Pauline Johnson said, “The history of the book really reflects the history of civilization, for by means of books the records, sacred teachings, ideas, and experience of the past have been preserved and

transmitted to the present.”

Based on that I made classic-look and everlasting journal with vintage bookbinding. Bookbinding is a technique used by ancient civilization to bound sheets of paper, before the existence of machine. It reflects

the beauty of a book and exquisite craftsmanship.

To be able to write is precious. We should appreciate it by using suitable writing companion. ARKANA is not just a journal. ARKANA is a medium to share plans, stories, ideas, and secrets.

Read, Write, Make Books

To grow reading and writing habit with journal as the medium To explore the beauty of craftmanship and local materials

SMS & WA. +628567817651 Line. @arkanajournal BBM. 7EE3E702 Email. arkanajournal@gmail.com Facebook. Arkana Journal Twitter. @arkanajournal Instagram. @arkanajournal Website. arkanajournal.com

ARKANA’s best-seller classic journal. Made from high-quality faux leather cover with customizable engrave. Customers can add their own logo or picture.

Rustic-look journal made from sackcloth. Completed with rubber band closure.

A combination of printmaking and bookbinding technique. Personalized woodcut is crafted by commissioned printmaking artist.

One of the most unique material of ARKANA, cork-like fabric. Material is synthetic yet it gives natural look to the journal. Completed with rubber strap and paper pocket.

Journal with covers made from upcycled materials. This one upcycles used Indonesian 80s comic books from thrift store. Also available in snack packaging cover.

Various color journal with personalized word. It can be a word that gives courage, spirit, or simply customer’s name. This journal requires more advanced bookbinding skill.

A combination of woodworking and bookbinding with a touch of genuine leather. Cover was made from teakwood thus the grains are different for each journal and embody its exclusivity. These

journals are simply beautiful, elegant, and worthy to be collected.

Re-usable pouch made from spunbond material. The purpose is to minimize waste and can be used again to store stationaries or toiletries. Available in 2 sizes (A5 & A6)

with different design.

Problem-Solution Fit

journal

actualize theirself & be different boring mass

product replacing statement to be

prou d of generating

school notebook

creative & smart upper middle class consumer

social campaign

buy responsibly

guilty pleasure overcoming

positive actions encouraging

school notebook

creative & smart upper middle class consumer

Buy Books Donate Books

Literary culture in Indonesia Long duration compulsory study

Free education Read → Write

Bookbinding Studio

• Make Books • Buy Tools • Find Place • Hire Part-Time

Worker

Leverage Sales

• Consignment Store

• Bazaar • Paid Promote • Boost Post • Celebrity/Writer

Endorsement

Social Campaign

• Collaboration • Promote • Collect Books • Location Review • Report

Customer Engagement

• Giveaway • Discount • Educative &

informative socmed content

• Open Studio • Workshop

Product Backlog Sprint Backlog

August September October

1 2 3 4 1 2 3 4 1 2 3 4

Bookbinding Studio

Make Books

Buy Tools

Find Place

Hire Part Time Worker

Leverage Sales

Consignment Store

Bazaar

Paid Promote

Boost Post

Celebrity / Writer Endorsement

Social Campaign

Collaboration

Promote Campaign

Collect Books

Location Review

Report

Customer Engagement

Giveaway

Discount

Educative & Informatove Content

Open Studio

Workshop

Educative & Informative Content Campaign Report

Personal Approach

Part-time worker Collaboration with other company

Rent Studio Hire Worker Promotion

Book Distribution (Campaign) Tools & Resources