Building Digital Relationships Between Faculty and Students

@ShaunHolloway

@LoriSobota

@BradshawE

What does it feel like when…

a student texts you at 2:00am?

a student sends you a friend request on

Facebook?

a student is grateful for your insight and

experience?

a student thanks you for being responsive… and

just there?

Are you avoiding the “whale”

or embracing it?

Digital relationships with students

are necessary…

Not just for them…

But for us as…

Faculty, Staff, and Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty EmailAcademic advisors

Staff

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty Start relationship and get a sense for the student

Establish a personal policy for connecting

Staff

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff EmailReferrals

Word-of-Mouth

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff Understand purchase or demand triggers

Gauge community involvement

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff

Employer

EmailReferrals

Word-of-MouthDrop-bys

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff

Employer

Determine reputation of the job position

Understand referral attractiveness

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty EmailTexting

Facebook, IMWebcam

Twitter mention

Staff

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty Serve as a career, program, and industry coach with 24/7 access. It should be why you teach.

Staff

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff EmailForum discussions

Twitter backchannel Online community

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff Connect students with subject matter experts. Ensure communications are flowing

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff

Employer

EmailTwitter

Facebook

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff

Employer

Build relationships to help recruit the next student, while growing skills and expanding responsibilities

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty EmailLinkedIn

Face-to-Face Meetups

Staff

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty Testimonials and seeing career progression drives teaching motivation and long-term connections with former students

Staff

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff EmailForum DiscussionsOnline Community

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff Opportunity lies here, as this rarely occurs. Encourage repeat purchases and referrals

Employer

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff

Employer

LinkedInFacebook

Referring Connections

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty

Staff

Employer

Personal connections strengthen program growth and referral quality

STUDENT DIGITAL RELATIONSHIP MATRIX

Before Engagement(ENROLLED)

During Engagement(IN CLASS)

After Engagement(AFTER CLASSES)

Faculty Email, Academic Advisors

Start relationship and get a sense for the student. Establish a personal policy for connecting

Email, Texting, Facebook, IM, Webcam, Twitter Mention

Serve as a career, program, and industry coach with 24/7 access. It should be why you teach.

Email, LinkedIn, Face-to-Face Meetups

Testimonials and seeing career progression drives motivation and connections with former students

Staff Email, Referrals, Word-of-Mouth

Understand purchase or demand triggers. Gauge community involvement

Email, Forum Discussions, Twitter backchannel, Online Community

Connect students with subject matter experts. Ensure communications are flowing

Email, Forum Discussions, Online Community

Opportunity lies here, as this rarely occurs. Encourage repeat purchases and referrals

Employer

Email, Referrals, Word-of-Mouth, Drop-bys

Determine reputation of the job position. Understand referral attractiveness

Email, Twitter, Facebook

Build relationships to help recruit the next student, while growing skills and expanding responsibilities

LinkedIn, Facebook, Referring Connections

Personal connections strengthen program growth and referral quality

HOW and WHY do relationships need to

be cultivated digitally?

Avoid getting swallowed.Ride the “whale.”

Building Digital Relationships Between Faculty and Students

@ShaunHolloway

@LoriSobota

@BradshawE