C: What about this letter?

Post on 15-Jul-2015

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Transcript of C: What about this letter?

Whatabout

thisletterC

ROBERT KATAIVisual Marketer & Brand Evangelist @Bannersnack

@katairobi

What you are going to read is not something new.

It’s just a basic

REMINDER

So, play some music,turn off your phone,

and let's get started.

You have already reada bunch of books and

articles but maybeyou forgot some good

principles!

If you want to do something then start to create.

CREATE

Create a product. Create a service.

Create a solution.Create your dreams.

But most of all,

CREATE ART!

CONTENT

Create contentsthat connect andtell stories.

“Stop Writing about Everything.

So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert

around. No one cares about your special recipe...

Find your niche, and then go even more niche.

JOE PULIZZI

COMMUNITY

And don't forget about your community. Not your clients, not your fans, but your community.

Read this guy’s book!

Seth Godin, Tribes

COMMUNICATE

It is so simple that you don’t needany quote, book or an impactful picture.

Just communicate with your community!

After all, you need to getto a single word...

CONVERT

5C

CREATE

COMMUNICATE

CONTENT

CONVERT

COMMUNITY

THANKS FOR READING!

ROBERT KATAIVisual Marketer &

Brand Evangelist @Bannersnack

@katairobi