649 1,779 1,950
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 24.7 29.2 30.1 32.0 35.5 36.9 38.1
Arts, Ent. & Rec. 15.5 15.8 17.0 17.6 19.6 20.8 21.3
Retail** 4.9 5.4 5.2 5.4 5.5 5.6 5.6
Ground Tran. 1.4 1.4 1.4 1.5 1.6 1.7 1.8
Visitor Air Tran. 0.1 0.5 0.5 0.6 0.6 0.7 0.7
Other Travel* 1.3 1.9 1.8 1.8 1.9 2.0 2.2
Total Direct Employment 47.9 54.4 56.0 58.9 64.9 67.7 69.8
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 76 100 116 122 133 143 154
Visitor 52 67 69 77 84 91 97
Business or Employee 23 33 46 46 49 53 57
State Tax Receipts 167 225 277 272 289 291 291
Visitor 138 184 232 225 234 232 229
Business or Employee 28 41 45 47 55 58 62
Total Local & State 242 324 392 394 422 434 445
Details may not add to totals due to rounding.
Travel Impacts, 2000-2016p
Inland Empire
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 41
Sutte
r
Stanisl
aus
Alpine
Alpine
Alpine
Alpine
Alpine
Alpine
Alpine
Alpine
Alpine
Calave
ras
Calave
ras
Calave
ras
Calave
ras
Calave
ras
Calave
ras
Calave
ras
Calave
ras
Calave
rasAmador
Amador
AmadorAmador
AmadorAmador
Amador
Amador
Amador
Sac
ram
ento
Sac
ram
ento
Sac
ram
ento
Sac
ram
ento
Sac
ram
ento
Sac
ram
ento
Sac
ram
ento
Sac
ram
ento
Sac
ram
ento
Nevada
Yub
a
Yub
a
Yub
aYub
a
Yub
aYub
a
Yub
a
Yub
aYub
a
Contra CostaContra CostaContra CostaContra CostaContra CostaContra CostaContra CostaContra CostaContra Costa
San Francisco
San Mateo
AlamedaAlamedaAlamedaAlamedaAlamedaAlamedaAlamedaAlamedaAlameda
MarinMarinMarinMarinMarinMarinMarinMarinMarin
Santa Santa Santa Santa Santa Santa Santa Santa Santa
ClaraClaraClaraClaraClaraClaraClaraClaraClara
San San San San San San San San San
JoaquinJoaquinJoaquinJoaquinJoaquinJoaquinJoaquinJoaquinJoaquin
SolanoSolanoSolanoSolanoSolanoSolanoSolanoSolanoSolano
Santa Cruz
Merced
San San San San San San San San San
BenitoBenitoBenitoBenitoBenitoBenitoBenitoBenitoBenito
NapaNapaNapaNapaNapaNapaNapaNapaNapa
El Dorado
Placer
Yolo
Tuolumne
Colusa
Lake
SonomaSonomaSonomaSonomaSonomaSonomaSonomaSonomaSonoma
MariposaMariposaMariposaMariposaMariposaMariposaMariposaMariposaMariposa
Madera
Mono
Monterey Kings
San Luis
Obispo
ButteMendocinoMendocinoMendocinoMendocinoMendocinoMendocinoMendocinoMendocinoMendocino
Sierra
OrangeOrangeOrangeOrangeOrangeOrangeOrangeOrangeOrange
Lassen
HumboldtHumboldtHumboldtHumboldtHumboldtHumboldtHumboldtHumboldtHumboldt
Trinity
Siskiyou
Del Del Del Del Del Del Del Del Del
NorteNorteNorteNorteNorteNorteNorteNorteNorte
Santa
Barbara
VenturaLos
Angeles
San Diego
Fresno
Glenn
Imperial
Inyo
Kern
Modoc
Plumas
Riverside
San Bernardino
Shasta
Tehama
Tulare
V. COUNTY TRAVEL IMPACTS
PAGE 42 DEAN RUNYAN ASSOCIATES
Earnings Employment
County Total Destination ($Million) (Jobs) Local State Total
Alameda 3,992 3,167 1,567 29,630 165 165 330
Alpine 32 32 5 260 1 1 2
Amador 139 134 53 2,010 4 6 10
Butte 307 276 88 3,650 8 16 24
Calaveras 180 173 75 2,340 5 8 12
Colusa 46 43 11 590 1 2 3
Contra Costa 1,584 1,383 626 16,200 49 87 135
Del Norte 124 119 45 1,320 4 6 10
El Dorado 734 693 293 8,880 27 32 60
Fresno 1,422 1,192 425 14,540 42 71 113
Glenn 56 53 24 980 2 3 5
Humboldt 416 388 138 5,270 13 19 33
Imperial 371 348 111 4,740 11 18 29
Inyo 260 257 63 2,510 11 9 19
Kern 1,352 1,214 420 15,320 32 72 104
Kings 150 130 49 1,850 3 9 12
Lake 167 156 46 1,720 4 8 11
Lassen 63 59 23 950 2 3 5
Los Angeles 26,855 22,400 10,986 203,700 1,172 1,108 2,281
Madera 279 260 99 3,430 9 14 23
Marin 823 702 354 7,190 37 34 71
Mariposa 512 510 124 4,780 22 15 37
Mendocino 386 374 176 6,160 16 18 35
Merced 218 183 65 2,620 5 13 18
Modoc 24 23 10 290 1 1 2
Mono 665 662 184 6,300 33 20 53
Monterey 2,803 2,721 1,187 25,220 115 132 247
Napa 1,354 1,293 544 13,830 67 55 122
Nevada 318 306 118 3,190 10 15 25
Spending ($Million) Tax Revenue ($Million)
2016p County Direct Travel Impacts
DEAN RUNYAN ASSOCIATES PAGE 43
Earnings Employment
County Total Destination ($Million) (Jobs) Local State Total
Orange 11,625 10,340 4,041 102,660 446 474 920
Placer 1,072 1,013 336 11,240 32 48 80
Plumas 109 107 37 1,180 3 5 8
Riverside 7,633 7,146 2,315 78,040 222 355 577
Sacramento 3,636 2,879 1,032 29,570 104 152 256
San Benito 93 86 30 870 2 5 7
San Bernardino 4,707 4,199 1,496 54,400 122 226 348
San Diego 15,802 14,509 5,318 140,340 543 654 1,197
San Francisco 14,904 12,593 4,467 77,450 723 456 1,179
San Joaquin 728 627 222 7,390 18 43 61
San Luis Obispo 1,589 1,534 550 17,810 62 72 134
San Mateo 3,441 3,153 2,868 45,330 255 197 452
Santa Barbara 2,121 1,995 727 19,970 90 94 184
Santa Clara 5,572 4,503 1,630 36,800 211 209 420
Santa Cruz 849 809 288 9,490 31 39 70
Shasta 422 394 133 4,530 12 20 33
Sierra 22 22 5 270 1 1 1
Siskiyou 193 187 78 2,160 7 9 16
Solano 663 607 217 8,170 18 35 53
Sonoma 1,934 1,828 643 20,410 76 83 158
Stanislaus 508 435 148 5,600 11 30 41
Sutter 78 65 24 1,180 2 5 6
Tehama 130 122 41 1,610 3 6 10
Trinity 52 50 17 690 1 2 3
Tulare 443 381 145 5,090 15 24 38
Tuolumne 230 222 73 2,340 8 10 17
Ventura 1,695 1,517 515 16,650 50 85 135
Yolo 320 292 99 3,990 9 17 26
Yuba 86 77 24 1,100 2 5 7
California 126,288 * 45,424 1,095,830 4,948 5,321 10,270
2016p County Direct Travel Impacts
Spending ($Million) Tax Revenue ($Million)
*Sum of county destination spending is less than state destination spending due to allocation of ground transportation.
See appendix pages 139-140.
PAGE 44 DEAN RUNYAN ASSOCIATES
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
AlamedaTotal Spending 1,857 2,071 2,296 3,123 2,767 2,958 3,451 3,390 3,077 3,455 3,703 3,884 3,992 2.8% 3.5%
Visitor Spending 1,308 1,500 1,694 2,373 2,094 2,248 2,566 2,568 2,371 2,681 2,904 3,060 3,167 3.5% 4.1%
Non-transportation 952 1,120 1,305 1,852 1,631 1,717 1,912 1,955 1,821 2,058 2,268 2,422 2,529 4.4% 4.5%
Transportation 356 380 389 521 462 531 653 613 550 622 636 639 638 0.0% 2.7%
AlpineTotal Spending 18.3 20.5 21.6 24.4 27.3 29.0 29.1 28.2 26.4 27.7 29.2 30.8 32.3 5.1% 2.6%
Visitor Spending 18.2 20.4 21.5 24.3 27.2 28.9 28.9 27.9 26.2 27.5 29.0 30.6 32.2 5.2% 2.6%
Non-transportation 17.5 19.5 20.8 23.1 25.9 27.1 26.6 25.5 24.2 25.1 26.7 28.6 30.4 6.3% 2.5%
Transportation 0.7 0.9 0.7 1.3 1.3 1.8 2.3 2.5 2.0 2.5 2.3 2.1 1.8 -10.5% 4.5%
AmadorTotal Spending 62.1 67.7 71.1 84.9 99.7 106.2 119.9 117.9 114.6 124.7 128.1 135.0 139.1 3.0% 3.7%
Visitor Spending 60.4 65.7 69.3 81.7 95.8 101.5 113.3 111.1 108.7 117.8 122.0 129.6 134.3 3.6% 3.7%
Non-transportation 56.0 60.5 64.4 74.2 87.4 90.6 98.6 95.6 95.0 101.2 106.6 115.0 120.7 5.0% 3.6%
Transportation 4.4 5.2 4.9 7.5 8.3 10.9 14.7 15.4 13.7 16.5 15.4 14.6 13.6 -6.8% 5.2%
Butte
Total Spending 164.7 179.8 184.2 211.5 217.5 231.7 278.7 295.6 279.7 303.8 303.8 305.3 306.7 0.4% 2.9%
Visitor Spending 144.8 155.7 161.3 182.2 190.3 204.5 240.7 253.1 242.5 259.1 263.5 271.2 276.4 1.9% 3.0%
Non-transportation 128.5 137.2 144.2 157.6 166.6 173.5 198.0 205.3 199.6 209.6 217.8 229.5 238.0 3.7% 2.8%
Transportation 16.3 18.5 17.1 24.6 23.7 31.0 42.7 47.7 42.9 49.5 45.7 41.7 38.4 -8.0% 4.0%
Calaveras
Total Spending 87.5 94.0 100.6 115.9 124.4 135.9 158.8 163.6 157.5 164.3 169.1 175.2 179.6 2.5% 3.3%
Visitor Spending 85.2 91.1 97.8 111.5 120.5 130.1 150.3 154.3 149.5 154.9 160.6 167.5 172.6 3.0% 3.3%
Non-transportation 78.0 83.0 90.2 100.2 109.1 115.8 129.8 132.1 129.9 132.5 139.5 147.9 154.4 4.4% 3.2%
Transportation 7.2 8.2 7.7 11.3 11.4 14.3 20.5 22.2 19.6 22.4 21.1 19.6 18.2 -7.3% 4.3%
Colusa
Total Spending 29.8 31.5 33.4 37.4 37.8 39.8 42.8 45.3 42.0 44.9 44.8 45.5 46.0 1.1% 2.0%
Visitor Spending 29.0 30.4 32.5 35.7 36.3 37.4 39.4 41.6 38.7 40.9 41.3 42.3 43.2 2.1% 1.8%
Non-transportation 27.0 28.1 30.3 32.7 33.4 33.8 34.8 36.3 34.2 35.7 36.6 38.0 39.2 3.3% 1.7%
Transportation 2.0 2.3 2.1 3.1 2.9 3.6 4.6 5.2 4.5 5.2 4.8 4.4 4.0 -8.1% 3.2%
County Travel Spending, 1994-2016p
Ave. Annual Chg.
DEAN RUNYAN ASSOCIATES PAGE 45
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Contra Costa
Total Spending 779 875 1,006 1,183 1,135 1,209 1,342 1,438 1,356 1,465 1,556 1,574 1,584 0.6% 3.3%
Visitor Spending 683 760 875 1,029 981 1,058 1,154 1,204 1,148 1,222 1,327 1,359 1,383 1.7% 3.3%
Non-transportation 625 692 807 929 888 935 997 1,026 984 1,035 1,140 1,187 1,223 3.1% 3.1%
Transportation 58 69 68 100 93 122 157 178 163 187 188 173 160 -7.6% 4.7%
Del Norte
Total Spending 62.2 64.9 69.0 76.3 80.3 87.9 106.1 108.0 106.4 109.6 115.6 118.9 123.7 4.0% 3.2%
Visitor Spending 60.8 63.2 67.5 73.9 78.0 83.6 100.6 101.8 101.0 103.2 110.1 114.5 119.4 4.3% 3.1%
Non-transportation 55.5 57.2 61.8 65.7 69.8 72.6 85.1 85.5 86.1 86.8 93.7 99.6 104.8 5.2% 2.9%
Transportation 5.3 6.0 5.7 8.2 8.2 10.9 15.6 16.3 14.9 16.4 16.4 14.8 14.6 -1.6% 4.7%
El Dorado
Total Spending 479.0 483.2 514.7 573.3 594.5 637.6 685.8 667.2 580.2 630.1 652.7 688.7 734.5 6.6% 2.0%
Visitor Spending 452.9 456.1 488.6 521.5 539.2 605.3 628.5 605.2 523.8 565.1 607.4 645.6 692.9 7.3% 2.0%
Non-transportation 425.6 426.2 460.0 482.4 500.8 554.5 564.4 536.6 467.9 499.7 544.1 585.3 635.1 8.5% 1.8%
Transportation 27.3 29.9 28.6 39.1 38.4 50.8 64.0 68.5 56.0 65.4 63.3 60.3 57.8 -4.2% 3.5%
Fresno
Total Spending 681 718 748 865 861 1,001 1,187 1,269 1,218 1,326 1,381 1,399 1,422 1.6% 3.4%
Visitor Spending 604 630 659 741 752 838 959 1,023 995 1,063 1,123 1,157 1,192 3.0% 3.1%
Non-transportation 492 510 542 588 606 651 721 757 745 779 837 878 920 4.8% 2.9%
Transportation 112 120 117 152 146 188 239 266 250 284 287 279 272 -2.4% 4.1%
Glenn
Total Spending 33.7 35.9 37.4 42.0 42.2 47.0 51.7 50.7 53.9 54.1 55.0 55.9 56.4 1.0% 2.4%
Visitor Spending 32.3 34.2 36.0 39.5 40.0 43.9 47.3 45.5 49.4 48.8 50.4 51.8 52.9 2.0% 2.3%
Non-transportation 30.0 31.5 33.5 36.0 36.7 39.5 41.5 39.5 43.5 42.4 44.4 46.3 47.8 3.3% 2.2%
Transportation 2.4 2.7 2.5 3.6 3.3 4.4 5.8 6.0 5.9 6.4 6.0 5.5 5.0 -8.3% 3.5%
Humboldt
Total Spending 213.9 223.7 231.5 261.0 271.8 290.1 337.3 359.9 349.3 366.9 379.2 395.9 415.5 4.9% 3.1%
Visitor Spending 200.7 208.3 217.6 242.6 255.3 266.1 306.1 325.5 317.8 334.0 349.3 367.5 387.9 5.5% 3.0%
Non-transportation 178.3 184.1 194.4 211.2 224.3 227.0 253.2 266.8 264.1 275.7 292.4 312.2 332.9 6.6% 2.9%
Transportation 22.3 24.2 23.2 31.4 31.0 39.1 52.8 58.7 53.7 58.3 56.9 55.3 55.0 -0.6% 4.2%
Ave. Annual Chg.
County Travel Spending, 1994-2016p
PAGE 46 DEAN RUNYAN ASSOCIATES
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Imperial
Total Spending 166.9 178.9 193.4 226.2 232.5 249.6 304.9 336.5 309.4 352.0 356.3 367.7 371.4 1.0% 3.7%
Visitor Spending 159.6 169.8 185.2 212.4 220.2 231.2 278.3 305.3 281.4 317.6 325.6 340.8 347.6 2.0% 3.6%
Non-transportation 143.1 150.7 166.9 185.5 194.3 200.2 231.7 250.7 236.3 261.6 272.6 291.0 301.6 3.6% 3.4%
Transportation 16.5 19.1 18.2 26.9 25.9 31.0 46.6 54.6 45.1 56.0 53.0 49.8 46.0 -7.6% 4.8%
Inyo
Total Spending 118.2 127.4 135.6 148.7 157.2 174.1 192.3 208.5 202.1 223.8 240.6 245.8 260.0 5.8% 3.6%
Visitor Spending 117.1 126.1 134.4 146.8 155.5 171.7 189.1 204.9 198.9 220.0 237.1 242.7 257.2 6.0% 3.6%
Non-transportation 107.7 115.3 124.3 132.6 141.4 153.2 164.2 176.9 174.3 190.6 208.7 216.6 232.5 7.3% 3.6%
Transportation 9.4 10.8 10.1 14.3 14.1 18.5 24.9 28.0 24.6 29.4 28.4 26.1 24.7 -5.3% 4.5%
Kern
Total Spending 689 718 777 827 857 985 1,187 1,277 1,255 1,388 1,398 1,365 1,352 -1.0% 3.1%
Visitor Spending 644 666 728 754 791 882 1,029 1,097 1,102 1,198 1,225 1,211 1,214 0.3% 2.9%
Non-transportation 561 576 638 639 677 729 822 863 881 939 980 989 1,010 2.2% 2.7%
Transportation 83 90 90 114 114 152 207 234 221 260 245 223 205 -8.1% 4.2%
Kings
Total Spending 80.7 88.3 94.7 113.3 116.9 132.0 142.1 159.1 145.9 157.3 154.8 152.6 149.8 -1.9% 2.8%
Visitor Spending 72.1 78.9 85.9 99.5 103.9 115.0 117.6 131.1 121.9 128.6 129.7 130.4 130.4 0.0% 2.7%
Non-transportation 66.7 72.6 79.8 90.3 95.4 103.0 103.5 114.2 106.6 110.9 113.5 115.7 117.1 1.2% 2.6%
Transportation 5.4 6.3 6.1 9.2 8.6 11.9 14.1 16.9 15.3 17.6 16.2 14.7 13.3 -9.4% 4.2%
Lake
Total Spending 98.2 104.1 108.4 128.1 140.3 150.7 171.6 176.6 153.4 155.8 160.5 164.6 166.9 1.4% 2.4%
Visitor Spending 94.2 99.3 103.6 120.8 133.8 142.1 160.0 163.0 141.3 141.8 147.6 152.6 156.0 2.2% 2.3%
Non-transportation 87.8 92.0 96.9 110.7 123.2 128.7 141.8 143.2 125.5 124.2 130.6 136.9 141.5 3.3% 2.2%
Transportation 6.4 7.3 6.7 10.1 10.5 13.4 18.2 19.8 15.8 17.6 16.9 15.7 14.5 -7.9% 3.7%
Lassen
Total Spending 42.1 45.9 47.7 54.1 58.9 61.3 68.5 68.3 59.5 62.2 63.2 63.3 63.1 -0.3% 1.9%
Visitor Spending 39.7 42.8 44.4 49.5 56.3 57.5 63.0 61.9 54.1 55.9 57.9 58.8 59.2 0.8% 1.8%
Non-transportation 36.8 39.4 41.3 45.0 51.5 51.5 55.2 53.9 47.6 48.5 50.7 52.2 53.2 2.0% 1.7%
Transportation 2.9 3.4 3.1 4.5 4.8 5.9 7.8 8.1 6.5 7.4 7.2 6.6 6.0 -8.9% 3.4%
County Travel Spending, 1994-2016p
Ave. Annual Chg.
DEAN RUNYAN ASSOCIATES PAGE 47
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Los Angeles
Total Spending 11,900 13,072 14,211 17,618 16,865 19,105 21,361 22,468 21,400 23,643 25,207 25,880 26,855 3.8% 3.8%
Visitor Spending 9,349 10,417 11,470 14,349 13,789 15,693 17,399 18,203 17,687 19,603 20,881 21,460 22,400 4.4% 4.1%
Non-transportation 7,128 8,007 9,039 11,066 10,778 12,067 12,931 13,350 13,041 14,238 15,359 16,073 17,085 6.3% 4.1%
Transportation 2,221 2,410 2,431 3,283 3,012 3,626 4,468 4,853 4,646 5,365 5,523 5,387 5,315 -1.3% 4.0%
Madera
Total Spending 117.0 131.7 139.3 158.4 161.6 180.3 203.4 221.4 227.3 260.0 269.1 273.5 279.3 2.1% 4.0%
Visitor Spending 108.6 121.2 128.6 143.4 147.7 163.5 179.8 194.0 201.9 231.5 243.4 251.0 259.6 3.4% 4.0%
Non-transportation 97.2 107.7 115.8 125.2 130.3 140.5 149.2 158.7 168.3 190.8 204.8 215.3 226.4 5.2% 3.9%
Transportation 11.4 13.5 12.8 18.2 17.4 23.0 30.7 35.3 33.6 40.7 38.6 35.7 33.2 -6.9% 5.0%
Marin
Total Spending 305.9 351.8 417.9 580.1 547.8 625.3 710.9 824.7 693.7 768.5 777.0 807.3 823.2 2.0% 4.6%
Visitor Spending 236.8 276.3 318.6 442.6 428.3 512.8 565.8 642.5 548.0 597.5 652.0 683.1 702.3 2.8% 5.1%
Non-transportation 223.1 259.5 301.8 413.0 401.2 475.8 517.5 582.1 500.0 542.6 599.1 633.7 656.3 3.6% 5.0%
Transportation 13.8 16.7 16.8 29.5 27.1 37.0 48.3 60.5 48.0 55.0 52.9 49.4 45.9 -6.9% 5.6%
Mariposa
Total Spending 232.5 208.8 238.1 254.3 284.4 308.9 310.4 335.3 383.8 408.8 442.8 473.8 512.2 8.1% 3.7%
Visitor Spending 231.7 207.8 237.2 252.7 283.1 306.9 307.5 331.9 380.7 405.4 439.8 471.2 510.0 8.2% 3.7%
Non-transportation 217.9 194.6 223.7 234.9 264.1 282.6 280.3 301.1 347.4 366.6 401.9 434.4 473.9 9.1% 3.6%
Transportation 13.8 13.1 13.5 17.8 19.0 24.2 27.2 30.8 33.3 38.8 38.0 36.8 36.1 -1.8% 4.5%
Mendocino
Total Spending 228.2 242.8 263.2 300.0 310.5 310.4 342.5 359.4 322.5 349.4 355.6 374.4 386.1 3.1% 2.4%
Visitor Spending 222.1 235.7 254.6 290.1 301.9 299.6 328.1 343.5 307.3 332.3 340.3 360.8 374.0 3.7% 2.4%
Non-transportation 205.8 217.1 236.8 264.1 276.7 269.9 287.8 298.9 270.1 288.5 300.1 322.8 338.7 4.9% 2.3%
Transportation 16.3 18.6 17.9 26.0 25.2 29.8 40.2 44.6 37.2 43.7 40.2 38.0 35.3 -7.1% 3.6%
Merced
Total Spending 125.6 122.6 133.2 157.0 160.7 173.8 199.0 213.3 203.3 226.7 223.5 221.2 217.7 -1.6% 2.5%
Visitor Spending 112.5 107.7 119.0 133.4 139.3 145.6 159.0 167.4 163.0 177.4 179.4 182.2 183.4 0.7% 2.2%
Non-transportation 98.5 93.1 104.6 112.9 119.2 120.2 126.0 129.7 128.1 136.0 141.6 147.5 151.7 2.9% 2.0%
Transportation 14.0 14.6 14.4 20.5 20.1 25.4 33.0 37.7 35.0 41.4 37.8 34.8 31.8 -8.6% 3.8%
County Travel Spending, 1994-2016p
Ave. Annual Chg.
PAGE 48 DEAN RUNYAN ASSOCIATES
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Modoc
Total Spending 15.5 16.6 16.2 18.4 20.0 21.0 33.2 24.6 22.9 23.8 23.8 24.0 24.0 0.1% 2.0%
Visitor Spending 15.0 16.0 15.7 17.6 19.2 19.9 31.6 22.8 21.4 22.1 22.3 22.7 22.9 0.9% 1.9%
Non-transportation 13.7 14.5 14.4 15.7 17.3 17.5 26.4 19.2 18.3 18.5 19.1 19.7 20.2 2.3% 1.8%
Transportation 1.3 1.5 1.3 1.9 1.9 2.4 5.3 3.6 3.1 3.5 3.3 3.0 2.7 -8.8% 3.3%
Mono
Total Spending 219.2 224.0 260.7 316.3 357.4 430.7 437.8 416.6 497.4 518.8 536.6 590.0 664.7 12.6% 5.2%
Visitor Spending 218.7 223.3 260.1 315.1 356.4 429.3 435.7 414.1 494.9 515.8 533.8 587.5 662.4 12.7% 5.2%
Non-transportation 204.0 207.2 243.5 290.0 329.3 391.3 391.3 368.2 445.7 460.3 481.6 536.3 610.2 13.8% 5.1%
Transportation 14.7 16.0 16.6 25.1 27.0 37.9 44.4 45.9 49.2 55.5 52.2 51.2 52.1 1.8% 5.9%
Monterey
Total Spending 1,307 1,537 1,710 1,965 1,913 1,968 2,158 2,238 2,116 2,367 2,590 2,704 2,803 3.6% 3.5%
Visitor Spending 1,251 1,471 1,623 1,853 1,827 1,896 2,061 2,134 2,026 2,262 2,493 2,616 2,721 4.0% 3.6%
Non-transportation 1,175 1,379 1,532 1,726 1,707 1,740 1,863 1,913 1,830 2,027 2,261 2,395 2,510 4.8% 3.5%
Transportation 76 92 92 127 120 156 198 221 196 235 232 221 210 -4.8% 4.7%
Napa
Total Spending 463.9 544.4 622.6 669.4 717.7 775.2 933.1 1,074.2 1,081.6 1,111.6 1,163.9 1,269.0 1,353.5 6.7% 5.0%
Visitor Spending 447.8 524.2 600.4 649.9 700.6 757.5 908.8 1,046.2 1,056.1 1,068.0 1,120.6 1,227.1 1,293.1 5.4% 4.9%
Non-transportation 430.1 502.4 578.0 619.6 668.5 717.8 854.1 979.9 993.8 999.3 1,056.6 1,164.2 1,233.1 5.9% 4.9%
Transportation 17.8 21.8 22.4 30.3 32.0 39.6 54.7 66.3 62.3 68.8 64.0 62.8 59.9 -4.6% 5.7%
Nevada
Total Spending 161.4 173.5 185.5 218.4 244.7 259.6 288.4 303.4 285.2 302.9 302.6 310.9 318.2 2.4% 3.1%
Visitor Spending 154.8 165.6 178.0 207.3 229.9 242.7 270.9 285.4 269.1 282.6 286.1 296.5 305.6 3.1% 3.1%
Non-transportation 143.6 152.7 165.7 188.8 210.2 217.5 237.8 248.3 237.6 246.5 253.3 266.0 277.3 4.2% 3.0%
Transportation 11.2 12.9 12.3 18.4 19.7 25.2 33.1 37.1 31.5 36.1 32.9 30.5 28.3 -7.1% 4.3%
Orange
Total Spending 5,244 5,851 6,426 7,659 7,541 8,405 9,534 9,704 9,312 10,103 10,817 11,269 11,625 3.2% 3.7%
Visitor Spending 4,592 5,114 5,534 6,418 6,501 7,469 8,414 8,530 8,293 9,053 9,622 10,060 10,340 2.8% 3.8%
Non-transportation 3,930 4,377 4,804 5,437 5,575 6,301 6,930 6,942 6,786 7,319 7,919 8,405 8,756 4.2% 3.7%
Transportation 663 737 730 980 926 1,169 1,484 1,587 1,506 1,734 1,703 1,655 1,584 -4.3% 4.0%
County Travel Spending, 1994-2016p
Ave. Annual Chg.
DEAN RUNYAN ASSOCIATES PAGE 49
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Placer
Total Spending 419 463 542 593 668 718 807 809 853 935 988 1,033 1,072 3.7% 4.4%
Visitor Spending 393 430 504 542 616 664 747 740 791 864 922 973 1,013 4.1% 4.4%
Non-transportation 368 401 474 500 571 606 668 656 708 765 828 884 929 5.1% 4.3%
Transportation 25 30 30 42 45 58 79 84 83 99 94 89 83 -6.2% 5.6%
Plumas
Total Spending 66.5 70.0 68.1 81.9 91.4 92.0 105.2 108.9 100.3 106.4 106.0 107.5 109.4 1.7% 2.3%
Visitor Spending 65.3 68.5 66.8 79.7 89.6 89.4 101.7 105.1 97.3 102.7 102.9 104.8 107.0 2.1% 2.3%
Non-transportation 60.1 62.7 61.7 71.9 81.4 79.9 88.0 90.1 84.6 88.1 89.5 92.5 95.7 3.4% 2.1%
Transportation 5.2 5.8 5.1 7.8 8.1 9.5 13.8 15.0 12.7 14.7 13.4 12.2 11.3 -7.7% 3.6%
Riverside
Total Spending 3,193 3,477 3,845 4,373 4,665 5,218 5,975 6,338 6,244 6,981 7,136 7,369 7,633 3.6% 4.0%
Visitor Spending 3,084 3,345 3,708 4,162 4,468 4,920 5,535 5,830 5,760 6,418 6,598 6,869 7,146 4.0% 3.9%
Non-transportation 2,833 3,064 3,423 3,776 4,079 4,422 4,889 5,108 5,079 5,603 5,820 6,123 6,424 4.9% 3.8%
Transportation 251 281 285 386 388 498 646 722 681 814 778 746 722 -3.2% 4.9%
Sacramento
Total Spending 1,609 1,743 1,899 2,427 2,456 2,662 3,065 3,144 2,988 3,253 3,450 3,609 3,636 0.8% 3.8%
Visitor Spending 1,252 1,355 1,494 1,931 1,989 2,161 2,405 2,473 2,355 2,511 2,696 2,843 2,879 1.3% 3.9%
Non-transportation 949 1,035 1,168 1,489 1,565 1,662 1,787 1,814 1,736 1,825 1,984 2,125 2,174 2.3% 3.8%
Transportation 303 320 327 442 424 499 618 659 619 686 712 718 705 -1.8% 3.9%
San Benito
Total Spending 45.2 53.5 59.9 71.4 74.4 79.1 81.8 86.5 82.3 87.6 92.4 92.7 93.4 0.7% 3.4%
Visitor Spending 42.0 49.4 55.6 64.7 68.7 72.5 73.1 76.8 73.7 77.0 82.8 84.2 85.8 1.9% 3.3%
Non-transportation 38.2 44.7 51.0 57.8 61.4 63.1 61.8 64.1 62.7 64.4 70.4 72.8 75.3 3.4% 3.1%
Transportation 3.8 4.7 4.6 6.9 7.3 9.4 11.4 12.7 11.0 12.6 12.4 11.4 10.5 -7.7% 4.7%
San Bernardino
Total Spending 2,022 2,144 2,315 2,759 3,142 3,535 4,031 4,254 4,126 4,394 4,517 4,634 4,707 1.6% 3.9%
Visitor Spending 1,905 2,010 2,182 2,556 2,799 3,101 3,456 3,642 3,590 3,792 3,952 4,101 4,199 2.4% 3.7%
Non-transportation 1,740 1,826 1,998 2,283 2,406 2,627 2,851 2,981 2,981 3,115 3,292 3,464 3,592 3.7% 3.4%
Transportation 165 183 184 273 393 474 605 662 609 677 660 637 607 -4.7% 6.1%
County Travel Spending, 1994-2016p
Ave. Annual Chg.
PAGE 50 DEAN RUNYAN ASSOCIATES
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
San Diego
Total Spending 5,888 6,925 8,190 9,824 9,449 10,632 11,988 12,733 12,501 13,697 14,800 15,400 15,802 2.6% 4.6%
Visitor Spending 5,196 6,189 7,420 8,917 8,655 9,730 10,945 11,591 11,472 12,549 13,622 14,186 14,509 2.3% 4.8%
Non-transportation 4,314 5,202 6,394 7,552 7,404 8,190 8,986 9,415 9,380 10,168 11,183 11,794 12,191 3.4% 4.8%
Transportation 882 987 1,026 1,364 1,251 1,540 1,959 2,176 2,092 2,382 2,440 2,392 2,318 -3.1% 4.5%
San Francisco
Total Spending 4,991 5,588 6,237 7,905 6,336 7,323 8,397 9,345 10,802 12,154 13,907 14,329 14,904 4.0% 5.1%
Visitor Spending 3,816 4,422 5,031 6,488 5,203 5,998 6,888 8,126 9,602 10,688 11,913 12,239 12,593 2.9% 5.6%
Non-transportation 2,994 3,579 4,190 5,464 4,418 5,134 5,801 6,845 8,192 8,999 10,055 10,384 10,775 3.8% 6.0%
Transportation 822 843 841 1,023 785 864 1,087 1,281 1,410 1,689 1,858 1,855 1,817 -2.0% 3.7%
San Joaquin
Total Spending 345.6 357.1 394.0 496.6 501.6 537.5 611.2 657.3 642.1 714.3 717.2 731.7 728.1 -0.5% 3.4%
Visitor Spending 302.1 297.6 333.6 398.3 418.9 457.6 497.3 527.5 527.5 575.8 590.8 618.6 627.2 1.4% 3.4%
Non-transportation 259.4 252.9 288.1 331.6 352.5 373.1 390.2 405.5 411.2 439.6 462.3 496.4 513.5 3.4% 3.2%
Transportation 42.6 44.7 45.5 66.6 66.3 84.4 107.1 122.0 116.3 136.1 128.5 122.2 113.7 -7.0% 4.6%
San Luis Obispo
Total Spending 673 736 810 950 990 1,071 1,256 1,274 1,259 1,424 1,516 1,576 1,589 0.8% 4.0%
Visitor Spending 652 710 785 914 949 1,013 1,178 1,196 1,193 1,346 1,451 1,516 1,534 1.2% 4.0%
Non-transportation 599 649 725 825 859 896 1,015 1,023 1,037 1,158 1,267 1,342 1,372 2.2% 3.8%
Transportation 52 61 60 89 90 117 163 174 155 188 184 175 162 -7.0% 5.3%
San Mateo
Total Spending 1,477 1,865 2,203 2,712 2,101 2,099 2,420 2,629 2,643 2,935 3,182 3,361 3,441 2.4% 3.9%
Visitor Spending 1,304 1,603 1,875 2,316 1,796 1,910 2,188 2,373 2,414 2,696 2,928 3,065 3,153 2.8% 4.1%
Non-transportation 1,099 1,343 1,573 1,909 1,484 1,568 1,776 1,913 1,942 2,168 2,381 2,521 2,609 3.5% 4.0%
Transportation 205 260 303 408 312 342 412 459 473 528 547 544 543 -0.2% 4.5%
Santa Barbara
Total Spending 945 1,037 1,147 1,304 1,318 1,447 1,654 1,679 1,685 1,859 2,006 2,059 2,121 3.0% 3.7%
Visitor Spending 884 974 1,084 1,222 1,249 1,345 1,527 1,539 1,561 1,719 1,871 1,931 1,995 3.3% 3.8%
Non-transportation 799 877 986 1,090 1,123 1,178 1,312 1,310 1,344 1,468 1,620 1,695 1,771 4.5% 3.7%
Transportation 85 97 98 132 126 167 215 229 217 251 251 237 224 -5.2% 4.5%
County Travel Spending, 1994-2016p
Ave. Annual Chg.
DEAN RUNYAN ASSOCIATES PAGE 51
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Santa Clara
Total Spending 2,450 2,963 3,472 4,485 3,581 3,603 4,242 4,327 4,028 4,586 5,079 5,419 5,572 2.8% 3.8%
Visitor Spending 1,844 2,291 2,788 3,548 2,873 2,968 3,476 3,545 3,332 3,708 4,122 4,387 4,503 2.7% 4.1%
Non-transportation 1,468 1,873 2,346 2,974 2,382 2,436 2,809 2,861 2,700 2,996 3,369 3,636 3,765 3.6% 4.4%
Transportation 377 418 442 574 490 532 667 683 632 712 753 751 738 -1.8% 3.1%
Santa Cruz
Total Spending 409.1 466.7 508.6 625.9 592.0 649.7 730.0 753.0 711.5 770.3 818.3 839.7 849.1 1.1% 3.4%
Visitor Spending 386.3 436.6 476.1 578.0 545.5 603.2 672.9 691.2 664.9 714.6 765.9 793.6 809.0 1.9% 3.4%
Non-transportation 354.8 399.1 440.6 523.3 494.4 537.0 582.0 591.5 577.3 613.7 670.7 705.9 728.7 3.2% 3.3%
Transportation 31.5 37.6 35.5 54.8 51.1 66.2 90.9 99.6 87.6 101.0 95.2 87.7 80.3 -8.4% 4.3%
Shasta
Total Spending 236.9 249.2 256.5 301.4 310.8 341.1 382.2 399.5 382.8 410.4 416.1 421.2 422.2 0.3% 2.7%
Visitor Spending 223.5 233.4 240.4 278.5 291.1 315.4 347.2 360.9 348.2 373.0 383.0 390.6 393.9 0.8% 2.6%
Non-transportation 200.3 207.5 216.7 243.8 257.1 270.0 288.3 295.5 289.7 307.4 321.3 333.3 340.7 2.2% 2.4%
Transportation 23.2 25.9 23.8 34.8 34.0 45.4 58.9 65.4 58.5 65.6 61.7 57.3 53.2 -7.2% 3.9%
Sierra
Total Spending 11.2 12.1 13.4 15.4 16.1 16.6 17.8 18.9 18.1 19.7 19.9 20.9 21.9 4.9% 3.1%
Visitor Spending 11.1 11.9 13.2 15.1 15.8 16.3 17.1 18.3 17.6 19.1 19.4 20.5 21.6 5.3% 3.1%
Non-transportation 10.4 11.1 12.4 14.0 14.7 14.9 15.4 16.3 15.8 17.0 17.5 18.7 19.8 6.3% 3.0%
Transportation 0.7 0.8 0.8 1.2 1.1 1.4 1.7 2.0 1.8 2.1 1.9 1.8 1.7 -4.6% 4.2%
Siskiyou
Total Spending 102.8 111.7 117.9 134.7 155.4 159.9 173.7 188.1 175.0 184.7 184.2 189.5 192.7 1.7% 2.9%
Visitor Spending 99.6 107.9 114.1 129.1 150.7 154.7 166.5 179.9 167.8 176.1 176.7 182.8 186.8 2.2% 2.9%
Non-transportation 92.4 99.5 106.2 117.6 137.9 138.7 146.6 156.3 148.1 153.5 156.4 164.0 169.4 3.3% 2.8%
Transportation 7.3 8.4 7.9 11.5 12.9 16.0 19.9 23.6 19.7 22.6 20.3 18.8 17.4 -7.8% 4.0%
Solano
Total Spending 375.5 402.4 431.6 518.4 485.8 525.8 557.7 592.2 585.7 619.7 641.7 660.5 663.4 0.4% 2.6%
Visitor Spending 344.9 367.6 399.9 471.3 440.9 473.9 489.1 514.8 517.5 538.6 570.3 597.1 607.4 1.7% 2.6%
Non-transportation 322.1 341.6 374.8 434.4 407.6 430.4 435.3 454.0 460.1 474.3 509.1 540.0 554.8 2.8% 2.5%
Transportation 22.8 26.0 25.1 37.0 33.3 43.5 53.8 60.8 57.4 64.3 61.2 57.2 52.5 -8.1% 3.9%
County Travel Spending, 1994-2016p
Ave. Annual Chg.
PAGE 52 DEAN RUNYAN ASSOCIATES
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Sonoma
Total Spending 768 873 972 1,081 1,076 1,136 1,296 1,389 1,435 1,619 1,780 1,829 1,934 5.8% 4.3%
Visitor Spending 706 787 886 970 978 1,046 1,189 1,273 1,328 1,498 1,663 1,718 1,828 6.4% 4.4%
Non-transportation 662 736 835 900 911 962 1,078 1,145 1,202 1,346 1,512 1,577 1,693 7.3% 4.4%
Transportation 43 51 52 71 67 85 111 128 126 152 151 140 135 -3.5% 5.3%
Stanislaus
Total Spending 266.2 287.2 306.3 374.4 408.0 429.7 493.0 488.5 464.6 500.5 497.9 508.1 507.6 -0.1% 3.0%
Visitor Spending 235.5 246.4 256.4 302.5 315.3 325.2 365.0 363.9 369.1 398.2 406.1 426.5 434.7 1.9% 2.8%
Non-transportation 203.1 210.5 222.3 253.3 267.0 266.5 288.2 280.8 289.0 306.3 320.5 344.9 358.6 4.0% 2.6%
Transportation 32.4 35.9 34.1 49.1 48.3 58.7 76.8 83.1 80.0 91.9 85.6 81.5 76.1 -6.7% 4.0%
Sutter
Total Spending 44.5 47.7 46.9 55.9 56.5 62.6 72.2 81.2 73.2 81.5 79.7 78.9 77.7 -1.5% 2.6%
Visitor Spending 40.2 42.4 42.0 47.7 48.7 52.0 57.3 64.1 58.3 63.5 63.5 64.5 65.0 0.7% 2.2%
Non-transportation 35.5 37.0 37.2 40.7 42.0 43.3 45.8 50.4 46.3 49.4 50.8 52.8 54.3 2.8% 1.9%
Transportation 4.7 5.4 4.8 7.0 6.7 8.7 11.5 13.7 12.0 14.1 12.8 11.7 10.7 -8.8% 3.8%
Tehama
Total Spending 63.7 69.1 71.9 82.0 86.2 94.0 105.9 114.0 111.2 127.8 127.9 129.3 129.6 0.3% 3.3%
Visitor Spending 61.0 65.8 69.0 77.0 81.7 87.4 96.1 102.7 101.4 116.0 117.5 120.0 121.5 1.2% 3.2%
Non-transportation 56.2 60.2 63.8 69.5 74.7 78.1 84.1 88.4 88.3 98.7 101.7 105.5 108.2 2.6% 3.0%
Transportation 4.8 5.5 5.2 7.5 7.1 9.2 12.0 14.4 13.1 17.3 15.8 14.5 13.3 -8.3% 4.8%
Trinity
Total Spending 32.8 34.1 35.6 40.9 44.8 48.5 56.1 55.7 51.8 49.8 50.9 51.2 51.6 0.7% 2.1%
Visitor Spending 32.0 33.2 34.8 39.6 43.7 46.9 53.8 53.3 49.7 47.3 48.7 49.3 49.9 1.3% 2.0%
Non-transportation 29.3 30.1 31.9 35.4 39.3 41.3 45.7 45.0 42.7 40.1 41.8 43.1 44.2 2.6% 1.9%
Transportation 2.8 3.1 2.9 4.2 4.4 5.5 8.1 8.3 7.0 7.2 6.9 6.2 5.7 -8.2% 3.3%
Tulare
Total Spending 197.0 207.4 224.0 253.0 271.6 307.7 366.7 403.8 388.8 436.5 450.5 447.0 443.0 -0.9% 3.8%
Visitor Spending 172.2 179.8 199.2 214.1 234.8 256.5 294.8 319.9 313.1 348.9 370.4 376.6 380.5 1.0% 3.7%
Non-transportation 153.7 159.0 179.0 186.5 206.9 220.3 246.1 263.6 260.6 286.3 311.2 322.5 331.0 2.6% 3.5%
Transportation 18.5 20.8 20.2 27.7 27.9 36.2 48.8 56.3 52.5 62.6 59.2 54.1 49.5 -8.5% 4.6%
County Travel Spending, 1994-2016p
Ave. Annual Chg.
DEAN RUNYAN ASSOCIATES PAGE 53
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Tuolumne
Total Spending 113.1 118.9 129.1 142.9 147.1 150.7 166.1 185.1 180.3 200.7 208.1 221.2 230.1 4.0% 3.3%
Visitor Spending 108.4 113.1 123.9 136.2 140.8 143.1 155.9 173.8 171.0 189.4 198.3 212.6 222.4 4.6% 3.3%
Non-transportation 100.9 104.6 115.6 124.5 129.6 130.0 138.5 152.6 151.9 166.5 176.7 192.0 203.0 5.8% 3.2%
Transportation 7.6 8.5 8.3 11.7 11.2 13.2 17.4 21.1 19.1 22.9 21.6 20.6 19.3 -6.3% 4.4%
Ventura
Total Spending 797 880 963 1,155 1,119 1,202 1,373 1,435 1,397 1,554 1,611 1,639 1,695 3.4% 3.5%
Visitor Spending 724 793 865 1,017 999 1,043 1,193 1,236 1,219 1,339 1,407 1,449 1,517 4.7% 3.4%
Non-transportation 653 710 781 898 889 912 1,021 1,046 1,042 1,130 1,205 1,259 1,333 5.9% 3.3%
Transportation 72 82 83 119 110 131 172 189 176 209 202 191 184 -3.6% 4.4%
Yolo
Total Spending 148.2 161.7 176.6 211.5 212.1 239.1 255.5 275.8 278.0 302.9 310.5 316.4 319.7 1.0% 3.6%
Visitor Spending 135.5 145.0 160.3 186.5 193.6 216.3 223.5 237.9 245.0 261.8 275.8 285.5 292.2 2.4% 3.6%
Non-transportation 123.3 130.9 146.5 166.0 173.2 188.7 190.1 199.6 207.9 219.0 235.3 247.8 257.5 3.9% 3.4%
Transportation 12.2 14.1 13.8 20.6 20.4 27.6 33.5 38.3 37.1 42.8 40.6 37.7 34.7 -7.8% 4.9%
Yuba
Total Spending 41.8 44.9 44.0 52.0 53.9 67.5 70.3 79.3 78.2 83.9 87.6 86.6 86.2 -0.6% 3.3%
Visitor Spending 38.7 41.2 40.8 46.4 48.9 60.3 59.4 66.4 67.0 70.2 75.3 75.8 76.6 1.0% 3.2%
Non-transportation 33.8 35.6 35.9 39.1 41.7 49.7 47.3 52.0 53.2 54.5 59.9 61.7 63.7 3.1% 2.9%
Transportation 4.8 5.6 5.0 7.3 7.3 10.6 12.1 14.5 13.8 15.7 15.4 14.1 12.9 -8.2% 4.5%
County Travel Spending, 1994-2016p
Ave. Annual Chg.
PAGE 54 DEAN RUNYAN ASSOCIATES
County 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Alameda 21,080 22,420 23,970 28,940 26,160 24,940 26,120 25,740 23,070 25,140 27,880 28,690 29,630 3.3% 1.6%
Alpine 230 240 230 290 310 300 280 290 270 300 280 260 260 2.3% 0.6%
Amador 1,420 1,460 1,440 1,620 1,950 1,870 1,990 1,830 1,740 1,810 1,870 1,980 2,010 1.4% 1.6%
Butte 3,130 3,200 3,240 3,140 3,360 3,310 3,710 3,670 3,350 3,450 3,580 3,590 3,650 1.5% 0.7%
Calaveras 1,900 1,920 1,850 1,980 2,120 2,010 2,270 2,180 1,930 1,930 2,050 2,300 2,340 2.0% 1.0%
Colusa 570 560 510 520 540 580 570 570 490 540 610 590 590 -0.1% 0.2%
Contra Costa 12,700 13,390 14,470 14,530 14,130 13,700 14,360 15,360 14,140 14,410 15,260 15,740 16,200 3.0% 1.1%
Del Norte 1,430 1,390 1,370 1,420 1,390 1,270 1,440 1,410 1,330 1,280 1,330 1,340 1,320 -1.7% -0.4%
El Dorado 9,490 8,960 8,810 9,010 9,500 10,150 9,770 8,450 7,070 7,620 8,490 8,630 8,880 2.9% -0.3%
Fresno 10,820 10,680 10,650 10,860 11,260 11,860 12,640 13,190 12,350 12,930 13,740 14,060 14,540 3.4% 1.4%
Glenn 910 920 860 870 890 950 940 930 890 850 900 970 980 1.8% 0.4%
Humboldt 4,890 4,790 4,630 4,730 4,610 5,040 5,340 5,290 4,680 4,810 4,830 5,110 5,270 3.1% 0.3%
Imperial 3,270 3,270 3,240 3,360 3,450 3,560 3,870 4,000 3,680 3,950 4,590 4,690 4,740 1.2% 1.7%
Inyo 2,210 2,250 1,870 2,080 2,390 2,350 2,420 2,470 2,310 2,410 2,360 2,430 2,510 3.1% 0.6%
Kern 12,130 11,780 12,130 11,480 12,390 12,570 13,590 13,700 13,260 13,970 14,990 15,160 15,320 1.0% 1.1%
Kings 1,610 1,680 1,650 1,700 1,900 1,960 1,860 1,960 1,670 1,720 1,790 1,850 1,850 -0.1% 0.6%
Lake 1,750 1,750 1,660 1,880 2,340 2,280 2,450 2,410 1,900 1,880 1,700 1,660 1,720 3.1% -0.1%
Lassen 1,310 1,350 1,330 1,420 1,550 1,430 1,580 1,500 1,160 1,090 980 1,000 950 -5.2% -1.5%
Los Angeles 151,290 158,920 162,600 179,260 170,340 174,720 176,350 178,750 161,240 169,550 187,800 195,260 203,700 4.3% 1.4%
Madera 2,210 2,320 2,330 2,290 2,380 2,410 2,370 2,520 2,430 2,840 3,490 3,300 3,430 3.8% 2.0%
Marin 4,090 4,420 4,930 6,060 5,830 6,560 7,010 7,670 6,170 6,780 7,000 7,000 7,190 2.6% 2.6%
Mariposa 4,320 3,630 3,870 3,500 3,980 4,080 3,850 3,970 4,100 4,330 4,600 4,770 4,780 0.1% 0.5%
Mendocino 5,730 5,720 5,610 5,770 5,620 5,780 5,840 5,960 5,030 5,030 6,180 6,030 6,160 2.2% 0.3%
Merced 2,310 2,060 2,120 2,180 2,300 2,280 2,250 2,280 1,980 2,220 2,650 2,590 2,620 1.3% 0.6%
Modoc 400 400 340 370 410 390 540 410 360 370 320 290 290 -2.0% -1.5%
Mono 2,930 2,800 3,040 3,540 4,180 4,310 4,060 3,630 4,210 4,460 5,050 5,880 6,300 7.3% 3.5%
Monterey 19,050 21,140 22,100 22,500 22,080 21,350 21,980 22,090 19,560 22,030 23,820 24,200 25,220 4.2% 1.3%
Napa 7,900 8,770 9,230 8,190 10,160 10,750 11,660 13,110 12,540 12,070 13,190 13,580 13,830 1.8% 2.6%
Nevada 2,980 3,010 3,010 3,200 3,610 3,520 3,560 3,650 3,020 3,200 3,340 3,170 3,190 0.6% 0.3%
Ave. Annual Chg.
County Direct Travel-Generated Employment, 1994-2016p
DEAN RUNYAN ASSOCIATES PAGE 55
County 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2015 2016p 15-16p 94-16p
Orange 72,970 76,780 80,120 86,560 87,540 90,000 94,090 94,220 86,070 88,480 95,240 99,190 102,660 3.5% 1.6%
Placer 7,360 7,650 7,940 7,840 9,490 9,420 9,570 9,640 9,870 10,180 10,700 10,640 11,240 5.6% 1.9%
Plumas 1,220 1,200 1,070 1,220 1,360 1,290 1,330 1,260 1,070 1,120 1,130 1,180 1,180 0.5% -0.1%
Riverside 49,130 50,700 52,160 51,390 56,460 57,580 61,910 64,800 61,240 66,830 72,870 75,020 78,040 4.0% 2.1%
Sacramento 19,920 20,650 21,150 24,570 25,800 25,020 26,570 27,040 24,830 26,570 28,190 29,130 29,570 1.5% 1.8%
San Benito 660 740 780 780 860 770 750 790 740 790 820 840 870 4.3% 1.3%
San Bernardino 35,940 35,900 34,540 38,650 40,770 42,500 44,970 46,630 43,690 45,450 50,240 52,860 54,400 2.9% 1.9%
San Diego 79,230 90,120 98,820 106,890 106,530 109,980 113,500 118,660 114,300 120,010 130,840 134,900 140,340 4.0% 2.6%
San Francisco 40,850 45,210 48,740 57,100 47,740 52,790 54,410 61,620 67,410 68,440 72,210 74,740 77,450 3.6% 3.0%
San Joaquin 5,920 5,600 5,690 6,150 6,440 5,950 5,990 6,210 5,950 6,380 7,170 7,280 7,390 1.6% 1.0%
San Luis Obispo 13,080 13,450 13,610 14,510 15,160 14,780 15,950 15,260 14,610 16,300 17,100 17,370 17,810 2.5% 1.4%
San Mateo 35,820 39,800 42,130 44,500 36,700 34,640 35,670 37,290 34,990 37,780 41,250 43,430 45,330 4.4% 1.1%
Santa Barbara 13,190 13,690 14,930 15,030 15,290 15,260 16,580 16,500 16,190 17,240 18,840 19,480 19,970 2.5% 1.9%
Santa Clara 27,250 32,040 35,540 39,380 31,780 30,240 32,190 31,750 28,680 30,870 34,000 35,350 36,800 4.1% 1.4%
Santa Cruz 7,200 7,760 8,010 8,350 7,990 8,280 8,510 8,370 7,580 8,210 8,990 9,360 9,490 1.4% 1.3%
Shasta 3,980 3,910 3,810 4,110 4,270 4,260 4,360 4,340 3,940 4,280 4,440 4,500 4,530 0.6% 0.6%
Sierra 170 170 170 210 210 220 220 230 220 240 220 280 270 -2.1% 2.2%
Siskiyou 2,110 2,160 2,040 2,250 2,650 2,550 2,640 2,660 2,310 2,290 2,190 2,170 2,160 -0.3% 0.1%
Solano 7,770 7,870 7,860 8,280 7,680 7,470 7,410 7,910 7,650 7,790 8,110 8,130 8,170 0.5% 0.2%
Sonoma 13,980 14,970 15,410 14,720 14,960 14,840 15,460 16,670 16,640 17,900 19,310 19,780 20,410 3.2% 1.7%
Stanislaus 4,460 4,610 5,180 5,340 6,040 5,740 5,850 5,280 4,760 4,990 5,420 5,490 5,600 2.0% 1.0%
Sutter 1,040 1,040 980 1,000 1,090 1,060 1,100 1,170 960 1,070 1,170 1,200 1,180 -2.2% 0.6%
Tehama 1,240 1,260 1,180 1,280 1,370 1,350 1,400 1,330 1,250 1,450 1,570 1,590 1,610 1.0% 1.2%
Trinity 700 680 650 750 840 940 1,050 1,030 880 810 720 700 690 -1.7% -0.1%
Tulare 4,090 3,980 4,050 3,650 4,120 4,070 4,370 4,440 4,050 4,470 4,780 4,980 5,090 2.2% 1.0%
Tuolumne 1,940 1,910 2,000 2,030 2,040 1,980 2,040 2,100 1,940 2,150 2,310 2,280 2,340 2.7% 0.9%
Ventura 12,920 13,490 13,670 14,430 14,690 14,970 15,200 15,690 14,570 15,410 16,110 16,330 16,650 2.0% 1.2%
Yolo 2,860 2,910 2,840 3,170 3,270 3,260 3,380 3,470 3,280 3,670 3,710 3,930 3,990 1.6% 1.5%
Yuba 940 940 860 840 910 990 950 980 910 950 1,080 1,060 1,100 4.2% 0.7%
California* 762.0 806.4 839.0 901.7 885.2 898.5 932.1 956.3 896.5 945.1 1,025.4 1,059.4 1,095.8 3.4% 1.7%
*Thousands
County Direct Travel-Generated Employment, 1994-2016p
Ave. Annual Chg.
PAGE 56 DEAN RUNYAN ASSOCIATES
County Total Travel Percent Total Travel Percent
Alameda 1,006.3 28.7 2.9% 75,602 1,383 1.8%
Alpine 1.1 0.3 22.9% 57 5 7.9%
Amador 17.7 2.0 11.2% 847 49 5.8%
Butte 110.3 3.6 3.3% 5,185 82 1.6%
Calaveras 16.3 2.3 14.1% 626 70 11.2%
Colusa 11.8 0.6 5.0% 680 10 1.5%
Contra Costa 534.0 15.7 2.9% 35,079 569 1.6%
Del Norte 10.7 1.3 12.5% 514 42 8.2%
El Dorado 85.9 8.6 10.0% 4,131 262 6.3%
Fresno 477.8 14.1 2.9% 24,708 380 1.5%
Glenn 12.9 1.0 7.5% 655 22 3.4%
Humboldt 70.9 5.1 7.2% 3,308 125 3.8%
Imperial 81.8 4.7 5.7% 4,203 103 2.4%
Inyo 10.6 2.4 22.9% 671 58 8.6%
Kern 406.2 15.2 3.7% 23,895 387 1.6%
Kings 60.8 1.9 3.0% 3,531 46 1.3%
Lake 24.2 1.7 6.9% 1,003 42 4.2%
Lassen 12.9 1.0 7.8% 714 22 3.1%
Los Angeles 6,207.5 195.3 3.1% 403,625 9,863 2.4%
Madera 61.9 3.3 5.3% 3,628 92 2.5%
Marin 195.4 7.0 3.6% 13,416 327 2.4%
Mariposa 8.1 4.8 58.8% 353 117 33.2%
Mendocino 49.3 6.0 12.2% 2,136 166 7.8%
Merced 99.9 2.6 2.6% 5,729 61 1.1%
Modoc 4.1 0.3 7.1% 175 9 5.1%
Mono 9.7 5.9 60.7% 456 160 35.2%
Monterey 244.5 24.2 9.9% 15,011 1,110 7.4%
Napa 103.2 13.6 13.2% 6,655 499 7.5%
Nevada 53.4 3.2 5.9% 2,507 109 4.4%
Employment (thousands) Earnings ($Millions)
Total Employment and Earnings Compared to
Travel-Generated Employment and Earnings, 2015
DEAN RUNYAN ASSOCIATES PAGE 57
County Total Travel Percent Total Travel Percent
Orange 2,150.4 99.2 4.6% 137,915 3,716 2.7%
Placer 218.9 10.6 4.9% 12,069 310 2.6%
Plumas 9.6 1.2 12.2% 441 34 7.8%
Riverside 969.6 75.0 7.7% 46,252 2,107 4.6%
Sacramento 841.9 29.1 3.5% 55,689 951 1.7%
San Benito 23.4 0.8 3.6% 1,211 27 2.2%
San Bernardino 975.3 52.9 5.4% 48,424 1,363 2.8%
San Diego 2,025.0 134.9 6.7% 128,209 4,943 3.9%
San Francisco 893.7 74.7 8.4% 95,904 4,098 4.3%
San Joaquin 310.5 7.3 2.3% 16,517 203 1.2%
San Luis Obispo 169.9 17.4 10.2% 8,636 510 5.9%
San Mateo 538.0 43.4 8.1% 55,319 2,472 4.5%
Santa Barbara 274.0 19.5 7.1% 16,579 684 4.1%
Santa Clara 1,330.9 35.3 2.7% 151,918 1,486 1.0%
Santa Cruz 153.4 9.4 6.1% 8,698 265 3.0%
Shasta 90.5 4.5 5.0% 4,183 124 3.0%
Sierra 1.1 0.3 25.4% 44 5 11.2%
Siskiyou 20.8 2.2 10.4% 839 72 8.6%
Solano 187.0 8.1 4.3% 11,283 202 1.8%
Sonoma 296.7 19.8 6.7% 16,720 592 3.5%
Stanislaus 238.2 5.5 2.3% 12,950 135 1.0%
Sutter 41.1 1.2 2.9% 2,026 23 1.2%
Tehama 24.2 1.6 6.6% 1,138 39 3.5%
Trinity 4.8 0.7 14.4% 184 16 8.9%
Tulare 201.4 5.0 2.5% 10,352 136 1.3%
Tuolumne 25.6 2.3 8.9% 1,170 66 5.7%
Ventura 461.2 16.3 3.5% 27,491 483 1.8%
Yolo 131.5 3.9 3.0% 8,892 90 1.0%
Yuba 27.7 1.1 3.8% 1,663 23 1.4%
California 22,625.9 1,059.3 4.7% 1,521,817 41,346 2.7%
Total Employment and Earnings Compared to
Travel-Generated Employment and Earnings, 2015
Employment (thousands) Earnings ($Millions)
PAGE 58 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 2,373 2,407 2,371 2,681 2,904 3,060 3,167
Other Travel* 750 801 706 774 800 824 825
Total Direct Spending 3,123 3,208 3,077 3,455 3,703 3,884 3,992
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 1,379 1,340 1,261 1,482 1,678 1,818 1,912
Private Home 466 513 525 556 569 582 592
Campground 1 5 1 2 6 6 6
Vacation Home 11 14 15 16 17 17 17
Day Travel 515 535 569 624 634 638 640
Destination Spending 2,373 2,407 2,371 2,681 2,904 3,060 3,167
Visitor Spending by Commodity Purchased ($Million)Accommodations 434 361 336 440 569 665 724
Food Service 532 595 647 711 757 795 830
Food Stores 68 76 81 88 94 97 97
Local Tran. & Gas 276 320 352 411 410 395 384
Arts, Ent. & Rec. 347 350 334 368 384 393 403
Retail Sales 470 435 422 451 464 471 474
Visitor Air Tran. 245 271 199 212 226 243 255
Destination Spending 2,373 2,407 2,371 2,681 2,904 3,060 3,167
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 330 353 368 431 513 573 630
Arts, Ent. & Rec. 127 142 148 168 190 199 224
Retail** 65 69 64 71 75 78 80
Ground Tran. 40 42 42 50 54 59 64
Visitor Air Tran. 110 106 114 128 144 159 195
Other Travel* 239 220 225 247 283 315 374
Total Direct Earnings 911 931 961 1,096 1,260 1,383 1,567
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 14.1 13.5 12.6 14.1 15.7 16.3 16.8
Arts, Ent. & Rec. 3.8 3.4 3.3 3.7 4.3 4.0 4.1
Retail** 2.1 2.0 2.0 2.0 2.1 2.1 2.2
Ground Tran. 1.5 1.2 1.1 1.2 1.3 1.4 1.4
Visitor Air Tran. 2.1 1.3 1.2 1.2 1.3 1.4 1.5
Other Travel* 5.4 3.6 2.9 2.9 3.2 3.4 3.6
Total Direct Employment 28.9 25.1 23.1 25.1 27.9 28.7 29.6
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 83 100 104 119 137 152 165
Visitor 56 69 65 78 92 103 110
Business or Employee 27 31 39 41 46 49 55
State Tax Receipts 119 129 147 150 163 164 165
Visitor 87 98 115 116 122 120 117
Business or Employee 32 31 31 34 41 44 48
Total Local & State 202 229 251 268 300 316 330
Details may not add to totals due to rounding.
Alameda County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 59
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 24.3 29.7 26.2 27.5 29.0 30.6 32.2
Other Travel* 0.1 0.2 0.2 0.2 0.2 0.2 0.1
Total Direct Spending 24.4 29.9 26.4 27.7 29.2 30.8 32.3
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 14.8 16.8 14.9 16.0 17.1 18.5 20.0
Private Home 0.5 0.5 0.5 0.5 0.5 0.5 0.5
Campground 2.1 3.5 2.8 2.9 3.3 3.3 3.4
Vacation Home 5.4 6.6 6.1 6.1 6.0 6.1 6.2
Day Travel 1.7 2.3 1.9 2.0 2.1 2.1 2.1
Destination Spending 24.3 29.7 26.2 27.5 29.0 30.6 32.2
Visitor Spending by Commodity Purchased ($Million)Accommodations 7.5 9.0 7.9 8.2 9.0 9.7 10.4
Food Service 6.4 8.0 7.6 7.9 8.3 9.0 9.7
Food Stores 1.0 1.5 1.2 1.3 1.4 1.5 1.5
Local Tran. & Gas 1.3 2.2 2.0 2.5 2.3 2.1 1.8
Arts, Ent. & Rec. 4.3 4.9 4.0 4.2 4.4 4.6 4.8
Retail Sales 4.0 4.2 3.5 3.5 3.6 3.8 3.9
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 24.3 29.7 26.2 27.5 29.0 30.6 32.2
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 3.1 4.1 3.8 4.0 3.9 3.3 3.5
Arts, Ent. & Rec. 0.6 0.8 0.7 0.8 0.7 0.6 0.6
Retail** 0.6 0.7 0.6 0.6 0.6 0.7 0.7
Ground Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Total Direct Earnings 4.4 5.7 5.1 5.4 5.3 4.6 4.9
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 210 220 210 230 220 200 200
Arts, Ent. & Rec. 40 40 30 40 30 30 30
Retail** 40 30 20 20 20 30 30
Ground Tran. 0 0 0 0 0 0 0
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 0 0 0 0 0 0 0
Total Direct Employment 290 290 270 300 280 260 260
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 0.7 0.9 0.8 0.8 0.9 0.9 1.0
Visitor 0.6 0.7 0.6 0.6 0.7 0.8 0.8
Business or Employee 0.1 0.2 0.2 0.2 0.2 0.1 0.2
State Tax Receipts 0.7 1.0 0.9 0.9 1.0 0.9 1.0
Visitor 0.6 0.7 0.7 0.7 0.7 0.7 0.8
Business or Employee 0.2 0.2 0.2 0.2 0.2 0.2 0.2
Total Local & State 1.4 1.8 1.7 1.7 1.8 1.9 1.9
Details may not add to totals due to rounding.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Alpine County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
PAGE 60 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 81.7 104.6 108.7 117.8 122.0 129.6 134.3
Other Travel* 3.2 5.8 5.9 7.0 6.1 5.4 4.8
Total Direct Spending 84.9 110.4 114.6 124.7 128.1 135.0 139.1
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 28.3 33.8 33.9 38.0 41.6 47.4 51.0
Private Home 16.2 19.1 21.1 21.1 20.7 21.2 21.2
Campground 10.7 15.6 15.8 18.7 19.4 19.4 19.6
Vacation Home 9.7 11.6 12.6 12.6 12.5 12.8 13.1
Day Travel 16.9 24.5 25.3 27.3 27.7 28.8 29.4
Destination Spending 81.7 104.6 108.7 117.8 122.0 129.6 134.3
Visitor Spending by Commodity Purchased ($Million)Accommodations 12.8 16.0 16.3 17.7 19.9 22.2 24.3
Food Service 20.0 26.6 29.7 31.4 33.0 35.9 37.9
Food Stores 5.6 7.5 7.9 8.6 9.0 9.4 9.4
Local Tran. & Gas 7.5 12.4 13.7 16.5 15.4 14.6 13.6
Arts, Ent. & Rec. 21.2 26.0 25.2 27.0 28.0 30.0 31.2
Retail Sales 14.6 16.2 16.0 16.5 16.7 17.5 17.8
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 81.7 104.6 108.7 117.8 122.0 129.6 134.3
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 14.8 20.7 22.5 24.5 27.8 30.9 33.6
Arts, Ent. & Rec. 8.1 11.0 11.7 13.0 13.5 12.9 13.6
Retail** 2.7 3.5 3.3 3.5 3.7 3.9 4.1
Ground Tran. 0.9 1.0 1.1 1.3 1.4 1.5 1.7
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.2 0.4 0.2 0.2 0.2 0.2 0.2
Total Direct Earnings 26.7 36.6 38.8 42.6 46.6 49.5 53.2
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 760 880 830 860 900 950 950
Arts, Ent. & Rec. 690 800 740 760 780 830 850
Retail** 120 130 130 130 140 140 150
Ground Tran. 30 30 30 40 40 40 40
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 10 20 10 10 10 10 10
Total Direct Employment 1,620 1,860 1,740 1,810 1,870 1,980 2,010
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 1.8 2.2 2.9 3.0 3.4 3.7 4.0
Visitor 1.0 1.1 1.4 1.6 1.8 2.1 2.3
Business or Employee 0.8 1.1 1.5 1.5 1.6 1.6 1.7
State Tax Receipts 3.8 5.3 6.0 5.9 6.3 6.4 6.4
Visitor 2.9 4.0 4.6 4.5 4.7 4.7 4.7
Business or Employee 0.9 1.3 1.3 1.4 1.6 1.7 1.7
Total Local & State 5.6 7.5 8.8 9.0 9.7 10.1 10.4
Details may not add to totals due to rounding.
Amador County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 61
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 182.2 226.0 242.5 259.1 263.5 271.2 276.4
Other Travel* 29.3 32.6 37.2 44.7 40.3 34.1 30.3
Total Direct Spending 211.5 258.6 279.7 303.8 303.8 305.3 306.7
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 55.0 72.8 78.2 85.8 89.7 95.8 100.7
Private Home 38.6 46.8 51.4 53.8 52.8 53.0 52.7
Campground 11.6 15.7 15.1 16.0 18.1 18.4 18.6
Vacation Home 19.5 23.3 25.2 25.9 26.5 27.1 27.7
Day Travel 57.6 67.4 72.6 77.6 76.4 76.9 76.7
Destination Spending 182.2 226.0 242.5 259.1 263.5 271.2 276.4
Visitor Spending by Commodity Purchased ($Million)Accommodations 30.3 39.8 42.3 45.8 50.3 54.6 58.0
Food Service 44.8 57.1 65.1 68.3 70.6 74.8 78.5
Food Stores 10.3 13.0 13.8 14.4 15.3 15.9 16.0
Local Tran. & Gas 24.4 37.1 42.2 49.0 45.0 41.7 38.4
Arts, Ent. & Rec. 29.0 33.3 33.2 34.9 35.4 36.7 37.7
Retail Sales 43.2 44.8 45.1 46.2 46.2 47.4 47.8
Visitor Air Tran. 0.2 1.0 0.6 0.5 0.7 0.0 0.0
Destination Spending 182.2 226.0 242.5 259.1 263.5 271.2 276.4
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 25.3 35.0 39.4 42.5 47.8 51.1 54.6
Arts, Ent. & Rec. 10.2 13.0 14.2 15.4 15.6 15.8 17.1
Retail** 6.9 8.3 7.9 8.3 8.6 9.1 9.4
Ground Tran. 2.6 3.0 3.4 3.8 4.0 4.3 4.8
Visitor Air Tran. 0.1 0.2 0.2 0.2 0.4 0.0 0.0
Other Travel* 3.9 1.7 2.0 2.2 2.3 1.5 1.7
Total Direct Earnings 49.0 61.1 67.1 72.5 78.7 81.8 87.6
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,680 1,970 1,910 1,960 2,110 2,100 2,120
Arts, Ent. & Rec. 880 1,010 970 1,000 980 1,010 1,020
Retail** 330 330 290 300 300 300 310
Ground Tran. 100 100 100 110 110 110 110
Visitor Air Tran. 0 10 0 0 0 0 0
Other Travel* 160 90 80 80 80 70 80
Total Direct Employment 3,140 3,510 3,350 3,450 3,580 3,590 3,650
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 4.1 5.2 6.1 6.4 6.9 7.3 7.8
Visitor 2.7 3.4 3.7 4.0 4.4 4.8 5.1
Business or Employee 1.4 1.7 2.4 2.4 2.5 2.5 2.7
State Tax Receipts 11.0 14.2 16.6 16.5 17.0 16.6 16.1
Visitor 9.2 11.8 14.1 13.9 14.0 13.6 13.0
Business or Employee 1.8 2.4 2.5 2.6 3.0 3.0 3.1
Total Local & State 15.1 19.4 22.7 22.9 23.9 23.9 23.9
Details may not add to totals due to rounding.
Butte County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 62 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 111.5 139.9 149.5 154.9 160.6 167.5 172.6
Other Travel* 4.5 8.2 8.0 9.4 8.5 7.7 7.0
Total Direct Spending 115.9 148.1 157.5 164.3 169.1 175.2 179.6
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 21.7 30.3 31.8 34.0 37.4 42.8 46.3
Private Home 18.3 22.5 25.1 25.3 25.0 25.5 25.4
Campground 20.3 25.7 26.3 28.1 30.1 29.8 30.2
Vacation Home 32.2 38.7 42.5 42.7 42.8 43.6 44.5
Day Travel 19.0 22.6 23.7 24.9 25.4 25.9 26.2
Destination Spending 111.5 139.9 149.5 154.9 160.6 167.5 172.6
Visitor Spending by Commodity Purchased ($Million)Accommodations 22.3 28.5 30.0 30.8 33.7 36.7 39.5
Food Service 28.0 36.7 41.9 42.9 45.0 48.2 50.7
Food Stores 8.8 11.1 11.7 12.0 12.9 13.3 13.4
Local Tran. & Gas 11.3 17.5 19.6 22.4 21.1 19.6 18.2
Arts, Ent. & Rec. 20.1 23.5 23.5 24.1 24.8 25.9 26.7
Retail Sales 21.1 22.6 22.8 22.8 23.1 23.8 24.1
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 111.5 139.9 149.5 154.9 160.6 167.5 172.6
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 24.9 34.7 38.7 40.6 42.5 44.5 48.3
Arts, Ent. & Rec. 5.6 7.3 8.0 8.5 9.2 16.1 17.2
Retail** 4.9 6.0 5.8 5.9 6.2 6.6 6.8
Ground Tran. 1.2 1.4 1.6 1.7 1.9 2.0 2.3
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.6 1.1 0.7 0.7 0.7 0.8 0.9
Total Direct Earnings 37.2 50.4 54.6 57.4 60.5 70.1 75.4
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,300 1,390 1,280 1,290 1,360 1,330 1,370
Arts, Ent. & Rec. 370 420 360 360 390 650 640
Retail** 240 240 210 210 220 230 230
Ground Tran. 50 50 50 50 50 50 50
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 30 60 30 30 30 30 40
Total Direct Employment 1,980 2,150 1,930 1,930 2,050 2,300 2,340
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 2.1 3.0 3.7 3.6 3.9 4.4 4.7
Visitor 1.0 1.6 1.7 1.8 2.0 2.2 2.4
Business or Employee 1.1 1.4 2.0 1.9 1.9 2.2 2.3
State Tax Receipts 4.6 6.3 7.2 7.0 7.4 7.6 7.5
Visitor 3.3 4.4 5.3 5.1 5.2 5.1 5.0
Business or Employee 1.3 1.8 1.9 1.9 2.2 2.4 2.5
Total Local & State 6.7 9.3 10.8 10.6 11.3 12.0 12.3
Details may not add to totals due to rounding.
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Calaveras County
DEAN RUNYAN ASSOCIATES PAGE 63
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 35.7 39.1 38.7 40.9 41.3 42.3 43.2
Other Travel* 1.7 3.0 3.3 4.0 3.5 3.1 2.8
Total Direct Spending 37.4 42.1 42.0 44.9 44.8 45.5 46.0
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 9.8 10.0 8.0 8.7 9.3 9.9 10.4
Private Home 8.1 9.6 10.8 11.3 11.2 11.3 11.5
Campground 0.3 0.4 0.4 0.4 0.5 0.5 0.5
Vacation Home 5.2 6.0 6.5 6.7 6.7 6.8 7.0
Day Travel 12.3 13.0 12.9 13.7 13.6 13.8 13.9
Destination Spending 35.7 39.1 38.7 40.9 41.3 42.3 43.2
Visitor Spending by Commodity Purchased ($Million)Accommodations 5.1 5.5 5.1 5.4 5.8 6.3 6.7
Food Service 10.3 11.8 12.5 13.0 13.4 14.0 14.6
Food Stores 1.7 2.0 2.1 2.2 2.3 2.4 2.4
Local Tran. & Gas 3.1 4.2 4.5 5.2 4.8 4.4 4.0
Arts, Ent. & Rec. 7.4 7.6 7.1 7.4 7.4 7.6 7.8
Retail Sales 8.3 7.9 7.5 7.6 7.6 7.7 7.7
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 35.7 39.1 38.7 40.9 41.3 42.3 43.2
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 3.8 4.6 4.6 5.0 5.0 5.2 5.6
Arts, Ent. & Rec. 2.0 2.3 2.4 2.6 2.9 3.1 3.2
Retail** 1.3 1.5 1.3 1.4 1.4 1.5 1.5
Ground Tran. 0.3 0.4 0.4 0.4 0.4 0.5 0.5
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.1 0.2 0.1 0.1 0.1 0.1 0.1
Total Direct Earnings 7.6 8.9 8.8 9.5 9.9 10.3 11.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 280 280 270 280 270 270 260
Arts, Ent. & Rec. 160 210 150 190 280 260 270
Retail** 70 60 50 50 50 50 40
Ground Tran. 10 10 10 10 10 10 10
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 10 10 10 10 0 10 10
Total Direct Employment 520 570 490 540 610 590 590
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 0.6 0.7 0.8 0.9 0.9 1.0 1.0
Visitor 0.4 0.5 0.5 0.5 0.6 0.6 0.7
Business or Employee 0.2 0.3 0.3 0.3 0.3 0.3 0.4
State Tax Receipts 1.7 2.1 2.3 2.2 2.3 2.3 2.2
Visitor 1.4 1.7 2.0 1.9 1.9 1.9 1.8
Business or Employee 0.3 0.4 0.3 0.3 0.4 0.4 0.4
Total Local & State 2.4 2.8 3.1 3.1 3.2 3.2 3.2
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Colusa County
Travel Impacts, 2000-2016p
PAGE 64 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 1,029 1,114 1,148 1,222 1,327 1,359 1,383
Other Travel* 154 175 209 243 228 215 201
Total Direct Spending 1,183 1,289 1,356 1,465 1,556 1,574 1,584
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 336 322 281 313 347 372 388
Private Home 290 339 379 395 403 409 414
Campground 15 21 21 21 66 65 66
Vacation Home 24 29 32 33 35 36 36
Day Travel 363 403 434 460 476 477 479
Destination Spending 1,029 1,114 1,148 1,222 1,327 1,359 1,383
Visitor Spending by Commodity Purchased ($Million)Accommodations 141 121 106 127 164 181 192
Food Service 276 324 357 371 401 420 439
Food Stores 47 57 62 64 78 81 81
Local Tran. & Gas 100 142 163 187 188 173 160
Arts, Ent. & Rec. 187 198 192 200 213 217 223
Retail Sales 277 271 268 273 283 287 289
Visitor Air Tran. 0 0 0 0 0 0 0
Destination Spending 1,029 1,114 1,148 1,222 1,327 1,359 1,383
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 204 237 248 272 303 345 382
Arts, Ent. & Rec. 90 106 113 121 119 125 138
Retail** 39 45 42 44 49 51 52
Ground Tran. 12 13 15 17 19 20 22
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 35 22 25 23 25 29 32
Total Direct Earnings 380 422 443 478 514 569 626
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 6,820 6,820 6,700 7,080 7,680 8,040 8,340
Arts, Ent. & Rec. 4,980 4,240 5,140 4,950 5,040 5,130 5,200
Retail** 1,320 1,380 1,350 1,390 1,500 1,500 1,530
Ground Tran. 470 420 440 460 510 500 520
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 950 580 520 530 530 560 610
Total Direct Employment 14,530 13,440 14,140 14,410 15,260 15,740 16,200
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 33 33 36 37 42 46 49
Visitor 21 19 18 20 24 26 27
Business or Employee 12 13 17 17 18 19 21
State Tax Receipts 60 72 84 82 89 88 87
Visitor 48 58 69 67 72 69 67
Business or Employee 12 14 15 15 17 18 20
Total Local & State 94 105 119 120 131 134 135
Details may not add to totals due to rounding.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Contra Costa County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES PAGE 65
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 73.9 90.7 101.0 103.2 110.1 114.5 119.4
Other Travel* 2.5 6.1 5.4 6.4 5.5 4.4 4.3
Total Direct Spending 76.3 96.8 106.4 109.6 115.6 118.9 123.7
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 24.0 31.4 36.3 38.3 41.2 44.7 48.1
Private Home 12.2 15.5 15.9 16.2 15.7 15.5 16.1
Campground 20.1 24.3 27.3 26.9 30.6 31.1 31.5
Vacation Home 2.0 2.3 2.5 2.5 2.5 2.5 2.6
Day Travel 15.6 17.2 19.0 19.2 20.1 20.6 21.2
Destination Spending 73.9 90.7 101.0 103.2 110.1 114.5 119.4
Visitor Spending by Commodity Purchased ($Million)Accommodations 12.7 16.0 19.3 19.8 22.7 25.1 27.1
Food Service 19.0 23.2 27.7 28.1 29.9 31.8 33.8
Food Stores 7.4 8.8 9.8 9.6 10.8 11.2 11.4
Local Tran. & Gas 8.2 12.0 14.2 15.6 15.3 14.2 13.3
Arts, Ent. & Rec. 13.1 14.4 15.0 15.2 15.9 16.5 17.2
Retail Sales 13.5 13.6 14.2 14.1 14.5 14.9 15.2
Visitor Air Tran. 0.0 2.7 0.7 0.8 1.1 0.6 1.3
Destination Spending 73.9 90.7 101.0 103.2 110.1 114.5 119.4
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 13.7 18.2 22.0 22.7 24.3 26.5 28.4
Arts, Ent. & Rec. 5.8 7.1 8.1 8.5 8.6 9.0 9.4
Retail** 3.0 3.4 3.5 3.5 3.7 4.0 4.1
Ground Tran. 0.9 1.0 1.1 1.2 1.3 1.4 1.6
Visitor Air Tran. 0.0 0.3 0.3 0.3 0.4 0.5 0.7
Other Travel* 0.1 0.4 0.5 0.5 0.5 0.5 0.6
Total Direct Earnings 23.5 30.3 35.4 36.7 38.9 42.0 44.8
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 810 860 900 890 930 950 920
Arts, Ent. & Rec. 400 210 240 210 210 200 190
Retail** 170 160 140 130 140 140 150
Ground Tran. 30 30 30 30 40 40 40
Visitor Air Tran. 0 0 0 0 10 10 10
Other Travel* 10 10 10 10 10 10 10
Total Direct Employment 1,420 1,280 1,330 1,280 1,330 1,340 1,320
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 2.1 2.6 3.3 3.3 3.6 3.9 4.2
Visitor 1.4 1.7 2.0 2.1 2.4 2.6 2.8
Business or Employee 0.7 0.9 1.3 1.2 1.2 1.3 1.4
State Tax Receipts 3.6 4.6 5.6 5.3 5.7 5.7 5.7
Visitor 2.8 3.5 4.4 4.1 4.3 4.3 4.2
Business or Employee 0.8 1.1 1.2 1.2 1.4 1.5 1.5
Total Local & State 5.8 7.2 8.9 8.6 9.3 9.6 9.9
Details may not add to totals due to rounding.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Del Norte County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
PAGE 66 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 521.5 625.0 523.8 565.1 607.4 645.6 692.9
Other Travel* 51.8 35.1 56.4 65.1 45.3 43.1 41.6
Total Direct Spending 573.3 660.1 580.2 630.1 652.7 688.7 734.5
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 315.9 371.6 261.0 289.9 321.0 353.2 395.1
Private Home 53.2 65.1 71.5 76.3 75.7 77.6 78.3
Campground 36.5 49.0 48.4 50.5 58.0 58.5 59.2
Vacation Home 63.2 78.4 85.5 87.2 88.9 90.8 92.6
Day Travel 52.7 61.0 57.4 61.1 63.7 65.6 67.7
Destination Spending 521.5 625.0 523.8 565.1 607.4 645.6 692.9
Visitor Spending by Commodity Purchased ($Million)Accommodations 131.0 159.3 117.9 128.4 149.5 163.0 182.8
Food Service 130.2 162.6 146.5 156.6 168.4 183.7 200.9
Food Stores 23.4 29.7 28.8 29.9 33.2 34.8 35.6
Local Tran. & Gas 39.1 58.8 56.0 65.4 63.3 60.3 57.8
Arts, Ent. & Rec. 106.9 120.9 99.0 105.4 110.5 116.9 124.5
Retail Sales 90.9 93.7 75.7 79.4 82.4 86.9 91.3
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 521.5 625.0 523.8 565.1 607.4 645.6 692.9
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 109.8 144.9 118.7 128.8 155.1 171.0 194.2
Arts, Ent. & Rec. 40.7 51.2 45.9 50.5 61.1 61.4 66.7
Retail** 15.6 18.7 14.9 15.9 17.1 18.5 19.7
Ground Tran. 4.9 5.5 5.0 5.9 6.4 7.0 8.1
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 7.2 2.8 5.7 6.2 3.5 3.8 4.2
Total Direct Earnings 178.2 223.1 190.3 207.3 243.4 261.8 293.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 5,120 5,330 3,940 4,070 4,670 4,940 5,110
Arts, Ent. & Rec. 2,850 3,450 2,310 2,670 2,960 2,820 2,820
Retail** 650 690 530 560 590 600 640
Ground Tran. 190 180 150 160 170 180 190
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 210 120 140 160 100 100 120
Total Direct Employment 9,010 9,770 7,070 7,620 8,490 8,630 8,880
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 17.7 21.8 18.4 19.4 22.4 24.2 27.1
Visitor 12.6 15.2 11.2 12.3 14.3 15.7 17.6
Business or Employee 5.1 6.7 7.2 7.1 8.1 8.6 9.5
State Tax Receipts 22.8 29.0 27.8 27.5 30.5 31.3 32.4
Visitor 16.6 21.0 21.2 20.7 22.0 22.4 22.8
Business or Employee 6.3 7.9 6.6 6.8 8.5 8.9 9.6
Total Local & State 40.5 50.8 46.2 46.9 52.9 55.5 59.6
Details may not add to totals due to rounding.
El Dorado County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 67
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 741 908 995 1,063 1,123 1,157 1,192
Other Travel* 124 212 223 263 258 242 230
Total Direct Spending 865 1,119 1,218 1,326 1,381 1,399 1,422
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 292 362 379 412 460 489 521
Private Home 157 201 233 243 247 248 249
Campground 19 26 25 28 31 31 32
Vacation Home 53 64 70 73 75 77 79
Day Travel 220 255 288 307 311 311 312
Destination Spending 741 908 995 1,063 1,123 1,157 1,192
Visitor Spending by Commodity Purchased ($Million)Accommodations 109 142 149 159 182 198 214
Food Service 172 212 250 261 280 296 313
Food Stores 32 40 45 47 51 52 53
Local Tran. & Gas 136 184 217 247 243 232 224
Arts, Ent. & Rec. 110 122 126 132 139 143 148
Retail Sales 165 168 175 179 185 189 192
Visitor Air Tran. 16 40 34 37 44 47 48
Destination Spending 741 908 995 1,063 1,123 1,157 1,192
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 93 125 143 153 164 177 197
Arts, Ent. & Rec. 40 49 55 60 67 69 76
Retail** 26 31 30 32 34 36 37
Ground Tran. 17 20 21 24 27 29 32
Visitor Air Tran. 6 12 14 16 19 22 27
Other Travel* 21 33 35 39 43 47 56
Total Direct Earnings 202 270 299 324 354 380 425
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 5,720 6,290 6,460 6,710 7,070 7,220 7,420
Arts, Ent. & Rec. 2,470 2,900 3,040 3,310 3,530 3,590 3,670
Retail** 1,160 1,190 1,100 1,110 1,190 1,200 1,210
Ground Tran. 630 590 570 610 660 690 710
Visitor Air Tran. 110 260 280 290 320 360 390
Other Travel* 770 1,020 910 910 970 1,010 1,130
Total Direct Employment 10,860 12,250 12,350 12,930 13,740 14,060 14,540
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 21 27 31 33 36 39 42
Visitor 15 19 20 21 24 26 28
Business or Employee 6 8 11 11 12 13 14
State Tax Receipts 45 57 69 69 73 72 71
Visitor 37 48 59 58 60 59 57
Business or Employee 7 10 11 11 13 13 14
Total Local & State 65 85 101 102 109 110 113
Details may not add to totals due to rounding.
Fresno County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 68 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 39.5 46.0 49.4 48.8 50.4 51.8 52.9
Other Travel* 2.5 3.9 4.5 5.2 4.7 4.1 3.6
Total Direct Spending 42.0 49.9 53.9 54.1 55.0 55.9 56.4
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 12.2 15.0 15.8 15.1 16.1 17.3 18.2
Private Home 11.8 13.4 15.0 15.2 15.4 15.4 15.5
Campground 0.8 1.0 1.0 1.1 1.2 1.2 1.2
Vacation Home 0.8 1.0 1.1 1.1 1.1 1.1 1.2
Day Travel 13.9 15.5 16.5 16.4 16.6 16.7 16.8
Destination Spending 39.5 46.0 49.4 48.8 50.4 51.8 52.9
Visitor Spending by Commodity Purchased ($Million)Accommodations 4.4 5.5 6.1 6.0 6.9 7.5 8.1
Food Service 11.8 14.4 16.2 15.8 16.5 17.3 18.1
Food Stores 2.2 2.7 2.9 2.9 3.1 3.2 3.1
Local Tran. & Gas 3.6 5.2 5.9 6.4 6.0 5.5 5.0
Arts, Ent. & Rec. 8.2 8.9 8.8 8.6 8.9 9.1 9.3
Retail Sales 9.4 9.4 9.4 9.0 9.1 9.2 9.3
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 39.5 46.0 49.4 48.8 50.4 51.8 52.9
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 7.4 9.8 11.0 10.9 10.5 12.3 13.5
Arts, Ent. & Rec. 4.1 4.9 5.3 5.4 6.6 7.4 7.6
Retail** 1.6 1.8 1.8 1.7 1.8 1.9 1.9
Ground Tran. 0.4 0.4 0.5 0.5 0.5 0.6 0.6
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.2 0.2 0.2 0.1 0.2 0.2 0.2
Total Direct Earnings 13.6 17.1 18.8 18.7 19.6 22.4 23.9
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 390 440 430 450 420 450 470
Arts, Ent. & Rec. 370 380 370 320 390 430 420
Retail** 90 80 70 70 70 70 70
Ground Tran. 10 10 10 10 10 10 20
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 10 10 10 10 10 10 10
Total Direct Employment 870 930 890 850 900 970 980
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 0.9 1.2 1.4 1.5 1.8 2.0 2.1
Visitor 0.5 0.7 0.7 0.9 1.1 1.3 1.3
Business or Employee 0.4 0.5 0.7 0.6 0.6 0.7 0.7
State Tax Receipts 2.2 2.7 3.2 2.9 3.1 3.1 3.1
Visitor 1.7 2.1 2.5 2.3 2.4 2.3 2.3
Business or Employee 0.5 0.6 0.7 0.6 0.7 0.8 0.8
Total Local & State 3.1 3.9 4.6 4.4 4.9 5.1 5.2
Details may not add to totals due to rounding.
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Glenn County
DEAN RUNYAN ASSOCIATES PAGE 69
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 242.6 294.0 317.8 334.0 349.3 367.5 387.9
Other Travel* 18.5 32.9 31.4 32.9 29.9 28.4 27.6
Total Direct Spending 261.0 327.0 349.3 366.9 379.2 395.9 415.5
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 103.4 120.0 136.1 148.0 158.3 172.5 188.5
Private Home 53.6 67.0 72.8 72.8 72.3 73.7 75.6
Campground 36.1 51.2 49.5 51.2 55.8 56.9 57.5
Vacation Home 10.4 11.5 12.3 12.5 12.6 12.8 13.1
Day Travel 39.1 44.3 47.2 49.4 50.3 51.6 53.1
Destination Spending 242.6 294.0 317.8 334.0 349.3 367.5 387.9
Visitor Spending by Commodity Purchased ($Million)Accommodations 42.4 50.8 58.5 63.5 71.1 78.9 87.2
Food Service 63.8 76.8 89.3 92.9 97.7 104.6 112.4
Food Stores 18.2 23.5 24.5 24.8 26.8 28.0 28.4
Local Tran. & Gas 29.6 41.5 47.0 53.4 51.7 49.6 48.0
Arts, Ent. & Rec. 42.2 45.8 46.3 48.3 49.9 52.2 54.9
Retail Sales 44.7 44.5 45.5 46.2 46.9 48.5 50.0
Visitor Air Tran. 1.8 11.1 6.7 4.8 5.2 5.7 7.0
Destination Spending 242.6 294.0 317.8 334.0 349.3 367.5 387.9
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 43.5 56.1 65.7 69.8 77.7 85.6 95.2
Arts, Ent. & Rec. 14.3 17.3 19.1 20.6 19.9 20.0 21.3
Retail** 8.5 10.0 9.7 10.0 10.6 11.2 11.8
Ground Tran. 3.7 4.0 4.4 5.1 5.5 6.0 6.8
Visitor Air Tran. 0.6 1.9 0.3 0.4 0.5 0.5 0.6
Other Travel* 3.4 3.5 1.5 1.6 1.6 1.8 2.1
Total Direct Earnings 74.0 92.9 100.8 107.5 115.7 125.3 137.8
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 2,590 2,810 2,650 2,740 2,850 2,970 3,120
Arts, Ent. & Rec. 1,450 1,720 1,460 1,500 1,400 1,540 1,540
Retail** 420 410 360 350 360 360 360
Ground Tran. 140 120 120 130 140 150 150
Visitor Air Tran. 10 30 20 20 20 20 20
Other Travel* 130 90 70 70 70 80 80
Total Direct Employment 4,730 5,190 4,680 4,810 4,830 5,110 5,270
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 6.8 8.1 10.0 10.3 11.2 12.2 13.4
Visitor 4.7 5.4 6.3 6.7 7.5 8.3 9.1
Business or Employee 2.1 2.7 3.7 3.5 3.7 3.9 4.3
State Tax Receipts 12.3 15.4 18.2 17.6 18.8 19.0 19.2
Visitor 9.6 12.0 14.5 13.9 14.5 14.5 14.4
Business or Employee 2.6 3.5 3.6 3.7 4.3 4.5 4.8
Total Local & State 19.1 23.5 28.1 27.9 29.9 31.1 32.6
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Humboldt County
Travel Impacts, 2000-2016p
PAGE 70 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 212.4 258.6 281.4 317.6 325.6 340.8 347.6
Other Travel* 13.9 22.5 28.0 34.4 30.7 27.0 23.8
Total Direct Spending 226.2 281.1 309.4 352.0 356.3 367.7 371.4
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 47.1 62.8 59.4 71.7 69.4 77.5 82.2
Private Home 55.2 66.5 81.7 84.8 82.6 86.1 86.0
Campground 71.7 84.9 91.1 107.3 118.8 120.9 122.4
Vacation Home 12.3 15.1 17.2 17.9 18.1 18.5 18.8
Day Travel 26.0 29.3 32.1 36.0 36.7 37.7 38.2
Destination Spending 212.4 258.6 281.4 317.6 325.6 340.8 347.6
Visitor Spending by Commodity Purchased ($Million)Accommodations 34.2 43.4 44.2 51.7 55.6 60.4 63.3
Food Service 52.8 66.6 77.4 84.8 87.5 94.6 99.7
Food Stores 26.2 30.9 34.4 38.2 41.9 44.1 44.4
Local Tran. & Gas 26.5 39.0 44.9 55.7 53.0 49.7 46.0
Arts, Ent. & Rec. 35.2 39.6 40.2 44.3 45.0 47.5 49.1
Retail Sales 37.2 38.5 40.1 42.7 42.5 44.4 45.0
Visitor Air Tran. 0.3 0.7 0.3 0.3 0.0 0.1 0.0
Destination Spending 212.4 258.6 281.4 317.6 325.6 340.8 347.6
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 27.9 37.7 42.0 48.1 53.6 57.9 64.0
Arts, Ent. & Rec. 12.9 16.1 17.9 20.4 25.6 25.9 27.3
Retail** 8.7 10.0 10.1 11.1 11.7 12.6 13.0
Ground Tran. 2.8 3.0 3.4 4.2 4.5 4.9 5.5
Visitor Air Tran. 0.1 0.2 0.1 0.1 0.0 0.3 0.0
Other Travel* 1.0 1.1 1.2 1.2 1.4 1.2 1.4
Total Direct Earnings 53.4 68.0 74.7 85.1 96.8 102.9 111.3
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,710 2,000 1,930 2,180 2,450 2,460 2,540
Arts, Ent. & Rec. 1,050 1,130 1,180 1,150 1,500 1,570 1,530
Retail** 430 440 410 450 460 480 480
Ground Tran. 100 100 100 120 120 120 130
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 60 60 60 60 60 60 70
Total Direct Employment 3,360 3,730 3,680 3,950 4,590 4,690 4,740
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 5.7 6.8 8.0 8.9 9.6 10.3 10.9
Visitor 4.1 4.8 5.1 6.0 6.4 6.9 7.2
Business or Employee 1.6 2.0 2.8 2.9 3.2 3.4 3.6
State Tax Receipts 11.0 14.2 17.1 17.7 18.7 18.7 18.3
Visitor 9.1 11.7 14.4 14.8 15.2 15.0 14.6
Business or Employee 1.9 2.5 2.7 2.9 3.5 3.6 3.8
Total Local & State 16.7 21.0 25.1 26.6 28.3 28.9 29.2
Details may not add to totals due to rounding.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Imperial County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES PAGE 71
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 146.8 180.1 198.9 220.0 237.1 242.7 257.2
Other Travel* 1.9 2.8 3.2 3.8 3.5 3.1 2.8
Total Direct Spending 148.7 183.0 202.1 223.8 240.6 245.8 260.0
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 82.2 101.3 117.9 133.9 146.8 152.7 165.2
Private Home 7.3 8.3 9.2 9.5 9.3 9.2 9.2
Campground 19.8 26.9 26.5 27.8 29.9 29.5 29.9
Vacation Home 3.3 3.6 3.7 3.7 3.8 3.8 3.9
Day Travel 34.3 40.1 41.6 45.0 47.4 47.4 49.0
Destination Spending 146.8 180.1 198.9 220.0 237.1 242.7 257.2
Visitor Spending by Commodity Purchased ($Million)Accommodations 32.1 40.9 47.9 53.2 60.8 64.3 71.1
Food Service 39.0 49.1 57.0 62.7 68.2 71.2 76.9
Food Stores 8.3 10.6 11.0 11.5 12.6 12.9 13.2
Local Tran. & Gas 14.3 21.8 24.6 29.4 28.4 26.1 24.7
Arts, Ent. & Rec. 26.8 30.4 30.7 33.7 36.0 36.7 38.7
Retail Sales 26.4 27.3 27.6 29.6 31.1 31.5 32.6
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 146.8 180.1 198.9 220.0 237.1 242.7 257.2
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 19.2 26.0 30.5 33.7 34.1 38.2 41.3
Arts, Ent. & Rec. 5.9 7.5 8.2 9.4 9.7 10.0 11.4
Retail** 4.6 5.5 5.3 5.7 6.2 6.5 6.8
Ground Tran. 1.6 1.9 2.1 2.5 2.8 2.9 3.3
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.2 0.2 0.2 0.2 0.3 0.3 0.3
Total Direct Earnings 31.6 41.1 46.4 51.6 53.1 57.9 63.1
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,150 1,410 1,420 1,510 1,440 1,540 1,590
Arts, Ent. & Rec. 640 570 610 620 620 590 610
Retail** 220 230 200 200 220 220 220
Ground Tran. 60 60 60 70 70 70 80
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 10 10 10 10 10 10 10
Total Direct Employment 2,080 2,270 2,310 2,410 2,360 2,430 2,510
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 4.2 5.4 7.6 8.3 9.1 9.7 10.6
Visitor 3.3 4.1 5.9 6.5 7.4 7.8 8.6
Business or Employee 0.9 1.2 1.8 1.8 1.8 1.9 2.1
State Tax Receipts 5.0 6.5 7.7 7.9 8.5 8.4 8.6
Visitor 3.8 5.0 6.0 6.0 6.5 6.3 6.4
Business or Employee 1.2 1.6 1.7 1.8 2.0 2.1 2.3
Total Local & State 9.2 11.9 15.3 16.1 17.6 18.1 19.2
Details may not add to totals due to rounding.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Inyo County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
PAGE 72 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 754 951 1,102 1,198 1,225 1,211 1,214
Other Travel* 74 136 153 189 172 154 137
Total Direct Spending 827 1,087 1,255 1,388 1,398 1,365 1,352
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 223 278 311 359 372 370 372
Private Home 178 241 291 310 307 301 300
Campground 44 57 65 64 79 78 79
Vacation Home 93 112 127 132 136 140 142
Day Travel 214 262 309 333 331 323 321
Destination Spending 754 951 1,102 1,198 1,225 1,211 1,214
Visitor Spending by Commodity Purchased ($Million)Accommodations 125 155 170 188 208 212 219
Food Service 181 236 292 311 323 329 342
Food Stores 43 55 65 68 73 74 74
Local Tran. & Gas 113 171 213 248 233 211 195
Arts, Ent. & Rec. 117 137 148 158 161 161 163
Retail Sales 174 187 205 213 214 212 212
Visitor Air Tran. 2 10 8 12 12 12 9
Destination Spending 754 951 1,102 1,198 1,225 1,211 1,214
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 102 142 170 188 210 232 253
Arts, Ent. & Rec. 45 59 70 77 81 73 78
Retail** 29 36 38 40 42 43 44
Ground Tran. 13 16 19 22 23 24 26
Visitor Air Tran. 1 2 1 2 2 3 3
Other Travel* 9 13 10 11 12 12 15
Total Direct Earnings 199 268 308 340 370 387 420
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 5,910 6,700 7,140 7,620 8,340 8,770 8,830
Arts, Ent. & Rec. 3,380 3,660 3,780 3,890 4,130 3,830 3,920
Retail** 1,260 1,390 1,380 1,410 1,440 1,460 1,450
Ground Tran. 500 490 530 580 600 590 600
Visitor Air Tran. 20 70 60 70 80 80 90
Other Travel* 410 490 370 400 410 430 420
Total Direct Employment 11,480 12,790 13,260 13,970 14,990 15,160 15,320
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 18 21 26 28 30 31 32
Visitor 12 13 15 17 18 18 19
Business or Employee 6 8 11 11 12 12 13
State Tax Receipts 43 58 74 74 77 74 72
Visitor 36 48 62 62 63 60 57
Business or Employee 7 10 11 12 14 14 15
Total Local & State 61 80 100 102 107 105 104
Details may not add to totals due to rounding.
Kern County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 73
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 99.5 119.8 121.9 128.6 129.7 130.4 130.4
Other Travel* 13.8 21.2 24.0 28.8 25.1 22.2 19.4
Total Direct Spending 113.3 141.0 145.9 157.3 154.8 152.6 149.8
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 19.2 23.4 15.1 17.3 19.3 20.2 20.8
Private Home 55.9 67.5 76.9 79.9 78.4 78.4 78.0
Campground 2.3 3.3 3.3 3.2 4.1 4.1 4.2
Vacation Home 1.1 1.4 1.5 1.5 1.5 1.6 1.6
Day Travel 21.0 24.2 25.1 26.6 26.3 26.1 25.8
Destination Spending 99.5 119.8 121.9 128.6 129.7 130.4 130.4
Visitor Spending by Commodity Purchased ($Million)Accommodations 7.3 9.2 6.5 7.1 8.4 9.0 9.5
Food Service 30.9 38.9 42.6 44.4 45.5 46.8 48.1
Food Stores 8.1 10.1 11.4 11.7 12.1 12.3 12.1
Local Tran. & Gas 9.2 13.9 15.3 17.6 16.2 14.7 13.3
Arts, Ent. & Rec. 19.7 22.2 21.2 22.2 22.3 22.5 22.6
Retail Sales 24.5 25.4 25.0 25.5 25.2 25.2 24.9
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 99.5 119.8 121.9 128.6 129.7 130.4 130.4
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 16.4 22.2 22.8 24.7 27.3 30.4 32.5
Arts, Ent. & Rec. 4.6 5.8 6.0 6.5 6.5 7.4 8.2
Retail** 4.2 5.1 4.9 5.1 5.2 5.4 5.4
Ground Tran. 1.1 1.2 1.3 1.5 1.5 1.6 1.7
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 1.5 1.2 0.9 0.9 0.9 0.9 1.0
Total Direct Earnings 27.7 35.5 35.9 38.7 41.4 45.7 48.9
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 970 1,120 940 1,000 1,110 1,170 1,160
Arts, Ent. & Rec. 440 490 450 440 390 410 420
Retail** 180 220 190 190 190 190 180
Ground Tran. 40 40 40 40 40 40 40
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 70 80 50 50 50 50 50
Total Direct Employment 1,700 1,940 1,670 1,720 1,790 1,850 1,850
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 1.9 2.3 2.4 2.4 2.6 2.7 2.9
Visitor 1.2 1.3 1.1 1.2 1.3 1.3 1.4
Business or Employee 0.8 1.0 1.3 1.3 1.3 1.4 1.5
State Tax Receipts 6.2 8.2 9.4 9.2 9.4 9.2 8.9
Visitor 5.2 6.9 8.1 7.9 7.9 7.5 7.1
Business or Employee 1.0 1.3 1.3 1.4 1.5 1.7 1.7
Total Local & State 8.2 10.5 11.8 11.7 12.0 11.9 11.7
Details may not add to totals due to rounding.
Kings County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 74 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 120.8 147.0 141.3 141.8 147.6 152.6 156.0
Other Travel* 7.3 10.4 12.1 14.0 12.9 11.9 11.0
Total Direct Spending 128.1 157.3 153.4 155.8 160.5 164.6 166.9
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 33.0 45.9 34.0 31.7 33.1 36.3 38.7
Private Home 25.9 30.4 32.6 34.0 34.0 34.7 34.4
Campground 8.5 10.0 11.2 11.8 15.1 15.2 15.4
Vacation Home 32.5 36.7 39.7 40.1 40.4 41.2 42.1
Day Travel 20.9 23.9 23.7 24.2 24.9 25.2 25.3
Destination Spending 120.8 147.0 141.3 141.8 147.6 152.6 156.0
Visitor Spending by Commodity Purchased ($Million)Accommodations 23.7 30.1 27.2 26.5 29.1 31.4 33.4
Food Service 32.7 41.7 42.4 42.1 44.0 46.5 48.5
Food Stores 7.0 8.5 9.0 9.2 10.2 10.6 10.6
Local Tran. & Gas 10.1 15.2 15.8 17.6 16.9 15.7 14.5
Arts, Ent. & Rec. 22.8 25.9 23.4 23.3 24.0 24.7 25.2
Retail Sales 24.6 25.6 23.5 23.1 23.3 23.8 23.9
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 120.8 147.0 141.3 141.8 147.6 152.6 156.0
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 21.6 29.5 29.1 29.6 28.1 30.1 33.4
Arts, Ent. & Rec. 4.6 5.8 5.8 5.9 4.1 4.0 3.9
Retail** 4.2 4.9 4.4 4.5 4.8 5.0 5.1
Ground Tran. 1.2 1.3 1.3 1.5 1.6 1.7 1.9
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 1.1 1.0 1.2 1.1 1.3 1.4 1.6
Total Direct Earnings 32.6 42.6 41.8 42.6 39.9 42.2 45.8
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,290 1,480 1,150 1,160 1,120 1,130 1,150
Arts, Ent. & Rec. 310 580 510 490 330 290 310
Retail** 200 200 170 170 180 180 180
Ground Tran. 40 40 40 40 40 40 40
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 30 30 30 30 30 30 30
Total Direct Employment 1,880 2,330 1,900 1,880 1,700 1,660 1,720
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 2.6 3.3 3.3 3.1 3.2 3.4 3.7
Visitor 1.7 2.1 1.8 1.7 1.9 2.1 2.2
Business or Employee 0.9 1.2 1.5 1.4 1.3 1.3 1.4
State Tax Receipts 5.7 7.4 8.0 7.5 7.8 7.7 7.6
Visitor 4.6 5.8 6.5 6.0 6.3 6.2 6.0
Business or Employee 1.2 1.6 1.5 1.5 1.5 1.6 1.6
Total Local & State 8.4 10.7 11.3 10.6 10.9 11.1 11.3
Details may not add to totals due to rounding.
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Lake County
DEAN RUNYAN ASSOCIATES PAGE 75
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 49.5 59.5 54.1 55.9 57.9 58.8 59.2
Other Travel* 4.6 4.8 5.4 6.3 5.3 4.6 3.9
Total Direct Spending 54.1 64.2 59.5 62.2 63.2 63.3 63.1
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 15.3 18.5 14.2 15.0 15.5 16.5 17.1
Private Home 15.2 16.7 18.1 18.5 17.3 17.2 16.9
Campground 2.3 4.8 3.0 3.2 5.8 5.8 5.9
Vacation Home 6.1 7.0 7.6 7.5 7.1 7.1 7.2
Day Travel 10.6 12.5 11.2 11.7 12.3 12.2 12.1
Destination Spending 49.5 59.5 54.1 55.9 57.9 58.8 59.2
Visitor Spending by Commodity Purchased ($Million)Accommodations 7.5 10.0 8.1 8.3 9.7 10.2 10.8
Food Service 14.2 17.3 17.1 17.4 17.9 18.5 19.1
Food Stores 3.1 4.0 3.7 3.8 4.3 4.4 4.3
Local Tran. & Gas 4.5 6.9 6.5 7.4 7.2 6.6 6.0
Arts, Ent. & Rec. 9.5 10.5 9.1 9.3 9.4 9.5 9.6
Retail Sales 10.7 10.8 9.6 9.6 9.5 9.5 9.4
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 49.5 59.5 54.1 55.9 57.9 58.8 59.2
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 7.6 10.2 9.4 9.9 11.8 13.5 13.8
Arts, Ent. & Rec. 6.3 7.7 7.3 7.7 6.3 5.4 5.5
Retail** 2.0 2.3 2.0 2.0 2.1 2.2 2.2
Ground Tran. 0.5 0.6 0.5 0.6 0.7 0.7 0.8
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.8 0.2 0.2 0.2 0.2 0.2 0.2
Total Direct Earnings 17.2 21.0 19.4 20.4 21.1 22.0 22.5
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 480 480 420 430 500 540 510
Arts, Ent. & Rec. 790 750 650 560 380 360 340
Retail** 100 90 70 70 70 70 70
Ground Tran. 20 20 20 20 20 20 20
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 30 10 10 10 10 10 10
Total Direct Employment 1,420 1,350 1,160 1,090 980 1,000 950
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 1.2 1.6 1.5 1.4 1.6 1.7 1.7
Visitor 0.7 0.9 0.7 0.8 0.9 1.0 1.0
Business or Employee 0.5 0.6 0.7 0.7 0.7 0.7 0.7
State Tax Receipts 2.7 3.4 3.5 3.3 3.4 3.4 3.2
Visitor 2.1 2.6 2.8 2.6 2.7 2.6 2.5
Business or Employee 0.6 0.8 0.7 0.7 0.8 0.8 0.8
Total Local & State 3.8 4.9 4.9 4.8 5.0 5.0 5.0
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Lassen County
Travel Impacts, 2000-2016p
PAGE 76 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 14,349 16,876 17,687 19,603 20,881 21,460 22,400
Other Travel* 3,269 3,682 3,713 4,040 4,326 4,421 4,455
Total Direct Spending 17,618 20,557 21,400 23,643 25,207 25,880 26,855
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 7,379 8,881 9,170 10,401 11,542 12,120 12,945
Private Home 2,566 2,907 3,219 3,448 3,543 3,559 3,600
Campground 67 151 100 101 104 104 103
Vacation Home 124 150 162 169 171 173 175
Day Travel 4,213 4,786 5,037 5,485 5,520 5,503 5,576
Destination Spending 14,349 16,876 17,687 19,603 20,881 21,460 22,400
Visitor Spending by Commodity Purchased ($Million)Accommodations 2,136 2,662 2,705 3,234 3,860 4,220 4,682
Food Service 3,159 3,911 4,307 4,614 4,892 5,120 5,452
Food Stores 395 489 511 543 575 593 602
Local Tran. & Gas 2,142 2,891 3,200 3,727 3,616 3,415 3,298
Arts, Ent. & Rec. 2,508 2,788 2,691 2,888 3,003 3,070 3,203
Retail Sales 2,868 2,903 2,826 2,959 3,030 3,070 3,146
Visitor Air Tran. 1,141 1,231 1,446 1,638 1,906 1,972 2,017
Destination Spending 14,349 16,876 17,687 19,603 20,881 21,460 22,400
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 2,029 2,703 2,924 3,265 3,788 4,114 4,595
Arts, Ent. & Rec. 1,370 1,694 1,789 1,983 2,144 2,288 2,387
Retail** 397 468 429 463 487 509 531
Ground Tran. 245 285 287 336 365 397 440
Visitor Air Tran. 732 640 608 694 803 890 1,102
Other Travel* 1,518 1,466 1,313 1,359 1,514 1,665 1,930
Total Direct Earnings 6,291 7,255 7,351 8,101 9,100 9,863 10,986
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 82.7 92.3 88.0 94.7 106.1 109.5 114.0
Arts, Ent. & Rec. 24.9 25.3 23.2 23.1 26.0 27.9 28.9
Retail** 14.6 15.2 13.0 13.6 14.1 14.2 14.4
Ground Tran. 9.0 8.4 7.4 8.1 8.7 9.1 9.5
Visitor Air Tran. 13.5 9.9 8.7 9.1 10.0 10.7 11.8
Other Travel* 34.6 27.4 20.9 20.9 23.0 23.9 25.2
Total Direct Employment 179.3 178.5 161.2 169.5 187.8 195.3 203.7
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 569 695 806 884 996 1,068 1,172
Visitor 371 465 509 584 667 716 784
Business or Employee 198 231 297 300 329 353 389
State Tax Receipts 745 910 1,011 1,008 1,090 1,091 1,108
Visitor 538 661 772 760 794 778 772
Business or Employee 207 248 239 248 297 313 336
Total Local & State 1,314 1,605 1,817 1,892 2,086 2,159 2,281
Details may not add to totals due to rounding.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Los Angeles County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES PAGE 77
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 143.4 173.4 201.9 231.5 243.4 251.0 259.6
Other Travel* 15.0 20.3 25.4 28.5 25.6 22.5 19.7
Total Direct Spending 158.4 193.8 227.3 260.0 269.1 273.5 279.3
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 59.4 73.5 82.0 105.3 113.1 120.6 128.5
Private Home 22.6 29.0 35.2 36.7 35.9 35.7 35.5
Campground 13.7 14.4 19.3 18.6 22.2 22.0 22.2
Vacation Home 11.7 14.9 16.7 17.2 17.7 18.0 18.4
Day Travel 36.0 41.5 48.6 53.7 54.5 54.6 55.0
Destination Spending 143.4 173.4 201.9 231.5 243.4 251.0 259.6
Visitor Spending by Commodity Purchased ($Million)Accommodations 27.5 34.4 41.2 48.8 55.2 59.8 64.7
Food Service 35.1 44.0 53.2 60.5 64.4 68.0 72.1
Food Stores 8.4 9.9 12.1 12.6 13.9 14.3 14.5
Local Tran. & Gas 18.2 27.0 33.6 40.7 38.6 35.7 33.2
Arts, Ent. & Rec. 22.7 25.5 27.0 30.7 32.1 33.1 34.4
Retail Sales 31.5 32.5 34.8 38.2 39.2 40.0 40.8
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 143.4 173.4 201.9 231.5 243.4 251.0 259.6
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 25.7 34.6 41.8 49.1 54.5 61.6 67.6
Arts, Ent. & Rec. 7.2 9.0 10.4 12.2 19.0 16.1 16.2
Retail** 6.1 7.2 7.5 8.2 8.8 9.2 9.6
Ground Tran. 2.1 2.3 2.8 3.4 3.7 3.9 4.4
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 1.4 1.0 1.2 0.9 0.9 1.0 1.1
Total Direct Earnings 42.5 54.1 63.7 73.9 86.9 91.8 99.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,250 1,390 1,490 1,750 1,880 1,960 2,020
Arts, Ent. & Rec. 620 610 570 690 1,190 910 970
Retail** 270 260 250 260 280 280 290
Ground Tran. 80 70 80 90 100 100 100
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 70 60 40 40 50 50 50
Total Direct Employment 2,290 2,390 2,430 2,840 3,490 3,300 3,430
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 4.1 4.5 6.1 6.9 7.9 8.4 9.1
Visitor 2.8 2.9 3.7 4.4 5.0 5.4 5.8
Business or Employee 1.3 1.6 2.4 2.5 2.9 3.0 3.2
State Tax Receipts 8.0 10.4 13.0 13.5 14.5 14.2 14.0
Visitor 6.5 8.4 10.7 11.1 11.5 11.1 10.8
Business or Employee 1.5 2.0 2.2 2.4 3.0 3.1 3.2
Total Local & State 12.1 14.9 19.0 20.4 22.4 22.6 23.1
Details may not add to totals due to rounding.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Madera County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
PAGE 78 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 442.6 521.2 548.0 597.5 652.0 683.1 702.3
Other Travel* 137.6 123.3 145.7 171.0 125.0 124.2 120.9
Total Direct Spending 580.1 644.6 693.7 768.5 777.0 807.3 823.2
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 234.9 296.2 299.9 334.7 378.4 406.0 422.5
Private Home 73.7 73.6 86.0 91.7 94.3 95.5 96.5
Campground 22.0 29.4 29.0 30.5 34.8 35.4 35.9
Vacation Home 25.8 29.5 31.8 32.8 33.7 34.2 34.9
Day Travel 86.1 92.6 101.3 107.8 110.8 111.9 112.5
Destination Spending 442.6 521.2 548.0 597.5 652.0 683.1 702.3
Visitor Spending by Commodity Purchased ($Million)Accommodations 94.9 127.7 122.5 150.2 186.6 207.0 218.8
Food Service 113.9 138.0 158.9 165.9 176.4 185.3 193.3
Food Stores 19.2 22.9 24.9 26.0 28.4 29.4 29.5
Local Tran. & Gas 29.5 41.8 48.0 55.0 52.9 49.4 45.9
Arts, Ent. & Rec. 81.9 88.9 89.8 94.0 98.1 100.7 102.9
Retail Sales 103.1 101.8 103.8 106.5 109.5 111.3 111.9
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 442.6 521.2 548.0 597.5 652.0 683.1 702.3
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 112.1 152.1 163.8 183.6 204.6 214.3 235.4
Arts, Ent. & Rec. 36.4 44.0 48.7 52.6 59.5 61.3 65.8
Retail** 14.5 16.6 16.0 16.9 17.9 18.8 19.2
Ground Tran. 4.0 4.3 4.9 5.6 6.1 6.4 7.1
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 39.2 29.3 33.5 37.9 24.4 25.8 26.4
Total Direct Earnings 206.3 246.4 266.8 296.6 312.5 326.6 354.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 3,320 3,940 3,810 3,970 4,240 4,220 4,270
Arts, Ent. & Rec. 1,250 1,370 1,320 1,690 1,840 1,880 1,980
Retail** 470 480 430 450 460 450 460
Ground Tran. 150 140 150 150 160 160 170
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 870 500 470 520 300 290 300
Total Direct Employment 6,060 6,440 6,170 6,780 7,000 7,000 7,190
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 16.0 21.2 24.8 27.8 33.0 35.4 37.4
Visitor 10.1 13.7 14.4 17.3 21.9 23.9 25.2
Business or Employee 5.9 7.4 10.4 10.5 11.1 11.4 12.3
State Tax Receipts 23.7 28.2 32.7 32.1 34.1 34.0 34.0
Visitor 16.5 19.7 23.9 22.9 24.1 23.8 23.3
Business or Employee 7.2 8.5 8.8 9.2 10.0 10.2 10.6
Total Local & State 39.6 49.4 57.5 59.9 67.0 69.4 71.4
Details may not add to totals due to rounding.
Marin County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 79
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 252.7 311.4 380.7 405.4 439.8 471.2 510.0
Other Travel* 1.5 2.5 3.1 3.4 2.9 2.6 2.2
Total Direct Spending 254.3 313.9 383.8 408.8 442.8 473.8 512.2
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 209.8 259.5 325.5 348.2 380.9 410.5 446.9
Private Home 7.4 8.5 9.7 9.7 9.5 9.5 9.4
Campground 1.7 4.0 2.2 2.4 2.7 2.6 2.7
Vacation Home 8.6 10.1 10.9 10.9 10.8 10.9 11.1
Day Travel 25.2 29.3 32.4 34.3 36.1 37.8 39.9
Destination Spending 252.7 311.4 380.7 405.4 439.8 471.2 510.0
Visitor Spending by Commodity Purchased ($Million)Accommodations 73.8 96.0 126.3 132.7 150.1 164.5 182.1
Food Service 69.3 87.4 109.9 116.7 127.2 138.2 151.7
Food Stores 5.7 7.4 8.4 8.9 9.6 10.2 10.6
Local Tran. & Gas 17.8 26.7 33.3 38.8 38.0 36.8 36.1
Arts, Ent. & Rec. 44.4 50.4 55.3 58.8 62.9 66.7 71.6
Retail Sales 41.7 43.4 47.6 49.5 52.1 54.8 57.8
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 252.7 311.4 380.7 405.4 439.8 471.2 510.0
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 36.7 50.5 65.9 69.2 72.3 81.2 87.5
Arts, Ent. & Rec. 8.0 10.1 12.1 13.3 14.9 17.4 15.9
Retail** 8.6 10.4 10.7 11.5 12.4 13.4 14.5
Ground Tran. 2.6 3.0 3.6 4.3 4.7 5.2 6.0
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.1 0.1 0.2 0.1 0.1 0.1 0.2
Total Direct Earnings 56.0 74.1 92.6 98.4 104.5 117.3 124.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 2,410 2,830 2,950 3,030 3,150 3,260 3,220
Arts, Ent. & Rec. 550 550 640 790 890 940 950
Retail** 430 490 390 390 430 440 460
Ground Tran. 100 90 110 120 130 130 140
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 10 10 10 10 10 10 10
Total Direct Employment 3,500 3,980 4,100 4,330 4,600 4,770 4,780
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 9.1 11.8 16.1 16.6 18.4 20.2 22.2
Visitor 7.4 9.5 12.6 13.2 14.9 16.4 18.1
Business or Employee 1.7 2.2 3.5 3.4 3.5 3.9 4.1
State Tax Receipts 7.6 9.9 12.8 12.6 13.8 14.5 15.0
Visitor 5.5 7.1 9.5 9.1 9.9 10.2 10.6
Business or Employee 2.1 2.8 3.4 3.4 3.9 4.3 4.4
Total Local & State 16.7 21.6 29.0 29.2 32.2 34.7 37.2
Details may not add to totals due to rounding.
Mariposa County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 80 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 290.1 312.1 307.3 332.3 340.3 360.8 374.0
Other Travel* 9.9 13.0 15.2 17.1 15.3 13.6 12.2
Total Direct Spending 300.0 325.2 322.5 349.4 355.6 374.4 386.1
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 170.4 177.8 166.1 182.6 190.0 207.7 219.8
Private Home 38.1 41.8 45.3 47.4 46.8 47.5 47.4
Campground 27.3 34.4 36.9 39.5 40.8 41.5 41.9
Vacation Home 11.8 13.6 14.4 14.7 14.8 15.0 15.3
Day Travel 42.4 44.6 44.7 48.1 47.9 49.1 49.6
Destination Spending 290.1 312.1 307.3 332.3 340.3 360.8 374.0
Visitor Spending by Commodity Purchased ($Million)Accommodations 65.8 72.2 70.4 77.0 84.6 94.2 102.5
Food Service 79.0 87.4 90.2 96.1 98.8 106.5 112.0
Food Stores 15.7 18.2 19.1 20.0 20.9 21.9 22.0
Local Tran. & Gas 26.0 35.2 37.2 43.7 40.2 38.0 35.3
Arts, Ent. & Rec. 51.7 51.5 46.7 49.8 50.3 53.0 54.6
Retail Sales 51.9 47.6 43.7 45.6 45.4 47.2 47.7
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 290.1 312.1 307.3 332.3 340.3 360.8 374.0
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 68.3 80.6 81.9 88.5 110.3 118.3 128.2
Arts, Ent. & Rec. 21.1 23.4 23.2 25.6 34.3 32.0 31.3
Retail** 9.4 10.1 9.1 9.7 9.9 10.7 11.0
Ground Tran. 3.1 3.2 3.2 3.8 3.9 4.3 4.8
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 1.3 0.8 1.1 0.7 0.8 0.9 1.0
Total Direct Earnings 103.2 118.1 118.5 128.3 159.3 166.1 176.2
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 3,140 3,180 2,800 2,850 3,260 3,270 3,340
Arts, Ent. & Rec. 2,050 2,110 1,800 1,740 2,470 2,310 2,360
Retail** 410 370 300 310 310 320 320
Ground Tran. 120 100 100 100 110 110 110
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 60 50 40 30 30 30 30
Total Direct Employment 5,770 5,810 5,030 5,030 6,180 6,030 6,160
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 10.0 10.8 11.7 12.5 14.2 15.3 16.4
Visitor 7.0 7.4 7.3 8.2 9.0 9.9 10.7
Business or Employee 3.0 3.5 4.4 4.3 5.2 5.4 5.7
State Tax Receipts 13.6 15.6 16.8 16.6 18.1 18.3 18.3
Visitor 10.0 11.4 12.8 12.5 12.7 12.8 12.6
Business or Employee 3.5 4.2 4.1 4.1 5.4 5.5 5.7
Total Local & State 23.5 26.5 28.6 29.1 32.3 33.7 34.7
Details may not add to totals due to rounding.
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Mendocino County
DEAN RUNYAN ASSOCIATES PAGE 81
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 133.4 156.1 163.0 177.4 179.4 182.2 183.4
Other Travel* 23.6 35.0 40.2 49.3 44.1 39.0 34.2
Total Direct Spending 157.0 191.1 203.3 226.7 223.5 221.2 217.7
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 41.2 41.8 34.3 37.8 41.3 44.3 46.5
Private Home 46.1 58.7 68.7 74.5 73.0 72.7 72.0
Campground 4.8 6.2 6.1 6.6 7.2 7.3 7.4
Vacation Home 10.3 13.0 14.4 15.0 15.4 15.8 16.1
Day Travel 31.0 36.2 39.5 43.5 42.5 42.1 41.4
Destination Spending 133.4 156.1 163.0 177.4 179.4 182.2 183.4
Visitor Spending by Commodity Purchased ($Million)Accommodations 19.9 22.3 20.9 22.3 25.1 27.2 29.0
Food Service 33.5 40.2 44.2 47.2 49.0 51.4 53.4
Food Stores 7.4 9.3 10.2 10.9 11.4 11.7 11.7
Local Tran. & Gas 20.5 30.3 35.0 41.4 37.8 34.8 31.8
Arts, Ent. & Rec. 20.8 22.4 21.5 23.0 23.5 24.0 24.5
Retail Sales 31.3 31.5 31.2 32.6 32.7 33.1 33.1
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 133.4 156.1 163.0 177.4 179.4 182.2 183.4
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 17.5 22.0 23.0 25.1 30.0 32.9 35.9
Arts, Ent. & Rec. 8.0 9.6 10.1 11.2 16.2 15.7 16.3
Retail** 5.4 6.3 6.1 6.5 6.7 7.0 7.2
Ground Tran. 2.3 2.6 2.9 3.4 3.5 3.7 4.1
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 2.8 1.9 1.5 1.4 1.4 1.5 1.7
Total Direct Earnings 36.1 42.4 43.6 47.6 57.8 60.8 65.2
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,040 1,080 930 1,060 1,210 1,240 1,270
Arts, Ent. & Rec. 690 800 680 770 1,050 950 950
Retail** 240 240 220 230 240 240 240
Ground Tran. 90 80 90 90 100 90 100
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 130 100 60 60 60 60 60
Total Direct Employment 2,180 2,320 1,980 2,220 2,650 2,590 2,620
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 3.1 3.3 3.7 3.9 4.4 4.7 5.0
Visitor 2.1 2.1 2.1 2.3 2.5 2.7 2.9
Business or Employee 1.0 1.2 1.6 1.6 1.9 1.9 2.1
State Tax Receipts 9.0 11.7 13.5 13.8 14.3 13.7 13.1
Visitor 7.7 10.0 11.9 12.1 12.2 11.5 10.8
Business or Employee 1.3 1.6 1.6 1.7 2.1 2.2 2.2
Total Local & State 12.1 14.9 17.2 17.7 18.7 18.4 18.0
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Merced County
Travel Impacts, 2000-2016p
PAGE 82 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 17.6 31.0 21.4 22.1 22.3 22.7 22.9
Other Travel* 0.9 1.3 1.5 1.8 1.5 1.3 1.1
Total Direct Spending 18.4 32.3 22.9 23.8 23.8 24.0 24.0
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 4.8 6.2 6.0 6.3 6.5 7.0 7.2
Private Home 4.0 4.4 4.9 4.9 4.7 4.7 4.6
Campground 2.7 12.3 3.5 3.7 4.1 4.1 4.1
Vacation Home 1.4 1.5 1.5 1.5 1.4 1.5 1.5
Day Travel 4.7 6.6 5.5 5.6 5.5 5.6 5.5
Destination Spending 17.6 31.0 21.4 22.1 22.3 22.7 22.9
Visitor Spending by Commodity Purchased ($Million)Accommodations 2.6 6.4 3.3 3.4 3.7 4.0 4.2
Food Service 4.7 7.3 6.3 6.4 6.5 6.8 7.0
Food Stores 1.4 3.4 1.8 1.8 1.9 1.9 1.9
Local Tran. & Gas 1.9 4.8 3.1 3.5 3.3 3.0 2.7
Arts, Ent. & Rec. 3.3 4.6 3.4 3.5 3.5 3.6 3.6
Retail Sales 3.6 4.4 3.5 3.4 3.4 3.4 3.4
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 17.6 31.0 21.4 22.1 22.3 22.7 22.9
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 4.6 8.5 6.5 6.8 6.6 6.6 7.1
Arts, Ent. & Rec. 0.7 1.1 0.9 1.0 0.9 0.8 0.9
Retail** 0.9 1.7 1.0 1.0 1.1 1.1 1.1
Ground Tran. 0.2 0.4 0.2 0.3 0.3 0.3 0.3
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.1 0.1 0.1 0.1 0.1 0.1 0.1
Total Direct Earnings 6.5 11.7 8.7 9.1 8.9 8.9 9.6
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 250 360 270 270 230 210 210
Arts, Ent. & Rec. 60 70 50 50 40 40 30
Retail** 50 70 40 40 40 40 30
Ground Tran. 10 10 10 10 10 10 10
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 0 0 0 0 0 0 0
Total Direct Employment 370 510 360 370 320 290 290
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 0.5 0.9 0.6 0.6 0.6 0.6 0.7
Visitor 0.3 0.6 0.3 0.3 0.3 0.3 0.4
Business or Employee 0.2 0.3 0.3 0.3 0.3 0.3 0.3
State Tax Receipts 1.0 1.6 1.3 1.3 1.3 1.3 1.2
Visitor 0.7 1.2 1.0 1.0 1.0 1.0 0.9
Business or Employee 0.2 0.4 0.3 0.3 0.3 0.3 0.3
Total Local & State 1.4 2.6 1.9 1.9 1.9 1.9 1.9
Details may not add to totals due to rounding.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Modoc County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES PAGE 83
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 315.1 454.9 494.9 515.8 533.8 587.5 662.4
Other Travel* 1.2 1.9 2.4 3.1 2.8 2.5 2.3
Total Direct Spending 316.3 456.7 497.4 518.8 536.6 590.0 664.7
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 229.4 348.1 376.8 397.2 415.7 467.9 538.4
Private Home 5.4 6.1 7.2 7.4 8.4 8.4 8.4
Campground 21.4 29.3 35.4 33.7 32.4 32.1 32.5
Vacation Home 34.2 40.1 42.1 43.2 42.6 42.7 43.6
Day Travel 24.7 31.2 33.4 34.3 34.7 36.4 39.4
Destination Spending 315.1 454.9 494.9 515.8 533.8 587.5 662.4
Visitor Spending by Commodity Purchased ($Million)Accommodations 91.7 141.6 162.8 167.7 175.4 201.1 231.5
Food Service 82.9 122.6 136.5 142.1 150.8 167.9 193.2
Food Stores 11.3 15.6 17.6 17.4 18.1 19.2 20.3
Local Tran. & Gas 25.1 43.4 49.2 55.5 52.2 51.2 52.1
Arts, Ent. & Rec. 54.1 71.4 69.8 72.7 75.5 81.8 92.0
Retail Sales 50.0 60.2 59.1 60.3 61.8 66.3 73.2
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 315.1 454.9 494.9 515.8 533.8 587.5 662.4
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 39.0 63.1 72.9 74.5 81.0 90.7 107.6
Arts, Ent. & Rec. 15.4 22.6 24.1 26.1 41.7 49.4 52.7
Retail** 8.6 11.8 11.2 11.6 12.1 13.3 14.9
Ground Tran. 3.4 4.5 5.0 5.6 6.0 6.8 8.2
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.1 0.1 0.2 0.2 0.3 0.3 0.3
Total Direct Earnings 66.5 102.1 113.3 118.0 141.1 160.4 183.8
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,940 2,360 2,560 2,590 2,540 2,740 2,960
Arts, Ent. & Rec. 1,080 1,410 1,130 1,320 1,930 2,540 2,700
Retail** 380 420 370 380 410 420 430
Ground Tran. 130 140 150 160 160 170 200
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 0 0 10 10 10 10 10
Total Direct Employment 3,540 4,340 4,210 4,460 5,050 5,880 6,300
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 10.1 17.9 23.0 23.3 24.9 28.2 32.9
Visitor 8.2 14.9 18.7 19.3 20.2 23.0 27.0
Business or Employee 1.9 3.0 4.3 4.0 4.7 5.3 6.0
State Tax Receipts 9.5 14.3 16.6 15.9 17.5 18.6 20.3
Visitor 7.0 10.4 12.4 11.8 12.3 12.9 14.0
Business or Employee 2.5 3.9 4.1 4.1 5.1 5.7 6.3
Total Local & State 19.5 32.2 39.5 39.2 42.4 46.9 53.3
Details may not add to totals due to rounding.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Mono County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
PAGE 84 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 1,853 1,962 2,026 2,262 2,493 2,616 2,721
Other Travel* 112 83 91 105 97 88 82
Total Direct Spending 1,965 2,045 2,116 2,367 2,590 2,704 2,803
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 1,301 1,360 1,386 1,565 1,770 1,882 1,974
Private Home 125 145 159 170 170 170 171
Campground 25 32 33 37 41 41 42
Vacation Home 47 55 59 62 63 64 65
Day Travel 355 370 389 427 450 459 468
Destination Spending 1,853 1,962 2,026 2,262 2,493 2,616 2,721
Visitor Spending by Commodity Purchased ($Million)Accommodations 462 472 461 524 625 680 720
Food Service 483 547 613 677 748 796 845
Food Stores 47 53 57 63 69 73 74
Local Tran. & Gas 121 160 181 219 215 203 192
Arts, Ent. & Rec. 286 291 285 316 342 356 370
Retail Sales 448 420 414 447 476 490 501
Visitor Air Tran. 6 18 15 16 17 18 18
Destination Spending 1,853 1,962 2,026 2,262 2,493 2,616 2,721
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 349 405 434 486 552 587 643
Arts, Ent. & Rec. 231 262 281 321 361 384 392
Retail** 60 65 61 68 74 79 82
Ground Tran. 16 16 17 21 24 26 29
Visitor Air Tran. 2 4 10 11 13 16 19
Other Travel* 26 10 15 16 17 18 22
Total Direct Earnings 684 762 818 923 1,042 1,110 1,187
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 14.2 14.2 13.4 14.7 16.0 16.2 17.0
Arts, Ent. & Rec. 4.7 4.1 3.3 4.3 4.6 4.7 4.8
Retail** 2.3 2.2 1.9 2.1 2.2 2.3 2.3
Ground Tran. 0.6 0.5 0.5 0.6 0.6 0.6 0.7
Visitor Air Tran. 0.1 0.1 0.1 0.1 0.1 0.1 0.1
Other Travel* 0.7 0.3 0.3 0.3 0.3 0.3 0.3
Total Direct Employment 22.5 21.4 19.6 22.0 23.8 24.2 25.2
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 72 74 81 88 101 108 115
Visitor 52 51 51 57 68 73 78
Business or Employee 20 22 30 31 33 35 37
State Tax Receipts 85 97 112 113 127 130 132
Visitor 62 70 83 83 90 92 93
Business or Employee 23 27 28 30 37 38 40
Total Local & State 157 170 192 201 228 238 247
Details may not add to totals due to rounding.
Monterey County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 85
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 650 849 1,056 1,068 1,121 1,227 1,293
Other Travel* 19 21 26 44 43 42 60
Total Direct Spending 669 870 1,082 1,112 1,164 1,269 1,354
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 397 549 718 714 766 855 913
Private Home 23 27 30 32 31 32 32
Campground 10 13 10 16 16 16 16
Vacation Home 16 20 21 22 23 23 23
Day Travel 204 240 277 284 285 301 308
Destination Spending 650 849 1,056 1,068 1,121 1,227 1,293
Visitor Spending by Commodity Purchased ($Million)Accommodations 137 190 253 269 310 355 387
Food Service 158 222 294 289 300 331 352
Food Stores 18 25 29 31 32 34 35
Local Tran. & Gas 30 49 62 69 64 63 60
Arts, Ent. & Rec. 142 177 203 202 205 221 230
Retail Sales 164 187 215 209 210 224 229
Visitor Air Tran. 0 0 0 0 0 0 0
Destination Spending 650 849 1,056 1,068 1,121 1,227 1,293
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 130 195 262 264 312 351 377
Arts, Ent. & Rec. 49 68 85 87 96 96 105
Retail** 21 28 30 31 32 35 36
Ground Tran. 5 6 7 8 9 9 11
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 3 2 2 6 7 8 14
Total Direct Earnings 208 298 386 396 455 499 544
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 5,050 6,280 7,100 6,780 7,560 8,040 8,030
Arts, Ent. & Rec. 2,050 3,690 4,170 4,050 4,320 4,190 4,340
Retail** 800 950 990 890 930 960 990
Ground Tran. 170 180 220 220 230 240 250
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 120 70 50 130 160 150 200
Total Direct Employment 8,190 11,160 12,540 12,070 13,190 13,580 13,830
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 25 34 48 49 55 62 67
Visitor 18 24 33 35 40 45 49
Business or Employee 6 9 15 14 15 17 18
State Tax Receipts 27 38 51 46 51 54 55
Visitor 20 27 37 33 35 37 37
Business or Employee 7 10 13 13 16 17 18
Total Local & State 52 71 99 95 106 115 122
Details may not add to totals due to rounding.
Napa County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 86 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 207.3 258.1 269.1 282.6 286.1 296.5 305.6
Other Travel* 11.2 19.2 16.1 20.4 16.4 14.4 12.6
Total Direct Spending 218.4 277.3 285.2 302.9 302.6 310.9 318.2
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 61.1 74.2 83.3 91.2 95.2 103.6 110.6
Private Home 42.0 48.3 52.8 54.8 54.3 55.0 55.1
Campground 19.1 32.3 26.0 26.4 26.5 26.3 26.6
Vacation Home 35.1 43.0 46.3 47.1 47.5 48.2 49.2
Day Travel 50.0 60.3 60.7 63.2 62.6 63.3 64.1
Destination Spending 207.3 258.1 269.1 282.6 286.1 296.5 305.6
Visitor Spending by Commodity Purchased ($Million)Accommodations 35.9 46.6 49.6 52.6 56.5 61.1 65.2
Food Service 56.7 72.4 81.1 84.3 86.6 91.7 96.6
Food Stores 13.0 17.8 17.3 17.6 18.1 18.7 18.8
Local Tran. & Gas 18.4 29.7 31.5 36.1 32.9 30.5 28.3
Arts, Ent. & Rec. 39.9 46.1 44.9 46.7 47.0 48.5 50.1
Retail Sales 43.3 45.5 44.7 45.4 45.1 46.0 46.6
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 207.3 258.1 269.1 282.6 286.1 296.5 305.6
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 41.0 56.2 62.9 67.0 77.0 79.3 85.6
Arts, Ent. & Rec. 12.4 15.9 17.0 18.2 17.2 15.9 17.2
Retail** 7.9 9.9 9.0 9.4 9.6 10.1 10.4
Ground Tran. 2.1 2.5 2.6 3.0 3.1 3.3 3.7
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 1.6 2.9 0.9 1.3 0.6 0.6 0.7
Total Direct Earnings 65.0 87.4 92.4 98.8 107.4 109.2 117.6
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,980 2,030 1,820 1,890 2,140 2,050 2,060
Arts, Ent. & Rec. 780 930 790 890 800 710 710
Retail** 310 340 300 300 300 310 310
Ground Tran. 80 80 80 80 80 80 90
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 60 120 30 30 20 20 20
Total Direct Employment 3,200 3,500 3,020 3,200 3,340 3,170 3,190
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 5.8 7.2 8.3 8.6 9.1 9.6 10.3
Visitor 3.8 4.5 4.8 5.1 5.5 6.0 6.4
Business or Employee 2.0 2.7 3.5 3.4 3.6 3.6 3.9
State Tax Receipts 10.1 13.4 15.2 14.7 15.3 15.2 15.2
Visitor 7.9 10.3 12.0 11.5 11.7 11.5 11.4
Business or Employee 2.2 3.1 3.1 3.2 3.7 3.7 3.8
Total Local & State 15.9 20.6 23.5 23.2 24.5 24.8 25.4
Details may not add to totals due to rounding.
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Nevada County
DEAN RUNYAN ASSOCIATES PAGE 87
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 6,418 8,137 8,293 9,053 9,622 10,060 10,340
Other Travel* 1,241 1,093 1,019 1,050 1,196 1,209 1,286
Total Direct Spending 7,659 9,230 9,312 10,103 10,817 11,269 11,625
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 3,404 4,514 4,480 4,983 5,556 5,937 6,193
Private Home 879 1,013 1,126 1,191 1,207 1,222 1,224
Campground 80 133 115 118 89 90 90
Vacation Home 109 131 143 151 153 156 158
Day Travel 1,946 2,346 2,429 2,609 2,617 2,656 2,675
Destination Spending 6,418 8,137 8,293 9,053 9,622 10,060 10,340
Visitor Spending by Commodity Purchased ($Million)Accommodations 1,049 1,444 1,399 1,638 1,972 2,181 2,326
Food Service 1,483 1,972 2,150 2,278 2,420 2,573 2,702
Food Stores 170 223 231 243 250 262 263
Local Tran. & Gas 738 1,091 1,205 1,404 1,337 1,264 1,191
Arts, Ent. & Rec. 1,474 1,764 1,682 1,787 1,864 1,936 1,994
Retail Sales 1,261 1,376 1,323 1,374 1,412 1,454 1,471
Visitor Air Tran. 242 267 301 330 366 390 393
Destination Spending 6,418 8,137 8,293 9,053 9,622 10,060 10,340
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 955 1,381 1,452 1,601 1,692 1,845 1,998
Arts, Ent. & Rec. 633 842 879 965 1,109 1,185 1,281
Retail** 170 215 196 210 220 233 241
Ground Tran. 79 97 99 115 124 136 149
Visitor Air Tran. 27 20 20 24 27 30 37
Other Travel* 372 271 231 216 274 287 335
Total Direct Earnings 2,235 2,827 2,878 3,130 3,445 3,716 4,041
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 41.9 49.9 46.7 48.2 51.0 52.7 54.6
Arts, Ent. & Rec. 24.8 26.7 25.6 26.6 29.2 31.1 32.1
Retail** 5.9 6.8 6.0 6.1 6.3 6.5 6.5
Ground Tran. 2.9 2.9 2.7 2.9 3.1 3.2 3.3
Visitor Air Tran. 0.7 0.4 0.4 0.4 0.4 0.5 0.5
Other Travel* 10.3 6.5 4.7 4.3 5.2 5.2 5.7
Total Direct Employment 86.6 93.3 86.1 88.5 95.2 99.2 102.7
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 215 278 312 339 385 418 446
Visitor 148 191 202 231 270 296 314
Business or Employee 67 87 110 108 115 123 132
State Tax Receipts 299 390 437 431 465 471 474
Visitor 220 288 336 326 342 341 337
Business or Employee 78 102 101 105 124 130 137
Total Local & State 514 668 749 770 851 890 920
Details may not add to totals due to rounding.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Orange County
Travel Impacts, 2000-2016p
PAGE 88 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 541.9 694.1 791.4 863.8 922.3 972.9 1,012.5
Other Travel* 50.6 62.6 61.3 71.3 66.2 60.5 59.4
Total Direct Spending 592.6 756.7 852.7 935.1 988.5 1,033.4 1,071.9
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 283.9 352.7 397.7 443.6 494.4 536.4 569.1
Private Home 91.4 124.9 156.3 163.7 165.5 168.3 170.4
Campground 20.1 33.9 26.2 30.2 29.8 29.9 30.3
Vacation Home 65.1 84.7 98.1 103.5 107.0 109.7 111.9
Day Travel 81.4 97.8 113.1 122.8 125.6 128.6 130.8
Destination Spending 541.9 694.1 791.4 863.8 922.3 972.9 1,012.5
Visitor Spending by Commodity Purchased ($Million)Accommodations 118.0 152.2 161.0 178.7 206.3 226.9 243.8
Food Service 139.4 186.6 232.3 250.3 269.8 289.9 307.7
Food Stores 22.1 31.0 34.4 37.0 39.2 41.1 41.5
Local Tran. & Gas 42.0 68.5 83.2 99.0 94.0 88.7 83.2
Arts, Ent. & Rec. 115.1 139.3 152.2 163.9 172.6 180.5 187.4
Retail Sales 105.2 116.5 128.3 135.0 140.4 145.8 149.0
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 541.9 694.1 791.4 863.8 922.3 972.9 1,012.5
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 81.7 115.8 137.0 150.8 171.8 181.6 206.7
Arts, Ent. & Rec. 43.9 59.0 70.6 78.5 89.3 87.9 83.9
Retail** 15.7 20.4 21.0 22.8 24.2 25.9 27.0
Ground Tran. 5.2 6.3 7.6 9.0 9.8 10.6 11.9
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 11.0 8.4 4.1 3.0 3.5 4.0 6.1
Total Direct Earnings 157.5 209.9 240.4 264.1 298.6 310.0 335.5
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 4,010 4,640 5,170 5,500 5,920 5,940 6,240
Arts, Ent. & Rec. 2,610 3,250 3,670 3,640 3,700 3,580 3,800
Retail** 560 640 680 690 720 740 770
Ground Tran. 200 200 230 250 260 270 280
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 470 360 120 100 100 110 150
Total Direct Employment 7,840 9,090 9,870 10,180 10,700 10,640 11,240
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 15.7 19.0 23.0 24.3 27.4 29.5 31.7
Visitor 11.2 12.9 14.1 15.6 17.9 19.8 21.2
Business or Employee 4.5 6.1 8.8 8.7 9.5 9.7 10.4
State Tax Receipts 24.9 34.4 43.4 43.6 47.4 47.7 48.1
Visitor 19.1 26.4 34.6 34.2 36.2 36.3 36.1
Business or Employee 5.8 8.0 8.8 9.3 11.2 11.4 11.9
Total Local & State 40.5 53.4 66.4 67.9 74.9 77.2 79.7
Details may not add to totals due to rounding.
Placer County
Travel Impacts, 2000-2016p
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
DEAN RUNYAN ASSOCIATES PAGE 89
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 79.7 95.8 97.3 102.7 102.9 104.8 107.0
Other Travel* 2.2 3.2 3.1 3.6 3.1 2.7 2.4
Total Direct Spending 81.9 99.0 100.3 106.4 106.0 107.5 109.4
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 23.2 28.7 28.1 31.2 32.3 34.4 35.6
Private Home 9.8 10.5 10.9 11.1 10.5 10.5 10.6
Campground 13.4 18.1 18.7 20.1 20.8 20.6 20.8
Vacation Home 19.8 23.0 24.0 23.8 23.0 23.1 23.6
Day Travel 13.5 15.5 15.6 16.5 16.3 16.3 16.5
Destination Spending 79.7 95.8 97.3 102.7 102.9 104.8 107.0
Visitor Spending by Commodity Purchased ($Million)Accommodations 17.0 21.1 21.4 22.7 23.7 25.1 26.3
Food Service 20.2 24.9 26.7 27.8 28.2 29.4 30.7
Food Stores 5.7 7.2 7.4 7.7 8.0 8.2 8.2
Local Tran. & Gas 7.8 11.8 12.7 14.7 13.4 12.2 11.3
Arts, Ent. & Rec. 14.4 16.0 15.0 15.6 15.5 15.8 16.2
Retail Sales 14.7 14.8 14.1 14.3 14.0 14.1 14.2
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 79.7 95.8 97.3 102.7 102.9 104.8 107.0
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 14.0 18.6 19.6 21.0 22.9 24.4 26.5
Arts, Ent. & Rec. 3.5 4.3 4.4 4.8 4.8 5.1 5.2
Retail** 3.0 3.5 3.2 3.4 3.4 3.6 3.7
Ground Tran. 0.9 1.0 1.0 1.2 1.2 1.3 1.4
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.2 0.2 0.1 0.1 0.1 0.1 0.1
Total Direct Earnings 21.6 27.6 28.4 30.4 32.5 34.4 36.9
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 840 890 730 780 800 840 830
Arts, Ent. & Rec. 180 190 160 160 170 160 170
Retail** 160 180 140 140 130 130 140
Ground Tran. 30 30 30 30 30 30 30
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 20 10 10 10 10 10 10
Total Direct Employment 1,220 1,310 1,070 1,120 1,130 1,180 1,180
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 1.9 2.3 2.5 2.6 2.8 2.9 3.1
Visitor 1.3 1.5 1.5 1.6 1.7 1.8 1.9
Business or Employee 0.6 0.8 1.0 1.0 1.0 1.1 1.1
State Tax Receipts 3.6 4.5 5.0 4.8 5.0 4.9 4.9
Visitor 2.8 3.5 4.0 3.8 3.8 3.7 3.7
Business or Employee 0.8 1.0 1.0 1.0 1.2 1.2 1.3
Total Local & State 5.4 6.8 7.5 7.5 7.8 7.9 8.0
Details may not add to totals due to rounding.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Plumas County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
PAGE 90 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 4,162 5,247 5,760 6,418 6,598 6,869 7,146
Other Travel* 211 366 485 564 538 500 486
Total Direct Spending 4,373 5,613 6,244 6,981 7,136 7,369 7,633
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 1,582 2,002 1,968 2,362 2,546 2,723 2,915
Private Home 536 731 895 943 961 985 1,008
Campground 153 186 220 228 185 185 187
Vacation Home 664 848 991 1,041 1,076 1,106 1,130
Day Travel 1,227 1,479 1,686 1,843 1,829 1,870 1,906
Destination Spending 4,162 5,247 5,760 6,418 6,598 6,869 7,146
Visitor Spending by Commodity Purchased ($Million)Accommodations 719 919 896 1,037 1,146 1,238 1,347
Food Service 1,101 1,476 1,765 1,943 2,021 2,146 2,269
Food Stores 154 200 236 253 253 263 266
Local Tran. & Gas 340 509 605 732 680 647 618
Arts, Ent. & Rec. 765 924 969 1,068 1,090 1,131 1,172
Retail Sales 1,036 1,143 1,214 1,302 1,309 1,345 1,370
Visitor Air Tran. 46 76 76 83 98 99 105
Destination Spending 4,162 5,247 5,760 6,418 6,598 6,869 7,146
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 545 772 870 994 1,104 1,198 1,326
Arts, Ent. & Rec. 246 331 379 432 497 511 551
Retail** 139 177 179 197 202 214 222
Ground Tran. 41 50 55 68 72 79 87
Visitor Air Tran. 10 16 15 18 20 23 28
Other Travel* 40 53 76 72 79 83 100
Total Direct Earnings 1,022 1,398 1,574 1,781 1,973 2,107 2,315
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 30.0 34.9 35.9 39.7 43.7 45.4 47.2
Arts, Ent. & Rec. 12.4 14.5 15.5 16.9 18.7 19.0 19.6
Retail** 5.7 6.4 6.3 6.7 6.8 6.8 6.9
Ground Tran. 1.5 1.5 1.5 1.8 1.8 1.9 2.0
Visitor Air Tran. 0.3 0.3 0.3 0.3 0.3 0.3 0.4
Other Travel* 1.4 1.7 1.7 1.4 1.5 1.5 2.0
Total Direct Employment 51.4 59.3 61.2 66.8 72.9 75.0 78.0
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 111 139 157 176 191 204 222
Visitor 80 96 96 114 125 134 146
Business or Employee 31 43 60 62 66 70 76
State Tax Receipts 192 260 324 328 347 351 355
Visitor 156 208 267 266 275 276 275
Business or Employee 37 52 57 61 72 75 80
Total Local & State 303 399 481 503 538 555 577
Details may not add to totals due to rounding.
Riverside County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 91
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 1,931 2,309 2,355 2,511 2,696 2,843 2,879
Other Travel* 497 590 634 742 754 765 757
Total Direct Spending 2,427 2,899 2,988 3,253 3,450 3,609 3,636
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 867 1,044 985 1,067 1,212 1,321 1,357
Private Home 518 627 695 727 745 763 766
Campground 9 11 13 13 13 13 13
Vacation Home 15 19 21 22 23 23 24
Day Travel 521 608 641 682 704 723 719
Destination Spending 1,931 2,309 2,355 2,511 2,696 2,843 2,879
Visitor Spending by Commodity Purchased ($Million)Accommodations 225 269 229 253 310 354 376
Food Service 455 580 634 665 719 773 798
Food Stores 59 74 80 83 89 94 93
Local Tran. & Gas 267 361 394 447 449 441 419
Arts, Ent. & Rec. 349 400 384 404 428 449 454
Retail Sales 402 421 410 421 438 455 453
Visitor Air Tran. 175 205 225 239 263 277 287
Destination Spending 1,931 2,309 2,355 2,511 2,696 2,843 2,879
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 247 332 341 370 418 460 501
Arts, Ent. & Rec. 127 161 170 184 219 247 267
Retail** 56 67 63 66 70 75 77
Ground Tran. 35 42 41 47 52 59 63
Visitor Air Tran. 11 13 16 18 21 23 28
Other Travel* 65 55 59 72 78 87 96
Total Direct Earnings 540 671 689 757 858 951 1,032
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 13.1 14.6 14.0 14.5 16.0 16.5 16.7
Arts, Ent. & Rec. 5.5 5.7 6.1 7.0 6.9 7.1 7.2
Retail** 2.2 2.3 2.1 2.1 2.3 2.3 2.3
Ground Tran. 1.3 1.2 1.1 1.1 1.2 1.3 1.4
Visitor Air Tran. 0.4 0.3 0.3 0.3 0.3 0.4 0.4
Other Travel* 2.1 1.5 1.3 1.4 1.4 1.5 1.6
Total Direct Employment 24.6 25.6 24.8 26.6 28.2 29.1 29.6
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 57 71 72 75 90 99 104
Visitor 41 51 46 49 60 66 70
Business or Employee 16 20 26 26 30 32 35
State Tax Receipts 98 125 143 141 152 155 152
Visitor 78 100 118 115 121 121 117
Business or Employee 20 25 25 26 31 33 35
Total Local & State 155 196 215 216 242 253 256
Details may not add to totals due to rounding.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Sacramento County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
PAGE 92 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 64.7 74.7 73.7 77.0 82.8 84.2 85.8
Other Travel* 6.7 7.8 8.6 10.7 9.7 8.5 7.6
Total Direct Spending 71.4 82.5 82.3 87.6 92.4 92.7 93.4
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 11.8 9.6 9.0 9.4 10.4 11.0 11.5
Private Home 22.6 24.7 27.8 29.2 30.0 30.2 30.7
Campground 13.5 21.3 17.9 18.6 21.5 21.9 22.1
Vacation Home 1.9 2.1 2.3 2.4 2.5 2.5 2.6
Day Travel 15.0 17.0 16.7 17.4 18.5 18.6 18.9
Destination Spending 64.7 74.7 73.7 77.0 82.8 84.2 85.8
Visitor Spending by Commodity Purchased ($Million)Accommodations 7.5 7.9 6.8 7.3 8.9 9.5 10.0
Food Service 17.8 20.8 22.5 23.1 25.0 26.1 27.4
Food Stores 6.7 9.0 8.5 8.8 9.9 10.2 10.3
Local Tran. & Gas 6.9 11.0 11.0 12.6 12.4 11.4 10.5
Arts, Ent. & Rec. 12.0 12.8 12.0 12.3 13.1 13.4 13.8
Retail Sales 13.7 13.3 12.8 12.9 13.5 13.6 13.8
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 64.7 74.7 73.7 77.0 82.8 84.2 85.8
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 10.7 13.0 13.3 14.2 15.9 18.5 21.2
Arts, Ent. & Rec. 2.6 3.1 3.1 3.3 3.6 3.5 3.5
Retail** 2.6 3.1 2.8 2.8 3.1 3.3 3.4
Ground Tran. 0.7 0.8 0.8 0.9 1.0 1.1 1.2
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 1.0 0.3 0.3 0.3 0.3 0.3 0.3
Total Direct Earnings 17.7 20.3 20.3 21.6 24.0 26.7 29.5
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 440 470 450 460 510 540 560
Arts, Ent. & Rec. 170 150 180 220 200 180 190
Retail** 100 90 70 70 70 70 80
Ground Tran. 30 30 20 30 30 30 30
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 30 20 10 10 10 20 20
Total Direct Employment 780 760 740 790 820 840 870
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 1.4 1.6 1.7 1.8 2.0 2.1 2.3
Visitor 0.9 1.0 1.0 1.0 1.2 1.3 1.3
Business or Employee 0.5 0.6 0.8 0.7 0.8 0.9 1.0
State Tax Receipts 3.6 4.5 4.9 4.8 5.1 5.1 5.0
Visitor 3.0 3.7 4.2 4.0 4.3 4.1 4.0
Business or Employee 0.6 0.8 0.7 0.7 0.9 0.9 1.0
Total Local & State 5.0 6.1 6.6 6.5 7.1 7.2 7.3
Details may not add to totals due to rounding.
San Benito County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 93
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 2,556 3,313 3,590 3,792 3,952 4,101 4,199
Other Travel* 203 517 536 602 565 533 508
Total Direct Spending 2,759 3,830 4,126 4,394 4,517 4,634 4,707
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 657 966 1,021 1,101 1,207 1,314 1,385
Private Home 410 560 618 628 632 640 641
Campground 85 124 115 129 143 143 145
Vacation Home 646 750 835 868 886 907 926
Day Travel 759 913 1,002 1,067 1,083 1,098 1,102
Destination Spending 2,556 3,313 3,590 3,792 3,952 4,101 4,199
Visitor Spending by Commodity Purchased ($Million)Accommodations 405 522 534 575 641 702 751
Food Service 675 882 1,037 1,082 1,143 1,210 1,266
Food Stores 99 129 140 147 158 164 164
Local Tran. & Gas 273 409 477 549 532 507 480
Arts, Ent. & Rec. 467 550 566 592 614 635 651
Retail Sales 636 681 704 720 736 754 760
Visitor Air Tran. 0 140 132 128 128 131 127
Destination Spending 2,556 3,313 3,590 3,792 3,952 4,101 4,199
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 319 447 508 548 635 696 766
Arts, Ent. & Rec. 187 245 276 298 308 331 353
Retail** 87 108 106 111 117 124 127
Ground Tran. 32 39 43 49 54 59 65
Visitor Air Tran. 0 24 34 40 46 50 61
Other Travel* 29 67 77 84 93 102 125
Total Direct Earnings 654 929 1,043 1,131 1,254 1,363 1,496
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 19.1 22.5 22.7 23.8 26.6 27.7 28.6
Arts, Ent. & Rec. 13.5 13.1 13.8 14.2 15.9 17.1 17.5
Retail** 3.7 4.0 3.7 3.8 4.0 4.0 4.0
Ground Tran. 1.2 1.2 1.2 1.3 1.3 1.4 1.5
Visitor Air Tran. 0.0 0.5 0.6 0.6 0.7 0.7 0.7
Other Travel* 1.2 1.9 1.7 1.8 1.8 1.9 2.1
Total Direct Employment 38.6 43.2 43.7 45.4 50.2 52.9 54.4
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 59 79 93 96 105 114 122
Visitor 39 51 53 57 63 69 73
Business or Employee 20 28 40 39 42 45 49
State Tax Receipts 134 180 217 212 227 227 226
Visitor 110 145 179 174 181 179 175
Business or Employee 23 35 38 39 46 48 51
Total Local & State 192 259 310 309 332 341 348
Details may not add to totals due to rounding.
San Bernardino County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 94 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 8,917 10,350 11,472 12,549 13,622 14,186 14,509
Other Travel* 908 971 1,029 1,148 1,177 1,214 1,293
Total Direct Spending 9,824 11,321 12,501 13,697 14,800 15,400 15,802
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 4,860 5,678 6,252 6,987 7,833 8,315 8,584
Private Home 1,040 1,192 1,400 1,467 1,521 1,543 1,554
Campground 290 421 407 437 463 465 467
Vacation Home 213 254 279 293 302 309 316
Day Travel 2,514 2,804 3,134 3,365 3,503 3,553 3,588
Destination Spending 8,917 10,350 11,472 12,549 13,622 14,186 14,509
Visitor Spending by Commodity Purchased ($Million)Accommodations 1,504 1,826 1,875 2,170 2,557 2,793 2,910
Food Service 2,142 2,615 3,130 3,353 3,666 3,884 4,071
Food Stores 258 322 353 374 409 427 429
Local Tran. & Gas 894 1,236 1,470 1,717 1,693 1,603 1,517
Arts, Ent. & Rec. 1,811 1,985 2,079 2,233 2,396 2,480 2,548
Retail Sales 1,838 1,844 1,942 2,037 2,154 2,210 2,233
Visitor Air Tran. 470 522 622 664 747 789 801
Destination Spending 8,917 10,350 11,472 12,549 13,622 14,186 14,509
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 1,330 1,742 2,002 2,213 2,554 2,773 3,044
Arts, Ent. & Rec. 715 871 999 1,109 1,215 1,375 1,384
Retail** 247 289 286 309 336 355 366
Ground Tran. 105 119 134 157 175 190 209
Visitor Air Tran. 46 43 39 44 50 56 69
Other Travel* 202 179 160 171 173 194 246
Total Direct Earnings 2,645 3,244 3,621 4,003 4,503 4,943 5,318
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 59.6 63.4 65.6 70.0 77.1 79.5 82.3
Arts, Ent. & Rec. 26.4 27.5 30.9 31.7 34.5 35.5 37.1
Retail** 9.7 10.2 9.7 10.1 10.7 10.8 10.9
Ground Tran. 3.9 3.6 3.7 4.0 4.4 4.5 4.7
Visitor Air Tran. 1.2 1.0 0.8 0.8 0.9 0.9 1.0
Other Travel* 6.0 4.6 3.6 3.5 3.4 3.6 4.4
Total Direct Employment 106.9 110.3 114.3 120.0 130.8 134.9 140.3
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 280 340 391 423 479 518 543
Visitor 200 240 252 285 328 355 369
Business or Employee 80 100 139 139 151 164 174
State Tax Receipts 386 473 579 573 636 649 654
Visitor 293 356 452 439 475 477 474
Business or Employee 92 117 127 134 161 172 179
Total Local & State 666 813 970 996 1,115 1,168 1,197
Details may not add to totals due to rounding.
San Diego County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 95
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 6,488 6,482 9,602 10,688 11,913 12,239 12,593
Other Travel* 1,417 1,423 1,200 1,466 1,993 2,090 2,311
Total Direct Spending 7,905 7,905 10,802 12,154 13,907 14,329 14,904
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 4,844 4,848 7,372 8,259 9,341 9,637 9,954
Private Home 568 524 675 788 876 896 898
Campground 2 7 7 3 4 4 4
Vacation Home 29 35 38 40 41 42 43
Day Travel 1,044 1,069 1,511 1,597 1,651 1,659 1,694
Destination Spending 6,488 6,482 9,602 10,688 11,913 12,239 12,593
Visitor Spending by Commodity Purchased ($Million)Accommodations 1,603 1,432 2,176 2,756 3,491 3,706 3,860
Food Service 1,461 1,685 2,682 2,794 2,977 3,071 3,231
Food Stores 128 145 215 225 241 246 247
Local Tran. & Gas 287 368 573 645 628 587 563
Arts, Ent. & Rec. 1,028 1,067 1,484 1,550 1,620 1,633 1,684
Retail Sales 1,244 1,179 1,635 1,673 1,727 1,728 1,753
Visitor Air Tran. 737 605 837 1,044 1,231 1,268 1,254
Destination Spending 6,488 6,482 9,602 10,688 11,913 12,239 12,593
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 942 1,052 1,665 1,872 2,134 2,332 2,554
Arts, Ent. & Rec. 517 597 909 981 1,076 1,164 1,224
Retail** 159 175 228 242 256 264 273
Ground Tran. 45 48 72 83 89 94 104
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 193 235 94 124 238 244 312
Total Direct Earnings 1,856 2,107 2,969 3,302 3,794 4,098 4,467
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 30.3 29.4 40.7 42.1 45.5 47.0 48.4
Arts, Ent. & Rec. 16.5 14.3 17.6 16.8 16.6 17.6 18.1
Retail** 4.5 4.4 5.3 5.2 5.3 5.2 5.4
Ground Tran. 1.7 1.5 2.1 2.2 2.3 2.3 2.4
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 4.0 3.5 1.8 2.2 2.5 2.6 3.1
Total Direct Employment 57.1 53.1 67.4 68.4 72.2 74.7 77.4
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 314 299 468 544 653 690 723
Visitor 253 229 347 422 516 544 567
Business or Employee 61 70 120 122 136 145 157
State Tax Receipts 227 258 409 393 438 444 456
Visitor 165 186 311 288 309 309 313
Business or Employee 61 72 99 104 129 135 143
Total Local & State 541 557 877 936 1,091 1,133 1,179
Details may not add to totals due to rounding.
San Francisco County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 96 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 398.3 481.3 527.5 575.8 590.8 618.6 627.2
Other Travel* 98.3 97.9 114.7 138.6 126.4 113.1 100.9
Total Direct Spending 496.6 579.2 642.1 714.3 717.2 731.7 728.1
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 114.4 133.1 126.6 149.3 165.1 185.8 197.7
Private Home 124.6 158.5 186.9 196.1 195.0 197.7 195.9
Campground 5.0 6.2 6.4 7.4 8.2 8.3 8.4
Vacation Home 7.7 9.9 10.8 11.3 11.6 12.0 12.2
Day Travel 146.4 173.7 196.7 211.8 210.9 214.8 212.9
Destination Spending 398.3 481.3 527.5 575.8 590.8 618.6 627.2
Visitor Spending by Commodity Purchased ($Million)Accommodations 40.9 48.9 44.6 52.0 60.3 70.6 77.8
Food Service 102.7 129.4 151.3 161.4 169.9 183.0 190.8
Food Stores 18.8 23.6 27.2 28.6 30.1 31.7 31.5
Local Tran. & Gas 66.6 97.5 115.9 135.7 127.5 121.5 112.8
Arts, Ent. & Rec. 64.5 72.9 74.6 79.8 82.5 86.8 88.7
Retail Sales 104.7 108.9 113.5 117.7 119.6 124.2 124.6
Visitor Air Tran. 0.0 0.0 0.4 0.4 1.0 0.8 0.9
Destination Spending 398.3 481.3 527.5 575.8 590.8 618.6 627.2
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 54.3 72.5 79.5 88.5 100.0 111.7 122.5
Arts, Ent. & Rec. 24.2 30.4 34.0 37.6 44.3 46.4 52.2
Retail** 15.7 18.9 18.8 20.0 20.9 22.4 23.0
Ground Tran. 7.7 8.8 9.9 11.6 12.4 13.6 14.9
Visitor Air Tran. 0.0 0.0 0.4 0.3 0.6 0.5 0.7
Other Travel* 21.6 6.1 7.5 7.1 7.4 7.9 8.9
Total Direct Earnings 123.5 136.7 150.1 165.1 185.5 202.5 222.2
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 2,950 3,140 3,130 3,480 3,800 3,960 4,010
Arts, Ent. & Rec. 1,720 1,520 1,610 1,690 2,110 2,010 2,050
Retail** 650 710 670 690 710 740 730
Ground Tran. 290 280 280 310 320 330 340
Visitor Air Tran. 0 0 10 0 10 10 10
Other Travel* 540 270 240 210 220 230 240
Total Direct Employment 6,150 5,920 5,950 6,380 7,170 7,280 7,390
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 9.8 10.7 12.6 14.1 15.4 17.0 18.3
Visitor 6.2 6.7 6.9 8.3 9.1 10.2 10.8
Business or Employee 3.6 4.0 5.7 5.8 6.3 6.8 7.4
State Tax Receipts 27.4 35.6 42.7 43.1 44.8 44.2 42.8
Visitor 23.0 30.5 37.3 37.6 38.3 37.3 35.5
Business or Employee 4.4 5.1 5.4 5.5 6.6 6.9 7.3
Total Local & State 37.3 46.3 55.2 57.2 60.2 61.2 61.1
Details may not add to totals due to rounding.
San Joaquin County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 97
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 914 1,084 1,193 1,346 1,451 1,516 1,534
Other Travel* 36 67 67 77 65 59 55
Total Direct Spending 950 1,152 1,259 1,424 1,516 1,576 1,589
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 490 566 661 771 853 908 923
Private Home 75 89 100 105 106 108 108
Campground 88 127 115 126 135 137 139
Vacation Home 31 38 42 44 45 46 46
Day Travel 230 264 274 301 312 318 318
Destination Spending 914 1,084 1,193 1,346 1,451 1,516 1,534
Visitor Spending by Commodity Purchased ($Million)Accommodations 184 231 262 308 363 398 415
Food Service 233 281 332 367 395 419 431
Food Stores 43 56 56 60 66 69 69
Local Tran. & Gas 89 131 148 181 173 162 148
Arts, Ent. & Rec. 140 152 156 173 183 190 191
Retail Sales 225 225 231 250 260 267 265
Visitor Air Tran. 0 9 7 8 11 13 14
Destination Spending 914 1,084 1,193 1,346 1,451 1,516 1,534
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 150 197 231 263 304 331 359
Arts, Ent. & Rec. 57 68 77 88 90 98 104
Retail** 35 41 40 44 47 50 51
Ground Tran. 10 11 12 15 16 17 19
Visitor Air Tran. 0 4 3 3 4 5 7
Other Travel* 6 14 11 11 9 9 11
Total Direct Earnings 257 336 374 425 470 510 550
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 7,650 8,130 8,380 9,300 10,000 10,280 10,650
Arts, Ent. & Rec. 4,690 4,610 4,190 4,850 4,980 4,940 4,970
Retail** 1,550 1,610 1,360 1,440 1,470 1,470 1,490
Ground Tran. 370 340 350 400 420 430 440
Visitor Air Tran. 0 90 50 50 60 70 90
Other Travel* 250 380 290 270 170 170 180
Total Direct Employment 14,510 15,150 14,610 16,300 17,100 17,370 17,810
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 28 34 42 47 54 59 62
Visitor 21 24 28 33 39 42 44
Business or Employee 7 10 14 14 15 17 18
State Tax Receipts 44 55 65 66 72 73 72
Visitor 35 42 52 52 55 55 53
Business or Employee 9 12 13 14 17 18 19
Total Local & State 72 89 107 113 126 132 134
Details may not add to totals due to rounding.
San Luis Obispo County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 98 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 2,316 2,065 2,414 2,696 2,928 3,065 3,153
Other Travel* 396 217 229 239 254 296 289
Total Direct Spending 2,712 2,283 2,643 2,935 3,182 3,361 3,441
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 1,561 1,321 1,552 1,777 1,985 2,107 2,186
Private Home 267 276 324 339 350 356 360
Campground 21 28 28 30 30 31 31
Vacation Home 15 18 19 20 21 21 21
Day Travel 452 422 491 530 543 550 554
Destination Spending 2,316 2,065 2,414 2,696 2,928 3,065 3,153
Visitor Spending by Commodity Purchased ($Million)Accommodations 468 353 410 538 677 755 799
Food Service 529 532 658 704 746 785 818
Food Stores 61 63 74 79 84 87 87
Local Tran. & Gas 408 381 473 528 547 544 543
Arts, Ent. & Rec. 379 344 372 399 415 426 435
Retail Sales 471 392 427 448 460 468 470
Visitor Air Tran. 0 0 0 0 0 0 0
Destination Spending 2,316 2,065 2,414 2,696 2,928 3,065 3,153
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 314 305 372 429 520 576 619
Arts, Ent. & Rec. 126 127 151 167 186 198 212
Retail** 65 64 65 71 74 78 80
Ground Tran. 63 58 64 75 81 90 96
Visitor Air Tran. 625 516 513 607 692 747 906
Other Travel* 761 532 533 586 674 782 955
Total Direct Earnings 1,955 1,602 1,699 1,935 2,228 2,472 2,868
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 12.0 10.7 11.7 12.6 14.2 14.6 14.7
Arts, Ent. & Rec. 5.7 5.2 5.5 6.5 6.8 7.1 7.4
Retail** 1.7 1.6 1.6 1.7 1.8 1.7 1.7
Ground Tran. 2.3 1.6 1.5 1.7 1.8 1.9 2.0
Visitor Air Tran. 10.2 7.5 7.2 7.7 8.4 8.7 9.4
Other Travel* 12.6 7.9 7.5 7.6 8.3 9.3 10.2
Total Direct Employment 44.5 34.5 35.0 37.8 41.3 43.4 45.3
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 135 124 159 180 217 235 255
Visitor 73 72 92 110 136 146 153
Business or Employee 62 52 68 70 81 89 102
State Tax Receipts 145 135 165 165 183 189 197
Visitor 84 83 110 107 113 114 113
Business or Employee 61 52 54 59 70 75 84
Total Local & State 280 259 324 346 400 424 452
Details may not add to totals due to rounding.
San Mateo County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 99
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 1,222 1,458 1,561 1,719 1,871 1,931 1,995
Other Travel* 81 127 124 140 135 128 126
Total Direct Spending 1,304 1,584 1,685 1,859 2,006 2,059 2,121
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 727 891 957 1,077 1,202 1,255 1,311
Private Home 122 148 161 166 169 170 170
Campground 37 48 48 53 58 59 60
Vacation Home 28 33 35 37 38 38 39
Day Travel 308 338 359 387 404 409 415
Destination Spending 1,222 1,458 1,561 1,719 1,871 1,931 1,995
Visitor Spending by Commodity Purchased ($Million)Accommodations 243 311 346 401 481 515 552
Food Service 314 382 435 469 508 533 561
Food Stores 38 46 49 52 57 60 60
Local Tran. & Gas 118 164 188 222 217 204 192
Arts, Ent. & Rec. 188 205 205 221 235 241 249
Retail Sales 307 307 308 324 339 345 350
Visitor Air Tran. 14 43 30 29 34 33 32
Destination Spending 1,222 1,458 1,561 1,719 1,871 1,931 1,995
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 208 276 317 351 413 451 479
Arts, Ent. & Rec. 67 82 90 100 111 113 115
Retail** 42 48 46 50 54 56 58
Ground Tran. 14 16 17 20 22 24 27
Visitor Air Tran. 3 6 8 9 12 13 16
Other Travel* 15 17 20 23 25 27 33
Total Direct Earnings 349 446 498 553 636 684 727
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 9.1 9.7 9.8 10.4 11.5 12.0 12.3
Arts, Ent. & Rec. 3.1 3.5 4.0 4.4 4.7 4.7 4.8
Retail** 1.7 1.6 1.4 1.4 1.5 1.6 1.6
Ground Tran. 0.5 0.5 0.5 0.5 0.6 0.6 0.6
Visitor Air Tran. 0.1 0.1 0.1 0.1 0.2 0.2 0.2
Other Travel* 0.6 0.4 0.4 0.4 0.4 0.5 0.5
Total Direct Employment 15.0 15.7 16.2 17.2 18.8 19.5 20.0
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 42 53 62 69 80 85 90
Visitor 31 40 43 50 59 62 66
Business or Employee 11 14 19 19 21 23 24
State Tax Receipts 58 72 85 84 93 93 94
Visitor 46 56 67 66 71 70 69
Business or Employee 12 16 17 18 22 23 24
Total Local & State 100 125 147 153 173 178 184
Details may not add to totals due to rounding.
Santa Barbara County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 100 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 3,548 3,215 3,332 3,708 4,122 4,387 4,503
Other Travel* 937 708 697 878 957 1,032 1,069
Total Direct Spending 4,485 3,923 4,028 4,586 5,079 5,419 5,572
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 2,322 1,969 1,972 2,264 2,608 2,851 2,961
Private Home 493 525 582 607 638 649 652
Campground 34 34 31 39 49 49 49
Vacation Home 17 21 23 25 25 26 27
Day Travel 682 666 724 774 802 812 814
Destination Spending 3,548 3,215 3,332 3,708 4,122 4,387 4,503
Visitor Spending by Commodity Purchased ($Million)Accommodations 811 554 546 702 927 1,094 1,162
Food Service 829 855 954 1,023 1,104 1,166 1,214
Food Stores 102 106 115 124 135 140 139
Local Tran. & Gas 326 359 406 467 467 449 431
Arts, Ent. & Rec. 535 498 488 524 555 572 584
Retail Sales 697 600 596 623 650 664 666
Visitor Air Tran. 248 242 226 245 285 302 307
Destination Spending 3,548 3,215 3,332 3,708 4,122 4,387 4,503
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 528 500 540 619 743 820 907
Arts, Ent. & Rec. 183 189 203 225 271 282 299
Retail** 92 92 87 94 101 106 108
Ground Tran. 47 45 47 54 60 65 71
Visitor Air Tran. 39 22 19 21 25 27 33
Other Travel* 227 103 90 118 145 186 212
Total Direct Earnings 1,115 951 985 1,131 1,345 1,486 1,630
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 21.0 18.4 17.8 19.5 21.6 22.4 23.2
Arts, Ent. & Rec. 7.8 5.6 5.3 5.5 6.2 6.6 6.7
Retail** 2.9 2.7 2.3 2.3 2.3 2.3 2.4
Ground Tran. 1.7 1.3 1.2 1.4 1.5 1.5 1.6
Visitor Air Tran. 1.0 0.4 0.3 0.3 0.4 0.4 0.4
Other Travel* 4.9 2.3 1.7 1.9 2.1 2.1 2.5
Total Direct Employment 39.4 30.9 28.7 30.9 34.0 35.3 36.8
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 140 115 124 143 177 199 211
Visitor 105 85 85 102 129 146 154
Business or Employee 35 30 39 41 48 52 57
State Tax Receipts 158 161 188 188 207 209 209
Visitor 120 127 154 151 161 159 156
Business or Employee 38 34 34 37 46 50 53
Total Local & State 299 276 312 331 384 408 420
Details may not add to totals due to rounding.
Santa Clara County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 101
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 578.0 640.9 664.9 714.6 765.9 793.6 809.0
Other Travel* 47.8 52.2 46.6 55.7 52.4 46.1 40.1
Total Direct Spending 625.9 693.2 711.5 770.3 818.3 839.7 849.1
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 269.7 287.6 294.5 327.1 366.9 390.1 403.6
Private Home 60.4 65.7 70.9 72.3 72.9 73.2 73.1
Campground 44.1 57.1 57.7 61.5 67.4 69.1 69.9
Vacation Home 72.6 83.8 89.5 92.7 95.0 97.2 99.0
Day Travel 131.2 146.7 152.2 160.9 163.7 164.0 163.4
Destination Spending 578.0 640.9 664.9 714.6 765.9 793.6 809.0
Visitor Spending by Commodity Purchased ($Million)Accommodations 136.0 128.6 139.8 161.4 195.7 214.6 226.0
Food Service 142.0 173.2 187.2 194.8 206.8 216.9 225.7
Food Stores 27.9 33.8 35.0 36.3 39.4 41.1 41.2
Local Tran. & Gas 54.8 79.8 87.6 101.0 95.2 87.7 80.3
Arts, Ent. & Rec. 93.2 102.0 96.7 100.8 105.0 107.6 109.8
Retail Sales 124.1 123.5 118.5 120.4 123.7 125.6 126.0
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 578.0 640.9 664.9 714.6 765.9 793.6 809.0
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 90.6 106.5 116.1 127.6 151.8 166.5 182.5
Arts, Ent. & Rec. 35.3 43.0 44.6 48.0 53.7 61.1 67.4
Retail** 19.0 21.9 20.1 21.0 22.3 23.4 24.0
Ground Tran. 5.7 6.3 6.7 7.6 8.2 8.7 9.6
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 14.2 10.5 4.3 4.3 5.2 4.7 4.4
Total Direct Earnings 164.9 188.1 191.9 208.5 241.2 264.5 287.9
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 4,380 4,570 4,370 4,580 5,140 5,320 5,400
Arts, Ent. & Rec. 2,530 2,590 2,230 2,600 2,770 3,000 3,030
Retail** 770 730 660 700 720 700 720
Ground Tran. 220 200 200 210 220 220 230
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 460 310 120 120 130 110 110
Total Direct Employment 8,350 8,400 7,580 8,210 8,990 9,360 9,490
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 19.1 18.7 21.2 23.1 27.0 29.4 31.2
Visitor 14.0 12.8 13.8 15.8 18.8 20.5 21.6
Business or Employee 5.1 5.8 7.4 7.3 8.2 8.9 9.6
State Tax Receipts 27.4 33.1 37.2 36.3 39.2 39.1 38.7
Visitor 21.7 26.4 30.6 29.4 30.7 30.1 29.3
Business or Employee 5.6 6.7 6.7 6.9 8.4 9.0 9.4
Total Local & State 46.5 51.8 58.5 59.4 66.2 68.6 69.9
Details may not add to totals due to rounding.
Santa Cruz County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 102 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 278.5 330.2 348.2 373.0 383.0 390.6 393.9
Other Travel* 22.8 30.0 34.7 37.4 33.0 30.5 28.3
Total Direct Spending 301.4 360.1 382.8 410.4 416.1 421.2 422.2
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 111.8 134.5 141.1 154.0 158.6 166.4 169.6
Private Home 31.7 39.2 43.3 44.2 43.5 43.2 43.0
Campground 25.8 31.9 31.7 34.4 39.4 39.5 40.0
Vacation Home 29.8 34.7 37.3 38.3 39.1 39.7 40.5
Day Travel 79.4 89.9 94.7 102.0 102.5 101.9 100.8
Destination Spending 278.5 330.2 348.2 373.0 383.0 390.6 393.9
Visitor Spending by Commodity Purchased ($Million)Accommodations 56.7 68.3 72.8 79.1 84.1 89.1 92.5
Food Service 66.8 81.4 90.5 95.9 100.5 105.1 108.6
Food Stores 15.7 18.9 19.9 20.9 22.8 23.5 23.4
Local Tran. & Gas 33.4 48.8 54.5 63.9 59.9 54.8 49.9
Arts, Ent. & Rec. 43.9 48.0 46.8 49.7 51.2 52.2 52.9
Retail Sales 60.7 60.7 59.7 61.8 62.6 63.4 63.1
Visitor Air Tran. 1.4 3.9 3.9 1.7 1.9 2.6 3.3
Destination Spending 278.5 330.2 348.2 373.0 383.0 390.6 393.9
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 41.2 53.6 59.2 64.1 71.4 76.4 81.9
Arts, Ent. & Rec. 16.6 20.3 21.6 23.7 23.3 23.9 25.7
Retail** 10.5 12.1 11.4 12.1 12.7 13.3 13.6
Ground Tran. 3.6 4.0 4.4 5.0 5.4 5.7 6.2
Visitor Air Tran. 1.0 1.3 0.9 0.9 1.2 1.3 1.7
Other Travel* 4.6 2.9 2.6 2.9 2.9 3.2 3.8
Total Direct Earnings 77.6 94.3 100.0 108.7 116.9 123.8 132.8
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 2,330 2,520 2,360 2,570 2,750 2,760 2,750
Arts, Ent. & Rec. 950 1,020 970 1,070 1,030 1,080 1,100
Retail** 470 450 390 410 420 420 420
Ground Tran. 140 130 130 140 140 140 150
Visitor Air Tran. 50 40 10 10 20 20 20
Other Travel* 170 120 80 80 80 80 90
Total Direct Employment 4,110 4,280 3,940 4,280 4,440 4,500 4,530
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 7.5 8.8 10.1 10.6 11.2 11.8 12.4
Visitor 5.3 6.1 6.5 7.0 7.5 7.9 8.2
Business or Employee 2.2 2.7 3.7 3.6 3.7 3.9 4.1
State Tax Receipts 14.4 18.0 20.5 20.4 21.5 21.0 20.5
Visitor 11.6 14.4 16.9 16.6 17.1 16.5 15.8
Business or Employee 2.8 3.6 3.7 3.8 4.4 4.5 4.7
Total Local & State 21.9 26.8 30.6 31.0 32.6 32.8 32.8
Details may not add to totals due to rounding.
Shasta County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 103
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 15.1 16.1 17.6 19.1 19.4 20.5 21.6
Other Travel* 0.3 0.5 0.5 0.6 0.5 0.4 0.4
Total Direct Spending 15.4 16.6 18.1 19.7 19.9 20.9 21.9
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 7.8 8.4 9.6 11.0 11.4 12.4 13.3
Private Home 1.6 1.6 1.7 1.7 1.6 1.7 1.6
Campground 0.4 0.5 0.5 0.6 0.6 0.6 0.6
Vacation Home 2.9 3.1 3.1 3.0 2.9 3.0 3.0
Day Travel 2.4 2.5 2.6 2.8 2.8 2.9 2.9
Destination Spending 15.1 16.1 17.6 19.1 19.4 20.5 21.6
Visitor Spending by Commodity Purchased ($Million)Accommodations 3.6 4.0 4.5 5.0 5.3 5.8 6.2
Food Service 4.1 4.5 5.2 5.6 5.8 6.2 6.7
Food Stores 0.6 0.6 0.7 0.7 0.7 0.7 0.7
Local Tran. & Gas 1.2 1.5 1.8 2.1 1.9 1.8 1.7
Arts, Ent. & Rec. 2.8 2.8 2.8 3.0 3.0 3.2 3.3
Retail Sales 2.8 2.6 2.6 2.7 2.7 2.8 2.9
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 15.1 16.1 17.6 19.1 19.4 20.5 21.6
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 2.0 2.4 2.8 3.0 2.9 3.5 3.8
Arts, Ent. & Rec. 0.5 0.5 0.6 0.7 0.6 0.7 0.8
Retail** 0.4 0.4 0.4 0.4 0.4 0.5 0.5
Ground Tran. 0.1 0.1 0.2 0.2 0.2 0.2 0.3
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Total Direct Earnings 3.1 3.5 3.9 4.3 4.2 4.9 5.3
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 150 150 170 190 170 230 220
Arts, Ent. & Rec. 20 20 20 20 20 20 20
Retail** 20 20 20 20 20 20 20
Ground Tran. 10 0 0 10 10 10 10
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 0 0 0 0 0 0 0
Total Direct Employment 210 200 220 240 220 280 270
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 0.4 0.4 0.5 0.6 0.6 0.6 0.7
Visitor 0.3 0.3 0.4 0.4 0.4 0.5 0.5
Business or Employee 0.1 0.1 0.1 0.1 0.1 0.2 0.2
State Tax Receipts 0.5 0.6 0.7 0.7 0.7 0.7 0.7
Visitor 0.4 0.4 0.5 0.5 0.5 0.5 0.5
Business or Employee 0.1 0.1 0.2 0.2 0.2 0.2 0.2
Total Local & State 0.9 1.0 1.2 1.2 1.3 1.4 1.4
Details may not add to totals due to rounding.
Sierra County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 104 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 129.1 156.4 167.8 176.1 176.7 182.8 186.8
Other Travel* 5.5 6.4 7.2 8.5 7.5 6.7 5.9
Total Direct Spending 134.7 162.8 175.0 184.7 184.2 189.5 192.7
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 55.4 69.4 75.3 80.8 83.5 88.8 92.0
Private Home 20.2 21.9 24.1 24.6 24.0 24.2 24.2
Campground 10.9 15.8 15.7 16.5 16.0 15.9 16.0
Vacation Home 21.9 25.4 27.3 27.4 27.1 27.5 28.1
Day Travel 20.7 23.9 25.4 26.8 26.1 26.4 26.4
Destination Spending 129.1 156.4 167.8 176.1 176.7 182.8 186.8
Visitor Spending by Commodity Purchased ($Million)Accommodations 27.8 35.5 38.5 40.6 43.0 46.2 48.6
Food Service 34.7 43.2 49.0 50.8 51.7 54.5 56.8
Food Stores 7.1 9.0 9.5 9.7 9.8 10.1 10.1
Local Tran. & Gas 11.5 17.6 19.7 22.6 20.3 18.8 17.4
Arts, Ent. & Rec. 23.6 26.4 26.2 27.2 27.1 27.9 28.5
Retail Sales 24.4 24.8 24.8 25.2 24.7 25.2 25.3
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 129.1 156.4 167.8 176.1 176.7 182.8 186.8
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 27.7 37.2 42.0 44.5 51.6 58.3 63.7
Arts, Ent. & Rec. 6.3 7.9 8.5 9.2 6.8 6.0 6.1
Retail** 4.5 5.4 5.1 5.3 5.3 5.6 5.7
Ground Tran. 1.3 1.5 1.7 1.9 2.0 2.1 2.3
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.9 0.3 0.3 0.3 0.4 0.4 0.4
Total Direct Earnings 40.7 52.3 57.7 61.2 66.1 72.4 78.4
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,320 1,600 1,460 1,450 1,550 1,590 1,580
Arts, Ent. & Rec. 610 620 580 570 380 310 320
Retail** 240 240 200 210 200 200 190
Ground Tran. 50 50 50 50 50 50 60
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 40 20 10 20 20 20 20
Total Direct Employment 2,250 2,530 2,310 2,290 2,190 2,170 2,160
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 3.4 4.4 5.3 5.4 5.7 6.2 6.5
Visitor 2.3 2.9 3.2 3.4 3.6 3.9 4.1
Business or Employee 1.2 1.5 2.1 2.0 2.1 2.3 2.4
State Tax Receipts 6.0 7.7 8.9 8.6 9.0 9.1 9.0
Visitor 4.6 5.8 6.9 6.6 6.6 6.5 6.4
Business or Employee 1.4 1.9 2.0 2.1 2.4 2.5 2.6
Total Local & State 9.4 12.1 14.3 14.1 14.7 15.2 15.6
Details may not add to totals due to rounding.
Siskiyou County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 105
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 471.3 471.1 517.5 538.6 570.3 597.1 607.4
Other Travel* 47.0 61.1 68.2 81.0 71.4 63.4 56.1
Total Direct Spending 518.4 532.1 585.7 619.7 641.7 660.5 663.4
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 123.4 108.8 116.0 125.5 144.2 162.9 172.2
Private Home 142.3 154.6 174.7 181.1 186.4 189.8 190.6
Campground 4.8 6.8 6.8 3.6 4.5 4.5 4.6
Vacation Home 5.5 6.4 6.9 7.1 7.3 7.5 7.6
Day Travel 195.2 194.5 213.2 221.3 227.9 232.4 232.4
Destination Spending 471.3 471.1 517.5 538.6 570.3 597.1 607.4
Visitor Spending by Commodity Purchased ($Million)Accommodations 45.1 36.9 40.1 45.2 55.6 65.6 71.5
Food Service 124.4 135.3 159.0 163.5 175.4 186.6 193.6
Food Stores 22.5 24.9 28.2 28.4 30.4 31.7 31.4
Local Tran. & Gas 37.0 48.4 57.4 64.3 61.2 57.2 52.5
Arts, Ent. & Rec. 110.8 107.9 111.1 114.4 120.3 125.0 127.1
Retail Sales 131.5 117.6 121.7 122.8 127.4 131.2 131.2
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 471.3 471.1 517.5 538.6 570.3 597.1 607.4
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 69.2 75.8 88.0 94.3 105.8 114.4 124.1
Arts, Ent. & Rec. 43.5 47.1 53.1 56.5 62.6 57.3 61.2
Retail** 17.7 18.5 18.2 18.8 20.0 21.2 21.5
Ground Tran. 4.7 4.6 5.4 6.0 6.5 6.9 7.6
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 7.0 4.1 3.8 3.0 2.1 2.2 2.5
Total Direct Earnings 142.0 150.2 168.5 178.6 197.0 202.0 217.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 3,710 3,400 3,580 3,650 3,920 3,990 4,030
Arts, Ent. & Rec. 3,420 2,890 3,130 3,180 3,230 3,190 3,180
Retail** 700 660 650 660 680 680 680
Ground Tran. 180 150 160 170 180 180 180
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 280 160 140 120 100 100 100
Total Direct Employment 8,280 7,260 7,650 7,790 8,110 8,130 8,170
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 11.3 10.0 12.3 13.4 15.8 16.9 18.0
Visitor 7.2 5.6 6.1 7.3 9.1 10.2 10.8
Business or Employee 4.1 4.4 6.2 6.1 6.7 6.8 7.2
State Tax Receipts 26.2 29.3 35.0 33.7 35.8 35.5 34.8
Visitor 21.0 23.6 28.8 27.6 28.9 28.5 27.6
Business or Employee 5.2 5.7 6.1 6.1 7.0 7.0 7.2
Total Local & State 37.4 39.2 47.3 47.0 51.6 52.4 52.8
Details may not add to totals due to rounding.
Solano County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 106 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 970 1,097 1,328 1,498 1,663 1,718 1,828
Other Travel* 110 98 107 122 117 111 106
Total Direct Spending 1,081 1,195 1,435 1,619 1,780 1,829 1,934
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 390 466 597 711 842 891 978
Private Home 120 133 154 158 160 161 165
Campground 30 35 41 48 55 55 56
Vacation Home 78 90 97 100 102 104 106
Day Travel 353 374 440 480 504 507 524
Destination Spending 970 1,097 1,328 1,498 1,663 1,718 1,828
Visitor Spending by Commodity Purchased ($Million)Accommodations 158 197 230 278 352 388 434
Food Service 238 285 375 415 457 477 514
Food Stores 36 42 52 57 63 65 66
Local Tran. & Gas 71 97 126 152 151 140 135
Arts, Ent. & Rec. 215 230 263 291 315 320 338
Retail Sales 252 246 282 305 325 328 340
Visitor Air Tran. 0 0 0 0 0 0 0
Destination Spending 970 1,097 1,328 1,498 1,663 1,718 1,828
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 143 186 236 272 317 337 370
Arts, Ent. & Rec. 86 102 127 146 157 171 182
Retail** 34 38 41 46 50 52 55
Ground Tran. 9 10 13 15 17 18 21
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 22 12 11 11 12 14 15
Total Direct Earnings 293 347 429 490 553 592 643
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 6,800 7,460 8,410 9,120 10,070 10,280 10,600
Arts, Ent. & Rec. 5,580 5,300 6,270 6,670 7,000 7,290 7,480
Retail** 1,280 1,270 1,330 1,430 1,520 1,490 1,540
Ground Tran. 340 310 360 410 450 460 480
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 720 330 270 260 270 270 320
Total Direct Employment 14,720 14,690 16,640 17,900 19,310 19,780 20,410
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 27 33 46 54 64 69 76
Visitor 18 23 29 36 45 48 53
Business or Employee 9 11 17 18 20 21 22
State Tax Receipts 47 55 72 73 81 81 83
Visitor 36 43 58 58 62 62 63
Business or Employee 10 12 14 15 18 19 20
Total Local & State 74 89 119 127 145 150 158
Details may not add to totals due to rounding.
Sonoma County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 107
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 302.5 349.7 369.1 398.2 406.1 426.5 434.7
Other Travel* 72.0 117.2 95.5 102.2 91.8 81.7 72.9
Total Direct Spending 374.4 466.9 464.6 500.5 497.9 508.1 507.6
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 107.0 116.7 104.5 122.9 133.1 149.1 159.3
Private Home 86.0 106.6 122.7 127.4 125.9 127.6 126.4
Campground 2.9 3.7 6.2 4.0 4.3 4.3 4.3
Vacation Home 4.8 6.0 6.5 6.8 7.0 7.2 7.3
Day Travel 101.9 116.7 129.2 137.3 135.9 138.3 137.4
Destination Spending 302.5 349.7 369.1 398.2 406.1 426.5 434.7
Visitor Spending by Commodity Purchased ($Million)Accommodations 37.0 41.6 36.2 41.5 47.2 54.7 59.9
Food Service 77.7 93.4 105.3 111.6 116.8 126.2 132.4
Food Stores 13.4 16.3 18.7 18.9 19.8 20.9 20.8
Local Tran. & Gas 48.9 68.4 79.3 91.4 85.4 81.5 76.1
Arts, Ent. & Rec. 48.6 52.5 51.8 55.0 56.5 59.7 61.4
Retail Sales 76.7 76.4 77.1 79.3 80.1 83.5 84.1
Visitor Air Tran. 0.2 1.2 0.8 0.5 0.2 0.0 0.0
Destination Spending 302.5 349.7 369.1 398.2 406.1 426.5 434.7
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 40.0 50.6 53.9 59.4 68.8 74.6 83.1
Arts, Ent. & Rec. 18.3 22.0 23.8 26.1 28.4 31.5 34.0
Retail** 11.6 13.4 13.0 13.6 14.2 15.2 15.7
Ground Tran. 5.7 6.3 6.8 7.9 8.4 9.2 10.2
Visitor Air Tran. 0.1 2.0 0.8 1.0 1.3 0.0 0.0
Other Travel* 16.8 26.7 11.2 6.7 7.2 4.5 5.1
Total Direct Earnings 92.5 120.9 109.5 114.7 128.3 135.0 148.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 2,320 2,520 2,330 2,510 2,850 2,900 2,980
Arts, Ent. & Rec. 1,420 1,420 1,370 1,560 1,640 1,690 1,700
Retail** 490 490 470 480 480 500 500
Ground Tran. 210 200 190 210 220 230 230
Visitor Air Tran. 0 40 10 20 20 0 0
Other Travel* 880 1,060 380 210 220 180 190
Total Direct Employment 5,340 5,730 4,760 4,990 5,420 5,490 5,600
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 7.3 8.8 8.5 8.7 9.5 10.4 11.2
Visitor 4.7 5.3 4.5 5.0 5.5 6.2 6.6
Business or Employee 2.6 3.5 4.0 3.8 4.1 4.2 4.6
State Tax Receipts 20.8 26.8 30.4 30.5 31.6 31.0 30.0
Visitor 17.3 22.1 26.4 26.4 26.7 26.0 24.8
Business or Employee 3.4 4.6 4.1 4.1 4.8 5.0 5.2
Total Local & State 28.1 35.5 38.9 39.2 41.1 41.4 41.3
Details may not add to totals due to rounding.
Stanislaus County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 108 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 47.7 54.3 58.3 63.5 63.5 64.5 65.0
Other Travel* 8.2 13.0 14.9 17.9 16.2 14.4 12.8
Total Direct Spending 55.9 67.3 73.2 81.5 79.7 78.9 77.7
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 13.2 13.4 11.8 13.8 14.7 15.7 16.5
Private Home 14.7 18.4 21.5 22.8 22.4 22.4 22.2
Campground 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Vacation Home 1.1 1.5 1.6 1.6 1.7 1.7 1.8
Day Travel 18.7 21.1 23.4 25.3 24.8 24.7 24.5
Destination Spending 47.7 54.3 58.3 63.5 63.5 64.5 65.0
Visitor Spending by Commodity Purchased ($Million)Accommodations 4.9 5.3 5.0 5.8 6.5 7.1 7.6
Food Service 12.7 15.0 16.9 18.0 18.6 19.5 20.3
Food Stores 2.1 2.6 3.0 3.1 3.2 3.3 3.3
Local Tran. & Gas 7.0 10.2 12.0 14.1 12.8 11.7 10.7
Arts, Ent. & Rec. 8.0 8.5 8.4 9.0 9.0 9.3 9.4
Retail Sales 13.0 12.8 13.0 13.5 13.5 13.7 13.7
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 47.7 54.3 58.3 63.5 63.5 64.5 65.0
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 7.2 8.9 9.7 10.8 11.4 12.4 12.9
Arts, Ent. & Rec. 3.8 4.5 4.9 5.4 5.9 6.3 6.5
Retail** 2.1 2.4 2.4 2.5 2.6 2.7 2.8
Ground Tran. 0.8 0.8 1.0 1.1 1.1 1.2 1.3
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.8 0.8 0.6 0.6 0.7 0.7 0.8
Total Direct Earnings 14.7 17.4 18.5 20.4 21.7 23.4 24.3
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 430 460 430 460 480 480 470
Arts, Ent. & Rec. 380 430 380 460 530 560 540
Retail** 100 100 90 90 90 90 90
Ground Tran. 30 30 30 30 30 30 30
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 60 50 30 30 30 30 40
Total Direct Employment 1,000 1,060 960 1,070 1,170 1,200 1,180
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 0.9 1.2 1.3 1.4 1.5 1.6 1.7
Visitor 0.5 0.7 0.6 0.7 0.8 0.9 0.9
Business or Employee 0.4 0.5 0.7 0.7 0.7 0.7 0.7
State Tax Receipts 3.4 4.3 5.1 5.2 5.3 5.1 4.8
Visitor 2.9 3.7 4.4 4.5 4.5 4.2 4.0
Business or Employee 0.5 0.7 0.7 0.7 0.8 0.9 0.9
Total Local & State 4.3 5.5 6.4 6.6 6.7 6.7 6.5
Details may not add to totals due to rounding.
Sutter County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 109
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 77.0 93.6 101.4 116.0 117.5 120.0 121.5
Other Travel* 5.1 8.4 9.8 11.9 10.4 9.2 8.1
Total Direct Spending 82.0 102.0 111.2 127.8 127.9 129.3 129.6
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 21.9 29.9 27.5 32.3 34.3 36.3 37.4
Private Home 24.6 29.4 33.8 33.9 33.5 33.8 33.8
Campground 5.2 5.1 7.3 12.6 12.8 12.7 12.8
Vacation Home 12.3 14.6 16.1 16.3 16.4 16.7 17.0
Day Travel 13.1 14.6 16.7 20.9 20.6 20.5 20.5
Destination Spending 77.0 93.6 101.4 116.0 117.5 120.0 121.5
Visitor Spending by Commodity Purchased ($Million)Accommodations 12.5 16.4 16.3 19.2 20.7 22.0 23.0
Food Service 21.5 27.3 31.3 34.3 35.4 37.1 38.5
Food Stores 5.2 6.1 7.3 8.6 8.9 9.1 9.1
Local Tran. & Gas 7.5 10.9 13.1 17.3 15.8 14.5 13.3
Arts, Ent. & Rec. 14.3 16.2 16.4 18.2 18.4 18.8 19.2
Retail Sales 16.1 16.7 17.1 18.3 18.2 18.5 18.5
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 77.0 93.6 101.4 116.0 117.5 120.0 121.5
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 12.6 17.6 19.2 22.0 23.1 26.4 27.4
Arts, Ent. & Rec. 4.1 5.2 5.8 6.6 6.7 7.0 7.2
Retail** 2.8 3.2 3.3 3.7 3.8 4.0 4.1
Ground Tran. 0.8 0.9 1.1 1.4 1.4 1.5 1.7
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.3 0.3 0.3 0.3 0.3 0.3 0.4
Total Direct Earnings 20.6 27.3 29.6 34.0 35.4 39.3 40.7
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 780 880 830 920 960 1,000 1,030
Arts, Ent. & Rec. 320 330 260 340 430 410 390
Retail** 130 130 120 130 130 120 130
Ground Tran. 30 30 30 40 40 40 40
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 20 20 10 10 10 10 20
Total Direct Employment 1,280 1,390 1,250 1,450 1,570 1,590 1,610
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 1.8 2.2 2.5 2.9 3.0 3.2 3.3
Visitor 1.2 1.4 1.4 1.7 1.9 2.0 2.1
Business or Employee 0.6 0.8 1.1 1.1 1.1 1.2 1.3
State Tax Receipts 4.0 5.2 6.2 6.5 6.7 6.7 6.5
Visitor 3.3 4.2 5.2 5.3 5.4 5.2 5.1
Business or Employee 0.7 1.0 1.1 1.2 1.3 1.4 1.4
Total Local & State 5.8 7.4 8.8 9.4 9.7 9.9 9.8
Details may not add to totals due to rounding.
Tehama County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 110 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 39.6 49.2 49.7 47.3 48.7 49.3 49.9
Other Travel* 1.3 2.0 2.1 2.5 2.2 1.9 1.6
Total Direct Spending 40.9 51.2 51.8 49.8 50.9 51.2 51.6
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 8.8 12.4 10.8 10.2 10.5 11.2 11.6
Private Home 5.8 6.5 7.4 7.5 7.2 7.2 7.0
Campground 9.7 13.1 12.9 11.3 12.8 12.7 12.8
Vacation Home 9.8 10.9 12.2 12.2 11.9 12.0 12.3
Day Travel 5.5 6.4 6.5 6.1 6.3 6.3 6.3
Destination Spending 39.6 49.2 49.7 47.3 48.7 49.3 49.9
Visitor Spending by Commodity Purchased ($Million)Accommodations 8.2 10.5 10.3 9.5 10.3 10.8 11.3
Food Service 9.7 12.4 13.3 12.7 13.1 13.6 14.1
Food Stores 3.6 4.6 4.7 4.3 4.7 4.8 4.8
Local Tran. & Gas 4.2 6.6 7.0 7.2 6.9 6.2 5.7
Arts, Ent. & Rec. 6.9 7.9 7.4 7.1 7.2 7.3 7.4
Retail Sales 7.0 7.3 7.0 6.6 6.6 6.6 6.6
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 39.6 49.2 49.7 47.3 48.7 49.3 49.9
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 6.9 9.4 9.8 9.4 10.3 10.3 10.8
Arts, Ent. & Rec. 3.5 4.4 4.6 4.5 3.5 3.4 3.5
Retail** 1.7 2.0 1.9 1.8 1.9 1.9 2.0
Ground Tran. 0.5 0.5 0.5 0.6 0.6 0.6 0.7
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.1 0.1 0.1 0.1 0.1 0.1 0.1
Total Direct Earnings 12.7 16.6 16.9 16.4 16.3 16.4 17.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 420 510 480 440 440 420 420
Arts, Ent. & Rec. 190 340 290 270 190 180 170
Retail** 110 120 80 70 70 70 70
Ground Tran. 20 20 20 20 20 20 20
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 10 10 0 0 0 0 0
Total Direct Employment 750 990 880 810 720 700 690
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 0.7 0.9 1.1 0.9 0.9 1.0 1.0
Visitor 0.4 0.5 0.4 0.4 0.4 0.5 0.5
Business or Employee 0.4 0.5 0.6 0.5 0.5 0.5 0.5
State Tax Receipts 1.6 2.1 2.3 2.1 2.2 2.1 2.0
Visitor 1.2 1.5 1.7 1.6 1.6 1.5 1.5
Business or Employee 0.4 0.6 0.6 0.6 0.6 0.6 0.6
Total Local & State 2.3 3.1 3.4 3.0 3.1 3.1 3.1
Details may not add to totals due to rounding.
Trinity County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 111
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 214.1 278.3 313.1 348.9 370.4 376.6 380.5
Other Travel* 38.9 62.7 75.7 87.6 80.0 70.4 62.5
Total Direct Spending 253.0 341.0 388.8 436.5 450.5 447.0 443.0
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 91.7 126.5 137.1 159.6 178.5 186.7 191.5
Private Home 61.2 77.3 92.6 98.8 96.8 95.3 94.3
Campground 11.6 14.8 15.5 17.2 20.8 20.6 20.9
Vacation Home 18.7 21.9 24.6 25.5 26.2 26.8 27.3
Day Travel 30.9 37.9 43.3 47.8 48.0 47.2 46.5
Destination Spending 214.1 278.3 313.1 348.9 370.4 376.6 380.5
Visitor Spending by Commodity Purchased ($Million)Accommodations 42.2 56.8 64.2 72.3 84.1 89.7 94.3
Food Service 53.4 72.1 84.8 93.3 100.3 104.4 107.9
Food Stores 12.0 15.4 17.6 18.9 20.5 20.9 20.8
Local Tran. & Gas 27.7 43.5 52.5 62.6 59.2 54.1 49.5
Arts, Ent. & Rec. 33.1 40.1 41.3 45.5 48.1 48.9 49.6
Retail Sales 45.7 50.4 52.7 56.3 58.2 58.5 58.4
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 214.1 278.3 313.1 348.9 370.4 376.6 380.5
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 38.5 56.1 65.7 73.6 85.5 95.9 104.6
Arts, Ent. & Rec. 10.6 14.3 16.2 18.4 16.5 17.8 17.1
Retail** 7.9 10.0 10.0 10.9 11.6 12.1 12.3
Ground Tran. 3.3 4.0 4.7 5.5 6.0 6.2 6.8
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 3.7 4.2 4.5 3.3 3.8 3.7 4.2
Total Direct Earnings 64.1 88.6 101.0 111.7 123.3 135.7 145.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 2,110 2,500 2,450 2,810 3,170 3,330 3,420
Arts, Ent. & Rec. 860 1,040 920 960 860 900 920
Retail** 370 400 370 410 440 440 430
Ground Tran. 130 130 140 150 160 160 160
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 180 180 160 140 150 150 150
Total Direct Employment 3,650 4,250 4,050 4,470 4,780 4,980 5,090
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 5.8 7.8 10.7 11.6 13.0 13.9 14.6
Visitor 4.0 5.3 6.8 7.7 8.9 9.4 9.8
Business or Employee 1.8 2.5 3.8 3.9 4.2 4.5 4.8
State Tax Receipts 14.2 19.6 23.6 24.4 25.6 24.7 23.7
Visitor 11.8 16.2 20.1 20.7 21.2 20.1 19.0
Business or Employee 2.3 3.3 3.5 3.7 4.3 4.6 4.7
Total Local & State 20.0 27.4 34.3 36.0 38.6 38.6 38.3
Details may not add to totals due to rounding.
Tulare County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 112 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 136.2 151.9 171.0 189.4 198.3 212.6 222.4
Other Travel* 6.7 8.9 9.3 11.4 9.9 8.6 7.7
Total Direct Spending 142.9 160.8 180.3 200.7 208.1 221.2 230.1
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 49.7 55.9 65.3 81.3 89.6 102.5 111.1
Private Home 23.7 27.0 29.4 29.8 29.0 29.3 29.2
Campground 10.3 11.0 14.1 14.3 15.4 15.4 15.6
Vacation Home 34.7 39.2 41.4 41.5 41.6 42.0 42.8
Day Travel 17.8 18.8 20.8 22.5 22.7 23.4 23.7
Destination Spending 136.2 151.9 171.0 189.4 198.3 212.6 222.4
Visitor Spending by Commodity Purchased ($Million)Accommodations 30.4 34.9 40.8 46.3 51.9 58.5 64.3
Food Service 36.1 42.0 49.3 54.1 57.0 62.1 65.7
Food Stores 7.4 8.3 9.6 9.9 10.5 11.0 11.0
Local Tran. & Gas 11.7 15.9 19.1 22.9 21.6 20.6 19.3
Arts, Ent. & Rec. 24.8 25.9 26.6 29.0 29.9 31.8 32.9
Retail Sales 25.9 24.9 25.6 27.1 27.4 28.7 29.2
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 136.2 151.9 171.0 189.4 198.3 212.6 222.4
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 23.4 28.9 34.3 38.8 46.9 50.4 56.7
Arts, Ent. & Rec. 5.5 6.4 7.2 8.1 7.0 6.9 6.9
Retail** 4.3 4.8 4.8 5.1 5.4 5.8 6.0
Ground Tran. 1.4 1.5 1.7 2.1 2.2 2.4 2.7
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 1.0 0.7 0.6 0.8 0.7 0.6 0.7
Total Direct Earnings 35.6 42.3 48.6 54.8 62.1 66.1 73.0
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,330 1,330 1,310 1,470 1,660 1,660 1,690
Arts, Ent. & Rec. 380 400 370 410 370 330 350
Retail** 220 190 180 190 200 200 210
Ground Tran. 50 50 50 60 60 60 70
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 50 30 20 20 20 20 30
Total Direct Employment 2,030 2,000 1,940 2,150 2,310 2,280 2,340
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 3.1 3.4 4.7 5.5 6.2 6.9 7.6
Visitor 2.1 2.2 2.9 3.7 4.2 4.8 5.4
Business or Employee 1.0 1.2 1.8 1.8 2.0 2.1 2.3
State Tax Receipts 6.1 7.3 8.8 8.9 9.6 9.8 9.9
Visitor 4.9 5.7 7.1 7.0 7.3 7.4 7.3
Business or Employee 1.3 1.6 1.8 1.9 2.3 2.4 2.5
Total Local & State 9.2 10.7 13.5 14.4 15.7 16.7 17.5
Details may not add to totals due to rounding.
Tuolumne County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 113
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 1,017 1,148 1,219 1,339 1,407 1,449 1,517
Other Travel* 137 164 178 215 204 190 177
Total Direct Spending 1,155 1,312 1,397 1,554 1,611 1,639 1,695
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 426 478 492 575 634 673 730
Private Home 225 261 293 301 301 301 304
Campground 37 47 46 51 53 54 55
Vacation Home 36 43 46 48 49 49 50
Day Travel 293 319 340 365 370 372 378
Destination Spending 1,017 1,148 1,219 1,339 1,407 1,449 1,517
Visitor Spending by Commodity Purchased ($Million)Accommodations 148 176 183 213 250 276 310
Food Service 270 320 363 391 413 432 458
Food Stores 38 45 48 51 54 56 57
Local Tran. & Gas 119 156 176 209 202 191 184
Arts, Ent. & Rec. 162 173 171 185 192 196 204
Retail Sales 281 276 276 290 296 299 305
Visitor Air Tran. 0 2 1 0 0 0 0
Destination Spending 1,017 1,148 1,219 1,339 1,407 1,449 1,517
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 151 193 215 240 260 279 297
Arts, Ent. & Rec. 61 72 78 87 92 94 101
Retail** 38 43 41 44 46 48 50
Ground Tran. 15 16 17 20 22 23 26
Visitor Air Tran. 1 1 4 0 0 0 0
Other Travel* 40 32 34 34 37 38 41
Total Direct Earnings 304 358 388 425 456 483 515
Industry Employment Generated by Travel Spending (Thousand Jobs)Accom. & Food Serv. 7.8 8.4 8.5 9.1 9.5 9.7 9.9
Arts, Ent. & Rec. 3.1 3.7 3.4 3.7 3.8 3.8 3.8
Retail** 1.5 1.6 1.4 1.4 1.5 1.5 1.5
Ground Tran. 0.5 0.5 0.4 0.5 0.5 0.6 0.6
Visitor Air Tran. 0.0 0.0 0.1 0.0 0.0 0.0 0.0
Other Travel* 1.4 0.9 0.8 0.8 0.8 0.8 0.8
Total Direct Employment 14.4 15.1 14.6 15.4 16.1 16.3 16.7
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 27 31 35 38 42 45 50
Visitor 19 20 21 24 28 30 34
Business or Employee 9 10 14 14 14 15 16
State Tax Receipts 58 70 81 82 86 85 85
Visitor 47 56 67 66 69 67 67
Business or Employee 11 14 14 15 17 18 18
Total Local & State 85 100 117 120 129 131 135
Details may not add to totals due to rounding.
Ventura County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 114 DEAN RUNYAN ASSOCIATES
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 186.5 224.0 245.0 261.8 275.8 285.5 292.2
Other Travel* 25.0 27.7 33.0 41.1 34.7 31.0 27.5
Total Direct Spending 211.5 251.8 278.0 302.9 310.5 316.4 319.7
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 70.6 82.7 88.1 96.9 106.5 114.0 119.3
Private Home 43.6 52.3 61.9 64.8 65.2 66.0 66.6
Campground 4.6 9.8 6.5 6.4 8.3 8.2 8.3
Vacation Home 2.2 2.8 3.1 3.3 3.4 3.5 3.5
Day Travel 65.5 76.4 85.3 90.4 92.5 93.8 94.5
Destination Spending 186.5 224.0 245.0 261.8 275.8 285.5 292.2
Visitor Spending by Commodity Purchased ($Million)Accommodations 21.6 25.7 26.3 30.5 35.9 39.6 42.8
Food Service 51.5 64.6 75.9 79.3 84.9 90.1 94.5
Food Stores 7.3 10.0 10.4 10.7 11.8 12.2 12.3
Local Tran. & Gas 20.6 31.7 37.1 42.8 40.6 37.7 34.7
Arts, Ent. & Rec. 39.6 44.7 46.1 48.2 50.6 52.5 53.9
Retail Sales 45.9 47.2 49.3 50.4 52.0 53.4 54.0
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 186.5 224.0 245.0 261.8 275.8 285.5 292.2
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 26.1 34.6 39.5 43.1 48.3 53.9 59.8
Arts, Ent. & Rec. 12.7 15.9 18.0 19.4 20.5 22.0 23.8
Retail** 6.5 7.8 7.6 8.0 8.6 9.1 9.4
Ground Tran. 2.3 2.6 3.0 3.4 3.7 4.0 4.4
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 4.7 1.7 1.7 2.0 1.0 1.1 1.3
Total Direct Earnings 52.2 62.7 69.8 76.0 82.1 90.1 98.6
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 1,730 1,850 1,840 1,860 2,030 2,120 2,180
Arts, Ent. & Rec. 960 1,100 1,070 1,420 1,300 1,420 1,400
Retail** 250 270 230 230 240 250 260
Ground Tran. 90 80 90 90 100 100 100
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 150 70 50 60 40 40 40
Total Direct Employment 3,170 3,370 3,280 3,670 3,710 3,930 3,990
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 4.4 5.0 6.3 6.7 7.4 8.1 8.7
Visitor 2.9 3.1 3.6 4.1 4.7 5.1 5.5
Business or Employee 1.5 1.9 2.6 2.6 2.7 2.9 3.2
State Tax Receipts 10.7 13.8 16.6 16.4 17.4 17.3 17.0
Visitor 8.8 11.4 14.1 13.8 14.4 14.1 13.6
Business or Employee 1.9 2.4 2.5 2.6 3.0 3.2 3.4
Total Local & State 15.2 18.8 22.9 23.1 24.8 25.3 25.7
Details may not add to totals due to rounding.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
Yolo County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
DEAN RUNYAN ASSOCIATES PAGE 115
2000 2005 2010 2012 2014 2015 2016p
Total Direct Travel Spending ($Million)Destination Spending 46.4 61.4 67.0 70.2 75.3 75.8 76.6
Other Travel* 5.6 9.3 11.2 13.7 12.3 10.8 9.6
Total Direct Spending 52.0 70.7 78.2 83.9 87.6 86.6 86.2
Visitor Spending by Type of Traveler Accommodation ($Million)Hotel, Motel 3.7 7.1 6.8 7.7 8.2 8.7 9.2
Private Home 11.6 14.3 17.0 18.1 18.0 17.9 17.9
Campground 9.3 13.0 13.1 12.8 16.5 16.4 16.6
Vacation Home 2.8 3.5 4.1 4.2 4.3 4.4 4.5
Day Travel 19.1 23.5 26.0 27.4 28.4 28.3 28.4
Destination Spending 46.4 61.4 67.0 70.2 75.3 75.8 76.6
Visitor Spending by Commodity Purchased ($Million)Accommodations 4.4 6.7 7.0 7.3 8.6 9.1 9.7
Food Service 11.3 15.3 17.7 18.3 19.9 20.7 21.7
Food Stores 4.2 5.6 5.9 5.9 7.0 7.2 7.3
Local Tran. & Gas 7.3 11.9 13.8 15.7 15.4 14.1 12.9
Arts, Ent. & Rec. 7.4 9.1 9.2 9.5 10.2 10.3 10.6
Retail Sales 11.8 13.0 13.4 13.6 14.2 14.3 14.4
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Destination Spending 46.4 61.4 67.0 70.2 75.3 75.8 76.6
Industry Earnings Generated by Travel Spending ($Million)Accom. & Food Serv. 6.0 9.0 10.2 10.9 12.0 12.6 14.0
Arts, Ent. & Rec. 2.7 3.6 4.0 4.3 4.7 4.9 5.0
Retail** 2.2 2.8 2.8 2.9 3.2 3.3 3.4
Ground Tran. 0.7 0.9 1.0 1.1 1.3 1.3 1.5
Visitor Air Tran. 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other Travel* 0.3 0.4 0.4 0.4 0.4 0.4 0.5
Total Direct Earnings 12.0 16.7 18.4 19.5 21.6 22.6 24.4
Industry Employment Generated by Travel Spending (Jobs)Accom. & Food Serv. 470 570 530 560 620 600 630
Arts, Ent. & Rec. 210 230 230 240 290 280 300
Retail** 110 120 110 100 110 120 120
Ground Tran. 30 30 30 30 30 30 40
Visitor Air Tran. 0 0 0 0 0 0 0
Other Travel* 20 20 20 20 20 20 20
Total Direct Employment 840 970 910 950 1,080 1,060 1,100
Government Revenue Generated by Travel Spending ($Million)Local Tax Receipts 0.8 1.2 1.4 1.4 1.6 1.7 1.8
Visitor 0.5 0.7 0.8 0.8 0.9 1.0 1.0
Business or Employee 0.3 0.5 0.7 0.6 0.7 0.7 0.8
State Tax Receipts 3.1 4.2 5.1 5.0 5.4 5.2 5.0
Visitor 2.6 3.6 4.4 4.3 4.5 4.3 4.1
Business or Employee 0.5 0.7 0.7 0.7 0.8 0.9 0.9
Total Local & State 3.9 5.4 6.5 6.4 7.0 6.8 6.8
Details may not add to totals due to rounding.
Yuba County
Travel Impacts, 2000-2016p
*Other Travel includes resident air travel and ground transportation impacts for travel to other California destinations, travel
arrangement & reservation services, and convention & trade show organizers. **Retail includes gasoline.
Local tax receipts include transient occupancy taxes, sales taxes and airport passenger facility charges paid by visitors, and the
property tax payments and sales tax payments attributable to the travel industry income of employees and businesses.
State tax receipts include sales tax payments and motor fuel tax payments of visitors, and the income tax payments and sales tax
payments attributable to the travel industry income of employees and businesses.
PAGE 116 DEAN RUNYAN ASSOCIATES
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DEAN RUNYAN ASSOCIATES PAGE 117
$0.8
$1.0
$1.2
$1.4
$1.6
$1.8
$2.0
$2.2
$2.4
$2.6
02 04 06 08 10 12 14 16
Tax
Rec
eipts
in B
illi
ons
Fiscal Year
-15%
-10%
-5%
0%
5%
10%
15%
02 04 06 08 10 12 14 16Annual
Chan
ge i
n R
oom
Sal
es
Fiscal Year
VI. TRANSIENT OCCUPANCY TAX RECEIPTS
Transient lodging taxes are one of the most direct means for jurisdictions to collect
revenues from visitors. They are also a useful indicator of travel activity in the state, since
almost all of these sales are made to travelers. Transient lodging tax receipts therefore
provide a basis for evaluating both travel trends and the distribution of travel activity in the
state.
More than 450 jurisdictions in California levy a locally administered transient lodging tax.
This tax, ranging from 4 percent to 15 percent, is collected on the sale (i.e., rental) of a
room at a lodging establishment such as a hotel, motel, bed & breakfast or at a
campground site. (The rates reported here are for the last fiscal year.)
The tax collections and tax rates compiled by Dean Runyan Associates, Inc. in this section
were reported by various taxing jurisdictions and visitor associations. The receipts are
reported on a fiscal year basis. Typically, this corresponds to July 1 through June 30,
although there are exceptions. The rates reported are for the most recent fiscal year shown.
In many cases, these rates have changed over the reported time period. Some jurisdictions
also have variable tax rates for different properties or districts. Finally, transient lodging tax
data are subject to frequent revisions. The revisions can be a result of late payments, back
taxes and/or interest fees. Users of this information may therefore wish to contact specific
jurisdictions to verify this data depending on the purpose of any analysis.
The information provided in this report is also available on the Dean Runyan Associates
website (www.deanrunyan.com). The website report will be periodically updated with
more current information, as well as revisions and corrections. Those with more current
information or corrections are encouraged to notify Dean Runyan Associates, Inc.
California Transient Occupancy Tax Receipts Year over Year Percent Change
DEAN RUNYAN ASSOCIATES PAGE 118
*Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
ALAMEDA 11.0% 31,479 34,685 36,776 32,050 30,022 35,744 40,480 46,675 53,748 62,550 71,707
ALPINE 10.0% 552 566 568 476 490 563 438 561 143 154 166
AMADOR 9.4% 652 792 689 607 619 638 652 722 1,007 1,204 1,153
BUTTE 9.7% 2,291 2,469 2,606 2,508 2,316 2,440 2,554 2,709 2,869 3,071 3,307
CALAVERAS 10.0% 1,155 1,185 1,235 1,159 1,111 1,144 1,156 1,187 1,271 1,460 1,502
COLUSA 9.8% 423 360 340 353 314 309 368 358 390 366 424
CONTRA COSTA 9.2% 10,553 11,826 12,279 10,561 9,327 9,512 10,876 12,098 14,072 15,689 17,385
DEL NORTE 9.3% 1,090 1,203 1,260 1,203 1,213 1,209 1,200 1,306 1,400 1,584 1,734
EL DORADO 10.0% 13,567 12,275 12,048 10,206 10,303 10,598 10,889 12,620 13,632 15,699 19,117
FRESNO 11.4% 10,700 11,567 11,536 10,938 9,843 10,185 10,951 11,496 12,411 13,586 14,837
GLENN 11.7% 432 435 389 386 440 440 449 458 508 556 557
HUMBOLDT 10.0% 3,683 4,226 4,399 4,403 4,396 4,882 4,877 5,217 5,625 6,183 6,930
IMPERIAL 9.6% 1,718 1,986 2,110 1,858 1,741 1,859 2,172 2,230 2,394 2,264 2,277
INYO 12.0% 3,322 3,728 4,115 4,167 4,276 4,538 4,693 4,707 5,261 5,416 5,691
KERN 9.9% 10,294 11,280 11,082 10,813 9,786 10,481 11,710 12,192 13,139 14,355 14,813
KINGS 8.7% 786 765 718 770 631 654 723 732 760 922 1,010
LAKE 9.1% 1,268 1,356 1,311 1,102 932 819 842 694 955 893 1,242
LASSEN 10.0% 524 579 575 454 422 408 431 409 430 470 480
LOS ANGELES 12.7% 305,434 328,102 354,820 316,717 293,919 327,626 367,512 406,994 432,562 474,746 513,661
MADERA 9.1% 2,160 2,272 2,350 2,411 2,426 2,588 2,683 2,828 3,282 3,384 3,551
MARIN 10.2% 7,021 7,665 8,357 7,223 6,531 7,143 8,184 9,192 10,488 12,150 13,239
MARIPOSA 10.0% 8,723 9,228 10,331 9,683 11,406 10,664 11,461 11,438 11,624 13,523 14,342
MENDOCINO 10.0% 5,975 6,114 6,467 6,198 5,547 5,507 6,018 6,288 6,748 7,907 8,215
MERCED 9.9% 1,818 1,808 1,799 1,729 1,556 1,482 1,600 1,691 1,996 2,944 **2,948
MODOC 7.6% 167 162 181 156 151 171 161 156 167 189 200
MONO 12.8% 13,130 12,172 13,342 12,206 12,909 13,519 12,394 14,126 13,077 14,018 18,748
MONTEREY 10.3% 41,907 44,908 45,852 41,875 39,596 40,507 46,522 49,995 53,739 59,484 63,548
NAPA 12.0% 20,206 23,746 27,212 24,570 23,667 27,887 31,403 34,582 40,555 44,569 48,876
NEVADA 10.0% 2,203 2,441 2,647 2,268 2,372 2,463 2,508 2,781 3,115 3,608 4,347
*The reported rate represents a county-wide average for the last fiscal year. **Includes late payments from 2013 and 2014.
California Transient Occupancy Tax by CountyFiscal Year
Amounts in $000
DEAN RUNYAN ASSOCIATES PAGE 119
*Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
ORANGE 12.0% 166,775 182,356 187,110 165,880 155,772 172,711 189,382 208,294 218,396 246,618 276,623
PLACER 7.6% 10,444 11,148 12,057 11,190 11,607 13,149 13,221 14,520 15,264 15,245 20,158
PLUMAS 9.0% 1,093 1,070 1,155 1,170 1,049 1,077 1,180 1,250 1,640 1,300 29
RIVERSIDE 11.0% 55,479 57,199 58,107 49,572 47,913 53,055 60,135 66,583 71,325 81,155 87,579
SACRAMENTO 11.7% 29,661 31,995 32,072 27,850 24,630 26,290 26,294 27,910 31,522 34,854 38,249
SAN BENITO 8.5% 267 302 275 244 239 217 247 282 297 332 385
SAN BERNARDINO 10.0% 25,775 27,703 28,175 25,178 24,130 25,625 26,501 28,253 26,746 33,528 37,141
SAN DIEGO 10.4% 173,921 194,790 203,564 179,179 158,291 177,992 189,187 203,924 223,586 247,070 267,743
SAN FRANCISCO 14.0% 173,923 194,290 219,089 214,460 186,849 209,962 239,567 238,782 310,052 399,363 392,686
SAN JOAQUIN 8.1% 4,282 4,519 4,741 4,238 3,687 3,980 4,330 4,859 4,691 5,909 6,889
SAN LUIS OBISPO 9.9% 19,729 21,984 23,322 22,363 21,784 23,878 26,146 28,439 32,700 35,601 36,896
SAN MATEO 11.4% 34,272 37,939 42,195 38,163 37,789 46,622 56,095 63,621 82,363 83,894 92,208
SANTA BARBARA 11.1% 28,102 30,878 31,863 29,375 27,994 30,742 33,021 34,418 39,058 44,071 44,865
SANTA CLARA 10.3% 57,587 64,686 71,919 58,034 54,489 61,974 74,455 84,382 98,126 121,654 136,487
SANTA CRUZ 10.8% 8,957 9,945 10,504 9,362 9,125 10,207 11,799 12,802 15,517 17,915 18,623
SHASTA 10.0% 4,637 4,871 4,881 4,527 4,513 4,671 4,931 5,310 5,384 5,714 6,010
SIERRA 10.0% 249 290 308 300 285 289 324 343 349 339 325
SISKIYOU 9.4% 1,982 2,165 2,150 2,040 1,965 1,934 2,019 2,153 2,204 2,435 2,505
SOLANO 9.6% 4,430 4,950 5,031 4,259 4,018 4,340 4,626 4,915 5,432 6,396 7,751
SONOMA 9.8% 17,130 19,574 20,997 19,047 17,870 19,850 22,196 24,961 28,407 31,589 34,406
STANISLAUS 8.5% 3,592 3,795 3,753 3,521 3,004 3,263 3,618 3,839 3,998 4,448 5,440
SUTTER 10.0% 585 665 821 707 570 683 700 691 715 835 831
TEHAMA 9.9% 815 937 1,081 869 847 895 883 1,038 1,054 1,223 1,350
TRINITY 5.0% 207 190 193 180 165 191 203 221 219 214 194
TULARE 9.8% 3,984 4,266 4,578 4,486 4,116 4,443 4,629 5,155 5,402 6,374 6,291
TUOLUMNE 10.0% 1,591 1,602 1,748 1,611 1,721 2,103 2,540 2,792 2,558 2,943 3,718
VENTURA 9.8% 15,444 16,548 17,044 15,070 13,677 14,755 16,346 17,894 19,816 21,907 24,751
YOLO 10.4% 2,809 2,935 3,094 2,852 2,622 3,099 3,135 3,450 2,737 4,330 4,961
YUBA 10.0% 285 352 377 351 289 319 399 341 379 459 478
(California Values in $Millions)
California 11.4% 1,351.2 1,473.8 1,569.6 1,415.1 1,309.3 1,454.3 1,614.0 1,747.9 1,957.3 2,240.7 2,411.3
*The reported rate represents a county-wide average for the last fiscal year.
California Transient Occupancy Tax by CountyFiscal Year
Amounts in $000
DEAN RUNYAN ASSOCIATES PAGE 120
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
ALAMEDA COUNTY
Alameda 10.0% 934.2 991.4 1,088.3 1,178.7 1,084.9 1,118.7 1,294.7 1,396.4 1,612.3 1,928.7 2,175.0
Berkeley 12.0% 3,008.8 3,306.0 3,588.8 3,671.4 3,673.0 4,698.0 4,609.0 5,555.6 6,169.2 7,038.6 7,813.4
Dublin 8.0% 727.6 800.8 789.4 577.1 557.0 683.7 879.7 1,003.1 1,118.2 1,354.5 1,506.3
Emeryville 12.0% 3,158.6 3,681.1 4,247.0 3,877.7 3,298.5 3,598.2 4,233.2 4,851.8 5,276.6 5,911.8 6,894.8
Fremont 10.0% 2,342.3 2,887.4 3,181.3 2,864.5 2,867.0 3,475.9 4,132.7 4,871.9 5,987.9 7,818.0 8,086.0
Hayward 8.5% 1,183.5 1,262.1 1,553.7 1,324.9 1,109.9 1,252.8 1,465.9 1,678.6 1,918.4 2,033.1 2,591.5
Livermore 8.0% 1,438.6 1,620.7 1,728.9 1,394.9 1,310.2 1,480.5 1,754.1 2,001.3 2,570.4 2,570.4 2,784.0
Newark 10.0% 2,775.4 3,182.4 3,325.8 2,573.6 2,331.3 2,785.3 3,323.1 3,704.5 4,319.7 5,067.2 5,859.1
Oakland 14.0% 11,690.0 12,303.0 12,400.0 10,599.0 10,085.0 12,484.0 13,822.0 15,831.0 18,208.3 21,145.0 25,027.4
Pleasanton 8.0% 3,053.0 3,347.9 3,401.6 2,802.3 2,719.6 2,965.6 3,486.6 3,938.9 4,298.6 5,057.1 6,037.9
San Leandro 10.0% 599.7 620.8 662.7 584.1 538.3 609.6 711.5 775.4 889.5 540.1 609.7
Union City 12.0% 567.4 681.1 808.4 601.9 447.6 591.5 767.5 1,066.8 1,378.7 2,085.2 2,321.6
ALPINE COUNTY
Unincorporated 10.0% 551.7 565.8 568.2 476.1 490.1 563.5 438.1 560.8 143.1 154.3 165.9
AMADOR COUNTY
Unincorporated 10.0% 104.2 102.1 100.8 90.9 83.2 89.4 96.5 103.2 175.3 203.2 223.1
Amador 0.0% 3.3 9.2 7.2 8.6 8.5 8.8 0.0 0.0 175.3 203.2 0.0
Ione 0.0% 1.6 0.5 4.6 4.2 3.5 1.6 0.6 0.2 0.0 0.0 0.0
Jackson 10.0% 329.9 423.2 323.9 273.3 296.5 284.1 285.1 307.6 304.8 352.7 447.1
Plymouth 10.0% 79.6 79.0 80.7 74.9 74.1 85.1 94.7 141.5 194.2 220.7 252.9
Sutter Creek 10.0% 133.0 177.4 172.2 155.2 153.7 168.9 175.4 169.6 157.1 224.6 230.0
BUTTE COUNTY
Unincorporated 6.0% 43.6 39.2 34.9 29.2 27.7 28.6 27.9 27.0 21.3 17.8 19.9
Chico 10.0% 1,708.5 1,895.3 2,022.4 1,953.3 1,764.6 1,880.0 1,970.4 2,049.1 2,211.3 2,361.6 2,522.1
Gridley 6.0% 27.2 24.6 26.5 24.6 21.0 22.2 20.7 21.3 22.2 24.9 27.0
Oroville 9.0% 336.5 323.7 320.1 320.0 334.9 346.7 363.5 421.3 428.2 469.3 523.9
Paradise 10.0% 174.9 186.0 201.6 181.2 168.1 162.0 171.2 190.1 185.5 197.5 214.5
CALAVERAS COUNTY
Unincorporated 6.0% 415.4 412.5 404.3 369.1 334.0 362.2 340.7 326.5 327.3 395.5 385.5
Angels Camp 10.0% 739.2 772.9 830.7 789.7 776.9 782.2 815.7 860.7 943.2 1,064.9 1,116.3
California Transient Occupancy Tax by JurisdictionFiscal Year
Amounts in $000
DEAN RUNYAN ASSOCIATES PAGE 121
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
COLUSA COUNTY
Colusa 8.0% 36.5 0.0 0.0 21.5 19.3 13.6 24.5 18.8 24.8 21.8 22.8
Williams 10.0% 386.6 359.5 340.0 331.8 294.6 295.8 343.7 339.1 365.4 344.6 400.8
CONTRA COSTA COUNTY
Unincorporated 0.0% 1,344.0 1,872.7 1,776.6 1,844.5 1,906.9 1,439.1 1,835.6 2,170.9 2,499.5 2,367.1
Antioch 10.0% 327.0 371.8 360.3 241.9 113.2 80.0 120.3 116.2 136.0 149.7 158.3
Brentwood 10.0% 118.5 137.1 149.7 167.4 132.2 205.6 232.5 269.7 284.0 349.7 377.0
Concord 10.0% 1,836.0 2,057.2 2,193.1 1,710.8 1,427.8 1,391.1 1,478.9 1,695.1 2,171.5 2,619.4 2,713.1
Danville 6.5% 75.2 92.3 93.1 84.5 74.6 87.1 96.8 109.1 121.1 121.2 147.3
El Cerrito 10.0% 83.0 85.1 104.4 87.7 74.9 85.6 98.4 103.4 130.6 114.7 139.1
Lafayette 9.5% 581.1 628.6 615.4 493.8 413.8 451.2 522.8 562.0 630.6 701.7 745.7
Martinez 10.0% 296.1 359.4 366.4 293.9 269.2 290.3 302.5 307.5 290.7 383.0 521.5
Pinole 10.0% 219.5 241.4 247.6 223.3 187.7 198.0 208.5 223.4 302.3 391.2 459.4
Pittsburg 10.0% 152.2 155.9 168.7 185.1 256.2 279.9 361.2 0.0 503.3 645.1 710.5
Pleasant Hill 10.0% 1,311.8 1,293.5 1,556.0 1,356.5 1,147.2 1,235.1 1,349.6 1,572.8 1,610.1 1,930.0 2,107.0
Richmond 10.0% 838.0 860.1 908.3 789.5 686.7 660.2 726.9 857.6 986.3 1,049.3 1,263.6
San Pablo 12.0% 297.7 335.2 306.0 272.2 247.1 262.4 309.2 356.2 424.6 455.0 790.8
San Ramon 7.3% 1,796.1 1,998.4 1,979.7 1,566.2 1,247.3 1,500.9 1,741.1 2,096.0 2,246.2 2,470.0 2,807.6
Walnut Creek 8.5% 1,276.7 1,337.4 1,453.9 1,244.2 1,142.0 1,345.4 1,491.5 1,658.7 1,734.9 1,941.7 2,077.2
DEL NORTE COUNTY
Unincorporated 8.0% 269.8 276.9 298.0 309.3 323.9 318.7 340.0 343.6 434.0 434.0 479.3
Crescent City 10.0% 820.7 925.8 962.5 893.7 888.9 890.6 860.4 962.1 965.7 1,149.7 1,254.8
EL DORADO COUNTY
Unincorporated 10.0% 1,443.6 1,873.8 1,822.0 1,799.6 1,731.0 1,812.6 1,932.7 2,186.2 2,442.6 2,802.0 3,243.4
Placerville 10.0% 191.4 191.4 179.1 134.8 115.8 115.7 131.2 136.6 158.8 188.4 186.9
So. Lake Tahoe 10.0% 11,932.2 10,209.8 10,047.1 8,271.8 8,455.8 8,670.1 8,824.7 10,297.5 11,030.8 12,708.2 15,686.6
FRESNO COUNTY
Clovis 10.0% 312.6 315.4 329.3 508.7 1,023.6 1,309.5 1,440.7 1,519.4 1,683.1 1,826.5 2,006.5
Firebaugh 4.0% 2.5 2.5 9.1 2.5 7.7 5.6 4.1 4.8 5.8 10.6 4.4
Fresno 12.0% 10,033.1 10,856.6 10,803.1 10,089.1 8,492.6 8,458.2 9,072.4 9,507.9 10,036.7 10,986.8 12,006.4
Fiscal YearAmounts in $000
California Transient Occupancy Tax by Jurisdiction
DEAN RUNYAN ASSOCIATES PAGE 122
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
FRESNO COUNTY
Huron 10.0% 1.2 1.2 3.7 7.5 2.7 2.5 3.7 3.8 3.9 3.9 3.5
Kingsburg 12.0% 45.0 49.3 45.6 49.4 71.7 162.5 176.3 201.6 322.2 265.6 282.4
Reedley 8.0% 55.1 38.0 34.5 36.7 35.5 37.9 40.4 41.5 42.2
Sanger 4.0% 6.6 6.3 6.5 5.8 7.7 9.0 6.4 8.9 9.3 6.6
Selma 12.0% 219.0 270.7 269.8 216.6 181.3 164.5 175.9 188.7 281.9 414.4 465.9
GLENN COUNTY
Unincorporated 5.0% 3.7 3.7 3.9 4.7 5.1 3.5 2.9 3.7 2.6 2.7 2.1
Orland 10.0% 58.3 61.9 57.2 54.4 44.3 47.6 45.8 47.3 50.4 53.1 54.4
Willows 0.0% 370.3 369.0 328.1 327.3 391.0 388.6 400.1 406.6 454.6 500.1
HUMBOLDT COUNTY
Unincorporated 10.0% 955.5 1,201.0 1,146.1 1,135.1 1,093.4 1,166.8 1,193.4 1,311.0 1,423.3 1,596.7 1,725.0
Arcata 10.0% 776.3 872.9 891.2 906.0 892.3 934.0 1,038.0 1,194.5 1,295.5 1,295.9 1,364.6
Eureka 10.0% 1,434.1 1,558.0 1,742.7 1,784.8 1,798.0 2,149.0 1,923.0 1,947.2 2,125.5 2,419.5 2,871.4
Ferndale 10.0% 70.5 69.2 83.0 75.3 69.6 76.4 98.4 98.6 128.4 162.5 168.5
Fortuna 10.0% 405.3 469.6 473.4 447.3 444.0 472.1 516.4 523.6 507.5 531.6 613.4
Rio Dell 8.0% 9.6 11.0 10.2 10.0 10.4 11.5 12.0 10.2 11.6 10.1 11.4
Trinidad 12.0% 31.8 44.3 52.5 44.3 88.2 72.4 96.0 131.6 132.9 167.0 175.6
IMPERIAL COUNTY
Unincorporated 8.0% 34.7 26.7 10.5 13.6 1.3 0.8 2.8 6.0 26.1 23.0 21.9
Brawley 8.0% 194.0 224.3 234.0 285.2 252.4 287.2 314.6 282.5 322.8 334.8 340.5
Calexico 10.0% 238.1 356.2 320.1 277.1 209.8 185.0 245.9 237.4 314.7 267.5 273.2
Calipatria 8.0% 29.3 37.3 40.2 27.3 26.0 24.7 28.7 21.9 31.8 19.5 20.8
El Centro 0.0% 1,200.2 1,324.2 1,471.6 1,232.3 1,235.0 1,343.5 1,560.8 1,660.3 1,667.1 1,592.3
Holtville 4.0% 1.5 1.4 0.9 1.3 1.2 1.0 1.0 1.1 1.2 1.0 0.9
Imperial 8.0% 19.7 16.0 32.6 21.0 15.2 16.7 18.1 21.1 30.6 25.7 27.8
INYO COUNTY
Unincorporated 12.0% 1,603.3 1,937.1 2,313.0 2,459.1 2,617.8 2,667.3 2,882.0 2,877.9 3,302.7 3,305.8 3,464.9
Bishop 12.0% 1,718.3 1,790.8 1,802.1 1,707.9 1,658.6 1,871.2 1,810.7 1,828.9 1,957.8 2,109.9 2,225.9
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 123
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
KERN COUNTY
Unincorporated 6.0% 1,414.1 1,687.9 1,506.1 1,676.2 1,346.0 1,657.6 1,732.2 1,844.9 1,775.3 2,269.6 2,575.3
Bakersfield 12.0% 7,456.8 7,954.2 7,749.5 7,144.7 6,493.7 6,851.9 7,827.8 8,274.2 8,826.0 9,487.9 9,450.7
California City 6.0% 3.6 6.5 4.0 2.9 1.6 1.0 15.8 49.7 59.8 62.3 67.9
Delano 10.0% 147.0 185.2 226.1 193.8 135.2 165.7 180.3 214.1 193.4 252.6 307.6
Maricopa 10.0% 28.7 20.3 21.9 27.6 24.5 19.5 27.0 21.7 21.0 23.7 21.0
McFarland 6.0% 1.0 1.3 1.0 1.0 0.8
Ridgecrest 10.0% 886.8 999.8 1,169.0 1,347.1 1,411.9 1,144.1 1,151.2 1,094.6 1,165.4 1,218.1 1,443.1
Taft 10.0% 20.4 34.2 31.2 34.1 29.7 23.8 56.5 40.3 67.9 133.5 122.6
Tehachapi 8.0% 318.1 370.0 352.4 346.3 250.6 499.8 567.5 500.4 830.3 683.8 641.2
Wasco 10.0% 17.4 21.0 20.6 39.0 92.2 117.9 152.0 152.0 199.6 223.3 183.8
KINGS COUNTY
Unincorporated 10.0% 212.2 234.3 234.0 212.9 199.0 233.3 279.6 277.5 297.9 315.0 295.0
Avenal 6.0% 5.3 5.6 4.5 4.5 4.1 5.0 5.5 5.1 4.5 4.4 5.8
Corcoran 8.0% 31.8 35.3 36.3 34.1 37.6 45.9 48.8 47.8 42.2 44.6 68.5
Hanford 8.0% 308.0 322.3 284.3 316.6 272.0 257.8 263.4 277.1 288.1 348.1 380.9
Lemoore 8.0% 228.4 167.3 158.9 201.9 117.9 111.6 125.6 124.0 127.2 209.9 259.8
LAKE COUNTY
Unincorporated 9.0% 933.7 940.8 937.0 806.2 676.7 589.9 601.0 441.3 660.4 605.2 781.0
Clearlake 9.0% 181.4 248.7 226.3 186.1 160.9 159.9 158.9 168.2 199.9 207.4 349.6
Lakeport 10.0% 153.3 166.4 147.3 109.6 94.6 68.8 82.5 84.8 94.8 80.8 111.0
LASSEN COUNTY
Unincorporated 10.0% 55.5 61.3 58.1 49.5 41.7 42.0 39.8 30.1 29.2 28.3 24.9
Susanville 10.0% 468.3 517.6 517.2 404.1 380.4 366.4 391.5 379.1 400.7 441.8 455.1
LOS ANGELES COUNTY
Unincorporated 12.0% 12,178.4 12,683.7 13,767.1 12,271.9 10,849.5 11,436.9 13,118.6 14,180.5 15,458.3 17,469.8 19,791.1
Agoura Hills 12.0% 1,643.7 1,766.6 1,748.5 1,767.3 1,590.1 1,709.1 1,738.5 1,915.3 2,131.0 2,244.7 2,764.2
Alhambra 12.0% 222.9 223.5 232.8 182.7 145.8 147.6 175.6 166.9 193.3 268.2 643.4
Arcadia 10.0% 2,597.5 2,762.0 2,916.8 2,428.8 2,237.6 2,394.1 2,560.4 2,823.4 3,215.3 3,365.4 3,531.9
Artesia 12.5% 151.6 170.9 242.8 220.6 254.4 366.2 426.3 450.3 443.1 535.1 553.2
Avalon 12.0% 3,395.2 3,301.3 3,429.2 2,957.0 2,614.5 3,084.6 3,320.3 3,515.5 4,463.7 4,982.5 4,937.5
Azusa 10.0% 242.6 234.4 243.3 222.7 200.8 192.7 210.9 230.5 242.5 261.8 348.0
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 124
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
LOS ANGELES COUNTY
Baldwin Park 10.0% 356.3 369.1 310.1 250.6 218.9 216.6 215.8 222.9 253.9 294.1 320.7
Bell 0.0% 167.4 161.5 166.9 169.4 175.9 93.9 4.6
Bell Gardens 8.0% 203.3 214.3 185.1 204.8 187.8 221.4 238.1 258.7 314.1 365.2 547.5
Bellflower 9.0% 585.0 603.0 579.6 514.8 450.7 444.0 486.8 526.1 591.4 656.6 729.6
Beverly Hills 8.0% 22,842.3 25,870.7 29,101.9 24,001.9 23,447.5 26,594.8 29,789.2 31,085.8 34,379.9 36,358.6 39,989.3
Burbank 10.0% 5,632.4 5,691.1 5,980.7 5,941.1 5,272.5 5,685.8 5,943.0 6,548.1 7,145.4 7,909.0 10,598.1
Calabasas 12.0% 1,351.8 1,463.1 1,342.4 1,095.4 1,012.5 1,198.6 1,143.4 1,264.6 1,492.1 1,683.2 2,261.1
Carson 9.0% 1,329.5 1,392.1 1,564.1 1,183.4 1,121.1 1,197.8 1,307.7 1,462.2 1,598.0 1,743.4 2,068.5
Cerritos 12.0% 443.5 474.3 481.9 394.3 356.1 398.6 445.4 460.8 504.3 697.8 1,129.5
Claremont 10.0% 446.0 829.4 1,018.9 871.9 779.9 917.4 1,000.7 1,076.9 1,147.5 1,283.9 1,333.8
Compton 7.5% 226.1 236.0 256.2 194.2 156.8 149.8 152.3 115.4 114.5 107.3 106.1
Covina 10.0% 578.4 550.4 423.9 340.2 356.0 317.6 316.6 394.9 100.9 348.1 482.7
Cudahy 8.0% 91.4 90.7 66.2 54.5 43.8 65.9 53.2 49.6 53.0 54.0 57.2
Culver City 14.0% 2,310.8 3,224.3 2,938.2 2,944.2 2,963.3 3,283.9 3,781.1 5,195.3 5,608.0 6,700.0 7,572.1
Diamond Bar 10.0% 718.9 774.8 800.4 633.1 569.9 642.5 692.2 783.0 851.2 935.4 994.5
Downey 9.0% 1,022.5 1,084.8 1,050.2 934.0 935.8 991.2 1,122.6 1,218.7 1,315.0 1,317.0 1,628.9
Duarte 10.0% 100.4 95.8 87.2 72.1 43.1 59.6 69.0 94.1 96.9 105.1 142.1
El Monte 10.0% 320.3 326.3 312.3 306.7 265.8 266.5 277.6 298.8 318.0 380.0 419.6
El Segundo 8.0% 4,106.1 4,862.2 5,138.1 3,967.9 3,955.6 4,153.4 4,617.2 5,156.1 5,964.4 5,400.0 6,400.0
Gardena 11.0% 593.3 548.5 620.6 480.1 410.3 414.1 477.9 553.5 639.7 737.8 1,005.7
Glendale 12.0% 2,653.3 2,571.3 2,731.2 2,381.1 2,690.5 3,044.8 3,367.6 3,545.0 3,978.9 4,466.5 6,425.8
Glendora 6.0% 88.0 70.3 114.2 103.3 86.4 75.5 88.4 129.6 133.8 137.2 149.2
Hawthorne 12.0% 1,937.2 2,343.6 2,311.4 1,937.2 2,017.3 2,017.3 2,393.0 2,658.6 2,765.2 3,357.3 4,806.4
Hermosa Beach 10.0% 1,628.4 1,769.0 1,892.4 1,645.6 1,559.0 1,689.4 1,815.3 1,996.2 2,204.4 2,349.8 2,762.4
Huntington Park 5.0% 50.3 42.7 41.8 48.0 38.7 54.7 46.9 48.3 49.9 49.8 69.7
Industry 10.0% 879.9 886.0 768.0 723.4 664.5 746.9 792.8 875.5 1,011.9 1,000.1 1,052.0
Inglewood 14.0% 2,838.7 3,204.4 3,809.7 2,501.6 2,517.0 2,978.7 3,135.8 3,456.3 4,094.3 4,859.7 5,217.6
La Mirada 10.0% 827.8 907.5 889.8 724.7 803.4 1,022.0 973.2 1,165.2 1,388.9 1,505.5 1,690.4
La Puente 10.0% 86.8 83.0 79.5 72.0 82.6 137.4 153.4 167.3 192.1 207.3 227.6
Lakewood 8.0% 35.8 40.5 30.3 37.3 42.3 60.2 50.2 46.2 46.0 47.9 58.6
Lancaster 7.0% 1,096.6 1,452.8 1,211.5 1,327.0 1,380.8 1,300.1 1,338.0 1,314.7 1,313.0 1,614.4 1,866.3
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 125
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
LOS ANGELES COUNTY
Lawndale 9.0% 498.7 519.7 557.3 474.9 374.1 407.3 452.6 490.4 507.2 600.0 610.0
Lomita 10.0% 88.4 120.7 124.8 106.7 112.1 105.6 117.8 126.7 122.5 133.6 150.1
Long Beach 0.0% 12,913.2 14,276.1 14,259.7 11,140.3 12,243.5 13,782.5 16,791.0 18,783.7 21,265.0 23,999.0 0.0
Los Angeles 14.0% 136,752.1 144,910.7 159,977.5 146,826.0 127,626.2 145,166.7 163,395.3 180,734.3 184,382.4 202,896.6 230,817.6
Malibu 12.0% 998.6 712.9 907.6 1,043.3 1,074.5 1,159.9 1,335.8 1,421.4 1,535.0 1,983.5 2,619.9
Manhattan Beach 10.0% 3,186.4 3,665.7 3,995.4 3,507.8 3,174.3 3,229.8 3,240.4 3,881.2 4,167.1 4,548.5 4,987.5
Maywood 0.0% 31.4 38.4 63.2 55.3 38.0 34.5 11.1 39.4 45.8 47.0 0.0
Monrovia 10.0% 999.5 659.4 748.1 1,221.3 1,075.7 1,179.3 1,329.2 1,454.3 1,562.9 1,760.1 1,891.1
Montebello 0.0% 299.8 263.5 288.5 235.0 243.3 255.7 297.7 312.1 325.3 353.0 0.0
Monterey Park 12.0% 608.4 783.5 908.7 785.3 660.9 756.9 876.5 957.0 1,049.1 1,158.8 1,248.6
Norwalk 10.0% 1,388.8 1,165.3 1,161.2 1,165.7 922.4 876.6 1,128.5 1,227.0 1,309.0 1,378.5 1,532.5
Palmdale 10.0% 1,407.8 1,532.9 1,482.1 1,517.2 2,581.7 2,633.4 2,788.7 2,908.0 2,824.2 3,089.8 3,278.7
Pasadena 12.0% 8,481.0 8,565.0 8,848.0 7,382.0 6,942.0 7,668.0 9,553.0 11,109.0 12,043.0 13,165.0 14,856.2
Pico Rivera 10.0% 315.0 407.0 361.2 359.6 252.2 304.0 309.4 333.2 367.8 398.1 418.2
Pomona 10.0% 1,865.0 1,731.5 1,718.6 1,450.3 1,300.2 1,266.7 1,359.1 1,473.7 1,561.0 1,560.7 1,547.9
Rancho Palos Verdes 10.0% 26.3 31.8 26.1 85.2 1,954.5 2,640.4 3,349.0 3,790.4 4,250.1 4,812.1 5,197.0
Redondo Beach 12.0% 3,354.1 3,738.8 3,933.0 3,485.3 3,204.0 3,267.2 3,533.5 3,693.1 3,970.8 4,464.8 8,627.8
Rosemead 10.0% 1,207.3 1,311.7 1,411.4 1,272.1 1,188.3 1,170.3 1,347.4 1,449.9 1,590.5 1,575.4 1,999.0
San Dimas 12.0% 714.3 735.0 720.6 657.0 649.4 670.0 699.9 779.4 1,278.4 1,425.7 1,558.2
San Gabriel 12.0% 492.5 565.7 645.9 702.3 761.0 880.1 948.2 1,167.6 1,425.9 1,453.5 1,592.4
Santa Clarita 10.0% 1,824.4 1,804.9 2,433.7 2,260.7 2,050.9 2,106.5 2,380.5 2,556.8 2,781.5 3,124.9 3,813.4
Santa Fe Springs 10.0% 288.4 328.2 343.2 304.7 219.1 145.2 119.7 112.7 116.9 144.4 165.4
Santa Monica 14.0% 29,209.2 31,892.4 34,969.1 31,265.2 29,803.6 32,747.3 36,143.1 40,997.1 44,411.7 47,628.5 51,021.0
Signal Hill 9.0% 211.1 221.6 204.5 147.0 135.9 135.6 150.0 156.4 169.4 148.8 162.9
South El Monte 8.0% 240.9 267.3 242.8 200.1 170.9 194.1 186.2 195.2 213.6 219.0 212.3
South Gate 8.0% 266.6 271.3 234.2 233.7 222.7 278.0 229.8 250.2 278.1 266.6 350.0
Temple City 10.0% 41.9 47.3 45.0 41.5 34.8 34.2 33.0 28.9 46.8 53.6 59.5
Torrance 11.0% 6,694.2 7,541.5 7,890.7 6,904.0 6,400.2 6,958.9 7,900.2 8,636.3 9,291.7 10,529.1 11,918.6
West Covina 10.0% 932.8 1,021.7 1,057.7 787.3 647.1 756.6 1,052.1 1,228.1 1,238.3 1,613.5 1,840.6
West Hollywood 12.5% 12,791.3 13,598.3 13,111.4 12,124.3 12,590.1 14,089.7 15,414.1 18,062.3 18,980.1 20,418.0 21,993.0
Westlake Village 10.0% 680.2 1,277.3 2,549.7 2,293.2 2,220.5 2,394.4 2,613.5 2,623.3 2,907.0 3,217.6 3,618.8
Amounts in $000
Fiscal Year
California Transient Occupancy Tax by Jurisdiction
DEAN RUNYAN ASSOCIATES PAGE 126
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
LOS ANGELES COUNTY
Whittier 10.0% 643.8 718.5 714.8 576.8 546.1 559.6 585.8 564.3 730.1 778.8 890.0
MADERA COUNTY
Unincorporated 9.0% 1,737.1 1,800.1 1,883.0 1,849.3 1,845.5 1,964.9 2,017.4 2,044.2 2,390.2 2,391.6 2,602.4
Chowchilla 10.0% 96.4 90.0 115.4 187.9 159.2 186.9 143.3 207.6 245.0 269.3 212.7
Madera 9.0% 326.4 381.8 351.2 373.4 421.4 436.3 522.5 576.6 646.6 722.9 735.9
MARIN COUNTY
Unincorporated 10.0% 1,558.5 1,752.9 1,994.9 1,751.7 1,506.3 1,747.4 2,037.1 2,243.8 2,672.8 3,151.4 3,370.5
Corte Madera 10.0% 584.8 609.6 655.1 567.2 524.6 570.8 684.6 728.6 861.9 963.6 1,052.4
Fairfax 10.0% 14.2 19.7 15.7 17.7 18.0 18.0 19.1 29.6 25.6 27.7 28.0
Larkspur 10.0% 578.0 585.2 615.8 483.6 453.1 506.7 566.8 648.0 702.7 812.2 888.3
Mill Valley 10.0% 428.5 471.4 481.8 400.9 374.2 414.0 481.2 566.2 636.0 715.1 772.9
Novato 12.0% 1,053.2 1,112.1 1,075.6 1,004.5 896.7 942.4 1,053.8 1,218.3 1,354.0 1,543.6 1,642.7
San Rafael 10.0% 1,543.0 1,679.9 1,963.6 1,678.9 1,558.2 1,644.3 1,866.6 2,185.3 2,332.3 2,661.9 3,063.3
Sausalito 12.0% 946.2 988.3 1,006.0 860.4 784.1 828.8 893.9 966.8 1,202.2 1,462.8 1,589.2
Tiburon 10.0% 315.0 445.7 548.8 458.1 416.1 471.1 580.8 605.2 700.3 811.3 831.7
MARIPOSA COUNTY
Unincorporated 10.0% 8,722.7 9,228.1 10,331.1 9,683.1 11,405.6 10,663.9 11,460.8 11,438.2 11,624.2 13,523.2 14,342.2
MENDOCINO COUNTY
Unincorporated 0.0% 3,808.1 3,712.1 3,840.3 3,732.8 3,256.2 3,293.6 3,556.3 3,617.6 3,855.5 4,491.1
Fort Bragg 10.0% 1,395.8 1,503.9 1,553.0 1,492.1 1,379.1 1,324.8 1,413.6 1,545.7 1,679.1 1,853.6 2,091.1
Point Arena 10.0% 68.1 68.2 82.9 68.4 56.8 44.2 35.3 33.9 23.2 73.0 78.7
Ukiah 10.0% 489.7 604.1 753.7 710.1 661.1 691.6 775.5 828.0 925.2 1,173.3 1,213.0
Willits 9.0% 213.8 225.8 236.7 194.8 193.6 153.1 236.8 262.5 264.9 315.7 341.0
MERCED COUNTY
Unincorporated 10.0% 626.7 703.7 640.0 551.2 565.1 522.3 540.9 547.3 675.4 719.2 676.3
Atwater 8.0% 63.4 60.8 55.2 48.4 36.3 35.9 34.9 35.0 38.3 38.1 29.5
Gustine 0.0% 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Livingston 9.0% 2.7 2.1 3.7 3.4 3.3 3.2 4.5 5.9 4.5 5.0 5.4
Los Banos 10.0% 214.8 224.6 198.8 221.7 206.0 203.3 216.0 219.5 288.0 307.0 406.8
Merced 10.0% 910.8 816.7 901.6 904.2 745.1 717.5 803.3 883.4 990.0 1,874.4 *1,874.4
*Includes late payments from 2013 and 2014.
Amounts in $000
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
DEAN RUNYAN ASSOCIATES PAGE 127
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
MODOC COUNTY
Unincorporated 4.0% 30.2 32.1 33.1 33.0 31.6 37.2 33.9 30.6 34.8 39.0 39.8
Alturas 10.0% 136.4 129.6 148.4 123.5 119.8 133.9 126.7 125.1 132.3 150.3 160.3
MONO COUNTY
Unincorporated 12.0% 2,460.7 2,486.3 2,688.4 2,512.8 2,436.8 2,323.0 2,470.1 2,413.7 2,598.3 2,708.8 3,026.0
Mammoth Lakes 13.0% 10,669.2 9,685.7 10,653.9 9,693.6 10,472.7 11,195.7 9,924.2 11,712.4 10,479.1 11,309.0 15,722.2
MONTEREY COUNTY
Unincorporated 10.5% 15,733.7 16,912.3 16,433.3 14,540.3 13,002.2 13,779.0 16,645.5 17,945.5 19,325.0 21,496.1 22,814.5
Carmel-By-The-Sea 10.0% 3,879.1 4,209.3 4,395.3 3,787.1 3,830.4 4,002.5 4,177.7 4,615.6 5,127.3 5,588.5 5,895.8
Gonzales 0.0% 3.0 2.8 2.4 2.3 1.5 1.2 1.9 1.6 2.0 1.7
Greenfield 8.0% 10.8 11.5 12.8 12.9 12.4 11.8 11.6 12.2 0.0 14.3 17.3
King City 10.0% 233.0 267.3 299.3 332.6 275.7 253.4 284.7 326.5 333.7 343.5 428.6
Marina 12.0% 1,254.3 1,397.2 1,525.1 1,374.7 1,368.3 1,458.2 1,876.5 1,931.8 2,125.0 2,395.3 2,549.5
Monterey 10.0% 14,191.8 15,172.0 15,870.6 14,796.3 14,702.9 14,655.4 16,536.9 17,601.1 19,325.0 20,827.8 22,486.1
Pacific Grove 10.0% 2,820.4 3,219.4 3,282.5 3,295.7 3,070.9 2,891.1 3,141.8 3,359.7 3,156.6 3,638.5 3,785.7
Salinas 10.0% 1,618.1 1,548.6 1,659.3 1,697.7 1,529.7 1,604.2 1,749.2 2,036.8 1,852.3 2,432.3 2,601.1
Seaside 12.0% 2,074.6 2,074.1 2,245.9 1,941.1 1,733.2 1,778.6 2,024.9 2,092.4 2,419.9 2,668.4 2,880.8
Soledad 6.0% 88.3 93.1 125.9 93.9 68.9 71.9 71.0 71.3 72.5 77.7 88.1
NAPA COUNTY
Unincorporated 12.0% 7,045.3 8,489.4 9,681.8 8,452.1 7,548.6 8,299.3 9,226.6 9,673.4 11,689.0 13,792.1 14,721.8
Americn Canyon 12.0% 216.7 230.3 462.4 459.6 557.4 784.1 1,089.9 1,200.6 1,249.2 1,429.2 1,508.9
Calistoga 12.0% 2,335.1 2,522.0 3,402.2 3,208.6 3,042.3 3,431.4 3,768.4 3,948.8 4,456.5 5,037.1 5,622.5
Napa 12.0% 6,248.6 7,779.4 8,723.5 8,174.8 8,256.2 9,872.0 11,504.8 12,773.5 15,167.5 15,868.7 18,232.9
St. Helena 12.0% 1,306.3 1,492.8 1,560.4 1,125.4 1,193.9 1,465.2 1,521.0 1,307.6 1,731.7 1,860.0 1,981.5
Yountville 12.0% 3,053.8 3,231.8 3,381.7 3,149.9 3,069.0 4,035.4 4,291.8 5,678.0 6,261.5 6,582.0 6,808.5
NEVADA COUNTY
Unincorporated 10.0% 209.2 275.7 285.2 184.9 277.7 257.1 232.7 276.7 235.8 384.4 377.3
Grass Valley 10.0% 475.7 525.4 633.1 545.3 482.1 582.7 657.3 516.0 691.8 816.3 826.0
Nevada City 10.0% 333.7 344.4 294.2 203.4 180.3 186.9 267.7 270.4 340.8 287.6 323.8
Truckee 10.0% 1,184.5 1,295.9 1,434.8 1,334.0 1,431.9 1,436.1 1,350.7 1,718.4 1,846.7 2,119.3 2,820.3
ORANGE COUNTY
Unincorporated 10.0% 156.9 144.5 129.2 159.4 133.1 150.8 36.7 0.0
Anaheim 15.0% 75,482.0 83,913.5 87,183.5 80,054.7 77,138.5 82,605.0 90,375.5 102,936.1 101,041.7 118,099.0 137,023.9
Fiscal Year
California Transient Occupancy Tax by Jurisdiction
Amounts in $000
DEAN RUNYAN ASSOCIATES PAGE 128
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
ORANGE COUNTY
Brea 10.0% 1,299.3 1,251.2 1,313.8 1,213.4 1,176.3 1,227.2 1,280.6 1,401.1 1,513.2 1,591.8 1,605.6
Buena Park 12.0% 5,091.3 4,977.2 4,754.2 3,959.4 3,697.5 3,816.3 3,919.9 4,403.2 5,002.0 5,674.8 6,435.1
Costa Mesa 8.0% 5,465.3 5,959.6 5,791.0 4,719.2 4,269.0 5,345.0 6,524.5 7,257.7 7,676.1 7,995.2 8,622.5
Cypress 10.0% 1,734.6 1,935.7 2,041.7 1,669.6 1,514.4 1,760.0 2,098.3 1,926.3 1,980.2 2,209.9 2,559.0
Dana Point 10.0% 9,532.9 10,888.0 11,298.5 8,630.2 7,221.1 8,338.1 9,382.3 10,086.4 11,122.0 12,467.0 12,091.0
Fountain Valley 9.0% 817.8 883.1 850.9 737.6 616.4 732.5 744.1 899.8 1,014.6 1,278.4 1,458.1
Fullerton 10.0% 2,076.2 2,120.5 1,935.0 1,639.4 1,571.1 1,754.4 1,898.4 2,067.8 2,249.2 2,417.6 2,679.6
Garden Grove 14.5% 11,410.8 12,179.5 12,673.0 10,977.7 9,805.2 11,133.8 11,648.4 13,626.1 16,353.0 17,216.5 20,897.3
Huntington Beach 10.0% 5,948.9 6,573.5 6,688.4 5,416.6 5,819.8 6,470.5 7,203.5 7,629.6 8,440.5 9,214.7 10,035.0
Irvine 8.0% 8,708.1 9,395.9 9,108.0 7,752.6 7,268.0 8,293.6 8,488.6 9,005.0 9,314.5 10,594.3 12,217.8
La Palma 8.0% 245.0 279.4 291.3 238.8 198.2 216.4 227.5 258.0 378.2 346.1 390.8
Laguna Beach 10.0% 7,900.6 8,661.0 8,741.4 7,857.0 6,759.4 7,073.3 7,904.6 8,537.1 9,277.6 9,979.5 10,355.4
Laguna Hills 10.0% 1,156.4 1,228.0 1,219.6 915.8 752.5 869.5 1,004.5 1,108.3 1,203.4 1,285.5 1,406.8
Laguna Niguel 8.0% 47.6 45.2 42.2 29.3 24.5 29.5 32.6 29.4 33.9 42.9 40.9
Lake Forest 10.0% 2,168.9 2,657.3 2,813.8 2,208.7 1,939.3 2,439.4 2,670.4 2,823.5 3,140.5 3,405.4 3,572.9
Los Alamitos 8.0% 73.1 92.7 100.8 77.9 69.6 80.1 87.8 103.7 112.9 132.2 156.1
Mission Viejo 8.0% 536.7 581.3 589.2 475.6 520.1 594.3 608.3 630.1 749.3 826.2 882.4
Newport Beach 10.0% 12,196.7 13,133.3 13,562.4 13,585.3 12,541.6 15,854.7 17,976.1 16,500.3 18,176.0 20,364.5 21,083.2
Orange 10.0% 3,240.3 3,243.0 3,229.9 2,763.2 2,723.9 3,168.9 3,439.7 3,819.2 3,848.7 4,541.8 5,168.7
Placentia 10.0% 706.6 756.0 762.0 618.4 562.2 647.0 620.5 787.6 820.0 770.0 945.2
San Clemente 10.0% 1,264.5 1,362.0 1,465.9 1,309.6 1,371.9 1,460.9 1,541.2 1,587.6 1,781.4 2,220.4 2,332.7
San Juan Capistrano 10.0% 250.3 259.2 245.8 197.9 162.1 175.4 313.8 618.1 681.1 801.4 851.3
Santa Ana 11.0% 7,187.3 7,442.4 7,713.8 6,148.8 5,650.4 5,970.3 7,024.4 7,490.3 8,519.2 8,983.0 8,881.9
Seal Beach 12.0% 669.2 894.8 1,066.0 1,198.4 1,108.8 1,221.5 970.3 1,289.0 1,509.1 1,525.7 1,655.4
Stanton 8.0% 327.6 357.4 358.5 316.8 289.9 326.3 357.1 341.8 323.9 383.8 429.2
Tustin 10.0% 155.2 161.1 163.8 154.4 141.3 142.9 137.1 137.1 1,090.7 1,090.7 1,554.8
Westminster 8.0% 537.9 571.7 568.3 523.1 451.6 496.3 510.7 593.2 608.6 716.8 801.6
Yorba Linda 10.0% 387.2 407.7 408.4 331.6 273.9 317.6 354.8 400.5 434.6 442.7 488.4
PLACER COUNTY
Unincorporated 10.0% 7,770.5 8,538.8 9,368.1 8,878.2 9,070.7 10,644.7 10,474.4 11,626.3 12,013.0 12,145.4 15,991.5
Auburn 8.0% 220.4 224.8 238.6 212.7 180.6 198.0 211.2 209.2 226.3 264.2 262.1
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 129
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
PLACER COUNTY
Colfax 0.0% 14.1 14.2 16.6 14.3 23.0 16.9 19.1 20.7 18.3 13.6 0.0
Lincoln 10.0% 0.0 0.0 26.8 0.0 360.1 117.1 193.3 145.0 232.4 260.0 222.2
Loomis 8.0% 37.1 43.9 43.7 44.3 37.0 29.9 29.6 36.9 17.7 9.5 1.2
Rocklin 8.0% 604.6 417.7 483.2 362.7 344.8 383.6 395.7 403.2 474.4 485.9 563.8
Roseville 6.0% 1,797.2 1,908.7 1,880.1 1,677.4 1,590.4 1,759.1 1,897.4 2,078.8 2,281.4 2,066.7 3,116.9
PLUMAS COUNTY
Unincorporated 0.0% 1,076.3 1,057.6 1,142.7 1,152.3 1,019.7 1,041.6 1,139.1 1,216.7 1,232.7 1,271.1 0.0
Portola 9.0% 16.3 12.6 12.3 17.8 29.2 35.1 40.8 33.2 407.0 28.6 28.9
RIVERSIDE COUNTY
Unincorporated 10.0% 1,657.3 1,797.5 1,873.7 1,670.5 1,414.7 1,404.0 1,423.2 1,843.7 2,137.3 2,435.3 2,776.9
Banning 12.0% 188.0 195.2 229.8 223.4 331.6 504.6 573.1 626.3 674.5 726.3 790.0
Beaumont 10.0% 100.4 144.4 161.0 193.9 181.0 185.9 194.4 235.7 196.1 224.7 213.1
Blythe 10.0% 888.7 897.5 1,025.6 817.6 794.1 700.1 899.4 1,147.0 981.5 949.0 1,175.1
Calimesa 10.0% 18.2 18.1 35.6 32.4 28.5 26.5 29.4 35.7 34.0 41.2 43.8
Canyon Lake 10.0% 27.9 35.8 27.9 25.9 27.3 34.5 35.3 36.1 41.3 50.7 61.1
Cathedral City 12.0% 1,426.3 1,575.3 1,632.0 1,150.4 1,023.2 999.4 1,135.8 1,113.6 1,340.0 1,447.1 1,771.0
Corona 10.0% 1,366.0 1,387.3 1,508.6 1,175.1 1,096.9 1,184.2 1,306.5 1,598.8 1,655.8 1,787.1 2,038.8
Desert Hot Springs 12.0% 904.8 966.0 1,012.8 983.4 892.4 1,088.4 1,148.6 1,235.4 1,313.9 1,351.8 1,504.8
Hemet 10.0% 848.6 991.6 947.4 659.8 620.9 602.8 557.2 626.0 643.4 726.6 853.7
Indian Wells 11.3% 5,352.9 5,940.7 5,874.1 4,804.5 4,294.1 4,805.1 5,690.0 6,341.8 6,406.2 6,735.0 6,995.9
Indio 10.0% 1,331.1 1,818.4 2,070.2 1,941.6 1,845.3 1,944.6 2,546.7 2,820.4 3,077.9 3,906.8 4,520.1
La Quinta 11.0% 5,543.4 5,567.2 5,498.9 4,480.5 4,175.2 4,725.1 5,550.0 5,988.7 6,285.6 6,613.5 7,442.2
Lake Elsinore 10.0% 157.1 171.9 222.9 237.3 272.2 275.1 313.3 275.0 462.2 451.5 487.4
Moreno Valley 8.0% 520.1 586.4 593.0 497.9 535.8 692.6 747.1 831.9 991.4 1,197.1 1,416.3
Norco 11.0% 87.3 82.1 84.8 145.0 173.3 190.2 223.7 257.3 295.6 427.3 519.5
Palm Desert 9.0% 8,687.3 9,410.0 9,487.1 7,979.9 8,331.4 8,614.3 9,195.5 10,481.8 9,810.3 10,723.4 11,194.9
Palm Springs 13.5% 14,737.2 14,494.0 14,484.3 12,828.7 13,448.1 15,797.3 18,105.9 19,619.6 22,297.5 25,487.2 26,996.4
Perris 10.0% 113.3 77.4 47.3 74.3 64.2 59.6 121.0 71.9 65.7 136.7 158.5
Rancho Mirage 10.0% 5,835.2 5,176.8 5,157.3 4,634.4 3,892.3 4,302.0 4,925.3 5,168.2 5,682.0 7,414.7 7,304.2
Riverside 13.0% 3,574.2 3,553.9 3,686.5 2,907.0 2,488.3 2,732.2 2,995.3 3,703.4 4,189.4 5,279.7 6,093.4
San Jacinto 8.0% 28.9 27.9 28.3 20.0 19.5 18.1 18.0 20.2 26.5 34.1 37.4
Temecula 8.0% 2,085.1 2,284.2 2,417.7 2,088.8 1,962.0 2,168.7 2,400.0 2,504.6 2,716.9 3,008.1 3,184.2
Fiscal YearAmounts in $000
California Transient Occupancy Tax by Jurisdiction
DEAN RUNYAN ASSOCIATES PAGE 130
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
SACRAMENTO COUNTY
Unincorporated 12.0% 6,962.3 7,176.2 6,963.8 5,311.0 4,467.3 3,952.6 3,383.0 3,878.2 4,258.3 4,563.0 5,148.0
Citrus Heights 12.0% 25.4 17.1 17.2 19.5 17.0 16.8 17.2 18.5 19.5 15.7 20.6
Folsom 8.0% 1,457.5 1,408.4 1,358.6 1,156.1 1,109.4 1,152.7 1,235.2 1,366.3 1,461.9 1,564.9 1,844.9
Galt 10.0% 126.3 147.7 165.7 155.9 135.2 131.2 139.1 142.8 213.9 215.4 260.9
Rancho Cordova 12.0% 2,581.4 2,528.2 2,518.8 2,183.5 1,821.6 2,514.9 2,625.8 2,636.9 4,123.9 4,684.2 4,971.4
Sacramento 12.0% 18,503.0 20,710.0 21,047.0 19,022.0 17,079.0 18,522.0 18,894.0 19,867.0 21,444.4 23,810.4 26,002.7
SAN BENITO COUNTY
Unincorporated 8.0% 86.1 79.6 85.7 73.1 82.0 80.1 85.5 91.6 93.1 83.1 102.9
Hollister 8.0% 97.2 135.3 118.2 113.6 119.2 104.5 123.3 128.2 151.6 178.5 170.9
San Juan Bautista 12.0% 84.2 86.8 71.4 57.6 37.4 31.9 38.4 61.9 52.7 70.9 111.1
SAN BERNARDINO COUNTY
Unincorporated 7.0% 1,181.9 1,359.8 1,340.7 1,436.2 1,340.0 1,286.2 1,501.0 1,519.1 1,696.7 2,071.3 2,449.3
Adelanto 10.0% 14.9 19.3 26.1 5.2 28.5 26.6 24.4 24.3 15.7 18.5 25.4
Apple Valley 7.0% 13.3 17.0 11.7 8.7 7.4 6.1 6.7 7.2 7.7 6.9 5.9
Barstow 12.5% 2,234.6 2,281.5 2,455.0 2,484.2 2,392.6 2,542.0 2,626.4 2,649.7 2,748.8 2,892.2 2,857.5
Big Bear Lake 8.0% 2,370.3 2,481.8 2,571.3 2,468.4 2,935.5 3,067.7 3,176.9 3,497.0 2,561.6 2,964.5 3,436.7
Chino 8.0% 321.0 315.6 328.2 254.1 192.0 220.3 228.3 281.8 267.9 295.6 335.7
Colton 0.0% 570.5 416.8 493.6 397.4 292.7 369.6 345.8 500.6 566.8 575.0
Fontana 8.0% 405.2 427.7 459.6 395.8 467.0 573.7 558.1 587.5 704.1 793.3 884.4
Hesperia 10.0% 573.2 695.1 731.6 608.0 807.4 843.1 965.5 836.7 1,040.3 1,163.4 1,148.2
Highland 7.0% 48.3 49.4 41.7 123.2 167.2 178.7 204.3 228.5 249.7 264.6 274.4
Loma Linda 10.0% 57.7 68.0 68.9 69.9 58.9 57.3 52.9 40.8 32.2 49.4 271.4
Montclair 10.0% 35.1 24.5 29.8 33.5 30.9 33.0 30.7 28.6 29.8 30.5 25.1
Needles 10.0% 657.9 610.6 511.2 469.7 438.2 454.1 499.3 522.2 589.2 591.5 642.5
Ontario 11.8% 11,068.7 11,013.0 11,025.4 9,367.5 8,398.1 8,790.2 9,149.0 9,731.1 10,614.2 12,057.7 13,091.0
Rancho Cucamonga 10.0% 629.0 1,745.1 1,762.3 1,694.5 1,586.7 1,827.4 1,927.8 2,056.6 2,554.6 2,729.3 3,055.0
Redlands 10.0% 641.7 920.6 836.7 761.5 752.3 765.6 819.9 920.7 948.2 1,064.2 1,101.7
Rialto 9.0% 208.1 198.6 151.6 143.9 92.7 96.7 127.9 148.9 152.7 194.7 169.5
San Bernardino 10.0% 2,907.8 3,033.0 3,262.1 2,517.1 2,222.1 2,507.3 2,217.3 2,689.2 0.0 3,395.8 4,337.6
Twentynine Palms 9.0% 596.2 737.6 770.2 857.5 901.9 979.5 1,036.1 892.6 816.0 878.2 943.7
Upland 10.0% 192.2 183.4 150.0 106.2 93.7 98.6 97.2 110.0 116.6 151.2 159.9
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 131
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
SAN BERNARDINO COUNTY
Victorville 7.0% 895.3 950.4 964.1 784.3 764.9 722.6 705.0 816.9 881.3 1,063.8 1,074.3
Yucaipa 0.0% 22.3 21.0 19.4 18.6 15.3 13.7 12.4 15.9 17.7 22.9
Yucca Valley 0.0% 130.0 133.6 164.1 172.6 144.5 164.6 188.4 147.2 134.1 253.6
SAN DIEGO COUNTY
Unincorporated 8.0% 3,180.4 3,387.2 3,473.8 2,828.0 2,423.4 2,448.8 2,579.4 2,647.0 3,403.8 4,166.4 4,128.3
Carlsbad 10.0% 11,512.6 12,929.0 14,277.4 12,752.4 11,490.5 11,568.6 12,872.4 14,702.4 17,284.0 19,711.7 20,922.2
Chula Vista 10.0% 2,336.2 2,551.6 2,697.3 2,302.4 2,036.4 2,058.9 2,295.7 2,471.3 2,696.3 3,136.8 3,827.2
Coronado 10.0% 8,714.1 9,066.5 11,175.7 8,492.4 7,623.5 8,320.1 8,902.9 10,366.3 12,442.9 13,763.7 13,818.8
Del Mar 12.5% 1,564.6 1,682.3 1,319.1 1,418.3 1,505.5 1,704.7 1,805.5 1,939.7 2,101.6 2,444.3 2,617.5
El Cajon 10.0% 1,092.0 1,119.8 1,127.8 925.9 824.7 900.3 1,046.2 1,057.2 1,140.2 1,323.7 1,378.5
Encinitas 10.0% 1,095.0 1,089.1 1,182.8 1,099.8 1,179.8 1,280.1 1,411.6 1,489.7 1,568.1 1,823.8 2,009.3
Escondido 10.0% 1,157.8 1,267.1 1,322.7 1,120.2 954.5 1,025.1 1,203.2 1,228.0 1,322.0 1,435.4 1,605.8
Imperial Beach 10.0% 265.4 236.1 209.0 148.5 163.7 224.2 230.9 193.5 386.4 640.0 667.8
La Mesa 10.0% 872.3 902.6 939.0 817.4 807.5 917.1 910.4 957.2 1,038.4 1,148.3 1,208.9
Lemon Grove 6.0% 31.1 31.5 35.7 32.6 30.1 31.5 35.6 36.8 39.4 44.5 53.2
National City 10.0% 618.4 821.2 748.2 630.0 708.8 758.7 887.8 896.2 1,082.3 1,383.8 1,611.8
Oceanside 10.0% 2,717.7 2,742.2 3,389.7 3,889.2 3,184.6 3,325.8 3,817.2 4,239.2 4,707.5 5,323.4 6,381.9
Poway 10.0% 190.1 202.8 206.3 247.8 367.4 433.9 462.5 483.6 523.1 573.5 615.5
San Diego 10.5% 136,803.0 154,810.0 159,348.0 140,657.0 123,332.0 140,752.0 148,184.0 158,105.0 170,330.4 186,158.6 202,658.6
San Marcos 10.0% 327.6 363.9 383.0 330.4 298.5 610.5 713.5 736.0 794.8 829.7 873.9
Santee 10.0% 118.7 128.8 126.5 115.3 100.3 106.4 114.6 206.9 385.8 431.5 483.4
Solana Beach 13.0% 919.6 1,058.1 1,165.4 1,015.0 929.8 978.8 1,118.6 1,186.2 1,220.1 1,467.4 1,605.7
Vista 10.0% 404.5 400.7 436.6 355.9 329.8 546.1 595.5 981.9 1,118.6 1,263.0 1,274.5
SAN FRANCISCO COUNTY
San Francisco 14.0% 173,923.0 194,290.0 219,089.0 214,460.0 186,849.0 209,962.0 239,567.0 238,782.0 310,052.0 399,362.6 392,686.0
SAN JOAQUIN COUNTY
Unincorporated 8.0% 387.4 410.2 441.8 372.8 289.8 279.7 322.7 319.8 337.8 387.3 444.7
Escalon 10.0% 2.2 1.4 2.2 1.4 2.6 1.7 2.4 2.6 2.3 3.5 4.0
Lathrop 9.0% 158.6 220.1 257.7 267.4 205.2 231.1 232.2 466.3 468.7 449.9 518.2
Lodi 6.0% 368.2 380.3 395.9 405.5 382.4 425.9 486.2 545.4 593.8 666.4 783.5
Manteca 9.0% 476.9 445.9 454.3 421.1 344.1 482.8 507.7 634.4 133.2 794.1 912.7
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 132
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
SAN JOAQUIN COUNTY
Ripon 10.0% 7.9 85.7 87.7 85.6 71.5 83.8 99.5 97.5 100.6 112.6 130.4
Stockton 8.0% 2,171.4 2,180.0 2,286.6 1,962.1 1,748.5 1,799.0 1,933.0 2,006.0 2,080.0 2,378.0 2,711.0
Tracy 10.0% 709.2 795.2 814.9 721.6 642.8 675.8 746.0 786.8 974.3 1,117.4 1,384.5
SAN LUIS OBISPO COUNTY
Unincorporated 9.0% 5,339.0 6,125.9 6,539.5 6,137.3 5,582.4 6,342.0 6,449.8 7,710.9 8,063.2 8,811.1 9,334.5
Arroyo Grande 0.0% 435.0 449.5 437.2 389.1 348.0 390.5 630.4 746.3 840.6 922.2 0.0
Atascadero 10.0% 479.5 478.6 407.6 418.6 409.2 525.5 638.1 704.0 779.4 900.1 1,242.3
El Paso De Robles 12.0% 1,614.3 2,025.9 2,519.1 2,692.9 2,735.0 2,998.5 3,229.9 3,350.0 4,174.0 4,246.2 4,278.9
Grover Beach 10.0% 220.4 238.5 232.9 230.8 220.4 220.3 260.8 273.4 248.7 314.3 363.4
Morro Bay 10.0% 1,805.6 1,967.1 1,955.9 1,908.2 2,208.1 2,287.0 2,783.7 2,802.7 2,542.4 2,916.2 3,143.0
Pismo Beach 10.0% 5,295.5 5,912.4 6,175.0 5,906.8 5,779.6 6,269.6 6,931.2 7,279.5 7,988.2 8,679.8 9,199.9
San Luis Obispo 10.0% 4,539.2 4,786.0 5,054.7 4,679.5 4,501.8 4,844.2 5,222.0 5,572.4 8,063.2 8,811.1 9,334.5
SAN MATEO COUNTY
Unincorporated 10.0% 771.6 907.4 749.6 936.8 873.1 978.8 1,104.6 1,242.3 1,393.6 1,552.2 1,490.0
Belmont 10.0% 1,011.5 1,089.0 1,199.8 1,025.0 891.5 1,114.8 1,359.4 1,571.9 1,722.8 1,937.3 2,338.9
Brisbane 12.0% 913.6 999.0 1,096.7 941.7 969.4 1,306.1 1,560.0 1,668.3 2,037.8 2,444.2 2,650.0
Burlingame 12.0% 9,273.4 10,355.4 11,264.6 10,155.0 10,341.6 13,404.1 16,183.2 18,244.3 31,357.1 23,698.4 26,092.2
Daly City 10.0% 397.7 457.4 531.7 496.3 460.8 532.7 635.2 690.5 787.2 946.0 1,028.4
Foster City 9.5% 1,080.9 1,237.8 1,415.4 1,263.1 1,175.5 1,341.2 1,730.0 2,015.9 2,109.2 2,581.2 2,820.9
Half Moon Bay 12.0% 3,134.0 3,383.0 3,743.0 3,543.1 3,394.6 3,732.4 4,230.9 4,524.6 4,950.1 5,430.5 5,924.6
Menlo Park 12.0% 1,237.7 1,375.9 1,474.1 1,351.6 2,074.5 2,454.0 2,939.5 3,468.3 4,158.8 4,720.2 6,268.2
Millbrae 12.0% 2,417.6 2,929.4 3,269.5 2,807.4 2,865.0 3,686.4 3,928.1 4,808.6 6,137.0 7,467.0 8,210.0
Pacifica 12.0% 926.4 795.5 922.4 843.2 708.7 776.2 1,118.0 1,276.6 1,485.2 1,667.3 1,712.6
Redwood City 12.0% 2,649.6 2,976.7 3,323.6 2,761.4 2,657.5 2,994.3 3,924.4 4,526.4 5,262.3 6,032.4 6,459.3
San Bruno 12.0% 1,139.7 1,275.3 1,478.0 1,339.9 1,344.4 1,763.7 2,183.9 2,412.4 2,790.4 3,065.5 3,316.7
San Carlos 10.0% 626.0 767.0 825.1 750.2 682.8 815.2 943.5 1,120.9 1,270.1 1,396.7 1,578.7
San Mateo 12.0% 3,222.2 3,431.4 4,118.3 3,470.0 3,529.0 4,530.5 5,634.8 6,390.7 5,727.6 8,007.5 8,887.3
So. San Francisco 10.0% 5,469.7 5,959.0 6,783.5 6,478.4 5,820.7 7,191.9 8,619.2 9,659.3 11,174.0 12,947.5 13,430.1
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 133
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
SANTA BARBARA COUNTY
Unincorporated 10.0% 5,631.0 6,591.3 7,174.2 6,431.0 5,950.0 6,977.0 7,570.1 6,992.6 7,550.7 8,601.5 8,962.6
Buellton 10.0% 1,142.2 1,273.9 1,290.7 1,223.8 1,164.4 1,193.2 1,239.6 1,344.9 1,610.5 1,830.3 1,783.4
Carpinteria 10.0% 1,243.9 1,452.7 1,415.0 1,326.9 1,262.4 1,306.0 1,421.8 1,631.4 1,924.0 2,379.8 2,379.8
Lompoc 10.0% 1,227.6 1,371.1 1,517.7 1,482.9 1,371.0 1,443.7 1,270.4 1,320.5 1,508.9 1,678.0 1,706.1
Santa Barbara 12.0% 14,438.8 15,408.9 15,522.7 14,469.1 13,757.0 14,951.0 16,394.1 17,611.1 20,184.2 22,523.0 22,371.8
Santa Maria 10.0% 2,220.9 2,373.9 2,522.6 2,201.5 2,116.3 2,363.5 2,441.0 2,532.0 2,844.5 3,224.4 3,395.3
Solvang 12.0% 2,198.1 2,406.0 2,419.6 2,239.3 2,372.3 2,507.9 2,683.6 2,985.5 3,435.3 3,833.6 4,265.9
SANTA CLARA COUNTY
Unincorporated 8.0% 412.9 424.1 449.0 406.8 289.4 321.7 370.7 419.8 432.5 674.2 523.6
Campbell 12.0% 1,132.5 1,463.1 1,619.1 1,287.2 1,297.6 2,031.6 2,578.3 2,876.0 3,417.4 4,091.9 4,439.7
Cupertino 12.0% 2,054.9 2,511.2 2,711.6 2,140.3 2,142.1 2,536.5 3,112.9 3,768.5 4,590.2 5,582.1 4,552.4
Gilroy 9.0% 817.3 908.2 972.7 870.2 889.1 889.1 998.7 1,092.5 1,234.8 1,501.8 1,676.7
Los Altos 11.0% 1,260.3 1,469.9 1,525.1 1,289.7 1,345.9 1,517.6 1,782.0 1,946.5 2,168.6 2,450.5 2,608.4
Los Gatos 10.0% 1,028.7 1,108.3 1,245.1 966.6 923.8 833.3 1,174.5 1,295.9 1,512.8 1,896.7 1,943.2
Milpitas 10.0% 5,669.2 6,427.3 7,195.8 5,549.9 5,297.3 6,124.2 7,067.4 7,933.2 9,336.3 10,827.2 11,763.6
Morgan Hill 10.0% 1,029.8 1,110.7 1,195.0 1,020.5 904.2 937.6 1,119.5 1,411.2 1,714.5 2,062.3 2,275.9
Mountain View 10.0% 3,176.7 3,936.4 4,299.0 3,154.9 3,267.0 3,914.0 4,397.5 4,668.3 5,645.2 6,559.1 6,590.6
Palo Alto 14.0% 6,393.0 6,709.0 7,976.0 7,111.0 6,858.0 8,082.0 9,664.0 10,793.7 12,555.0 16,699.0 22,377.3
San Jose 10.0% 19,213.7 21,400.0 23,900.0 19,261.3 17,250.0 18,102.2 22,451.0 25,258.5 29,362.0 36,997.8 41,114.2
Santa Clara 9.5% 9,601.3 10,542.3 11,268.8 9,138.1 8,301.9 9,910.0 11,755.4 13,673.1 15,042.4 17,869.2 20,040.3
Saratoga 10.0% 163.2 195.3 211.5 151.4 144.2 184.4 205.4 228.2 257.3 309.6 319.1
Sunnyvale 10.5% 5,633.2 6,479.8 7,350.3 5,686.2 5,578.2 6,589.4 7,777.6 9,016.1 10,856.8 14,132.3 16,261.7
SANTA CRUZ COUNTY
Unincorporated 11.0% 3,732.1 4,257.9 4,621.9 3,887.3 3,511.3 4,101.1 4,604.8 4,515.0 5,514.0 6,462.3 6,941.5
Capitola 10.0% 543.4 604.0 643.5 605.4 591.9 601.7 912.9 1,074.5 1,236.6 1,275.7 1,451.5
Santa Cruz 0.0% 3,385.1 3,750.5 3,685.2 3,723.8 3,860.8 4,227.7 4,739.4 5,558.7 7,059.0 8,228.4
Scotts Valley 10.0% 689.4 693.8 723.3 520.2 543.9 569.7 712.6 780.6 926.2 1,059.0 1,011.4
Watsonville 10.0% 606.5 638.7 829.6 625.9 616.8 707.1 829.7 872.9 780.8 889.1 990.4
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 134
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
SHASTA COUNTY
Unincorporated 10.0% 672.4 705.3 704.6 595.0 650.6 692.1 738.6 774.3 815.1 856.6 872.0
Anderson 10.0% 208.5 183.0 206.3 297.6 357.3 354.9 349.3 430.4 435.5 491.8 518.7
Redding 10.0% 3,747.6 3,966.3 3,957.0 3,625.1 3,497.6 3,615.7 3,837.8 4,100.0 4,126.4 4,357.7 4,611.6
Shasta Lake 10.0% 8.8 16.3 13.3 9.1 7.8 8.3 5.3 4.9 7.2 7.7 8.0
SIERRA COUNTY
Unincorporated 10.0% 248.6 289.6 307.7 300.2 285.3 289.3 323.6 343.1 348.7 338.5 325.3
SISKIYOU COUNTY
Unincorporated 8.0% 444.7 536.4 499.0 461.0 453.5 438.5 470.5 517.3 514.8 522.6 574.6
Dorris 0.0% 5.5 6.5 6.7 5.8 6.0 5.8 6.2 5.4
Dunsmuir 10.0% 79.9 92.1 119.2 111.0 108.9 106.3 98.6 106.5 112.2 111.6 117.4
Etna 6.0% 8.8 8.2 9.5 7.7 5.9 6.3 6.4 6.5 7.4 8.7 10.8
Mt. Shasta 10.0% 485.8 540.4 551.9 504.5 503.1 504.2 510.7 575.8 545.8 620.2 716.0
Weed 10.0% 370.8 323.9 312.4 305.8 299.7 297.9 311.4 361.1 344.5
Yreka 10.0% 592.4 608.8 592.7 626.4 575.6 567.7 626.3 643.4 712.1 811.3 741.6
SOLANO COUNTY
Benecia 9.0% 196.2 253.2 248.4 233.6 228.2 228.9 297.1 259.6 386.0 425.4 483.1
Dixon 9.0% 166.0 194.3 205.8 200.3 156.5 170.3 172.6 221.1 300.1 349.8 493.8
Fairfield 10.0% 1,459.8 1,551.1 1,806.0 1,326.6 1,446.5 1,635.2 1,717.7 1,848.5 2,045.5 2,338.4 2,666.6
Rio Vista 10.0% 28.2 19.3 24.1 11.2 8.4 27.1 48.5 19.7 14.4 27.1 23.1
Vacaville 8.0% 1,173.9 1,313.0 1,249.0 1,159.0 1,159.5 1,191.1 1,232.0 1,332.4 1,204.5 1,403.2 1,705.2
Vallejo 11.0% 1,405.4 1,619.0 1,497.2 1,328.7 1,019.2 1,087.5 1,157.6 1,233.5 1,481.3 1,852.3 2,379.2
SONOMA COUNTY
Unincorporated 9.0% 6,206.5 7,164.7 7,987.6 7,456.8 7,138.0 7,929.6 8,756.9 9,705.0 11,045.8 12,763.0 13,894.2
Cloverdale 10.0% 105.6 139.0 164.3 164.9 142.7 145.0 144.3 161.3 191.1 219.7 217.0
Healdsburg 12.0% 1,164.1 1,637.3 1,860.1 1,669.1 1,595.4 1,928.0 2,209.1 2,460.6 2,636.5 2,889.0 3,058.3
Petaluma 10.0% 1,395.6 1,446.0 1,340.3 1,143.5 1,165.6 1,341.7 1,484.8 1,680.8 1,923.2 2,065.4 2,494.6
Rohnert Park 12.0% 1,601.6 1,771.5 1,899.4 1,722.0 1,574.9 1,747.7 1,940.5 2,202.9 2,687.2 2,980.6 3,256.0
Santa Rosa 9.0% 3,554.6 3,876.9 4,055.0 3,459.6 2,862.8 3,183.6 3,654.0 4,284.5 4,360.7 4,889.7 5,467.4
Sebastopol 10.0% 249.5 406.9 328.8 293.4 238.7 270.0 361.1 395.5 359.9 482.2 483.7
Sonoma 10.0% 2,310.9 2,443.0 2,615.5 2,220.3 2,084.5 2,113.4 2,358.7 2,644.6 3,568.7 3,564.2 3,650.9
Windsor 12.0% 541.3 688.1 745.8 917.6 1,068.0 1,191.5 1,286.5 1,425.8 1,634.0 1,735.4 1,883.8
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 135
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
STANISLAUS COUNTY
Unincorporated 8.0% 589.4 668.0 854.9 835.8 680.8 661.2 755.9 762.8 834.0 904.4 1,290.6
Ceres 10.0% 91.2 87.3 78.6 72.9 61.0 59.4 60.9 69.6 75.8 84.4 101.5
Modesto 9.0% 2,181.5 2,264.7 2,038.3 1,853.7 1,460.6 1,639.8 1,769.1 1,884.2 1,879.8 2,098.0 2,523.1
Oakdale 7.0% 231.2 249.3 248.8 217.4 162.8 202.8 233.4 220.9 229.4 261.5 298.1
Turlock 9.0% 499.1 526.0 532.2 541.6 638.6 699.6 799.1 901.7 978.6 1,099.7 1,226.5
SUTTER COUNTY
Unincorporated 10.0% 58.3 39.7 30.8 29.2 17.8 19.4 18.5 14.6
Yuba City 0.0% 584.8 664.9 744.1 648.2 530.6 652.0 670.7 673.5 696.1 816.4
TEHAMA COUNTY
Unincorporated 8.0% 29.4 29.5 28.0 28.7 30.9 31.9 28.1 33.0 33.9 43.0 68.0
Corning 10.0% 224.2 310.5 433.0 278.0 358.7 266.0 260.7 294.1 299.9 344.5 354.0
Red Bluff 10.0% 561.9 596.9 619.6 562.0 457.7 596.6 594.3 711.3 720.1 835.5 928.4
TRINITY COUNTY
Unincorporated 5.0% 206.6 190.5 193.5 180.5 164.6 191.0 203.4 221.0 219.1 214.1 193.8
TULARE COUNTY
Unincorporated 0.0% 1,068.6 1,125.3 1,215.6 1,185.4 1,137.5 1,199.7 1,279.8 1,365.7 1,401.9 1,749.4
Dinuba 10.0% 74.5 75.7 69.9 96.6 91.3 144.8 133.9 171.7 184.2 226.8 248.6
Exeter 8.0% 31.0 30.8 34.7 32.1 29.6 33.1 36.7 55.2 70.8 84.2 86.5
Lindsay 8.0% 75.8 52.2 55.9 39.3 32.3 0.0 40.7 29.4 43.9 56.9 49.6
Porterville 8.0% 273.6 268.7 319.4 310.8 276.3 301.0 309.6 335.3 371.0 446.8 491.4
Tulare 10.0% 742.3 807.6 838.7 885.6 721.5 844.3 820.0 1,042.4 1,028.8 1,187.9 1,182.0
Visalia 10.0% 1,718.5 1,905.8 2,044.0 1,935.9 1,827.4 1,920.0 2,008.4 2,155.2 2,301.3 2,621.5 2,483.6
TUOLUMNE COUNTY
Unincorporated 10.0% 1,375.8 1,374.4 1,515.7 1,417.8 1,491.0 1,823.1 2,208.8 2,416.9 2,250.8 2,645.4 3,325.4
Sonora 10.0% 214.8 227.7 232.1 193.1 230.3 280.4 331.5 375.2 307.1 297.4 392.5
California Transient Occupancy Tax by Jurisdiction
Fiscal YearAmounts in $000
DEAN RUNYAN ASSOCIATES PAGE 136
Rate 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
VENTURA COUNTY
Unincorporated 8.0% 235.0 230.5 255.7 235.1 190.6 229.9 251.2 317.2 409.8 496.0 608.0
Camarillo 9.0% 1,666.9 1,743.4 1,707.4 1,530.1 1,432.2 1,581.7 1,702.4 1,849.8 2,033.9 2,269.9 2,545.3
Fillmore 10.0% 66.3 80.2 68.9 69.4 58.9 75.6 89.4 113.8 121.4 106.0 119.9
Ojai 10.0% 2,079.6 2,220.0 2,517.3 2,007.6 1,640.3 1,848.3 2,179.8 2,433.9 2,798.2 2,960.5 3,126.9
Oxnard 10.0% 3,309.7 3,550.9 3,618.6 3,328.8 3,060.6 3,293.8 3,402.4 3,826.5 4,228.5 4,654.4 5,375.1
Port Hueneme 10.0% 262.0 313.6 347.7 324.0 328.8 295.4 326.1 300.5 393.3 455.1 507.8
San Buenaventura 10.0% 3,612.9 3,944.0 4,078.2 3,707.6 3,468.3 3,436.0 4,044.7 4,449.6 4,779.5 5,332.9 5,809.8
Santa Paula 10.0% 117.9 88.4 103.1 92.0 82.4 73.5 82.9 96.5 102.9 110.8 110.4
Simi Valley 10.0% 1,552.6 1,546.0 1,487.4 1,281.7 1,133.9 1,218.1 1,289.4 1,344.3 1,410.9 1,604.5 1,877.0
Thousand Oaks 10.0% 2,541.1 2,830.9 2,859.8 2,493.8 2,281.6 2,702.9 2,977.7 3,162.3 3,537.6 3,916.4 4,671.4
YOLO COUNTY
Unincorporated 8.0% 83.7 91.0 87.7 102.4 104.8 286.1 279.2 292.8 356.8 487.7
Davis 10.0% 940.9 1,056.7 1,121.0 1,031.0 912.5 958.4 1,039.4 1,128.9 1,251.8 1,320.2 1,459.5
West Sacramento 12.0% 918.4 872.3 885.7 863.4 827.1 932.7 900.7 1,018.7 1,128.8 1,289.9 1,421.0
Woodland 11.5% 865.8 915.4 999.7 855.7 778.0 921.9 916.0 1,009.7 1,592.7
YUBA COUNTY
Unincorporated 10.0% 214.0 290.8 306.3 283.6 222.5 244.0 316.0 260.6 285.1 358.0
Marysville 10.0% 71.1 60.9 70.8 67.1 66.3 75.4 82.8 80.7 93.9 101.3 119.9
Amounts in $000
California Transient Occupancy Tax by Jurisdiction
Fiscal Year
Reported rates are for last fiscal year.
DEAN RUNYAN ASSOCIATES PAGE 137
APPENDICES
APPENDIX A 2016 TRAVEL IMPACT ESTIMATES
APPENDIX B KEY TERMS AND DEFINITIONS
APPENDIX C REGIONAL TRAVEL IMPACT MODEL
APPENDIX D TRAVEL INDUSTRY ACCOUNTS
APPENDIX E CALIFORNIA EARNINGS AND EMPLOYMENT BY
INDUSTRY SECTOR
APPENDIX F INDUSTRY GROUPS
PAGE 138 DEAN RUNYAN ASSOCIATES
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DEAN RUNYAN ASSOCIATES PAGE 139
APPENDIX A
2016 TRAVEL IMPACT ESTIMATES
This appendix provides a brief overview of the methodology, terminology and
limitations of the travel impact and visitor volume estimates.
DIRECT IMPACTS
The estimates of the direct impacts associated with traveler spending in California
were produced using the Regional Travel Impact Model (RTIM) developed by Dean
Runyan Associates. The input data used to detail the economic impacts of the
California travel industry were gathered from various local, state and federal
sources.
Travel impacts consist of estimates of travel spending and the employment,
earnings, and state and local taxes generated by this spending. These estimates are
also broken out by type of traveler accommodation and by the type of business in
which the expenditures occur.
PRELIMINARY ESTIMATES
Preliminary estimates for 2016 were prepared at the state, regional and county level.
These estimates take advantage of the most current available data. However,
because full-year data was not available in all cases, these estimates are subject to
subsequent revision as additional information relating to travel and its economic
impact in 2016 becomes available.
TRANSPORTATION IMPACTS
The treatment of ground transportation expenditures depends upon the level of
geography (county, region or state). County and regional level estimates of
destination spending include only a portion of ground transportation expenditures
because some county and regional transportation expenditures are for travel to other
California destinations. These expenditures are allocated to “other travel.” State
level estimates include all in-state expenditures for ground transportation.
SECONDARY (INDIRECT AND INDUCED) IMPACTS
Direct impacts are reported for all counties within California. Secondary
employment and earnings impacts over and above direct impacts are reported at the
state level only for the year 2016. These indirect and induced impacts are
generated from the direct impacts produced by the RTIM, discussed above, and an
input-output model of the California economy prepared by the IMPLAN Group, Inc.
Indirect impacts represent the purchases of goods and services from other firms by
businesses that directly receive expenditures from travelers. Hotels, for example,
purchase maintenance services from independent contractors. Induced impacts
represent the purchase of goods and services by employees whose earnings are in
PAGE 140 DEAN RUNYAN ASSOCIATES
Spending GDP
Inputs/Goods Resold
Operating Surplus
Indirect Taxes
Labor Income
part derived from travel expenditures. The sum of the direct, indirect and induced
impacts equals the total impact of all spending by visitors in the state. The
“multiplier” refers to the ratio of the total impacts to the direct impacts for
employment or earnings.
GROSS DOMESTIC PRODUCT
An estimate of the Gross Domestic Product (GDP) of the California travel
industry based on the RTIM direct travel impacts is also provided in this report.
The GDP of an industry is equal to gross output (sales or receipts) minus
intermediate inputs (the goods and services purchased from other industries).
GDP is always less than output or sales because GDP measures only the
“value added” of an industry and does not include the cost of the inputs that
are also necessary to produce a good or service. GDP is a useful concept
because it permits comparisons of the economic contributions of different
industries.
The relationship between spending and gross domestic product is illustrated in
the figure below. Examples of inputs are the food or accounting services that
restaurants purchase from suppliers. “Goods resold” are the commodities that
retail establishments purchase from manufacturers or wholesale trade
businesses and resell with a markup. These inputs or goods are not counted as
the GDP of the restaurant or retail industry because their value was created in
other industries (agriculture, accounting, manufacturing).
Relationship Between Spending and Gross Domestic Product
It is for this reason that “travel spending” – as measured from surveys of visitors
– is not the best measure of the travel industry’s real economic contribution.
This is because some visitor spending is actually counted as the GDP of other
industries (e.g., agriculture, accounting, manufacturing). Furthermore, these
other industries may or may not be located within the geographic area of
interest. If the farm were located within the region of interest, then the GDP of
DEAN RUNYAN ASSOCIATES PAGE 141
the local farm would be included as an indirect or secondary effect. If not
(e.g., a manufacturing firm in another state or country), then that portion of
GDP is not counted.
The preceding graph also shows the three main components of GDP. For most
industries, labor income (essentially equivalent to earnings in this report) is the
primary component of GDP. This is true of the travel industry. A second
component is the tax payments that businesses make to government, such as
sales, excise and property taxes. In the case of excise taxes, businesses are
essentially a collection agency for the government. The final component,
operating surplus, represents the income and payments (e.g., dividends,
interest) to other stakeholders of the firm.
The concept of GDP also illustrates that with small geographic units of analysis
(e.g., counties), earnings, employment, and tax revenues are the best measures
of the economic value of the travel industry to the local economy. Small area
measures of GDP are less reliable and much of the operating surplus may leak
out of the local economy anyway. Indirect effects are also generally less in
smaller economies.
INTERPRETATION OF IMPACT ESTIMATES
Users of this report should be aware of several issues regarding the interpretation of
the impact estimates contained herein:
The estimates contained in this report are based on the most current data
available and supersede all previous estimates of travel impacts.
The estimates in this report are expressed in current dollars unless otherwise
noted.
The employment estimates in this report are estimates of the total number of
full and part-time jobs directly generated by travel spending, rather than the
number of individuals employed. Both payroll and self-employment are
included in these estimates. Caution should therefore be used in comparing
these estimates with other employment data series.
In general, estimates of small geographic areas (e.g., rural counties) are less
reliable than estimates for regions or metropolitan counties. Trend analysis
and comparisons of counties with relatively low levels of travel related
economic activity should therefore be interpreted cautiously.
The estimates of travel impacts published in this report will necessarily differ
somewhat from estimates generated from different models, methodologies
and data sources. Nonetheless, it should be emphasized that all credible
estimates of direct travel impacts at the state level, including those of Dean
Runyan Associates, are of similar magnitude.
PAGE 142 DEAN RUNYAN ASSOCIATES
APPENDIX B
KEY TERMS AND DEFINITIONS
Commodity: A classification of a product or service, such as lodging or food service.
An establishment or industry may produce more than one commodity.
Direct Impacts: Employment, earnings and tax receipts directly generated by travel
spending, as distinguished from secondary and total impacts.
Earnings: Earnings include wage and salary disbursements, other earned income or
benefits, and proprietor income. Only the earnings attributable to travel expenditures
are included.
Employment: Industry employment (jobs) associated with travel-generated earnings. Includes both full-time and part-time positions, and salaried or self-employed
individuals. Employment is reported as an average for a time period, typically annual.
(Unless otherwise noted, the employment estimates refer to establishment or industry
employment at place of work, not the employment status or residence of the
individual.)
Federal Taxes: Federal taxes include the motor fuel excise tax, airline ticket taxes,
and personal income and payroll taxes.
Industry: A classification of business or government establishments based on their
primary technological process. (See NAICS Appendix table.)
Local Taxes: Lodging and sales taxes imposed by cities, counties and other regional
tax jurisdictions in California. These taxes are levied on sales to visitors and the
spending of employees attributable to travel industry earnings. Passenger Facility
Charges attributable to visitors (a fee imposed on airline tickets) are included in
counties with airports. Property tax payments attributable to travel industry
businesses and employees are also included.
Other spending: Other spending includes spending by residents on ground and air
transportation for travel to other destinations, spending on travel arrangement
services, and convention/ trade shows.
Private Home: Unpaid overnight accommodations of friends and relatives.
Receipts: Travel expenditures less the sales and excise taxes paid by the consumer.
State Taxes: Sales, motor fuel, and business and personal income taxes imposed by
the state of California. These taxes are levied on sales to visitors and the spending of
employees attributable to travel industry earnings.
Total Impacts: The sum of Direct and Secondary impacts.
Travel spending: The sum of visitor and other spending related to travel.
Visitor spending: All spending on goods & services by visitors at the destination.
Also referred to as destination spending.
DEAN RUNYAN ASSOCIATES PAGE 143
APPENDIX C
REGIONAL TRAVEL IMPACT MODEL
Visitor Volume
(Travel Party Days by
Type of
Accommodation)
Visitor Spending
(Type of
Accommodation and
Type of Commodity)
Point of Sale Taxes
(Sales and Excise Taxes
associated with Visitor
Spending)
Business Receipts
(not reported)
Earnings
(By Industry)
Employment
(By Industry)
Personal Taxes
(Income, payroll,
excise and property
taxes)
Business Taxes
(Taxes on business
income and property)
Room Demand,
Visitor Surveys,
Population,
Inventory/Use
of Campsites &
Second Homes,
Visitor air arrivals
PRIMARY DATA SOURCES
ECONOMIC IMPACTS OF TRAVEL
Accommodation
Sales,
Visitor Surveys,
Airfares
Ratio of
Earnings to
Receipts for
relevant Industry
Average
Annual
Earnings per
job for
relevant industry
Note: Most estimates of taxes are based on implicit tax rates applied to visitor spending, business receipts, and employee earnings. Lodging tax receipts reflect actual tax collections.
Note: Receipts equals Spending less POS Taxes
PAGE 144 DEAN RUNYAN ASSOCIATES
APPENDIX D
TRAVEL INDUSTRY ACCOUNTS: A COMPARISON OF THE
REGIONAL TRAVEL IMPACT MODEL AND
TRAVEL & TOURISM SATELLITE ACCOUNTS
An economic account is a method for displaying inter-related information about a
set of economic activities. A travel industry account is a method to report different
types of related information about the purchase of goods and services by visitors.
The Bureau of Economic Analysis (BEA), which now provides annual and quarterly
estimates of travel and tourism at the national level, describes a Travel and Tourism
Satellite Account (TTSA) as “present(ing) a rearrangement of information from the
National Income and Product Accounts, from the industry accounts, and from other
sources so that travel and tourism activities can be analyzed more completely than
is possible in the structure of the traditional national economic accounts.”1
Similarly, the RTIM has been developed by Dean Runyan Associates to estimate
travel spending, earnings, employment, and tax receipts at the state, county, and
regional levels. These initial findings can, in turn, be used as input data for deriving
estimates of other economic measures, such as value-added and indirect effects.
This appendix provides an overview of the Regional Travel Impact Model (RTIM)
and travel and tourism satellite accounts (TTSAs). Although there is no single or
absolute form of a TTSA, the one developed by the Bureau of Economic Analysis
(BEA) will be the basis of the analysis here. The definitions, framework, and
estimating methods used for the U.S. BEA TTSA follow, as closely as is practicable,
the guidelines for similar travel satellite accounts that were developed by the World
Tourism Organization (WTO) and the Organization for Economic Co-operation and
Development (OECD).
The primary focus is on the direct impacts of visitor spending. Visitors are defined
as persons that stay overnight away from home, or travel more than fifty miles one-
way on a non-routine trip. Only the expenditures related to specific trips are
counted as visitor spending. Other travel related expenditures such as the
consumption of durable goods (e.g., recreational vehicles or sporting equipment) or
the purchase of vacation homes are not considered.
While such a definition of the travel industry (i.e., the trip related expenditures of
visitors) is conservative, it is also in keeping with the notion of the travel industry as
being an export-oriented industry for specific local communities. That is, visitors
are important to regions because they inject money into the local economy. This
focus on the export-oriented nature of the travel industry for local communities
becomes blurred if the industry is defined so as to include non-trip related
expenditures.
1 Peter D. Kuhbach, Mark A. Planting, and Erich H. Strassner, “U.S. Travel and Tourism Satellite
Accounts for 1998-2003,” Survey of Current Business 84 (September 2004): 43-59.
DEAN RUNYAN ASSOCIATES PAGE 145
PRIMARY CONCEPTS, CATEGORIES & DATA REQUIREMENTS
There are three primary types of information that are measured and/or estimated in a
travel industry account. The first is a measure of the travel industry in terms of both
the characteristics of the business firms that sell travel goods and services and the
characteristics of consumers that purchase travel industry goods and services. The
second is a measure of the demand segments that consume travel industry goods
and services. For example, the distinction between business and leisure travel is a
measure of demand segments. The third is a measure of the components of
economic output associated with the travel industry. The employee earnings
generated by visitor spending is one such component. Travel-generated tax receipts
are another. These three categories of information represent different aspects of the
accounting ledger – they represent different ways of viewing or analyzing the travel
industry.
The bulk of this paper will discuss these three types of information in terms of their
conceptual foundations, the data requirements, and some of the more salient issues
that users of this information should be aware of. There will also be some
discussion of indirect and induced effects in that these effects can be reasonably
estimated from the direct travel industry accounts. These secondary (versus direct)
effects describe the relationship of the travel industry to other sectors of the larger
economy.
The intent of this discussion will be to provide a general overview of the process of
constructing travel industry accounts and the underlying similarity between the
RTIM and a TTSA. More technical issues are generally placed in footnotes.
TRAVEL INDUSTRY
Defining the travel industry is probably the most critical and data intensive effort
involved in developing a travel industry account. It is an exercise in matching
supply (sellers of goods and services) with demand (the travelers that purchase those
particular goods and services). It is complicated by the fact that no single industrial
classification scheme provides a valid measure of the travel industry.2 There are
only three significant industrial classifications (Accommodations [NAICS 721],
Scheduled Passenger Air Transportation [NAICS 481111] and Travel Arrangement and
Reservation Services [NAICS 5615]) that primarily sell travel industry goods and
services.3 Firms in other industries (retail, recreation, transportation) provide goods
and services to both travelers and other types of consumers.
Because of this, most satellite accounts, as well as the RTIM, incorporate at least
some information about the expenditures of visitors in order to define the supply of
2 The North American Industrial Classification System (NAICS) is the current standard in the United
States. 3 Even these industries are not purely travel. For example, the accommodations industry provides
services to local residents (food service and meeting rooms). Passenger airlines also ship cargo on
the same planes that carry passengers. Fortunately, it is usually possible to make adjustments for
these non-travel components through the use of additional data.
PAGE 146 DEAN RUNYAN ASSOCIATES
visitor industry firms. For example, if there is an estimate of visitor-days and an
estimate of how much the average visitor spends on food services per day, then an
estimate of visitor spending on food services can be calculated. In most cases, this
will be only a fraction of all food service sales in that residents are a larger market
for most restaurants.4
The industry sectors that are usually matched to visitor spending in this way are:
accommodations (NAICS 721), food service (722), arts, entertainment and
recreation (71), and retail trade (44-45). A portion of transportation business is also
part of the travel industry for obvious reasons.
In the case of the transportation sector, the definition and measurement of the travel
industry component is more complicated because most transportation spending by
visitors involves travel to and from the destination, rather than travel at or within the
destination market. This is not an issue if the geographic scope of the travel industry
market includes the origin and destination of travel. National travel industry
accounts thus include all domestic passenger air transportation in the travel
industry. The issue is more complicated at the state or regional level, however.
Suppose, for example, that the focus of a travel industry account is the state of
California. How should the purchase of a round trip airline ticket by a Chicago
resident traveling to Phoenix be treated in that only some of the economic impact of
this spending will occur in California? A reasonable approach would be to allocate
only a portion of this spending (and related payroll, taxes, etc.) to California and
ignore the remainder for the purpose of creating a travel industry account for
California. However, if this procedure were followed for every state, the sum of the
state accounts would be less than the national travel account. The state accounts
would be additive if outbound air travel from each state were included. However,
this is methodologically inconsistent with the construction of a national account,
which does not include outbound travel as a component of domestic tourism
demand. The approach used in the RTIM is to make a distinction between the
visitor industry, that includes only visitor demand, and the travel industry, which
includes visitor demand and that portion of outbound travel that can be attributed to
the resident economy. For example, the passenger air transportation employment in
California can be divided between three groups of travelers: inbound, outbound,
and pass-through. Only that employment attributable to inbound travel is part of
the California visitor industry. Employment attributable to outbound and pass-
through travelers is included with the larger travel industry.5
4 The proportion can vary enormously among regions and localities, however. In many popular
visitor destinations, the primary market for food service will be visitors. It should also be noted that
even with reliable visitor survey data, there is still the issue of how to translate spending on food
service commodities to the supply of food service by industry. As indicated in the footnote above,
food service is also supplied by the accommodation industry. 5 The same issue arises with travel agencies and reservation services (NAICS 5615). Most of these
services are probably related to outbound travel and are treated as such in the RTIM.
DEAN RUNYAN ASSOCIATES PAGE 147
Accommodation & Food Services 38.1%
Traveler accommodations 21.5%
Food services and drinking places 16.6%
Transportation 23.3%
Air transportation 15.4%
Rail transportation 0.4%
Water transportation 1.2%
Interurban bus transportation 0.3%
Interurban charter bus transportation 0.2%
Urban transit systems & other tran. 1.7%
Taxi service 1.0%
Automotive equipment rental & leasing 2.0%
Automotive repair services 0.8%
Parking lots and garages 0.2%
Toll highways 0.1%
Recreation 11.2%
Scenic and sightseeing transportation 0.4%
Motion pictures and performing arts 1.1%
Spectator sports 2.3%
Participant sports 2.4%
Gambling 3.0%
All other recreation and entertainment 2.0%
Retail & Nondurable Goods Production 16.2%
Petroleum refineries 0.6%
Industries producing nondurable PCE
commodities, excluding petroleum refineries 4.4%
Wholesale trade & tran. services 4.2%
Gasoline service stations 1.3%
Retail trade services, excluding
gasoline service stations 5.8%
Travel Arrangement 7.3%
All other industries 2.2%
Total Tourism Compensation 100.0%
Bureau of Economic Analysis Tourism Industries
Distribution of Travel-Generated Compensation
in United States, 2007
Source: Adapted from Eric S. Griffith and Steven L. Zemanek, “U.S. Travel and
Tourism Satellite Accounts for 2005-2008,” Survey of Current Business (June
2009): 37, table 6.
The following two tables display the specific industries that are included in the
travel industry for the BEA’s national TTSA and the RTIM. Although not identical,
the industries are equivalent with only a few exceptions.6
6 The major exception is that the BEA includes the production of consumer non-durables that are
sold through retail outlets. This is not a major component and would be even less so at the level of
the state.
PAGE 148 DEAN RUNYAN ASSOCIATES
RTIM Travel Impact Industries Matched to NAICS
Travel Impact Industry NAICS Industry (code)
Accommodation & Food Services
Accommodation (721)
Food Services and Drinking Places (722)
Arts, Entertainment & Recreation
Performing Arts, Spectator Sports (711)
Museums (712)
Amusement, Gambling (713)
Scenic and Sightseeing Transportation (487)
Retail
Food & Beverage Stores (445)
Gasoline Stations (447)
Clothing and Clothing Accessories Stores (448)
Sporting Goods, Hobby, Book, and Music Stores (451)
General Merchandise Stores (452)
Miscellaneous Store Retailers (453)
Ground Transportation
Interurban and rural bus transportation (4852)
Taxi and Limousine Service (4853)
Charter Bus Industry (4855)
Passenger Car Rental (532111)
Parking Lots and Garages (812930)
Air Transportation
Scheduled Air Passenger Transportation (481111)
Support Activities for Air Transportation (4881)
Administrative/Support Services
Travel Arrangement and Reservation Services (5615)
Convention and Trade Show Organizers (56192)
Source: Dean Runyan Associates
DEAN RUNYAN ASSOCIATES PAGE 149
DEMAND SEGMENTS
The distinction between inbound and outbound travel has already been discussed in
the previous section and in terms of the concepts of the visitor industry and the
travel industry. Three other types of demand segments that are related exclusively
to the visitor industry will be discussed here. The first two demand categories are
reported by the BEA in their national TTSA. They are: leisure versus business
travel, and resident versus non-resident travel. The third demand category is
typically reported in the RTIM: type of traveler accommodation. These three
demand categories will be discussed in turn.
The distinction between leisure versus business travel is useful for several reasons.
Economists like to distinguish between personal consumption expenditures on the
one hand and business expenditures on the other. Indeed, this distinction is central
for the National Income and Product Accounts (NIPAs). Those in the travel industry
are more likely to be interested in this distinction because leisure travelers represent
a more “marketable” segment because their travel choices are less determined by
economic and business factors. Futhermore, business and leisure travelers tend to
have different spending profiles. The availability of this information in either a state
or regional TTSA or RTIM is essentially dependent on the availability of survey data
(as it is at the national level). It should be noted, however, that such estimates are
considerably less reliable for smaller geographic areas because of the limitations of
survey data. Even at the state level, year-to-year changes in the composition of this
demand segment should be interpreted in conjunction with other data.
The distinction between resident versus non-resident travel is fundamental to a
national TTSA because it mirrors the distinction between the domestic economy and
international transactions. Non-resident travel in the United States is considered an
export in the official international transaction accounts.7 The distinction is
obviously also important because it is based on different political, legal, and
currency regimes – factors that in themselves influence travel behavior. At the level
of the state or region, the distinction between resident and nonresident travel is less
important, although it is often reported.8 There are at least two reasons why this
distinction is less useful at state and regional levels.
First, there is considerably less of an economic rationale for distinguishing resident
and non-resident travel at the level of the state, or any other political jurisdiction
within the United States, than there is at the national level. States do not maintain
interstate trade balance sheets that chart the flow of goods and services across state
boundaries. From an economic point of view, the administration of the tax system
is the primary, if only, reason for this distinction. In the case of travel and tourism,
7 Conversely, the spending of U.S. visitors in other countries is treated as an import in the
international transaction accounts. 8 The issues discussed with regard to the reliability of survey data for leisure versus business travel
also applies to this category
PAGE 150 DEAN RUNYAN ASSOCIATES
the evaluation of the tax impacts of resident versus nonresident travel might also be
important.9
Second, travel is behaviorally defined by length of distance from home (usually at
least 50 miles one-way), trip purpose (non-routine), and/or the use of an overnight
accommodation away from home. Rarely is domestic travel defined by virtue of
crossing a geographic boundary.10 The operators of tourist attractions in local
communities are generally less interested in the origin of visitors than in the revenue
that they generate for their businesses. In terms of the economic impacts at the
local level, the distinction between in-state residents, out-of-state residents and
international visitors may not be relevant other than for the purpose of marketing.
However, other geographic characteristics of the visitor (e.g., distance traveled, the
specific area of origin) are generally more useful measures of the visitor market than
whether the visitor is a resident or nonresident.
Finally, the distinction among different types of traveler accommodations is
generally reported in the RTIM. Typically, these categories are:
Visitors who stay in hotels, motels, B&Bs., and similar lodging facilities
Visitors who stay at campsites
Visitors who stay in the private homes of friends or relatives
Visitors who stay in vacation or second homes
Visitors who do not stay in overnight accommodations on their trip away
from home (day visitors).
These distinctions can be useful because estimates of economic impacts are often
used for different purposes. The total of all accommodation types, of course, is an
estimate of the total magnitude of the visitor industry. Visitors who stay in
commercial lodging such as hotels and motels are most likely to have the greatest
economic impact on a person-day basis. These visitors are also more likely to be
influenced by marketing efforts. In urban areas, a large proportion will represent
business travel. In other words, the type of accommodation category can be used in
conjunction with other types of data to analyze the market characteristics of visitors.
9 Nonresident visitors who pay taxes in their destination state represent an unambiguous gain for the
state. This effect is less clear for resident travelers within the state. 10 In essence, state level travel impact estimates really represent an aggregation of smaller geographic
units, such as counties or regions. Populous states with large landmasses (e.g., California or Texas)
will have a higher proportion of resident travel than small states (e.g., Rhode Island or Delaware).
DEAN RUNYAN ASSOCIATES PAGE 151
Output (Spending) Value-Added
Inputs/Goods Resold
Operating Surplus
Indirect Taxes
Labor Income
COMPONENTS OF INDUSTRY OUTPUT
Because both the RTIM and the TTSA are empirically linked to NAICS industry
accounts, it is possible to provide estimates of different components of economic
output. The major economic components most often estimated are:11
Travel spending (Gross Output)
Value-added (Gross Product)
Earnings (labor income)
Indirect business taxes (sales, excise, property taxes & fees).
The relationship of these components is shown below. As indicated, the value-
added of a particular industry (the bar on the right) is equal to gross output (travel
spending) minus the intermediate inputs used by travel industry businesses to
produce the good or service. Restaurants, for example, prepare and serve the food
products that are purchased from suppliers. Airlines purchase or lease airplanes
from other firms. These intermediate inputs are not counted as part of the value-
added of the travel industry. They are counted as value-added in other industries
(e.g., agriculture, aerospace manufacturing).
Components of Industry Output
The distinction between gross output and value-added is probably even more
important at the state or regional level. This is because the intermediate inputs that
are purchased from other industries are even more likely to be purchased from
businesses located in different regions or states. For example, the economic impact
11 There are some small differences between the BEA TTSA and the RTIM in what these components
include. The BEA allocates proprietor income to Operating Surplus, the RTIM allocates it to Labor
Income. The RTIM does not have an estimate of property taxes in indirect taxes. Overall, property
taxes on businesses are a relatively small proportion of indirect taxes.
PAGE 152 DEAN RUNYAN ASSOCIATES
of air passenger travel in the state of Hawaii should not include the purchase of
airplanes manufactured in other parts of the world. Travel industry value-added is a
more meaningful measure of the true economic impact of visitor spending in
Hawaii because a portion of the economic impact of visitor spending in the state
will actually occur elsewhere.12
Value-added can also be viewed in terms of the distribution or payout of industry
receipts, exclusive of those paid to other firms for intermediate inputs. Some of the
receipts are distributed to labor as wages, benefits, and proprietor income. Some
receipts are paid to government as indirect taxes. These taxes are called “indirect”
because most of them are actually paid by consumers in the form of sales or excise
taxes.13 The remainder leaves gross operating surplus. Out of gross operating
surplus various payments are made in the form of dividends, interest, and other
payments, or retained by the firm. The sum of these three broad categories of
payments is equal to travel industry value-added. To summarize:
Value-added = Spending less intermediate goods & services, or
Value-added = Labor Income plus indirect business taxes plus gross
operating surplus.
The RTIM is similar to the TTSA in that it also provides estimates of these
components of economic output. Travel spending, earnings, and tax impacts are
generally provided at the state or regional level. Value-added is generally reported
at the state-level only (sometimes referred to as Travel Industry Gross State Product).
At the level of the state, travel industry value-added or GSP is an important measure
– more economically meaningful than travel spending.14 For smaller geographic
areas, however, the rationale for reporting value-added is less clear. First, there are
real data limitations and data costs in deriving these estimates. Second, the most
important components of value added for the travel industry are earnings and tax
receipts. Because the travel industry is relatively labor intensive and because a
large proportion of travel industry goods and services are subject to excise and sales
taxes, these two components of value-added (labor income and indirect taxes) are
relatively high for the travel industry. The local effects of gross operating surplus are
generally less important and certainly much more difficult to assess than are
earnings and tax impacts. The relevance of earnings and tax receipts is also in
keeping the export-oriented emphasis of the travel industry: earnings and tax
receipts are more likely to stay in the local economy than is operating surplus.
12 It should also be noted the value of the intermediate inputs used by travel industry firms will not
necessarily disappear if the travel industry stops buying them. Aerospace firms will shift their
production to other users (e.g., military). Agriculture will seek new markets for their products. 13 Other taxes included here are property taxes, business franchise taxes, and other fees. Income
taxes are not included, because they are paid out of operating surplus. 14 It is also possible to compare different industries with respect to their value-added. It is more
difficult and less useful to compare industries on the basis of sales.
DEAN RUNYAN ASSOCIATES PAGE 153
INDIRECT, INDUCED AND SECONDARY EFFECTS
To this point, the discussion of travel industry accounts has referred only to the
direct output components. That is, the ripple effects of the re-spending of
travel industry receipts throughout the larger economy have not been
analyzed. The structure of both the TTSA and the RTIM permit such analysis.
Indirect effects refer to the intermediate inputs used to produce the final
product or service, providing that those inputs are themselves produced
within the designated geographic area.
Induced effects refer to the purchase of goods and services by
employees that are attributable to direct and indirect impacts. These
induced impacts are derived from economic data that describe the
purchasing patterns of households. For example, employees of all the
designated export-oriented industries will spend their income on food,
household durables, health care, and so on.
The sum of indirect and induced impacts is sometimes referred to as the
secondary effect. These secondary impacts may be as great or greater
than the direct impact alone.
The ratio of the total effects (direct plus either indirect, induced, or
secondary) to the direct effects is the multiplier.
The BEA reports the indirect components of economic output. This is
equivalent to domestic travel spending less the goods and services imported
from abroad to meet domestic demand. For travel, these imports would
include souvenirs manufactured in China and petroleum extracted in Saudi
Arabia. The indirect output multiplier for 2002 was 1.76. The ratio of
domestic travel spending to travel industry value-added was 1.88. The
difference reflects the intermediate inputs for travel imported from abroad.
At the state level, these indirect output multipliers are typically lower because
relatively more of the intermediate inputs are purchased from outside of the
state. At the county or metropolitan level, the multipliers are generally even
lower for the same reason. Furthermore, the estimates are usually less reliable
because of the data limitations of the regional input-output model used to
estimate the indirect effects.
The BEA does not report induced effects – the effect of household spending of
the direct and indirect labor income. Typically, these induced effects will be
larger than the indirect effects at the state or regional level, in part because
they are based on both the direct and indirect components.15 As with indirect
effects, the induced effects will also tend to be lower for smaller economic
areas and the reliability of the estimates will be less.
15 The induced effects can be estimated with the Implan model maintained by the Minnesota Implan
Group.
PAGE 154 DEAN RUNYAN ASSOCIATES
Secondary effects should be interpreted cautiously. These effects describe the
relationship of economic transactions at a point in time. These relationships
will not necessarily remain constant with a change in direct economic output.
This is because all economic resources have alternative uses. Because of this,
it is often difficult to determine the effect of an increase or decrease in visitor
spending on the larger economic system over time.
THE REGIONAL TRAVEL IMPACT MODEL AND TRAVEL & TOURISM SATELLITE
ACCOUNTS COMPARED
This appendix has provided an overview of Dean Runyan Associates RTIM and
the Bureau of Economic Analysis’ domestic TTSA. These travel industry
accounts are similar in terms of how they define the travel industry and the
measures of the industry that are reported. The differences stem largely from
their different levels of analysis – the BEA provides estimates at the national
level only, while the RTIM’s are typically constructed on a state or regional
level. Because of this geographic focus, the RTIM provides a distinction
between the visitor industry and the travel industry. The RTIM also provides
measures of all of the components of economic output and secondary effects at
the state or large region level. At smaller units of analysis, however, the
emphasis is on earnings and tax receipts generated by travel spending as these
are the most reliable and meaningful measures of the economic impact of
travel at the local level.
DEAN RUNYAN ASSOCIATES PAGE 155
APPENDIX E
Earnings Percent Employment Percent
Industry Sector ($Billion) of Total (Thousand) of Total
Primarily Export-Oriented 172.1 11.3% 1,954 8.6%
Agriculture, Forestry, Fishing and related 26.8 1.8% 490 2.2%
Mining 5.6 0.4% 62 0.3%
Manufacturing 139.7 9.2% 1,402 6.2%
**Travel 41.3 2.7% 1,059 4.7%
Primarily Non Export-Oriented 695.4 45.7% 11,050 48.8%
Construction 77.4 5.1% 1,068 4.7%
Utilities 10.5 0.7% 60 0.3%
Wholesale trade 68.6 4.5% 850 3.8%
Retail trade 86.2 5.7% 2,085 9.2%
Real estate and rental and leasing 49.9 3.3% 1,147 5.1%
Management of companies and enterprises 34.1 2.2% 252 1.1%
Administrative and waste services 54.9 3.6% 1,503 6.6%
Other services, except public administration 55.4 3.6% 1,400 6.2%
Government and government enterprises 258.4 17.0% 2,685 11.9%
Mixed 654.3 43.0% 9,622 42.5%
Transportation and warehousing 43.3 2.8% 753 3.3%
Information 96.8 6.4% 585 2.6%
Finance and insurance 79.1 5.2% 988 4.4%
Professional and technical services 191.6 12.6% 1,952 8.6%
Educational services 23.1 1.5% 528 2.3%
Health care and social assistance 142.1 9.3% 2,502 11.1%
Leisure and Hospitality 78.4 5.1% 2,314 10.2%
California Total** 1,521.8 100.0% 22,626 100.0%
California Earnings and Employment by Industry Sector, 2015
**Travel is not included in the sub and grand totals because it is also represented in other sectors (primarily leisure and
hospitality, transporation, and retail trade).
PAGE 156 DEAN RUNYAN ASSOCIATES
APPENDIX F
Accommodation & Food Services
Food services and drinking places
Hotels and motels, including casino hotels
Other accommodations
Arts, Entertainment & Recreation
Amusement parks, arcades, and gambling industries
Bowling centers
Fitness and recreational sports centers
Independent artists, writers, and performers
Museums, historical sites, zoos, and parks
Other amusement and recreation industries
Performing arts companies
Promoters of performing arts and sports and agents for public figures
Spectator sports companies
Construction
Construction of new nonresidential commercial and health care structures
Construction of new nonresidential manufacturing structures
Construction of new residential permanent site single- and multi-family structures
Construction of other new nonresidential structures
Construction of other new residential structures
Maintenance and repair construction of nonresidential structures
Maintenance and repair construction of residential structures
Education and Health Services
Child day care services
Community food, housing, and other relief services, including rehabilitation services
Home health care services
Individual and family services
Medical and diagnostic labs and outpatient and other ambulatory care services
Nursing and residential care facilities
Offices of physicians, dentists, and other health practitioners
Other private educational services
Private elementary and secondary schools
Private hospitals
Private junior colleges, colleges, universities, and professional schools
Financial Activities
Commercial and industrial machinery and equipment rental and leasing
Funds, trusts, and other financial vehicles
General and consumer goods rental except video tapes and discs
Imputed rental activity for owner-occupied dwellings
Insurance agencies, brokerages, and related activities
Insurance carriers
Lessors of nonfinancial intangible assets
Monetary authorities and depository credit intermediation activities
Nondepository credit intermediation and related activities
Real estate establishments
Securities, commodity contracts, investments, and related activities
Video tape and disc rental
Industry Groups
DEAN RUNYAN ASSOCIATES PAGE 157
Information
Book publishers
Cable and other subscription programming
Data processing, hosting, ISP, web search portals and related services
Directory, mailing list, and other publishers
Internet publishing and broadcasting
Motion picture and video industries
Newspaper publishers
Other information services
Periodical publishers
Radio and television broadcasting
Software publishers
Sound recording industries
Telecommunications
Manufacturing & Utilities
(280 industries)
Natural Resources and Mining
All other crop farming
Animal production, except cattle and poultry and eggs
Cattle ranching and farming
Commercial Fishing
Commercial hunting and trapping
Commercial logging
Cotton farming
Dairy cattle and milk production
Drilling oil and gas wells
Extraction of oil and natural gas
Forestry, forest products, and timber tract production
Fruit farming
Grain farming
Greenhouse, nursery, and floriculture production
Mining and quarrying other nonmetallic minerals
Mining and quarrying sand, gravel, clay, and ceramic and refractory minerals
Mining and quarrying stone
Mining coal
Mining copper, nickel, lead, and zinc
Mining gold, silver, and other metal ore
Mining iron ore
Oilseed farming
Poultry and egg production
Sugarcane and sugar beet farming
Support activities for agriculture and forestry
Support activities for oil and gas operations
Support activities for other mining
Tobacco farming
Tree nut farming
Vegetable and melon farming
PAGE 158 DEAN RUNYAN ASSOCIATES
Other Services
Automotive repair and maintenance, except car washes
Car washes
Civic, social, professional, and similar organizations
Commercial and industrial machinery and equipment repair and maintenance
Death care services
Dry-cleaning and laundry services
Electronic and precision equipment repair and maintenance
Grantmaking, giving, and social advocacy organizations
Other personal services
Personal and household goods repair and maintenance
Personal care services
Private household operations
Religious organizations
Professional and Business Services
Accounting, tax preparation, bookkeeping, and payroll services
Advertising and related services
All other miscellaneous professional, scientific, and technical services
Architectural, engineering, and related services
Business support services
Computer systems design services
Custom computer programming services
Employment services
Environmental and other technical consulting services
Facilities support services
Investigation and security services
Legal services
Management of companies and enterprises
Management, scientific, and technical consulting services
Office administrative services
Other computer related services, including facilities management
Other support services
Photographic services
Scientific research and development services
Services to buildings and dwellings
Specialized design services
Travel arrangement and reservation services
Veterinary services
Waste management and remediation services
Public Administration
Federal electric utilities
Other Federal Government enterprises
Other state and local government enterprises
State and local government electric utilities
State and local government passenger transit
US Postal Service
DEAN RUNYAN ASSOCIATES PAGE 159
Trade
Retail Nonstores - Direct and electronic sales
Retail Stores - Building material and garden supply
Retail Stores - Clothing and clothing accessories
Retail Stores - Electronics and appliances
Retail Stores - Food and beverage
Retail Stores - Furniture and home furnishings
Retail Stores - Gasoline stations
Retail Stores - General merchandise
Retail Stores - Health and personal care
Retail Stores - Miscellaneous
Retail Stores - Motor vehicle and parts
Retail Stores - Sporting goods, hobby, book and music
Wholesale trade businesses
Transport
Automotive equipment rental and leasing
Couriers and messengers
Scenic and sightseeing transportation and support activities for transportation
Transit and ground passenger transportation
Transport by air
Transport by pipeline
Transport by rail
Transport by truck
Transport by water
Warehousing and storage