Ranking #1 on

By Jimmie Mesis

Why Focus on Google?

Here’s Why!

It’s Not Easy, But Possible

It Depends on Competition

It Depends on Keywords

It Depends on Your Efforts

SEO – Search Engine Optimization

“The process of improving visibility of a website by using acceptable

‘on-page’ and ‘off-page’ methods to achieve higher ranking

amongst search engines”

First Panda, Then Penguin

When Matt Cutts Speaks…

Latest Panda Guidelines

• Don’t ‘OVER’ optimize website• Use several synonyms• 300+ Words per page (10+ pgs.)• You need lots of inbound links• Update website content often• 50% of rank based on social media

What’s Your Rank?(For each of your Keywords)

• Google Search• Google Page Rank• Alexa.com• Yahoo Search• Bing Search

What’s Your Rank?Google & Alexa Toolbar Ranking

Google Page Rank Scale 1-10

Alexa.com Website Ranking

What’s Your Rank?Alexa.com Toolbar - Web Rank

5 Steps to Higher Ranking

• On-page Optimized Website• Valuable & Informative Content• Update Content Often (blog)• Lots of Inbound Links (off-page)• Social Media Presence (off-page)

SEO Components

On-Page Components

Competition

Keyword Phrase

Meta TitleMeta Description

Google Places

Google Places Reviews

Google PPC Adwords

Google PPC Adwords

Google Keyword Suggestion Tools

Top of Page

Bottom of Page

Google Keyword Tool

Keyword Tool Results

Long Tail Keywords

Meta Title / Description

Meta Title Max. 85 Characters (69 displayed)

Meta Description 160 or less Characters

URL – Should contain Keyword

Meta Title Max. 85 Characters (69 displayed)

H1 Heading

Main Keyword Phrase

Anchor Text Links

Alt Tags

Feature One Investigative Specialty Per Web Page

• Accident Investigations• Asset Investigations• Background Checks• Child Custody• Civil Investigations• Criminal Investigation• Divorce / Infidelity• Due Diligence

• Fraud Investigations• Litigation Support• Personal Injury• Process Serving• Surveillance• Witness Locate• Witness Statements• Workers Compensation

Meta Title Max. 85 Characters (69 displayed)

H1 Heading

Main Keyword PhraseKeyword in Domain Name

H2 Heading

Keyword Enriched Bullet Content

Keyword Enriched Content

Remember, Call To Action!

W3C Website Validator

http://validator.w3.org

You Need Inbound Links• Digg.com• Reddit.com• DMOZ.org• Pingoat.com• Pingler.com• Pingomatic• PI Assoc.• PI Magazine

Reciprocal Links

How Many Links Do You Have?

Don’t Buy Bulk Links!

Don’t Use Black Hat Tricks

Social Media Presence

Social Media PresenceGoogle Plus+

Google Owns YouTube

• 60 Hours of video are uploaded to YouTube every minute up from 48 hours a couple of months ago.

• Over 4 billion YouTube videos are viewed a day up from 3 billion

• Over 4 billion hours of video are watched each month on YouTube.

Social Media Presence

Just the Facts!

Create Business Page

Create Twitter Account

Include Your Website URL in Tweets

PI Magazine Poll - 2011Percentage of Website Generated Income

45% Earned no income or less than 10% of their gross earnings. Most didn’t have a website!

12%

26%

9% 8%

Earned less than 20%

ROI- Return on Investment

One Optimized & Designed Specialty Page - $100

Social Media Links - FREE

Content Updates - FREE

$ 500 Case Retainer

$1,500 Case Retainer

$2,500 Case Retainer

$5,000 Case Retainer

Website Eye TrackingYou must achieve top 3 ranking on any search engine!

Don’t waste your money on PPC ads. Invest your in SEO or adding more pages.

For More Information:

• Search “Free SEO Tips”• Search “Google Analytics”• Use Google Webmaster Tools

Call me at: 732-308-3800

Or email: Jim@pimagazine.com