Post on 13-Apr-2017
CJ
リラック水Bottled Water
$Americans spent
13 Billion Dollarsin 2014
Top markets for bottled water
1
Americans consumed34 gallons per capita
2009 2014
53 B
illio
n
74.7 Billion
Global Consumption (Gallons)
2
3
Healthy
Convenient
Versatility
Reasons Consumers Choose
Bottled WaterSafety
Value
Affordable
Bottled Water Industry
Bottled Water Industry & ConsumerTrends
Choosing healthy drinks oversugary, high-calorie drinks
Campaigns to promote choosing water over unhealthy options
Population growth with Hispanic and millennials who are consuming bottled water(9 million new consumers in
these demographics)
Women are the majority45% of 18-34 year old women and 44.6% of 35-54 year old
womenconsume bottled water.
Health and anti-aging trends
This is especially seen in younger
demographics
Target Market
Women18-54 years
old
Likes Does
Healthy food
Juice cleanses
Yoga
Recycles
ReadsEnvironment
Knitting
Marathons
Competition
Easy to grip bottle
Hard to grip bottle
Source: Miyamizu Well
(Sake Brewery)
Source: Others
(Apline, etc)
“Miyamizu” is well water that is raised from a particular underground well within
Nishinomiya city. It is supposed to be the best water to make sake because of the
minerals.
Brand Proposal
リラック水
リラック水 is a play on words combining relaxation & water.
Society is becoming increasingly busy and health-conscious. リラッ
ク水 uses the most mineral-enriched water found in Japan at Miyamizu well. These minerals
fight aging and keep you hydrated. The bottle’s unique design allows for those on the
go, heading to yoga class, work, or running, to grip it without
worry of dropping.
The リラック水 Story
Fight DiseaseCalcium found in
the well water will help fight
osteoporosis
Healthy HeartThe magnesium will help prevent
heart disease
PortabilitySleek design adds
comfort when carrying our
bottle
Product Mock-Up
Easy to gripbottle
Brand slogan
Brand logo
Business Model
Unique logo & bottle
Mineral-rich water from
Miyamizu well
Althletes
Health-conscious individuals
Women
Retail – Convenience stores, gyms
Advertising Distribution Production
ProductionDistribution
Retail sales
Partnership with either local government or sake brewery for Miyamizu well access
Water typeBottle
Social mediaWebsite (e-
mail, telephone)