IBCIBCIIntelligentntelligentBBiomedicaliomedicalCClotheslothes

StructureStructure1. What is IBC2. Who would use IBC3. What does IBC look like4. Main competitors5. Strategy for the new product6. TV commercials7. What is the future of IBC

What is Intelligent What is Intelligent Biomedical Clothing?Biomedical Clothing?

IBC is clothing that contains “smart sensors” to monitor body conditions and track the health of a

patient.

Who would use IBC?Who would use IBC?

What Does IBC look like?What Does IBC look like?

IBC looks and feels like regular outfit

Main competitorsMain competitors

NuMetrex heart monitoring apparel

Strategy for the new Strategy for the new productproduct

Branding

Packaging

Pricing strategy

Distribution

TV commercialsTV commercials

IBC

•Will look impressive•Will be advertised by famous doctors, hospitals, celebrities•Will be shortly described•Will be emphasized that our product is the future

What is the future of IBC?What is the future of IBC?A shirt monitoring numerous

biomedical variable and physiological signals;

Mamagoos-Pyjama for infants;…

IBCIBCIIntelligentntelligentBBiomedicaliomedicalCClotheslothes