The results are in…NPD innovation that accounted for £58m of the Cadbury’s £62.5m growth in 2013!

Feeling the love…Our hugely popular Share A Coke campaign delivered 3.1% uplift. A massive £35.9m of extra sales helping Coca-Cola recover lost share from arch-rival Pepsi...Just the tonic to wash away a rain-sodden 2012

Fruit punch…Launching in June 2013, by February 2014 Strongbow Dark Fruit has grown to be a £19m brand with 60% sales incremental to the category

A caffeine high…Kenco Millicano has driven all time high results for NPD in the soluble coffee category, driving £11.86m in new sales without cannibalising Kenco’s core range