Building Habits as a Team
Cindy Alvarez Director of UX, Yammer (a Microsoft company)
Author, Lean Customer Development
This story starts with a frustrated intern…
Teams flaked out at a rate never seen in individuals.
What’s weird about teams?
Teams are pessimistic
Teams are pessimistic
• Supportive bias • Negativity bias • Hindsight bias
Teams (over-)value consensus
Teams (over-)value consensus
• Bandwagon effect • Bystander effect
Teams are norms • Proscriptive norms • Prescriptive norms • Fundamental attribution error
What do teams need?
Teams are pessimistic…
Echo Concerns
Teams are pessimistic…
Unique Use Cases
Teams (over-)value consensus…
Limit Time
Teams are norms…
Scaffolding
Teams are norms…
‘Sell’ New Norms
Questions?
@cindyalvarez cindy@cindyalvarez.com