© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Virtual Centres of ExcellenceExcellence in a Connected World

Business and Bandwidth, Driving Innovation and Competitiveness

Dr. Rick HuijbregtsIndustry TransformationCisco Canada

Canada’s Challenge

• We are in trouble• Lagging • Canada a mid-level

economic player

#CiscoPlusCA

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Imperatives of Intelligent Community

EconomicContinues Job and Business Growth

Social Enhanced Quality of Life for Citizens

EnvironmentalProtecting the World for Future Generations

Sm

art + Co

nn

ectedC

om

mu

nities

Value

Services Delivery

Unified IP Network

LightingHVAC

UnifiedComms

Security(Access & Video)

FirePower

Convergence

Health

care

BIM

Facilitie

s Mm

gt

Educa

tion

Transp

orta

tion

Colla

bora

tion

SERVICES DELIVERY PLATFORM

Energ

y

etc.

Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)

MONETIZE, BUSINESS MODELS

Edge – IP friendly and standard systems and devices

Integrated Operations, Analytics

Value v.s. Speed

Value

Services Delivery

Unified IP Network

LightingHVAC

UnifiedComms

Security(Access & Video)

FirePower

Convergence

Health

care

BIM

Facilitie

s Mm

gt

Educa

tion

Tran

sporta

tion

Colla

bora

tion

SERVICES DELIVERY PLATFORM

Energ

y

etc.

Edge – IP friendly and standard systems and devices

Value v.s. Speed

Integrated Operations, Analytics

Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)

MONETIZE, BUSINESS MODELS

Value

Services Delivery

Unified IP Network

LightingHVAC

UnifiedComms

Security(Access & Video)

FirePower

Convergence

Health

care

BIM

Facilitie

s Mm

gt

Educa

tion

Tran

sporta

tion

Colla

bora

tion

SERVICES DELIVERY PLATFORM

Energ

y

etc.

Edge – IP friendly and standard systems and devices

Value v.s. Speed

Integrated Operations, Analytics

Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)

MONETIZE, BUSINESS MODELS

Value

Services Delivery

Unified IP Network

LightingHVAC

UnifiedComms

Security(Access & Video)

FirePower

Convergence

Health

care

BIM

Facilitie

s Mm

gt

Educa

tion

Tran

sporta

tion

Colla

bora

tion

SERVICES DELIVERY PLATFORM

Energ

y

etc.

Edge – IP friendly and standard systems and devices

Integrated Operations, Analytics

Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.)

MONETIZE, BUSINESS MODELS

Value v.s. Speed

A Time of Opportunity…or Peril?

Key drivers:• Urbanization• Globalization• Economics• Political Instability• Technology

Technology’s Impact

Three key trends:• Mobility• Cloud• Video

First signs:

Place doesn’t Matter

Evolving NetworksThe Human Network

GroupsNomadic

HierarchyAgricultural

BureaucracyIndustrial

NetworksInformation

Human, BorderlessNetworks

The Next Generation

• Thinks differently• Socializes differently• Works differently

#CiscoPlusCA

Location Matters Less

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Don’t Forget the AudienceMillennials Change the Game

Two of Fivecollege students and young professionals would accept a lower-paying job that hadmore flexibility

The New World Today…Connected

Where Innovation Comes From

Source: IBM, “Global CEO Study 2006: Expanding the Innovation Horizon”

External sources ofideas and innovation

0% 5% 10% 15% 20% 25% 30% 35% 40%

Business partners

Customers

Consultants

Competitors

Academia

Associations, trade shows, etc.

Internal sources ofideas and innovation

0% 5% 10% 15% 20% 25% 30% 35% 40%

Employees (general population)

Sales or service units

Internal R&D

Definition of a Cluster

Michael PorterHarvard University Professor“Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions that compete but also collaborate.”

Michael PorterHarvard University

15

New Paradigm calls for 3 fundamental shifts

From Clusters to Virtual Centres of Excellence

Innovation Hubs

From geographically-based to social community-driven

From locally-processed innovation to open innovation

From technology-driven to technology-enabled

Cisco Canada

Innovation Fabric

• Provinces• Municipalities• Universities• Private Sector

Platform for Innovation

Global OpenStandards

Visionary Leadership

SmartRegulation

New Ecosyste

m

Public Private Partnerships

Back to Smart + Connected Communities

What Will it Take?

Creation of a New Industry

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Let's Put These Ideas Into ActionWhat’s Next For You?

Partner and CollaborateOthers have Done it, Leverage their Unique Values

Think BigDon’t get confined by Boundaries of your Community

Don’t worry about the BandwidthBuild the Value, and the Pipe will come

Articulate your ValueRecognize your Strengths, Emphasize them Cross-Boundaries