BUSINESS INTEGRATION

Lucia Fernandez RiveraMay, 2016

Standing on Giants

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WHAT IS A FORUM?

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WHAT IS A FORUM?CLASSIC DEFINITION: “A DISCUSSION AREA ON A WEBSITE”.

FOR ME: THEY ARE MORE THAN THAT. THEY ARE

SOCIAL CHANNELS PER SE.

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DOES ANYONE KNOWS THE

DIFFERENCES BETWEEN

• SOCIAL MEDIA

• FORUMS

• BLOGS?

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MAIN DIFFERENCES ABOUT FORUMS

USERS

UGC

HISTORY

RELANTIONSHIP

CLICK HERE FOR MORE INFO ABOUT THE

DIFFERENCES

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FORUMS – ADVANTAGES

EDUCATE YOUR CLIENT

• SEO FOR FREE: FRESH CONTENT THAT IS RICH IN KEYWORDS & IS ATTRACTIVE TO SEARCH

ENGINES

• BUILD LONG-TERMS RELATIONSHIPS = BRAND AMBASSADORS

• CALL DEFLECTION = CUSTOMERS CAN ANSWER & SOLVE PROBLEMS

• MARKETING RESEARCH & INSIGHTS + MARKETING DEVELOPMENT BY WORKING AS ONE

TEAM

• ADVOCACY: BY HAVING AN ONLINE COMMUNITY, CUSTOMERS ARE ENCOURAGED TO VISIT

YOUR WEBSITE MORE OFTEN, AND THEN THEY TELL OTHERS ABOUT IT

• HISTORY MATTERS

• UGC: IS THE COMMUNITY THE ONES THAT CREATE THE CONTENT

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IF FORUMS ARE THAT GOOD,

WHY THEY ARE NOT POPULAR?

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CLIENTS CAN’T SEE THE VALUEHOW WE CAN CHANGE THAT?

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BY EDUCATING OUR CLIENTS

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EDUCATION IS A MUST

2. BUILD A TRUTHFUL RELATIONSHIP WITH YOUR INTERNAL/EXTERNAL CLIENTS

3. SHARE RESULTS, REPORTS, EXAMPLES AND INSIGHTS WITH OTHER AREAS. AND TRY TO DEVELOP A

SIMPLE LANGUAGE, MAKE IT SHORT AND STRAIGHT TO THE POINT. BUILD YOUR OWN ANALYSIS TOOLS

AND MAKE COMPARISONS

4. UNDERSTAND THE ROLE EACH AREA PLAYS IN MAKING A COMMUNITY SUCCESSFUL. TRY TO EXPLAIN

AND SHOW EXAMPLES ABOUT HOW THEY CAN CONTRIBUTE TO IT

5. BECOME A DIGITAL EVANGELIST. USE YOUR EXPERTISE TO TRAIN AND EDUCATE OTHER PEOPLE IN

THE COMPANY

6. BUSINESSES NEED TO BE DIGITAL OR SOCIAL AT MULTIPLE TOUCH POINTS, INTERNALLY AND

EXTERNALLY. THE KEY IS TO LOOK FOR AREAS WITHIN THE ORGANISATION WHERE OUR SERVICES CAN

BRING NEW OPPORTUNITIES

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BUSINESS INTEGRATION IS A

GUARANTEE OF SUCCESS

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BUSINESS INTEGRATION IS A

GUARANTEE OF SUCCESS

MAKE IT HAPPEN!

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ABOUT LUCIA FERNANDEZ RIVERA

I AM AN ARGENTINIAN/SPANISH LIVING IN VICTORIA & ALBERT'S LAND. I AM ALSO A

DIGITAL EXPERT, INSIGHTFUL, RESULTS ORIENTED AND A STRATEGIST AT HEART

WITH OVER 10 YEARS EXPERIENCE COMBINING DIGITAL, ADVERTISING AND

MARKETING TO DRIVE TRAFFIC AND ENGAGEMENT THROUGH ALL FORMS OF

DIGITAL ACTIVITIES INCLUDING SOCIAL MEDIA AND FORUMS.

MORE AT #GODIGITALBLOG – LUCIAFERNANDEZRIVERA.WORDPRESS.COM

THANKS!