Post on 23-Feb-2016
description
Building A Better Survey
Stephanie M. Zywicki, PhD.Research Institute for Studies in Education
Building A Better Survey…Why Survey?
Determine what you want to know.
Consider why you want to know this information.ConfirmationChange
Building A Better Survey…
Survey Design Online vs. PaperLength
Building A Better Survey…Writing Questions
In groups of two, write three or four survey questions you might ask.
What challenges did you encounter in creating questions?
Building A Better Survey…Writing Questions
Short, easy to understand with simple words
Non-biased, non-leading Clear choice can be made Specific – one question not two Fits the need of your research
Building a Better Survey
What suggestions do you have for improving Tom’s
Tomato Juice?
Building a Better Survey
A gym membership is worth the cost.
AlwaysOften
SometimesRarelyNever
Building a Better Survey
You indicated that you eat at Joe’s fast food once every 3 months. Why don’t you eat at Joe’s more often?
There isn’t a location near my house I don’t like the taste of the food Never heard of it
Building a Better Survey
I like shopping on Main Street.
Strongly AgreeAgree
Neither Agree nor DisagreeDisagree
Strongly Disagree