Post on 26-Aug-2018
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Excellent resultsTrendence Graduate Barometer, June 2012
ISM students have a particularly high opinion of the support they
receive from lecturers and professors, and of the international
orientation of the teaching provided. These are the findings of the
independent Trendence Graduate Barometer 2012. In these two
categories, both the ISM’s Dortmund and Frankfurt/Main campuses
were among the highest scoring institutes in a survey comparing
some 100 universities across Germany. The ISM’s Dortmund Campus
ranked fourth. Students at the ISM in Frankfurt/Main also gave very
good scores for the international orientation of their teaching, which
meant that the campus came second nationwide in this comparison.
And both campuses garnered positive responses for the interaction
with the business community and for the practical orientation of the
teaching, ranking fifth in each case.
dortmund Frankfurt/Main
The International School of Management (ISM) – with campuses
in Dortmund, Frankfurt/Main, Munich and Hamburg – is a private,
state-recognized University of Applied Sciences that has been
offering high-quality, practical, and career-focused management
education programs with a strong international orientation for
more than two decades. Founded in 1990, the ISM is home to more
than 1,900 students pursuing business degrees in a personal
atmosphere, under the guidance of faculty and staff members.
The program of study includes seven bachelor’s degree programs,
a part-time bachelor’s program, six consecutive master’s degree
programs, a part-time master’s program and two MBA programs.
For non-German speakers the ISM offers six programs which are
taught entirely in English:
· B.A. Global Business Management
· M.A. International Management
· M.Sc. Finance
· M.Sc. International Transport & Logistics
· MBA General Management
· International Business Certificate
Furthermore, international students with the necessary pre-
requisites in German can take part in the German Business
Certificate program, which is taught entirely in German.
International School of Management (ISM)
The Universum Student Survey, June 2012
ISM students value the opportunity to study abroad, the practical
orientation of the teaching and the close relationship between
teaching staff and students at their university. These are the find-
ings of the 2012 Student Survey conducted by the independent
consultancy firm Universum. The ISM thus once again ranks among
the very best institutions in Germany. Around 80% of students at
every ISM campus are satisfied or even very satisfied with their
university. Students gave a particularly positive rating to the close
relationship between lecturers and students and to the opportunity
to spend a semester abroad.
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ContentsStudy Programs
Exchange Programs
International Business Certificate
Module 1 (Dortmund Campus)
Module 2 (Dortmund Campus)
Specializations (Dortmund Campus)
Module 3 (Frankfurt/Main Campus)
Specialization (Frankfurt/Main Campus)
Module 4 (Munich Campus)
Specialization (Munich Campus)
Module 5 (Hamburg Campus)
Specialization (Hamburg Campus)
German Business Certificate
Fall Semester (Frankfurt/Main Campus)
Spring Semester (Frankfurt/Main Campus)
Success Factors
Student Life
International Network
Contact – International Office
Excellent Results in Current University Rankings
Frankfurt/Main Munich Hamburg
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Study programs
BaChElor’S PrograMSTo guarantee international competencies, the ISM bachelor’s
programs offer two integrated semesters abroad – a compulsory
semester and an elective one – at one of the ISM’s more than
150 partner institutions. Additionally, the emphasis on hands-on
experience is an important aspect. Students participate in a total of
24 weeks of internships. To become familiar with intercultural
differences in the workplace, students work twelve out of the
24 weeks for a company outside Germany.
All ISM bachelor’s programs provide the fundamentals of business
administration. Depending on the chosen study program, this core
education is supplemented by lectures in communications, tourism,
psychology, finance or fashion. This qualifies ISM graduates for a
wide variety of different jobs in many industries. Besides gaining
valuable academic know ledge, students acquire important soft
skills, such as teamwork, negotiation, and presentation techniques,
during their time at the ISM. They study in small groups and parti-
cipate in case studies and consulting projects where they apply
academic know ledge to solve business problems.
Applicants interested in a bachelor’s
program can choose between five
programs:
· B.A. International Management
language of instruction:
30-40% English, 60-70% German
· B.A. Global Business Management
language of instruction:
100% English
· B.A. Tourism & Event Management
language of instruction:
30-40% English, 60-70% German
· B.A. Communications & Marketing
language of instruction:
30-40% English, 60-70% German
· B.A. Psychology & Management
language of instruction:
30-40% English, 60-70% German
· B.A. Corporate Finance
language of instruction:
30-40% English, 60-70% German
· B.A. Global Luxury,
Brand & Fashion Management
language of instruction:
30-40% English, 60-70% German
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MaStEr’S PrograMS
Part-tIME PrograMS
The ISM’s success factors – the international and hands-on educa-
tion, the compact study program, the personal atmosphere, and the
soft skills taught alongside academic know ledge – aren’t just an
integral part of the bachelor’s programs. These key factors are also
at the heart of the ISM’s master’s programs.
All six programs focus on practical and international elements,
including lectures held in English. Students spend the third semester
of their ISM master’s program abroad at one of the ISM partner
universities specializing in their field of study. The semester abroad is
designed to further develop and expand their intercultural and
language competencies, and enhance and deepen their professional
know ledge in an international context. Additionally, all programs also
offer students the opportunity to complete an international double
degree.
The master’s programs are rigorously geared to the needs of the
real business world. This goal is fostered by the hands-on experi-
ence of ISM lecturers, many of whom have held or currently hold
management positions in the business world. Furthermore, a
twelve-week comprehensive internship phase, normally completed
between the first and second semesters, as well as a practically-
oriented master’s thesis form the foundation of ISM master’s
programs.
Since 2004, the ISM has also offered an MBA program geared
towards graduates of all academic disciplines. Students of this
part-time MBA General Management program graduate within two
years and spend four modules at partner universities in the USA,
Brussels, India and Hong Kong. In addition, students receive pro-
fessional and personal coaching support throughout the program.
A second MBA program, the MBA Energy Management, started at
the ISM in 2009. It is organized in cooperation with the energy
companies E.ON AG and RWE AG and is therefore tailored to the
particular needs of managers in the energy sector.
In the fall semester 2012 / 2013, the ISM extended its part-time study
programs with a Bachelor of Arts in Business Administration and
a Master of Arts in Management. Both programs offer individual
specializations.
Applicants interested in a master’s
program can choose between six
programs:
· M.A. International Management
language of instruction: 100% English
· M.A. Strategic
Tourism Management
language of instruction:
60% English, 40% German
· M.A. Strategic
Marketing Management
language of instruction:
50% English, 50% German
· M.A. Psychology & Management
language of instruction:
50% English, 50% German
· M.Sc. Finance
language of instruction: 100% English
· M.Sc. International
Transport & Logistics
language of instruction: 100% English
Applicants interested in a part-time
study program can choose between
four programs:
· B.A. Business Administration
language of instruction:
20% English, 80% German
· M.A. Management
language of instruction:
20-30% English, 70-80% German
· MBA Energy Management
language of instruction:
50% English, 50% German
· MBA General Management
language of instruction: 100% English
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The ISM International Business Certificate program is designed for
students with a strong interest in a study abroad semester at a
German university. The program offers students individual support
and academic guidance. The certificate allows students who do
not speak German at an advanced level to take business classes in
English and earn ECTS credits during their stay at the ISM.
As a prerequisite we expect students to have a B2 level of English.
a UnIqUE ExPErIEnCE – a StUdy aBroad SEMEStEr at thE ISM
Specialization Modules
The ISM offers five specialization modules at its different campuses.
A Communications module is available in Dortmund and Frankfurt
(Strategic Public Relations, Intercultural Communication). In addition,
the Dortmund Campus offers a Tourism & Event Management module
(Strategic Tourism Management, International Tourism Markets), and a
Finance module (International Accounting, International Auditing, and
Implementation of Derivatives) as well as an International Manage-
ment module (Leading to High Performance, Competitive Advantage),
which is also available at the Munich Campus. The Psychology &
Management module (Consumer Psychology, Structuring of Consult-
ing Projects) is offered at the ISM campus in Hamburg. For details see pages 8 to 21.
Study Program Dortmund Campus
Business Certificate students at the Dortmund Campus can choose
between Core Modules 1 and 2 as well as between four spe cia l-
ization modules. For more details see pages 8 to 13.
Study Program Frankfurt Campus
Business Certificate students who choose to study in Frankfurt will
participate in Core Module 3 with a specialization in Commu nica-
tions. For more details see pages 14 to 16.
Study Program Munich Campus
Business Certificate students at the Munich Campus will take
Core Module 4 with a specialization in International Management.
For more details see pages 17 to 19.
Study Program Hamburg Campus
Business Certificate students who choose to study in Hamburg will
participate in Core Module 5 with a specialization in Psychology
and Management. For more details see pages 20 to 21.
exchange programs
Core Modules
The Dortmund Campus offers the following
two core modules:
Module 1:
Project Management, Operations Management,
Strategic Management, International Business Law.
Module 2:
Strategic Controlling, Crisis Management, Branding
and Communication Management and Doing Business in
a Global Economy.
The Frankfurt Campus offers the following core module:
Module 3:
Business Ethics, Business Planning –
Theory & Exercises, Moderation & Presentation
and Capital Markets.
The Munich Campus offers the following core module:
Module 4:
International Trade and Sales, Strategic Management,
Global Communications, International Finance Management.
The Hamburg Campus offers the following core module:
Module 5:
Marketing Controlling, International Finance Management,
Strategic Controlling, International Trade and Sales.
International Business Certificate (taught entirely in English)
The ISM Business Certificate can be studied at each of the four
ISM campuses: Dortmund (spring and fall semester), Frankfurt
(spring or fall semester), Munich and Hamburg (fall semester only).
The program consists of five core modules and four specialized
modules, each consisting of two courses worth 5 ECTS credits.
Students enrolled in the ISM Business Certificate program can earn
30 ECTS credits in one semester or 60 ECTS credits in two semesters by
taking one core module and one specialization module per semester.
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german Business Certificate (taught entirely in german)
Since the fall semester 2010, the ISM has also been offering a
German Business Certificate program at the Frankfurt Campus,
which is taught entirely in German. The program consists of six
courses, each worth 5 ECTS credits. Students in the German
Business Certificate program can earn 30 ECTS credits in one
semester or 60 ECTS credits in two semesters. To qualify for this
program, students must have achieved a B1 level of German.
Teaching methods include lectures, seminars, case studies and
business games. Students participate in group and project work to
train their problem-solving abilities and soft skills (teamwork,
presentation techniques etc.). In addition to the Business Certi-
ficate, international students can also attend an intensive German
class prior to starting the program. The ISM also offers German
classes throughout the academic year.
For details see pages 22 to 25.
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International Business certificate
IntErnatIonal BUSInESS CErtIfICatE
Dortmund Campus Module 1
Strategic Managementdr. Stephan BrockWork experience: · Various non-executive directorships at private and public companies
· CEO of CEMEX Deutschland AG
This course presents a framework and a set of tools for formulating successful strategies.
The focus is on identifying and analyzing the sources of profitability available to a firm and
on developing strategies for tapping these sources. A central theme of the course is the
analysis of competitive advantage. However, the course is concerned not just with analysis
but with decisions as well. In case discussions, students will take the role of a senior
executive or consultant. They will be asked to make decisions on key strategy issues and
indicate how the right decisions will be implemented.
The course objective is to acquire familiarity with the principal concepts, frameworks and
techniques of strategic management and to gain expertise in applying these.
Module 1 · Strategic Management (5 ECTS)
· International Business Law (5 ECTS)
· Project Management (5 ECTS)
· Operations Management (5 ECTS)
Module 2 · Strategic Controlling (5 ECTS)
· Branding and Communication Management (5 ECTS)
· Crisis Management (5 ECTS)
· Doing Business in a Global Economy (5 ECTS)
Communications & Marketing Track
· Strategic PR (5 ECTS)
· Intercultural Communication (5 ECTS)
International Management Track
· Leading to High Performance (5 ECTS)
· Competitive Advantage (5 ECTS)
Tourism & Event Management Track
· Strategic Tourism Management (5 ECTS)
· International Tourism Markets (5 ECTS)
Finance Track
· Implementation of Derivatives (5 ECTS)
· International Accounting in Fall
or International Auditing in Spring (5 ECTS)
CorE ModUlES (1 of 2)
SPECIalIzatIonS
ModUlE 1
the dortmund Campus offers the following two programs:
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Prof. Dr. Peter Ruess LL.M.Work experience: · Principal associate and specialist lawyer for industrial property rights at Freshfields Bruckhaus Deringer
· Author or co-author of over 60 publications in his fields of expertise
Sebastian GruetzWork experience: · Global transformation director at BP
· Marketing director for Eastern Europe, Austria, Russia and the Netherlands at BP
Dr. Jochen RauWork experience: · Management consult-ant at McKinsey & Company
· Senior project manager for corporate develop-ment at Deutsche Bahn
This course aims to give a practice-oriented introduction to business law and to the general
organisation of the German / EU legal system. The focus of the course includes national and
international commercial and partnership / corporation law, competition law, labor law, and
company-relevant social security law.
After completing the course, students should be able to understand and communicate the
general structure and principles of German and EU commercial law, to compare national
and international commercial legal systems and to understand the significance of different
jurisdictions for commercial decision-making.
International Business law
This course is meant to provide students with a basic toolbox to handle projects of various
sizes. It will also give students a platform to share their own experiences and issues with
projects they have been involved in. More specifically, the course will focus on the question
how to efficiently and effectively run projects whilst line operations continue and how to
successfully ’connect’ project management to the ’rest’ of the international corporation.
After completing the course, students will be able to effectively structure a project, using a
simple lifecycle model, and make use of a minimum set of tools to manage an international
project.
Project Management
Operations are at the core of any organisation that provides goods or services. Whether
in factories, restaurants, government institutions or marketing departments, it is operations
that generate value for the customer. Therefore, a sound understanding of operations
is crucial for any manager. Four parts make up the course content: operations strategy,
operations planning, designing operations processes and quantitative modelling.
After completing the course, students will be able to illustrate the inter-relationship
be tween operations and strategy, apply key operations planning methods, and classify and
assess different process designs.
operations Management
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doing Business in a global Economy
Strategic Controlling
In this course students continue to build on their international exposure and look at more
international topics in business. They will deal intensively with the concept of globalization
by looking at different types of globalization and its effects on the service industry. Gap
analysis will be introduced and the importance of service in today’s business will be
discussed. This course focuses not only on learning theory but also on the important role of
classroom discussions and debates. Case studies and articles will be used extensively.
On completion of this course, students will be able to look at globalization much more
critic ally. They will also have improved their know ledge with regards to service and its
impor tance in manufacturing companies.
Branding and Communications ManagementJane TownsendWork experience: · Marketing educator and trainer in corporations and further education institutes
· Marketing consultant with a particular focus on multinational companies
One of a company’s most valuable assets is its brands, which can provide a source of
competitive advantage in today’s competitive business world. In this course students will
learn how to develop strong brands and how to communicate these using the increasingly
wide variety of marketing communication instruments now available. The first part of the
course examines the subject of brand management; the second part concentrates on commu-
nications management. The lectures are supported by real-life examples, case material and
exercises to illustrate the theoretical concepts. The students additionally carry out an
ongoing case task enabling them to relate the concepts to a practical situation on a conti-
nuous basis.
Crisis ManagementNathaniel PeltierWork experience: · Manager of his own
company – Thomas and Peltier Ltd.
· Assistant manager at Dr. Hunsdorfer Consulting
Every company and tourist destination runs the risk of an unexpected crisis. Forward-
thinking companies and organisations embrace differentiated crisis management strategies.
Crisis management in the face of a real crisis includes identifying the nature of a current
crisis, intervening to minimize damage, and recovering from the crisis. The lectures
con centrate on the threats, risks, potential hazards, types of crisis, strategic approaches,
organizational measures, crisis management instruments, and case studies.
On completion of this course, students should, for example, be able to understand the
significance of risks of crises in the operation and management of companies and touristic
destinations and to develop management strategies to minimize the impacts of a crisis.
Dr. Matthias Lütke EntrupWork experience: · Project manager at A.T. Kearney
· Managing director of finance, Valensina Group
Strategic controlling is an essential part of any corporate control system. It is based on
medium and long-term considerations and focuses on safeguarding a company’s long-term
survival und growth. In this course, students review quantifiable as well as non-quantifiable
factors, and consider environments in which a company operates, such as markets,
compe titors, or consumer behavior. Based on this framework, strategies and concepts are
elaborated and implemented.
The course objective is to critically evaluate the assumptions and underlying theory of
strategic control and to apply strategic control methods and concepts in practice.
ModUlE 2
Dortmund Campus
International Business certificate
Module 2
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Competitive advantage
Communications & Marketing track
International Management track
Strategic Pr
Competitive Advantage explores how organizations create value through strategic choices.
The course is designed to give students a deeper insight in strategic moves and execution
aimed at creating sustainable competitive advantages. It uses a wide range of case articles
drawn from a wide spectrum of industries in order to provide students with richer theoretical
frameworks and applications. Case studies include an overview of the organization’s
approach to business and then a discussion about how this leads to advantage and sustain-
able value creation.
leading to high PerformanceDr. Eyden SamunderuWork experience: · Consulting expert in corporate strategy, particularly in the aviation sector
· Senior consultant at the Institute for the Advancement of Busi ness and Techno logy
Leading to High Performance is a foundational course for understanding and applying the
practices of management in complex, rapidly changing global organizations. This course
seeks to develop an understanding of the larger context in which business organizations
operate. Political, social, legal and public policy, as well as regulatory and environmental
contexts are covered accordingly. The course integrates classical management approaches
with real life examples drawn from a wide spectrum of industries and a wide variety of
case studies. Key topics surveyed include: change management approaches, strategic
leadership, exploring strategic changes and re-inventing organizations as well as how to
develop successful business models that leads to sustainable performance.
Intercultural CommunicationDr. Clint LeahrWork experience: · Senior corporate training consultant for the Anthony Robbins Companies
· Worked with sales and marketing leaders and organizations like Procter & Gamble, Coca Cola and the US military
Intercultural communication is a vital part of any company’s global strategy. The ability to
manage cultural differences and to work with colleagues and business partners from many
different cultures allows companies to develop to their fullest potential. Without this key
skill, companies will be left behind in the global race. In this course, students will practice
communication and management skills in a cross-cultural context. By analyzing case
studies and participating in group discussions, activities, and role plays, students will gain
first-hand ex perience in dealing with cultural differences and using them to their advantage.
Karola RömerWork experience: · Head of communications (national / international) at a leading retail group
· Head of marketing & public relations (national / international) at a main supplier of McDonald’s
This course combines theoretical and practical aspects. It introduces students to the basic
principles of public relations at a management level and covers the main methods and
instruments of strategic PR. The critical factors of successful PR campaigns will be shown
and differentiated. Additionally, practical insights into the entire workflow of strategy and
concept development will be considered.
Students will be expected to analyze case studies and draw conclusions from them in order
to implement a strategic public relations process. They will apply basic tools to present their
corporate communication analysis or campaign in a business or pitch situation.
SPECIalIzatIonS
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International tourism Markets
tourism & Event Management track
Strategic tourism ManagementDr. Eyden SamunderuWork experience: · Consulting expert in corporate strategy, particularly in the aviation sector
· Senior consultant at the Institute for the Advancement of Busi ness and Techno logy
Within the scope of the course, students will be equipped with the skills needed for the
general management role of leading a firm or business towards long-term success. Intro-
ducing prescriptive as well as emergent approaches to strategic planning, this module is
designed to provide the student with an understanding of strategic management principles,
theory and analytical frameworks. These are then applied to the tourism and leisure
industry to consider how organizations can manage and exploit their resource base and
plan strategically for long-term competitive advantage. The theoretical foundations are
supported by practical case study applications. Case studies will be drawn from the airline
industry and tourism destination spots like Kenya, the hotel industry etc.
Nathaniel PeltierWork experience: · Manager of his own
company – Thomas and Peltier Ltd.
· Assistant manager at Dr. Hunsdorfer Consulting
This course focuses of the dynamics of demand and supply within the context of the
international tourism industry. It analyzes international tourist flows as well as existing and
emerging patterns of tourism demand and considers the factors by which they are
influenced. The module draws upon fundamental concepts of market research, consumer
behavior, product design, demand and supply management and sustainability.
After completing the course students will, for example, be able to analyse tourism supply
features and evaluate their impact on tourism demand as well as understand principles of
market segmentation and consumer behavior in international tourism.
Dortmund Campus
International Business certificate
Specializations
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International auditing – in spring semester only
finance track
When European entities are required to prepare their financial statements under an inter-
national financial reporting framework, they also have to be audited under an international
auditing framework. Therefore, the European Union requires the application of International
Standards on Auditing (ISAs). This course focuses on practical problems involved in applying
ISAs. Current requirements of these standards will be discussed and forthcoming changes
will be looked ahead to.
Upon completion of this course, students will be able to understand the planning, perform-
ing and reporting of an audit of financial statements and resolve basic auditing problems.
International accounting – in fall semester only
Implementation of derivativesProf. Dr. Ernst FahlingWork experience: · General representative of a private bank
· Director of Group Treasury at Daimler AG
As from January 1st, 2005 all companies listed on an EU stock exchange must prepare
consolidated financial statements in accordance with International Financial Reporting
Standards (IFRSs). As it is the declared policy of the EU to harmonize financial reporting,
IFRS are to be the reporting framework for all financial information reported to third
parties. Applied worldwide, IFRSs are the reporting framework of the future. This course
focuses on practical problems involved in applying IFRSs. Using case studies, it will be
discussed how the principles of IFRSs are turned into live financial reporting.
After completing the course students will be able to analyze published financial statements
and resolve basic reporting problems.
The fundamentals of applying derivative financial instruments are the main content of this
course. Distinctions between financial cash and forward transactions are exemplified and
various derivative financial instruments are introduced and explained, including forward
trans actions and options. The course also focuses on derivative interest rate contracts, stock
derivatives and foreign exchange derivatives. Option parameters and the main factors
influencing opting pricing will also be dealt with. In addition, the key interest rate deri-
vative contracts – interest rate swaps, forward rate agreements as well as credit derivatives
– are explained in detail. Finally, the practical uses of derivative financial instruments will
be illustrated and discussed. Determining the objectives by applying derivative financial
instruments completes the course.
Prof. Dr. Manfred BolinWork experience: · Secretary General of the Accounting Standards Committee of Germany
· Tax consultant and certified public auditor
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Business EthicsGershon BraunWork experience: · Managing director at mcdialog gmbh
· Management consult-ant and guest speaker, panellist and moderator at international conferences
This course is designed to raise student awareness of the important and often dramatic role
ethics play in managerial decisions, and to provide them with the know ledge and the
tools they will need for identifying, confronting and resolving ethical issues throughout
their mana gerial careers.
One primary goal of the course is for students to understand and appreciate the vital role
ethics plays in business and in their personal lives. Furthermore, students should be able
to make better and more comprehensive managerial decisions that consider not only
corporate goals and values, but also legal and ethical issues and their likely impact on key
stakeholders.
Module 3 · Business Ethics (5 ECTS)
· Business Planning, Theory & Exercises (5 ECTS)
· Moderation & Presentation (5 ECTS)
· Capital Markets (5 ECTS)
Communications & Marketing Track
· Strategic PR (5 ECTS)
· Intercultural Communication (5 ECTS)
CorE ModUlE SPECIalIzatIon
ModUlE 3
the frankfurt/Main Campus offers the following program:
International Business certificate
Module 3
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Dr. Peter RathnowWork experience: · Head of corporate performance controlling at Siemens
· Top management consultant at McKinsey & Company
James KirkpatrickWork experience: · Lecturer of “English for Management Studies“ at Frankfurt University of Applied Sciences and Frankfurt School of Finance and Management
· In-house instructor, particularly at (the former) Allianz Dresdner Bau spar kasse and at Commerzbank
Joy ChanWork experience: · Chartered Financial Analyst (CFA)
· Regional controller for KPMG Central & Eastern Europe Regional office
Accessible to the newcomer and detailed enough for advanced students, the course
explains how to tailor a plan for business purposes. It helps focus attention on strategic
planning and on strategic and operational controls.
The course aims to deliver the theoretical background and fast-track advice for competent
and advanced students who want to get beyond the basics and produce compelling
business plans. Having successfully completed the course, students should be able to
develop business plans for small and medium-sized enterprises.
Business Planning, theory and Exercises
The course will teach students how to communicate effectively in English in an inter-
national business setting by learning the structural, stylistic, and rhetorical elements of
making presen tations. Students will continue to build on their existing vocabulary of
business terms, as well as become more aware of cultural differences. Furthermore,
students will develop their rhetorical skills in using English for expository purposes.
At the conclusion of the course, students should be able to deliver effective business
presenta tions and participate actively in discussions of business topics.
Moderation & Presentation
This course is divided into 2 sections, beginning with an overview of the market parti-
cipants and the role and function of both depository and non-depository institutions, such
as insurance companies, investment companies and pension funds. The second section
focuses on the major financial markets, including the equity, money, bond and derivatives
markets where participants will gain an understanding of the organization and structure of
these markets as well as the instruments that are traded in these markets.
After completing the course students will, for example, be better equipped to exercise
powers of inquiry and logical thinking when evaluating events in financial markets and
institutions that are covered by the media.
Capital Markets
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Communications & Marketing track
Strategic Pr
Intercultural CommunicationDr. Clint LeahrWork experience: · Senior corporate training consultant for the Anthony Robbins Companies
· Worked with sales and marketing leaders and organizations like Procter & Gamble, Coca Cola and the US military
Intercultural communication is a vital part of any company’s global strategy. The ability to
manage cultural differences and to work with colleagues and business partners from many
different cultures allows companies to develop to their fullest potential. Without this key
skill, companies will be left behind in the global race. In this course, students will practice
communication and management skills in a cross-cultural context. By analyzing case
studies and participating in group discussions, activities, and role plays, students will gain
first-hand experience in dealing with cultural differences and using them to their advantage.
Karola RömerWork experience: · Head of communications (national / international) at a leading retail group
· Head of marketing & public relations (national / international) at a main supplier of McDonald’s
This course combines theoretical and practical aspects. It introduces students to the basic
principles of public relations at a management level and covers the main methods and
instruments of strategic PR. The critical factors of successful PR campaigns will be shown
and differentiated. Additionally, practical insights into the entire workflow of strategy and
concept development will be considered.
Students will be expected to analyze case studies and draw conclusions from them in order
to implement a strategic public relations process. They will apply basic tools to present their
corporate communication analysis or campaign in a business or pitch situation.
SPECIalIzatIon
Frankfurt/Main Campus
International Business certificate
Specialization
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SPECIalIzatIon
International trade and Sales Prof. Dr. Klaus MühlbäckWork experience: · Member of the board of directors at two medium-sized companies in the international industrial tire industry
· Managing partner in a company in the same industry
The lecture demonstrates the important function and the specifics of international trade
and sales in the scope of market-orientated corporate management. Furthermore students
learn how companies need to embrace and develop sales strategies in order to be successful
in a competitive international market in the long run. At the same time the roles and
functions of trade and sales, different trade and sales structures and the correspon ding
demands on the supplier will be presented.
At the end of the course students will, for example, be able to apply the concepts methods
and instruments of international sales.
Module 4 · International Trade and Sales (5 ECTS)
· Strategic Management (5 ECTS)
· Global Communications (5 ECTS)
· International Finance Management (5 ECTS)
International Management Track
· Leading to High Performance (5 ECTS)
· Competitive Advantage (5 ECTS)
CorE ModUlE SPECIalIzatIon
ModUlE 4
the Munich Campus offers the following program:
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Strategic Management
International finance ManagementProf. Dr. Ernst FahlingWork experience: · General representative of a private bank
· Director of Group Treasury at Daimler AG
The international dimensions of finance management resulting from the globalization of
the real economy and corporate business will be analyzed and explained in detail,
supported by risk management approaches, tools and instruments.
Students will be able to assess the significance and dimension of international economic
activity, analyze the complex risk situation of foreign trade activities and comprehend
international financial management mainly as “risk management“. Furthermore, the course
will enable students to make use of the opportunities and risks inherent in international
business for financial management purposes understand the fundamental hedging tools in
the field of foreign exchange, cash management and refinancing, and assess the practical
aspects of corporate business and how they relate to financial management.
global CommunicationsDr. Gerhard Vilsmeier Work experience: · Head of Marketing & Communications at Siemens Real Estate
· Board member for finance and internal communication at the German Public Relations Association (DPRG)
The course introduces students to the intellectual, ethical and managerial challenge of
globalization in communications. One main goal of this course is first to introduce the
socio-economic and cultural aspects of globalization as a value-relevant aspect of corporate
communication and international business. Secondly, the course aims to prepare commu-
nication executives to become agents of international change and intercultural exchange.
Practically speaking, the course will focus on employing strategies to read a person’s, a market’s
and an organization’s culture in the context of economic and sociological globalization.
The course will allow students to incorporate the theoretical and experiential complexity of
globalization into their managerial decision-making.
Prof. Dr. Frank RöslerWork experience: · President at BMW Thailand Ltd.
· Head of Investor Relations at BMW AG
This course presents a framework and a set of tools for formulating successful strategies.
The focus is on identifying and analyzing the sources of profitability available to a firm and
on developing strategies for tapping these sources. A central theme of the course is the
analysis of competitive advantage. However, the course is concerned not just with analysis
but with decisions as well. In case discussions, students will take the role of a senior
executive or consultant. They will be asked to make decisions on key strategy issues and
indicate how the right decisions will be implemented.
The course objective is to acquire familiarity with the principal concepts, frameworks and
techniques of strategic management and to gain expertise in applying these.
Munich Campus
International Business certificate
Module 4
19
International Management track
leading to high Performance
Competitive advantageDr. Peter RathnowWork experience: · Head of corporate performance controlling at Siemens
· Top management consultant at McKinsey & Company
Competitive Advantage explores how organizations create value through strategic choices.
The course is designed to give students a deeper insight in strategic moves and execution
aimed at creating sustainable competitive advantages. It uses a wide range of case articles
drawn from a wide spectrum of industries in order to provide students with richer theore tical
frameworks and applications.
Case studies include an overview of the organization’s approach to business and then a
discussion about how this leads to advantage and sustainable value creation.
Leading to High Performance is a foundational course for understanding and applying the
practices of management in complex, rapidly changing global organizations. This course
seeks to develop an understanding of the larger context in which business organizations
operate. Political, social, legal and public policies, as well as regulatory and environmental
contexts are covered accordingly. The course integrates classical management approaches
with real life examples drawn from a wide spectrum of industries and a wide variety of
case studies. Key topics surveyed include: change management approaches, strategic
leadership, exploring strategic changes and re-inventing organizations as well as how to
develop successful business models that leads to sustainable performance.
SPECIalIzatIon
Dr. Eyden SamunderuWork experience: · Consulting expert in corporate strategy, particularly in the aviation sector
· Senior consultant at the Institute for the Advancement of Busi ness and Techno logy
20 Hamburg Campus
Marketing ControllingProf. Dr. Matthias PetzoldWork experience: · Consultant at Simon-Kucher & Partner as well as Accenture AG, Switzerland
· Marketing director at C. Bechstein Pianoforte-fabrik AG
The lecture demonstrates the important function and the specifics of international trade
and sales in the scope of market-orientated corporate management. Furthermore students
learn how companies need to embrace and develop sales strategies in order to be
successful in a competitive international market in the long run. At the same time the roles
and functions of trade and sales, different trade and sales structures and the corresponding
demands on the supplier will be presented. At the end of the course students will, for
example, be able to apply the concepts, methods and instruments of international sales.
International trade and Sales
Nowadays, modern business administration cannot exist without controlling, which can be
defined as the analytical data base upon which managerial decisions are made. Controlling
is also an indispensable tool when it comes to marketing.
As much as experts agree on this theory, it is often very difficult to put it into practice.
Marketers and controllers don’t really speak the same language, and yet they have to find a
way to communicate with each other in order to identify the factors for successfully imple-
menting strategic and operational marketing measures, while eliminating weak points.
In this module, participants will learn about the various tools used in marketing controlling
by looking at practical examples and understanding the need for, and the meaning of,
efficient measures and tools.
Module 5 · Marketing Controlling (5 ECTS)
· International Trade and Sales (5 ECTS)
· International Finance Management (5 ECTS)
· Strategic Controlling (5 ECTS)
Psychology & Management Track
· Consumer Psychology (5 ECTS)
· Structuring of Consulting Projects (5 ECTS)
CorE ModUlE SPECIalIzatIon
ModUlE 5
the hamburg Campus offers the following program:
International Business certificate
Module 5
21
Prof. Dr. Cordelia FriesendorfWork experience: · Research fellow at the Jean Monnet Centre of Excellence for European Integration
· Business consultant and associate at the UK Foreign Office and in industry
Prof. Dr. Rainer LuegWork experience: · Assistant professor at Aarhus University, Denmark
· Consultant at McKinsey & Company
This course firstly delivers a concise summary of the key economic and corporate finance
theories and tools in the international financial environment, thereby giving students a
sound footing in assessing international financial flows.
Secondly, it provides students with the principles of global finance, bank and country- risk
assessment, techniques of risk management, and the range of options available for
finan cing foreign trade and investment.
Thirdly, by providing a primer on corporate strategy, capital budgeting and performance
decisions, the course equips the student with the decision-making and hedging skills
required for a company’s foreign and financial trade operations.
International financial Management
Strategic controlling is an essential part of any corporate control system. It is based on
medium and long-term considerations and focuses on safeguarding a company’s long-term
survival und growth. In this course, students review quantifiable as well as non-quantifiable
factors, and consider environments in which a company operates, such as markets,
com pe titors, or consumer behavior. Based on this framework, strategies and concepts are
elaborated and implemented. The course objective is to critically evaluate the assumptions
and underlying theory of strategic control and to apply strategic control methods and
concepts in practice.
Strategic Controlling
Psychology & Management track
Consumer Psychology
Structuring of Consulting ProjectsProf. Dr. Dirk FischbachConsulting projects require particularly efficient project management, not least because of
the high daily rates and the penalties payable for timeouts or inferior quality. With the
help of various case studies, the course shows how a consulting project should be structured.
Furthermore, successful and abortive project flows will be analyzed and lesses will be
learned from case studies for students’ own project management activities.
At the end of the course students will be able to apply the methods of project management
to consulting projects and balance the “trilemma“ of quality objectives, cost objectives
and timescale objectives.
Dr. Nigel MarlowWork experience: · Director of the Forum for Business & Consumer Psychology
· Director at research consultancy Innovation Bubble Ltd.
The course covers psychological models of market psychology, advertising psychology and
consumer psychology and their application on the job. The focus lies on the direct com-
munication between vendor and client. Possibilities and methods will be tested that
measure unconscious and automatic consumer responses to products. Besides the tradi-
tional methods (e.g. projective methods), in particular new computer-based methods for
measu ring unconscious attitudes and mental representations of objects in the memory
(e.g. implicit association test) will be discussed and tested in the field.
One of the course objectives is to become acquainted with the possibilities and limits of
the practice in market psychology and advertising psychology.
SPECIalIzatIon
22
german Business certificate
Frankfurt/Main Campus
Business subjects
· Projektmanagement (5 ECTS)
Project Management
· Internationaler Handel und Vertrieb (5 ECTS)
International Trade and Sales
· Strategisches Management (5 ECTS)
Strategic Management
gErMan BUSInESS CErtIfICatE
the frankfurt/Main Campus offers the following courses: (taught entirely in german)
Fall Semester
· Leadership & Motivation (5 ECTS)
Leadership & Motivation
· Internationales Finanzmanagement (5 ECTS)
International Finance Management
· Erfolgreiche Geschäftsstrategien in Deutschland,
Rechtsgrundlagen (5 ECTS)
Doing Business in Germany, Legal Basis
Projektmanagement Project Management
International handel und Vertrieb International trade and Sales
Prof. Dr. Martin OhlweinWork experience: · Consultant at the Boston Consulting Group GmbH
· Director, Marketing and Channels, at Hilti Group
The lecture demonstrates the important function and the specifics of international trade
and sales in the scope of market-orientated corporate management. Furthermore students
learn how companies need to embrace and develop sales strategies in order to be successful
in a competitive international market in the long run. At the same time the roles and
functions of trade and sales, different trade and sales structures and the correspon ding
demands on the supplier will be presented.
At the end of the course students will, for example, be able to apply the concepts, methods
and instruments of international sales.
Dr. Michael BuchmannWork experience: · Head of international development program, Ministry of Plan Implementation, Sri Lanka
· Lead trainer and consultant introducing a project management system worldwide, GTZ
Projects as a means of doing business and project management are becoming increasingly
important for a number of reasons. Trends like an increasing number of products with a
short lifecycle and the long-term growth in the consultancy business indicate that it is crucial
for students to understand that projects are a modern, widespread and still-expanding
organizational form and that project management is needed to steer them successfully.
Upon completion of the course, students will be able to work on and manage projects by
applying the standard international concepts, methods and tools used in project manage-
ment to successfully achieve the set objectives.
fall SEMEStEr (30 ECtS)
23
Strategisches Management Strategic Management
The aim of the course is to give students insight into the market-oriented strategic planning
process. This includes analyzing business resources and external opportunities and risks,
transferring the relevant objective systems and strategies, and implementing methods of
conducting a target-performance analysis.
After completing the course students will, for example, be able to evaluate business
problems and define these problems using appropriate methods of analysis and identify,
analyze, manage and control analysis and strategy processes.
leadership & Motivation leadership & Motivation
Erfolgreiche geschäftsstrategien in deutschland, rechtsgrundlagendoing Business in germany, legal Basis
Prof. Dr. jur. Willi Joachim, LL.MWork experience: · Various law firm jobs in the USA
· Management positions in the hotel and real estate industries
This course centers around the theory of legal transactions, focusing on the conclusion of
contracts, representation, damages or warranty arrangements. Insights will also be given into
the national, and increasingly European and international, dimensions of commercial law.
Among other things, students will learn to recognize legal issues and interests and to assess
the legal relevance of services.
Internationales finanzmanagementInternational finance Management
Prof. Dr. Diethard SimmertWork experience: · Division manager (director), Provinzial Rheinland AG
· Chief economist, German Savings Banks Association / Commerzbank
In times of globalization and internationalization, international finance management even
becomes an important topic for medium-sized businesses. In this lecture, the inter-
nationa lization of corporate activities – its fundamental concepts, causes and dimensions
– will be presented and discussed. Furthermore, the course focuses on a detailed
presentation of the risk environment.
One of the course objectives is to gain an understanding of the fundamental hedging tools
in the currency and interest rate sector and how they are used, and to be able to realis-
tically assess the significance and dimension of international economic activity.
Monja BedkeWork experience: · Senior consultant at RJ Group
· Mediator
Well-led companies are more successful than their competitors who lack management
skills. The correlation between leadership quality and the results of companies or teams has
been proved in numerous surveys. So it comes as no surprise that leadership and motiva-
tion are becoming increasingly significant in times of increasing competitive pressure.
The course aims to teach the theoretical foundations of management science and give
students the opportunity to reflect in a systematic manner on their own impressions and
management style.
dr. Stephan BrockWork experience: · Various non-executive directorships at private and public companies
· CEO of CEMEX Deutschland AG
24
the frankfurt/Main Campus offers the following courses: (taught entirely in german)
SPrIng SEMEStEr (30 ECtS)
Controlling in multinationalen Unternehmen Controlling in Multinational Enterprises
Konsumentenverhalten & angewandte Marktforschung Consumer Behavior & applied Market research
Dr. Frauke Bender The course comprises theoretical and practical tuition. In the theoretical part, students will
learn about the different ways in which consumers behave, including the role of emotions,
attitudes etc., and the tools used to measure these different behavioral patterns. In particular,
participants will be taught ways in which to measure consumer satisfaction, image,
ways of thinking, expectations and motives.
In the practical part of the course, students will apply the methods discussed in an exercise.
Students will be split up into groups to perform a qualitative and quantitative market
research project.
Prof. Dr. Alex Michel Work experience: · Business consultant at McKinsey & Company
· Manager for interna-tional project manage-ment and business process outsourcing at Robert Bosch GmbH
The growth and expansion of many companies is characterised by increasing globalization.
These developments place special demands on their operative and strategic controlling
operations. This course will focus on the organization of controlling, the integration of
subsidiaries, cultural aspects, transfer prices, value driver concepts and new aspects of
international accounting. The topics will be illustrated by numerous examples.
At the end of the course students will, for example, be able to apply the principles of
controlling in multinational companies.
german Business certificate
Frankfurt/Main Campus Spring Semester
Business subjects
· Controlling in multinationalen Unternehmen (5 ECTS)
Controlling in Multinational Enterprises
· Konsumentenverhalten &
angewandte Marktforschung (5 ECTS)
Consumer Behavior & Applied Market Research
· Internationale Logistiksysteme (5 ECTS)
International Logistics Systems
· Corporate Finance im Mittelstand (5 ECTS)
Corporate Finance in Medium-Sized Enterprises
· Strategisches Personalmanagement &
Personalcontrolling (5 ECTS)
Strategic Personnel Management & Personnel Controlling
· Das deutsche Wirtschaftssystem (5 ECTS)
The German Economic System
25
Strategisches Personalmanagement & Personalcontrolling Strategic Personnel Management & Personnel Controlling
Internationale logistiksysteme International logistics Systems
das deutsche Wirtschaftssystemthe german Economic System
Prof. Dr. Alex VastagWork experience: · Transport logistics manager at the Fraunhofer Institute for Material Flow and Logistics
· Leader of a variety of research projects as a collaborative research center
Dr. Jan HanuschWork Experience: · Research fellow in the examination office and student orga nization at Heidelberg University
In these lectures, students will be taught the comprehensive and recognized methodo-
logical skills needed to analyze, plan, operate and control logistic processes in industry and
trade. The course contents focus on the presentation of phase-specific logistic systems,
inbound logistics, manufacturing logistics, outbound logistics and logistics of disposal, and
on examining sectoral solutions. In addition, numerous case studies involving medium-sized
and international companies will be reviewed.
The "German Economic System" course focuses on everyday life in Germany. We will
discuss how the country's monetary, social and political systems evolved and how these
developments have affected households and companies. The course will also compare the
situation in Germany with that in the student’s home country, so participants are invited
to play an active role in the tuition. In the second stage of the course, students are each
asked to give a presentation on a topic of their choice.
Corporate finance im MittelstandCorporate finance in Medium-Sized Enterprises
Prof. Dr. Diethard SimmertWork experience: · Division manager (director), Provinzial Rheinland AG
· Chief economist, German Savings Banks Association / Commerzbank
The lecture gives an introduction to the basic principles of finance management at medium-
sized businesses, particularly against the background of the new framework parameters,
changed behavior patterns and alternative financing tools (mezzanine financing tools).
Students interested in finance management will be able to analyze the current financing
situation and the prospects for medium-sized enterprises, and get to know and evaluate the
different ways in which they can raise capital. Moreover, students learn to analyze the
relevant equity strategies that are unique to medium-sized companies, and understand
special forms of financing such as leasing and factoring.
These lectures aim to provide basic theoretical and practical insight into modern human
resources management. The course focuses on instruments of entrepreneurial HRM in a
labor market that has undergone demographic change. Questions of strategic personnel
management and personnel controlling will be covered. Recruitment methods, management
development and reward systems will also be illustrated.
To add an entrepreneurial dimension, courses on key qualifications and self-management
will seek to identify students’ personal skills.
26
IntErnatIonal orIEntatIonThe ISM offers its students a comprehensive international educa-
tion. Bachelor’s students must combine their business studies with
English and either French or Spanish and complete one or two
semesters of study abroad in a European or overseas country.
Depending on their specialization, ISM students choose an institution
from the ISM’s more than 150 partner universities. The semester
abroad is designed to further develop and expand their intercultural
and language competencies, and enhance and deepen their profes-
sional know ledge in an international context. In addition to their
study abroad semester, they also complete at least twelve weeks of
their 24-week internship period at a company outside Germany.
The master’s programs also include a study abroad semester.
Students spend the third semester of their program overseas at one
of the ISM partner universities specializing in their field of study.
Foreign language courses in Spanish or French form part of the core
curriculum of the master’s programs International Management and
Strategic Tourism Management. Moreover, all programs include
lectures held in English. Additionally, all programs also offer students
the opportunity to complete an international double degree.
Like the bachelor’s and the master’s programs, the ISM’s part-time
programs have an international focus as well. All programs include
modules abroad. In addition, the MBA General Management
program is taught entirely in English.
Success Factors
In contrast to the typical anonymity of large lecture halls in many
universities, the ISM offers students a personal atmosphere thanks to
small class sizes, an inter active learning environment and a large
number of leisure activities. The small class size allows instructors to
give students individual attention and forms the groundwork for an
inter active classroom environment. At the same time, collegiality
among students is highly encouraged. This is underlined by the many
case studies and consulting team projects. The objective of group and
project work is to learn how to build and organize teams in order to
achieve a positive result. Extracurricular activities such as student
working groups and parties help students to expand their pro fessional
network.
Additionally, students have a digital communication platform in the
form of the ISM Intranet. This is an online forum for students to
discuss lectures, to report from their semester abroad, and to access
or post internship offers. Finally, students spend part of their free
time in student societies which are offered independently of the
standard curriculum.
PErSonal atMoSPhErE
All ISM programs are rigorously geared to the needs of the real
business world. This goal is fostered by the hands-on experience of
ISM lecturers, many of whom have held or currently hold manage-
ment positions in the business world. Furthermore, comprehensive
internship phases, as well as a practically-oriented thesis form the
foundation of ISM programs.
Influential corporate representatives serving on the Board of Trustees
help to shape the ISM’s educational concept. They give students the
opportunity to do internships and consulting projects for class credits
at their companies. By taking advantage of these opportunities,
ISM students gain extensive experience in solving practical problems
in daily professional life. In addition, ISM students have direct
contact to company representatives by participating in company
presentations, career fairs, and case studies. Students can discuss
their career opportunities with these representatives in a personal
atmosphere. The growing number of ISM alumni also enriches the
ISM network.
PraCtICal foCUS
27
ISM students acquire professional skills, gain practical experience,
and have the chance to be immersed in other cultures - all within a
short period of time. This diverse and exciting educational experi-
ence is made possible by a well-structured program of study. While
students at other universities are enjoying their semester breaks,
ISM students are gaining real-life professional experience.
In their search for future managers, companies are looking for
graduates who have successfully completed their studies in a short
period of time, while gaining hands-on experience and intercultural
skills at international universities and companies. Undergraduates
at the ISM acquire these skills in six or seven semesters. They then
have the option to complete a master’s degree within three addi-
tional semesters, plus the time spent writing the master’s thesis.
A well-structured program makes this efficient course of study
possible. Both the bachelor’s and master’s programs have a set
timeframe for the required internships or practical phases. Similarly,
the ISM’s part-time programs are based on a tightly-structured
concept as well.
CoMPaCt CoUrSE of StUdIES Student Clubs
ISM students have founded a number of student clubs, ranging
from consulting (AK ConsultISM) and tourism (AK TourISM) to
politics (AK PolitISM) and finance (AK Banking). AK Support, for
example, is involved with social projects. Its members support
charitable organizations by distributing food to needy people.
Participating in these clubs and activities is an excellent way to
gather experience. Students meet new friends, practice teamwork
skills, and make valuable contacts in the business world. More
information on these clubs and their activities is available in the
ISM-Net Community.
Extracurricular activitiesISM students also enjoy participating in sports. The ISM Sports Club,
for example, organizes tournaments in soccer, tennis or other
activities, not only within the ISM, but also in competition with
other universities. Another popular activity among ISM students is
the Running Dinner. Here, students, lecturers, alumni and staff
members come together to cook a three course menu, each course
being prepared at a different house or flat. Like students all over
the world, ISM students love to party, and they often flock to the
numerous parties organized by the party committee. These parties
are a great chance to meet local students and have lots of fun!
StUdEnt lIfE
The Buddy Program is designed to support incoming exchange or
visiting students. Designated ISM students, called buddies, will help
international students settle into “German life“. This means they
will start getting in contact with international students before their
arrival and maybe even pick them up from the airport. Furthermore,
international students and buddies will get to know each other
better by participating in group activities such as excursions and
cultural events.
BUddy PrograM
Student Life
28
StUdyIng In dortMUnd
dortmund Campus The largest ISM Campus is located in North
Rhine-Westphalia, only 15 minutes from
Dortmund city center. It was founded in
1990 and currently hosts more than 800
students studying in state-of-the-art,
well-equipped seminar rooms. The quality
of life in Dortmund is enriched by a wide
selection of cultural and sports activities
(Dortmund is home to Borussia Dortmund),
wonderful parks and a city center that
offers every possible opportunity to shop,
dine and relax. Located in the heart of the
Rhine-Ruhr area, Dortmund has an excel-
lent public transport network which con-
nects the city to neighboring cities such as
Bochum, Essen, Dusseldorf and Cologne.
the City of dortmundOnce practically synonymous with coal
mining and steel works, Dortmund, the
biggest city in the Ruhr area, is now famous
worldwide for its soccer team, BVB
Borussia Dortmund, the Dortmund Concert
Hall and the Hohensyburg Casino. In 2008,
Dortmund also hosted the Love Parade
electronic dance music festival.
While visitors to Frankfurt, Munich and
Hamburg immediately experience the flair
of the big city, Dortmund today is still
characterized by old mining museums and
abandoned shaft towers, extensive parks
and an urban atmosphere. There is so much
to do in the city, including the bars in and
around the Kreuzviertel neighborhood, a
wide variety of clubs to suit all tastes as
well as the cafes at the Old Market (Alter
Markt). Outdoor events such as the Christ-
mas Market, “Dortmund à la Carte“ and
the “Night of Industrial Culture“ attract
many visitors as well. The city is also popular
among students because of its cheap rental
prices. In Germany’s sixth-largest city,
good-quality, low-cost accommodation can
be found in student residence halls or
apartments either near downtown or not far
from the International School of Manage-
ment.
What is more, ISM students benefit from
Dortmund’s central location. Unlike many
other big cities in Germany, residents of the
Ruhr area don’t just live in “their“ city but
in “Ruhr City“ – a huge metropolitan area
that covers cities including Dortmund,
Bochum, Essen and Recklinghausen. And
the people of Dortmund also enjoy trave-
ling to the nearby Rhineland. While “Ruhr
City“ is the place to go for rediscovered
industrial culture, down-to-earth locals and
warm hospitality, Düsseldorf, less than
70 km away, has an international atmos-
phere with stylish clubs and branches of
almost every single international luxury
brand. Good transportation links mean that
these cities are easy to reach after lectures
or for a night out. Shopping in Oberhaus-
en’s Centro shopping mall or Düsseldorf’s
exclusive “Kö“ (Königsallee), partying in
Essen’s clubs, a quick trip to Cologne’s
carnival or Bottrop’s indoor skiing center
are all part of student life at Dortmund’s
ISM campus. And don’t forget that you can
spend a great weekend in nearby Amsterdam.
Student Life
29
StUdyIng In franKfUrt/MaIn
frankfurt/Main CampusThe ISM Campus in Frankfurt/Main was
founded in 2007 and is located just outside
the city center in Sachsenhausen. Currently,
around 460 students are preparing for their
management careers at this campus. The
state-of-the-art lecture halls are located in
the Renaissance-Haus, a special highlight of
which is a roof terrace with a panoramic
view of the Frankfurt skyline. The city of
Frankfurt is home to the European Central
Bank, the German Bundes bank, the Frank-
furt Stock Exchange, as well as Germany’s
largest airport. However, Frankfurt offers
not only urbanity, but also many possibili-
ties for relaxation in the surrounding
Taunus area.
the City of frankfurt/MainFrankfurt am Main isn’t just a vibrant city
of banking and high finance but also very
attractive among students.
A highly cosmopolitan city that is home to
around 180 nationalities, Frankfurt is
particularly popular among students not
only because of the impressive skyline that
gave the city the nickname “Mainhattan“,
but also due to its young and dynamic flair.
And though it is surrounded by the forests
and hills of the Taunus, Odenwald and
Spessart, the Hessian metropolis is anything
but a concrete jungle.
Whether you prefer to shop downtown, relax
on the banks of the river Main or experience
cultural life at the Old Opera (Alte Oper),
Frankfurt offers leisure activities to suit all
needs. What’s special about the city is that
each neighborhood is like a little town of its
own, housing traditional apple wine (“Ebbel-
woi“) bars, discos, restaurants and stores.
Popular nightlife locations include the King
Kamehameha Club, the Cocoon Club hosted
by celebrated DJ Sven Väth and the adjacent
Michelin star-winning restaurant serving
“molecular cuisine“. Dishes here are cooked
using chemicals and guests dine stretched
out on couches.
Sport also plays a big role in Frankfurt life.
The city’s soccer team plays in Germany’s
premier league, the “Bundesliga“, while the
basketball team has been successful in the
Beko Basketball Bundesliga (BBL). And once
a year, over 2,000 participants from 40
different countries take part in the IRON-
MAN Germany competition.
Frankfurt is also noteworthy for its regular
trade fairs and exhibitions. Major events
include the Frankfurt Book Fair, the Frankfurt
Auto Show (IAA) and “Ambiente Frankfurt“,
the world’s number 1 consumer goods fair.
If you’re looking for a brief change of
scenery, Frankfurt offers an extensive
subway and bus network and of course
Frankfurt Airport – Germany’s biggest
airport and one of the world’s most impor-
tant transport hubs.
Student residence halls are less common in
Frankfurt. Living close to downtown is also
more expensive in Frankfurt than it is in
Dortmund. That’s why students prefer to
reside in the suburbs, where many commu-
nal apartments or rooms can be rented for
reasonable prices.
30
StUdyIng In MUnICh
Munich CampusThe ISM Campus in Munich was founded in
2009 and is located in Karlshoefen, just a
few minutes away from Königsplatz and the
main train station. Around 420 students are
currently enrolled here, and they have fallen
for the charm of this Bavarian metro polis.
Munich is one of Germany’s largest univer-
sity cities and an economic powerhouse.
Besides its characteristic classical architec-
ture, the city also boasts the world’s biggest
beer garden tradition and is home
to the famous German Oktober fest. Students
here have so many cultural and social
activities to choose from. With well-known
companies such as ProSieben Sat1, the C.H.
Beck Publishing House, BMW and Sony
nearby, students can be sure that their study
in Munich will be geared to the needs of the
real business world.
the City of MunichHosting more than 87,000 students, Munich
is not just one of Germany’s largest univer-
sity locations but also one of the country’s
most dynamic business centers.
Students particularly value the diversity of
the Bavarian state capital with its unique
blend of cosmopolitan young people, old
traditions, urban flair and rural charm. With
its traditional beer gardens, the world-
famous Oktoberfest and impressive classi-
cal architecture throughout the city, there is
so much to do for students looking to
unwind and relax.
Whether you prefer to visit the theater or
the cabaret, party in the coolest clubs,
watch the famous Bayern Munich soccer
team, or enjoy the afternoon in the English
Garden, as a student at the Munich Campus,
you have chosen to live and study in a
tourism region. Travel just a short distance
out of town and you are soon surrounded
by breath-taking mountains and lakes. It is
less than two hours’ drive to the Bavarian
Alps, a popular winter rendezvous for skiers
and snowboarders. Sailing enthusiasts and
windsurfers, meanwhile, mostly head for
Lake Ammer and Lake Starnberg, both in
the direct vicinity of Munich. And if you
prefer to go further afield at the weekend,
Austria and Italy are not far away.
But Munich is not just one of Germany’s
most popular cities - it is one of the most
expensive, too. So like in Hamburg, rental
prices are higher than those near the
Dortmund and Frankfurt am Main cam-
puses. And student residence halls are also
quite rare in Munich. On the other hand,
apartments and communal accommodation,
particularly in the city’s fashionable
Schwabing and Neuhausen neighborhoods,
are highly sought after.
Student Life
31
StUdyIng In haMBUrg
hamburg CampusThe ISM Campus in Hamburg was founded
in 2010 and is ideally located in the
HafenCity, near Hamburg’s warehouse
district and downtown. The campus cur-
rently hosts about 200 students.
A special highlight is the large courtyard
for relaxation, studying or chatting with
other students. A library, an internet room,
a cafe teria and a lounge round out the
new facilities. The city of Hamburg offers a
wide range of cultural activities including
theater, opera, numerous museums and
galleries as well as the famous neighbor-
hood of St. Pauli. As one of Germany’s
most important economic hubs, Hamburg is
also an exciting location to study with
outstanding possibilities for internships,
business projects and entry positions.
the City of hamburgWith its rough Hanseatic charm and a
cosmopolitan atmosphere, Hamburg is a
rich blend of diversity. Germany’s second-
largest city is not only one of the country’s
most important business centers but also
home to many students from all over the
world.
A key landmark in Hamburg, the “Pearl of
the North“, is its harbor, which has roots
dating back to the ninth century. No less
famous is the adjacent “Speicherstadt“
warehouse neighborhood, in which coffee,
tea and valuable spices were once stored.
But that isn’t all that Hamburg has to offer.
Residents and tourists alike value the city’s
rich cultural life with more than 60 theat-
ers, the State Opera as well as countless
museums and galleries.
If you prefer to spend your leisure time
shopping, Hamburg is the right place for
you. Visit the Jungfernstieg and Möncke-
bergstraße shopping streets or any one of
the hip stores in the Schanzenviertel
neighborhood and you’re sure to find what
you’re looking for. Sports fans, meanwhile,
can watch the Hamburger SV and St. Pauli
soccer teams or the German handball
champions HSV Hamburg.
Hamburg’s nightlife also has plenty to offer,
particularly St. Pauli’s Reeperbahn, probably
Germany’s most famous entertainment
district. There are countless bars, pubs,
nightclubs and discos to party in. And if you
fancy a savory snack after a long night out,
why not pass by the traditional Fish Market
in the early hours before heading off home?
Hamburg is an attractive city so rented
accommodation doesn’t always come cheap,
particularly in downtown apartments. That’s
why students usually prefer to stay in
residence halls or rooms in one of the many
communal apartments in St. Pauli or the
outer suburbs.
32
Argentina
· Universidad Argentina de la Empresa,
Buenos Aires
Australia
· Bond University, Gold Coast,
· Central Queensland University,
Rockhampton
· Griffith University, Brisbane
· International College of Management,
Manly/Sydney
· Monash University, Melbourne
· Southern Cross University, Lismore
· The University of Queensland, Brisbane
· University of Ballarat
· University of Melbourne
· University of Sydney
· University of Technology, Sydney
· University of the Sunshine Coast
· Victoria University, Melbourne
Belgium
· Hogeschool-Universiteit Brussel
· Katholieke Hogeschool Brugge-Oostende
Brazil
· Universidade Federal de Santa Catarina
Canada
· Brock University, St. Catharines
· North Island College, Burnaby
· Simon Fraser University, Vancouver
· St. Francis Xavier University, Antigonish
· Université du Québec à Montréal (UQAM)
· Université Laval, Québec
· University of Victoria
Chile
· Pontificia Universidad Católica de Chile,
Santiago de Chile
IntErnatIonal PartnEr UnIVErSItIES
China
· City University Hong Kong
· Capital University of Economics
and Business, Peking
· Shanghai University
· Tsinghua University, Peking
· University of International Business
and Economics, Peking
Columbia
· EAFIT University, Poblado/Medellín
Denmark
· University College Sjælland
Egypt
· American University, Cairo
Finland
· HAAGA-HELIA University
of Applied Sciences, Helsinki
France
· Institut Limayrac, Toulouse
· INSEEC Paris
· EBS European Business School, Paris
· ESC Ecole Supérieure
de Commerce La Rochelle
· INSEEC Bordeaux
· ISC PARIS – School of Management
· Ecole de Management de Normandie
· Reims Management School
· ESC Ecole Supérieure de Commerce Troyes
· ESCE - Ecole Supérieure du Commerce
extérieur, Paris
· Université d’Avignon
· EUROMED Marseille,
Ecole de Management
· Université de La Réunion
· SKEMA Business School
ISM students benefit from the ISM’s international network, which currently includes around 150 partner universities worldwide.
Great Britain
· University of Worcester
· Southampton Solent University
· University of Buckingham
· City University London
· London Metropolitan University
· University of Westminster
· Regent’s College London
· University of Gloucestershire, Cheltenham
· University of Manchester
· Oxford Brookes University
· University of Leicester
· University of the West of Scotland
· Lancaster University
Greece
· Athens University
of Economics and Business
Hungary
· Corvinus University Budapest
India
· The Indian Institute of Management, Indore
Indonesia
· European Overseas Campus, Affiliated
Institute of University of Flensburg/
Kampus Bukit Jimbaran, Bali
Ireland
· University College Dublin
· Dublin Business School
· International School of Business Dublin
· Griffith College Dublin
· EBS European Business School, Dublin
Italy
· Sapienza Universitá di Roma
· The American University of Rome
International Network
33
Japan
· APU, Ritsumeikan Asian Pacific University,
Beppu, Oita
· St. Andrew’s University, Izumi (Osaka)
Latvia
· Baltic Psychology and Management
University College
Lithuania
· International School of Law and Business,
Vilnius
Mexico
· TEC de Monterrey, Monterrey/Guadalajara
· Universidad Iberoamericana, Mexico City
Netherlands
· HU University of Applied Sciences, Utrecht
· Tio University of Applied Sciences
· De Haagse Hogeschool
· Hanze University Groningen
New Zealand
· UNITEC New Zealand, Auckland
· University of Auckland
· Massey University, Palmerston North
· Victoria University of Wellington
Norway
· Oslo and Akershus University
College of Applied Sciences
· University of Agder
Peru
· Universidad Peruana de Ciencias
Aplicadas, Lima
Poland
· Cracow University of Economics
· Karol Adamiecki University
of Economics in Katowice
· Warsaw School of Economics
Portugal
· Setúbal Polytechnic Institute
· Universidade Fernando Pessoa
Russia
· Lomonosov Moscow State University
· St. Petersburg State Polytechnical University
· St. Petersburg State University
of Economics and Finance
South Africa
· University of Stellenbosch, Belleville
· University of Cape Town
South Korea
· Kyung Hee University
· Hanyang University
Spain
· Universidad Carlos III de Madrid
· Universidad Europea de Madrid,
Campus Madrid
· EBS European Business School, Madrid
· Universidad de Las Palmas de Gran Canaria
· Universidad de Santiago de Compostela
· Universidad de Cádiz
· EUSA Sevilla
· Universidad Europea Miguel
de Cervantes Valladolid
· Universidad de Málaga
· Universidad de Granada
· Universidad Católica
de San Antonio de Murcia
· University of Zaragoza
· Universidad de Valencia
· Universidad Politécnica de València (ADE)
· FEE València
(Universidad Católica de Valencia)
· Universidad Europea de Madrid
Centro Adscrito de Valencia
· EPSG Gandía
(Universidad Politécnica de Valencia)
· Universitat Ramon Llull, Barcelona
· Universitat de les Illes Balears
· Universidad Alfonso X El Sabio
Sweden
· Lund University
· Linnaeus University Vaxjö
· Högskolan Dalarna
Switzerland
· Université de Neuchâtel
· Webster University Genf
Thailand
· University of Bangkok
· Webster University, Cha-am
Turkey
· Bahcesehir University, Istanbul
· Bogazici University, Istanbul
· Dokuz Eylul University, Izmir
· Halic University, Istanbul
· Istanbul Bilgi University
· Yeditepe University, Istanbul
United Arab Emirates
· American University, Dubai
· Emirates Academy
of Hospitality Management, Dubai
· Institute of Management Technology,
Dubai
USA
· Boston University
· California International
Business University, San Diego
· California State University Long Beach
· Hawai’i Pacific University, Honolulu
· University of California, Riverside
· University of Colorado, Colorado Springs
· University of Maine
Vietnam
· University of Economics Ho Chi Minh City
34
dortmund Campus
frankfurt Campus Munich Campus hamburg Campus
IntErnatIonal offICE
Head of International Office
Dr. Gertrud Schink
+49 (0) 231.97 51 39 - 33
gertrud.schink@ism.de
Study Abroad and
Exchange Coordinator
Friederike Klemt
+49 (0) 231.97 51 39 - 41
friederike.klemt@ism.de
International Student Affairs
Magdalene Lindemann
+49 (0) 231.97 51 39 - 40
magdalene.lindemann@ism.de
Student Advisor
Kathrin Ackermann
+49 (0) 69.66 05 93 67 - 33
kathrin.ackermann@ism.de
Student Advisor
Amelie Bauer
+49 (0) 89.2 00 03 50 - 33
amelie.bauer@ism.de
Coordinator Incoming Students
Carolin Krabs
+49 (0) 40.3 19 93 39 - 33
carolin.krabs@ism.de
A study abroad semester is an unforgettable experience. Students
who choose to go abroad expand their horizons. They enrich their
academic record, open up to a foreign culture, and make friends for
life. The ISM’s International Office is dedicated to giving inter-
national students support and advice so that their stay with us will
indeed become an experience of a lifetime.
The ISM campuses offer you an international atmosphere with a
growing number of exchange students coming to the ISM every year.
At the ISM, you can study in international teams and meet students
from all over the world.
If you would like to apply as an exchange student, you need to give
short notice to the ISM’s International Office and to your home
institution’s international office, so that we can jointly organize
Student Advisor
Master’s Programs
Christina Holthaus
+49 (0) 231.97 51 39 - 36
christina.holthaus@ism.de
your exchange semester with us. If you are not a student of a
partner university, please contact the International Office of the
ISM online. In both cases, please use the application form and fill in
your personal data and tell us what information you require.
The ISM has two intakes per year: one in March and one in September.
The team in the International Office will be happy to give you
further information. Please feel free to contact us personally. We
aim to offer you an interesting, successful and memorable study
abroad program in Germany and hope that you will settle down
well in Dortmund, Frankfurt, Munich or Hamburg and integrate into
the ISM community.
We look forward to meeting you at the ISM!
contact
WirtschaftsWoche Ranking, April 2012
In the annual ranking conducted by the WirtschaftsWoche business
periodical, the ISM once again confirmed that it is one of the top
ten universities of applied sciences in Germany. It also succeeded
in improving its overall score from 5.3 to a total of 6.3. The
“Wirtschafts Woche Ranking“ is based on an annual survey in
which HR officers from 7,000 companies are asked to assess the
quality of the graduates from different universities. The ISM has
consistently ranked among the best institutions for many years.
The Universum Professional Survey, October 2011
The annual online poll questions recent graduates about their
career goals and profiles. According to the survey results, ISM
graduates earn significantly above-average starting salaries and
occupy international management positions.
Excellent results in Current University rankings
Accreditation from the German Council of Science and Humanities
As the first private university in North Rhine-Westphalia and the second in Germany, the ISM received a 10-year
accreditation from the German Council of Science and Humanities in Cologne in 2004. This certification confirms that
the ISM is one of the country’s prime addresses with regard to quality of teaching, research and professional education.
CHE “Praxis-Check“, October 2011
In the 2011 “Praxis-Check“, a survey carried out by the Centrum
für Hochschulentwicklung (CHE) and Queb, the ISM received three
stars – the highest possible score – for all the bachelor’s courses it
offers. The bachelor’s programs Communications & Marketing,
Corporate Finance, International Management and Tourism & Event
Management scored 37 out of 45 points, while the B.A. Psychology
& Manage ment program received 36 out of 45 points. The ISM’s
bachelor’s programs thus rank ninth among all business administra-
tion courses in Germany. The master’s programs came in seventh.
36
Publisher: International School of Management (ISM)
Copyediting: Oktober Kommunikationsdesign GmbH,
Bochum, www.oktober.de
Photography: Martin Leclaire, Photographie, Bochum
Das Photostudio, Ursula Dören, Dortmund
Edition: October 2012
International School of Management
Dortmund, Frankfurt/Main, Munich, Hamburg
www.ism.de
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