Building Brand LoyaltyThrough Advertising

@jccarcamo

5 PILLARSFOR BUILDING BRAND LOYALTY THROUGH ADVERTISING

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@jccarcamo

5 PILLARSFOR BUILDING BRAND LOYALTY THROUGH ADVERTISING

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@jccarcamo

Know Your Audience

EXAMPLE

The Casino Gamer

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Welcome to Las Vegas

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Most Casinos in America

THEO

BOOMER THEO

PATRONS

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@jccarcamo

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FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING

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Know Where They Get their Information

Media

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Over time, casino customers have increased their preference to receive information via digital channels.

However, traditional media has maintained a strong rating…and grown.

0%

10%

20%

30%

40%

50%

60%

Media Preferences (Top Box)

2012 2011 2010

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Make Your Creative Fit the Medium3

Understand the Media and What Works Where

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FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING

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Consistency. Consistency. Consistency.

Establish Brand Standards….and share them with everyone in the organization.

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Brand books tell the story and explain utilization.

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Graphic standards describe the road you’re taking.

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And the forks in the road to be avoided

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FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING

@jccarcamo

Measure and Adjust5

Look At Your Data- Where is your business coming from?- Where could you be “fishing”?

@jccarcamo

Building Brand Loyalty Through Advertising

• Know Your Customer

• Know Where They Get their Information

(and what influences them)

• Make Your Creative Fit the Medium

• Make it Consistent

• Measure and Adjust

@jccarcamo

THANK YOU

@jccarcamo