Post on 15-Jan-2017
LET'S BUILD
HOW TO CRAFT A KILLER
BRAND YOU
ONLINE PRESENCE
LET'S BUILD
HOW TO CRAFT A KILLER
BRAND YOU
ONLINE PRESENCEby @LucyMartinMedia
ON THE DOCKET
What's your story?How can you tell it?Digital Media Toolkit
#WDjune15
WHAT'S YOUR STORY
WHAT'S YOUR STORY
Share a point of view
WHAT'S YOUR STORY
Share a point of viewCreate a back story
WHAT'S YOUR STORY
Share a point of viewCreate a back storyPiggy back
WHAT'S YOUR STORY
Share a point of viewCreate a back storyPiggy back Be human
HOW TO TELL IT
HOW TO TELL IT
Not with a resume
HOW TO TELL IT
Not with a resumeBut with every single thingyou post, share and createonline
HOW TO TELL IT
Not with a resumeBut with every single thingyou post, share and createonlineThis is what makes up yourpersonal brand
BUILD YOUR BRAND
BUILD YOUR BRAND
1. You need a home baseWebsite or blog
BUILD YOUR BRAND
1. You need a home baseWebsite or blogMake sure it tells thestory of your journey
BUILD YOUR BRAND
1. You need a home baseWebsite or blogMake sure it tells thestory of your journey
I'd suggest using Medium as your blog
platform. Don't worry about coding your
own site for now, just get going!
BUILD YOUR BRAND
2. Update your LinkedIn
BUILD YOUR BRAND
1. You need a home baseWebsite or blogMake sure it tells thestory of your journeyStick to a consistentstyle
BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you think
BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you thinkFill it with key words
BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you thinkFill it with key wordsWrite content forLinkedIn Pulse
BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you thinkFill it with key wordsWrite content forLinkedIn PulseJoin groups
BUILD YOUR BRAND
2. Update your LinkedInIt's way more amazingthan you thinkFill it with key wordsWrite content forLinkedIn PulseJoin groupsEndorse each other
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtags
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet events
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)Tweet to lunch visitors
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)Tweet to lunch visitorsTweet out about sitevisits to companies
BUILD YOUR BRAND
3. Get on TwitterUse industry hashtagsLive tweet eventsTweet valuable info(like updates on whatyou're learning here)Tweet to lunch visitorsTweet out about sitevisits to companiesYou basically havebuilt in content for thenext 9 weeks
YOUR HOMEWORK
1. Create your Home Base2. Update your LinkedIn3. Get on Twitter