Business Intelligence Strategie Business Intelligence Strategie @ @ UnileverUnilever

Ronald StoppelenburgRonald Stoppelenburg, ,

Director IT ArchitectureDirector IT Architecture, , UnileverUnilever &&

Maurice MeijersMaurice Meijers,, AssociateAssociate, , Tensor Tensor

CIO Day NoordwijkerhoutCIO Day Noordwijkerhout, , 25 25 November November 20082008

AgendaAgenda

• Unilever

• Strategische prioriteiten

• Tensor BI Framework

• Hoe staan we er nu voor?

The Vitality MissionThe Vitality Mission

“We meet everyday needs for nutrition, hygiene and

personal care with brands that help people feel good, look good and get more out of

life.”

Adding Vitality to LifeAdding Vitality to Life

AgendaAgenda

� Unilever

• Strategische prioriteiten

• Tensor BI Framework

• Hoe staan we er nu voor?

……leidt tot strategische leidt tot strategische prioriteitenprioriteiten::

• Grow superior brands

• Win with customers

• Fit to compete

• Deliver Vitality

AgendaAgenda

� Unilever

� Strategische prioriteiten

• Tensor BI Framework

• Hoe staan we er nu voor?

BI FrameworkBI Framework

Business Strategy

BI Delivery

1. Make Strategic

Decisions

Compose Strategy Roadmap

2.

3. Execute Strategy

4.

5.

6. Collect Data

Analyze Information

Exchange

Knowledge

BU

SIN

ES

S T

EC

HN

OLO

GY

15

Performance

Revenue Growth

Cost Optimization

Asset Optimization

Expected Performance

Volume Focus Price Realization

Supporting Services (SG&A)

Cost of Goods Sold

(COGS) Income Taxes

Capital Goods (PP&E) Inventory Receivables

& Payables Strengths,

Opportunities Image, Risks

Product & Service

Innovation

Marketing & Sales

Product & Service

Innovation

Retention

Account Mgt

Cross-Sell/ Up-Sell

Cash / Asset Mgt

Demand & Supply

Mgt

Price Optimization

IT, Telecom & Networking

Real Estate

Human Resources

Procurement

(Excl. Prod. Mat. & Merchandise)

Business Management

Financial Management

Finished Goods

WIP & Raw

Materials

Operational Excellence

Partnership & Collaboration

Relationship Strength

Strategic Assets

Accounts, Notes & Interest

Receivable

Accounts, Notes & Interest Payable

Equipment & Systems

Real Estate & Infrastructure

Agility& Flexibility

Business Planning

Governance

Program Delivery

Business Performance

Mgt.

Logistics & Distribution

Mer- chandising

Service Delivery

Improve Development &

Production Efficiency

Product Development

Materials

Production

Income Tax Mgt.

Improve Corporate/

Shared Service Efficiency

Marketing & Advertising

Sales

Customer Service & Support

Order Fulfillment &

Billing

Retain and Grow Current

Customers Strengthen

Pricing

Leverage Income-

Generating Assets

Improve Inventory Efficiency

Improve Execution

Capabilities

Improve Income Tax Efficiency

Improve Managerial & Governance Effectiveness

Improve PP&E

Efficiency

Improve Logistics &

Service Provision Efficiency

Improve Receivables &

Payables Efficiency

Improve Customer Interaction Efficiency

Acquire New Customers

Aligning Business Priorities to ObjectivesAligning Business Priorities to Objectives

Linking Drivers to KPILinking Drivers to KPI’’ss; ; Dashboard StructuresDashboard Structures

16

BI FrameworkBI Framework

Business Strategy

BI Delivery

1. Make Strategic

Decisions

Compose Strategy Roadmap

2.

3. Execute Strategy

4.

5.

6. Collect Data

Analyze Information

Exchange

Knowledge

BU

SIN

ES

S T

EC

HN

OLO

GY

Kritische factoren voor BI implementatieKritische factoren voor BI implementatie

• Executive sponsorship en Governance

– BI onderdeel van een business project

– Gerespecteerde zwaargewichten

• Architectuur

– Organisatiestructuur is bepalend

• Master Data

– Flexibiliteit en schaalbaarheid

– 1% corrupte data

18

Kritische factoren voor BI implementatieKritische factoren voor BI implementatie

• Programma Aanpak

– Business Case

– Multi-disciplinaire teams

– Stapsgewijs invoeren

• Delivery

– Ambassadeurs

– Gebruikersvriendelijkheid

– Pricing model

19

ArchitectureArchitecture

Vs

Masterdata

AgendaAgenda

� Unilever

� Strategische prioriteiten

� Tensor BI Framework

• Hoe staan we er nu voor?

Hoe kan ons informatie landschap eruit zien?

On Site Offline

Remote

Device

Personalization

Source ERP CRM Mktg ……. Ext Ext

GMI-1

Trusted Sources

Externe Data SAP BW

Portal Personalised Dashboard/ Scorecards

Info Services

Consumerization

Info

Asset Register

Search

Alerts, Standard & Exception Reports

Links, Reports

Reports, PDF, PPT, Word, Outlook

PUSH/ PULL

Trusted Sources

Information Delivery (aanbod)

Business Change (vraag)

• role-based informatie behoeften • gepersonaliseerd dashboard via de portal

• mogelijkheid tot drill downs • Gebruikers ontvangen standaard reporten, mogelijkheid om exceptie rapporten en

alerts op te zetten • Support for ingewikkelde/multi source informatie mogelijk via een helpdesk

• Mentaliteitsverandering • Managers dienen zich verantwoordelijk

te voelen voor hun gegevens • Self service

• Gebruikers voorbereiden om te werken met standaard informatie

I N F O R M A T I O N S E R V I C E S

Information Services – van push naar pull

Gebruiker in controle - Push to Pull

Wat is ConsumerisationWat is Consumerisation? ?

Thank you