Business Web Design & MarketingDignity for Children Students

Lesson 2

Research

W1 HOMEWORK Research on keywords on your niche Download keywords Create Website Title Create Website Menu

What you will learn today: Website Page Title 6 Essential Pages How to write Contents Where to get pictures

Website Page Title

Website Page Title Keyword Search Engine 7 words maximum 60 characters maximum keywords - first 3 words

Website Pictures

Website Pictures Draw & Scan Take photos Free photos from Internet

Internet Pictures Copyright issues Trademark Cartoons Movie Characters

Internet Pictures www.search.creativecommons.org www.clipart.com www.graphicstock.com www.freewebheaders.com www.photodune.net

Images 6 pages – 6 pictures Slider Image – 1038 x 460 (3 pictures) Blog Post - 230 x 230 (3 pictures)

Resize Images www.ipiccy.com www.pixlr.com

Hands-OnWhere to obtain Images:www.search.creativecommons.orgwww.freewebheaders.com

How many Images:6 pages – 6 picturesSlider Image – 1038 x 460 (3 pictures)Blog Post - 230 x 230 (3 pictures)

Resize Imageswww.ipiccy.com

6 Essential Pages

6 Essential Pages1) About Us2) Testimonial Page3) Products/Services Page4) Blog Page5) Contact Us Page6) Home Page

Website Contents

About Us Elements Your background Personalization Differentiation Social Proof

Effective Testimonial Page Specific Ideally with photo Include title & designation of the user Relate to the target market

Free Testimonials Free sample Free review Barter exchange services Test on your friends

Products/Services Page Customer centric Don’t Sell Product Sell Experience State how your product can help people Use your ideal buyer’s lingo Include social proof

W2 HOMEWORK Work On About Us Page Work On Testimonials Work On Products & Services Select Pictures for each page

Next week Creating Website WordPress dashboard Weeding process Create Contact Page Plugins – add on tool for WordPress How to track visitors