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B•B•Q

Build Your Marketing ToolkitGrow Your Business with Email & Social

© 2014

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Chief Creative Officer

YOUR SOCIAL MEDIA MENTORVanessa Cabrera

yoursocialmediamentor@gmail.com

facebook.com/yoursocialmediamentor

@vanessacabrera

linkedin.com/in/vanessacabrera

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Grow with Constant ContactOne Toolkit. One Login.

All the marketing campaigns you needTogether in one place

.

Offers& Promotions

Events& Registrations

Feedback& Surveys

Newsletters& Announcements

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Marketing for Today

How Engagement Works

Campaigns That Drive Action

Things You Need To Know

Agenda

Marketing for Today

Facebook LinkedIn InstagramTwitter Pinterest Youtube

WHERE ARE YOU TODAY?

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marketing

Marketing

At its core, marketing is abouteliciting a physical and measureable

response

Measurable Response

click ordownload

come tothe storeor office

schedulea session

donate call

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Marketing

Flipping the Funnel

Find

Marketing then. Marketing now.

Convert

Keep

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FORWARD& SHARE

Your new best friends.

Make it easy to share.

How Engagement Marketing Works

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Marketing

Engagement is the new word of mouth

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Marketing

ENTICE to stay in touch

ENGAGE People

Engagement drives SOCIAL

VISIBILITY

Provide a “Wow!”EXPERIENCE

You have an advantageYou can be your authentic self

Campaigns That Drive Results

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Pull response

Types of events

What are

campaigns?

Push content

Types of CampaignsNewsletters &

Announcements

Special Offersand Deals

Online Surveysand Polls

Event Invites& Updates

Newsletters & AnnouncementsSend by Email & Share on Social

Let Others Share Via Social Too

Place Logo at the Top + Name in Text

Key Action Items Above the Scroll

Add Your Own Social Links Too

Tease Articles with Read More Links

Special Offers & DealsPush with Email

and Social

Encourage Sharing

Collect MoneyOn The Spot

Track Everything

Add your links!

Surveys & PollsPush with Email

and Social

Also on website

Don’t ask too many questions

Brand it withYour Logo

Really “Listen”to Feedback

Event Invites & UpdatesPush with Email

and Social

Make RSVP Easy To Find & Click

Keep Details Simple, Clear

Manage It All OnlineSign-ups, Payments & Check-In

Create An Event Homepage

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Goals & objectives

General goals

new customers, donorsReach

repeat business, supportDrive

leads and relationshipsNurture

members, advocates, volunteersEngage

donations, revenueIncrease

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Goals & objectives

Get more specific with objectives

seats on a SundayFill

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Goals & objectives

Get more specific with objectives

content to tradeshow leadsDeliver

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Goals & objectives

Get more specific with objectives

donations this monthDrive

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Goals & objectives

Is it a good objective?Three questions to ask

Will achieving this objective help my business grow?

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Is this objective attainable?

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How will I measure it, ormy progress towards it?

Things You Need To know

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You can do this!

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Start where you areAnd where your customers andrelationships are.

SAVE!

First Steps

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• Get your contact list together, even if it’s just five people.

• Send email campaign monthly for engagement

• New to social, fill in all fields, be consistent

• Add starter content with FAQs & Pictures

• Follow, Fan and Link to your best customers 1st

Grow your list

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Add “Join My List” to your website

Add a link to email signature

Ask. Just Ask.

Start somewhere.Even if it’s just friends and family.

Set up Text To Join

Get them on Facebook

Create a Paper Form

• Set up “Welcome” & “Update” Emails• You can pre-schedule Email Campaigns• Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement

Automate What You Can

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Make sure you listen and respond!3 to 5 Times A Week, 20 mins at a time

Repurpose Everything

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65%

Less is More.

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You are not marketing.If you’re not measuring,

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Marketing

Small business marketing

isn’t

JUST ABOUTLOOKING GOOD

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Marketing

Small business marketing

isGetting

measureableresults

Delivering onyour promise

Nurturing relationships

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An average subscriber receives ____ emails/month?

An average person spends ___% of their day, looking at their inbox?

An average person deems ___% of the email they receive, as “important’ or “must read immediately”.

Email

Interesting Email Marketing Facts

416

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Chief Creative Officer

YOUR SOCIAL MEDIA MENTORVanessa Cabrera

yoursocialmediamentor@gmail.com

facebook.com/yoursocialmediamentor

@vanessacabrera

linkedin.com/in/vanessacabrera