Building your online professional profileIngrid Koehler

Knowledge Hub social media taster sessions

Tuesday, 7 December 2010

Thanks for coming

• First session• Lots of ideas, but

refining them• An opportunity to

share tips in the group

Celyn 4, 09 by Castaway in Scotland on Flickr

Tuesday, 7 December 2010

Enhancing your online profile• Recruiters increasingly turning to LinkedIn• Helps potential clients understand your

approach• Sensible employers use Google, some check

social sites, too• Showcases your past work• Puts you in the light you want to be in

Ceiling by radiant guy on flickr

Tuesday, 7 December 2010

This is brand YOU!

• Ensure your social networking profiles match the image you want to project

• Tell the truth• Don’t badmouth colleagues, former employers

(as tempting as it may be!)

Tuesday, 7 December 2010

Approaches

• Don’t be afraid to ask

• Sharing is winning• Celebrate others • organising your

‘real world’ connections

Tuesday, 7 December 2010

Tool set

Tuesday, 7 December 2010

And don’t forget...

Tuesday, 7 December 2010

And this will be even better...

Tuesday, 7 December 2010

But first...What does Google say about you?

Tuesday, 7 December 2010

And what does Google say about your field?

Tuesday, 7 December 2010

LinkedIn• Profile completion• Profile openness• Recommending

others• Asking for

recommendations• Improving your

findability

Tuesday, 7 December 2010

Profile completion

• All of your (relevant) employment history• Your CV• Your education• Your social profiles• Joining groups and contributing to them• Recommendations

Tuesday, 7 December 2010

Steps to profile completion

0

25

50

75

100

Education Employment Your CV Groups Links Recommend Update

Profile completion

Tuesday, 7 December 2010

Profile openness Easily linkable URL

Full view,tick everything

Tuesday, 7 December 2010

Recommend!

Tuesday, 7 December 2010

What about Facebook?

• Generally not seen as a job seeking resource• Will NOT generally help you link to new

people or manage acquaintanceships• But these people ARE your friends• Understand your social graph and target

messages

Tuesday, 7 December 2010

ExpatsDigi public

services in the UK

LG Group

Local politics

in-laws

My home town in TN

Uni

Dad’s family

Clusters of networks

only certain networks may help you with some goalsTuesday, 7 December 2010

Facebook warnings

• Clean up your Facebook act: Are your friends bringing you down?

• Check privacy settings• Inappropriate photos?• Incoherent rubbish?• Reference to drug/ alcohol use?• It IS ok to be less formal in Facebook

Tuesday, 7 December 2010

Portfolio blogging

• Great way to showcase your talents• Makes you much more findable• Helps you to link your social profiles• Allows you to help and promote others

more easily

Tuesday, 7 December 2010

www.ingridkoehler.com

Tuesday, 7 December 2010

What about Twitter?

• Celebrate others and share useful links• Stay up to date in your field• Stay visible• Promote your other online efforts• Ask for work or suggest how you can help

Tuesday, 7 December 2010

Search

• Set Google search alerts

• Key words on Twitter for real time search

• set up Google Reader to stay informed and share relevant links

Magnify by catd_mitchell on Flickr

Tuesday, 7 December 2010

The Knowledge Hub

• Much greater control of your profile• Will showcase YOUR knowledge and

contributions• Activity streams and updates• Ability to link to other social profiles, including

LinkedIn• Not the go-to job search resource now, but it

will be soon for the public sector and related fields

Tuesday, 7 December 2010

Link your profiles

And don’t forget to share your profile in your email signature

Tuesday, 7 December 2010

Other cool ideas

http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownstein

Tuesday, 7 December 2010

Other cool ideas

http://www.slideshare.net/GlobalGossip/really-ugly-resumes

Do a visual CV!

Tuesday, 7 December 2010

Pick your tools

Tuesday, 7 December 2010

So much time does all this take?

Little and often, prioritise tools depending on your objectives

What time is love by Myxi on Flickr

Tuesday, 7 December 2010

Time spent

A couple of hours to set up, 15 minutes a week

Minutes to set up basic site, successful blogging - minimum two hours a week

Minutes to set up, as and when you have presentations

Minutes to set up, depends how you use it

Tuesday, 7 December 2010

Plan your online routine

• Have a strategy• Be pragmatic - bite off what you can chew• Be consistent

Tuesday, 7 December 2010

Contact me

• These slides are posted at www.slideshare.net/ingrid_k

• www.twitter.com/ingridk• http://uk.linkedin.com/in/ingridkoehler• ingrid.l.koehler@gmail.com or

ingrid.koehler@local.gov.uk• www.ingridkoehler.com

Tuesday, 7 December 2010