Extended problem solving

Limited problem solving

Habitual decision making

Need recognition Search for information Identification of retailer/merchandise Evaluation of retailer/merchandise Selection of retailer/merchandise Purchase decision Post purchase behaviour

Social Factors: Family Reference group Culture

Psychological Factors: Motivation Perception Learning Beliefs & Attitudes

Cultural Factors: Religion Status Gender

Demographic changes Age Gender Ethnicity Income Race

Economic changes Income Income distribution Consumer spending pattern

Basic needs Pride Pleasure Profit Peer pressure

Convenient location Competitive Pricing Large selection of merchandise Good customer service Consumer delight Promotion & Adverising