Building a Post-Modern Business Culture

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HubSpot Founder and CEO Brian Halligan talks about how he has built a unique, post-modern business culture at HubSpot, inspired by a Mad Men-style thinking. Mad Men has provoked many vibrant discussions among marketing thought leaders. What's changed since the 1960s? What's the same? Brian discusses how he has applied lessons from inbound marketing strategies to foster a creative and productive work environment that emphasizes transparency, experimentation and innovation.

Transcript of Building a Post-Modern Business Culture

CONFIDENTIAL

Building a Post-Modern Business Culture

presented by

April 7, 2023 2

Brian HalliganDaniel Debow

Rypple co-founder & co-CEO

rypple.com

CEO, HubSpot Author of Inbound Marketing

hubspot.com

Your host Our guest

MAY FINANCIAL RESULTS HubSpot Creating A Post-Modern Company

Why HubSpot?4 Unusual InfluencersFeatures

1. Mega Mission2. Trust & Transparency3. Network Centric

Business4. Importance &

Measurement5. Fun

BBJ’s #1 Place To Work

Growth

$20Million Runrate

Democracy’s not great, but its better than the alternatives.

of (employee) Democracy

Pushing the Boundaries

Big Hairy Lovable Mission

Transform How The World Does Marketing

Trust & Transparency

https://wiki.hubspotcentral.com/display/~bhalligan/Lucy%27s+Growing+Pains

Vacation Policy = No Vacation Policy

3 Word Social Media Policy

Network Centric Business

Open Door Policy

No Door Policy

Seat Rotation

Agile Scrum Everywhere

Org Chart

Influence Chart

Measure What’s Important

Employees Investors

Community Customers

• Inbound Marketer• Awesomely Analytical• Totally Transparent• Constantly Changing• Respectfully Humble• Effing Effective• Thinks Scale

26

We value MATCHES with HubSpot culture:

Life’s Short – Have Fun

HR Dept

Funture Scrum Team

31

“Find work you love and you’ll never work a day in your life.”

- Confucius

April 7, 2023 32

Learn more:

Rypple Townhall on Culture Building

With Mozilla and Miovision

September 21st, 1:30pmDetails to follow by email

presented by

April 7, 2023 33

Answering your questions

presented by