Post on 24-Jun-2020
BustingtheBarrierstoCleanBehavior
DennisBatchelderAppEsteemCorporationCSASummitMadrid,Spain3October2017
Monetizationstillhasbadplayers
WefightonbehalfoftheconsumerConsumersshouldneverbescared,tricked,orcheatedbysoftwareButwhensoftwaremonetizersandtheirsupplychainarenotheldaccountablefortheiractions,consumersgetscrewedWeholdeverybodyaccountable
Howwedriveaccountability•Appscertifiedbyusgeneratemorerevenueandcostlesstodistribute•Appswelabeldeceptiveeithercleanupquicklyorwitheraway•OurBetterWorldNetworkmakesiteasyandrewardingtogetandstaycertified•Ourappintelligencefeedshelpsecuritycompaniesprotecttheircustomers
BetterWorldNetwork
Thisyearweracedtoproveourmodelworks•10customers,20securitypartners•15certifiedapps,firstcertifiedcallcenter,95Deceptors(24resolved)•Comprehensiverequirements•Proofthatcleanpays
Butmanyofyouseemskeptical•Vendorssitonthesidelines(evenworse,pretendtocommit)•CSAslowtoendorse•Gatekeepershesitanttorequirecertification•AfewAVsstillthinkwe’resleepingwiththeenemy•Everybodyseemsuncomfortablethatwe’refor-profit
Wetrynottotakeittoopersonally,butwewonderwhatelsewecandotogetyoutodemandcleanbehavior
SohereweareinMadrid…•Thisisn’tyourfirstbullfight•You’reveteransofmanyCSAmeetings•Youknowwewanteveryappandmonetizercertified•Youknowwe’llbusteverybarrierwefind
Andsincetoday’smy50thbirthday,Ihaveaspecialbarrier-bustinggiftforyou
Certificationsarenowfree
We’llcontinuetochargeforourotherservices
•Complianceconsulting•Premiumsupport�Appmonitoringandremediation�Embeddedsealandtaggant�Expeditedappcertification
•Andifyoucommit allyourapps�Bigdiscountonpremiumsupport�Freecomplianceconsulting
Bustingmorebarriers
MoreprescriptiveguidanceWecapturedtheanswerstothequestionsyouasked,andreferencedpassing/failingexamples
Lessintrusion;moretrust•Nomorekillswitch•Nobehaviormonitoring;justheartbeats•LimitedtoPremiumSupport;notmandatory
ProactivenotificationsRegisteryourapp,andwe’llwarnyouamonthbeforewepublishitsviolationstoourDeceptorlist
WehopeCSAwillhandledisputes
OurBetterWorldNetworkjustgotbetter
•Typesofpartners�Callcenters�Paymentprocessors�Searchgateways�Downloadsites�Adnetworks�Bundlers
Free ifyourequireyouroffersandappstobecertified
Showinghowitallworks… rememberAndytheappdeveloper?
Andy’sAppEsteemAdventure
Step1:Tryitout•AndytalkstootherswhojoinedAppEsteem,anddecidestogiveitatry.•Heregistershiscompanyhttps://customer.appesteem.com
Step2:Learn•Andyinstructshisteamtofollowthecertificationrequirements.HegetsprescriptiveguidancefromAppEsteem’sonlinecompliancechecklists
Step3:Implement•Doityourself:Andyhelpshisteamunderstandhowtomakethenecessarychangestohisapp.
•Gethelp:HecanhireAppEsteemorworkwithourcompliancepartnersforhelp
Step4:Certify•AndysubmitsnewversionsofhisapptoAppEsteem’s freecertificationservice.Iftheversionhasissues,Andy’steamfixesthem,andhere-submits.
Step5:Correct•Doityourself:Ifsecuritycompanieshaveissueswithhisapp,Andytriestofindoutwhyandthenresolvestheissues.
•Gethelp:AndypurchasesAppEsteem’s premiumsupporttogetanembeddedsealandsecuritypartnerassistance.Andycanalsoworkwithourcompliancepartners.
Sustainability•Nomore“Idon’tknowwhyI’mflagged”emergencies
•AndygetsspecialaccessfromBetterWorldNetworkpartners
•AndyreportsunfaircompetitionasDeceptors
•Andy’sconfidenceletshimgrow
Theindustryisstoppingtheselosers
It’stimetofocusonsustainability
Andwiththebarriersbusted,it’stimeforyoutocommit•Registeryourapps•Certifyyourapps•Forceyoursupplychaintobecertifiedhttps://appesteem.com