Post on 23-Feb-2016
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Build Your Legacy with NEWCatherine LindnerVice President, Retail MarketingWalgreen Company
Roots of my legacy
Dorothy Gruber Nonnenkamp1911 – 1997
Roots of my legacy
Ruth Ann Swenson Nonnenkamp
1939 -
NEW todayMission: To attract, retain and advance womenin the retail and consumer products industry through education, leadership and business development.
Profile: • 5,000+ members (1 in 12 men) • 400+ companies represented• 80 corporate sponsors• 19 regional groups
NEW 2020Our question
How do we build NEW’s capabilities to:
•Remain relevant and anticipate the future
•Stimulate growth for the organization
•Build a legacy of women’s leadership
NEW 2020Our goal
Advance our mission and
serve you better
NEW 2020 Steering CommitteeCatherine Lindner (chair)Walgreen Company
Sarah ChartrandAhold USA
Diane Cooke Schwan's Shared Services
Kim FeilGeneral Manager, KLF Strategy
Lisa KlauserUnilever
Maureen McGurlSutton Place HR Consulting Group
Marnette PerryThe Kroger Co.
Sue Sears Kimberly-Clark Corporation
Sue SentellGladson
Liz SiegelResearch Consultant
Karen Stuckey Walmart
Marla ThompsonCatalina Marketing
Annie ZipfelTarget Corporation
A disciplined research approach
Phase 1: Qualitative Research
Positioning concept
development
Phase 2: Quantitative Research and
Concept Testing
Phase 3: Determination
of Business Implications
Phase 4: Develop Operational & Organizational Requirements
Phase 4: Develop Marketing and
Communications Platform
What did we want to learn?• Why companies sponsor NEW (what they value)
• Why individual members join (and why they stay)
• What stakeholders know and believe about NEW
• Why potential members have not joined (and what NEW should do to attract them)
We learned from a lot of people68 in-depth, one-on-one interviews
• 12 Network leaders• 44 industry leaders
− High Engagement − Medium/Low Engagement − Prospects
• 12 C-suite executives
We learned from a lot of people6 focus groups, 36 viewpoints
Men EmergingLeaders
Women of color
Prospects Mid-levelexecutives
Innovators
We learned from a lot of companies
What we heardNEW should:
• Amplify the collective voices of the NEW community
• Unleash our wisdom, experience and power
• Help drive women’s authentic leadership and accelerate business
What we learned
NEEDS OF THE WORLD
LEVERAGING NEW’S TALENTS
1 2
Needs of NEW sponsors
DO MORE WITH LESS
PROVE ROI TALENT
It’s a more challenging world
“Our challenge is holistically doing more with less… My dollars have to stretch farther than they’ve ever had to stretch before.”
Prospect
Talent pool is changing“Never in the history of the modern world have there been four generations in the workplace that bring such vastly different sets of values, beliefs, and expectations. Never has a generation…used technologies so far ahead of those adopted by its employer.
—The 2020 Workplace
Must embrace diversityDifferent journeys, points of viewand leadership styles
“When you have more diverse talent, you get better solutions.”
Prospect
Millennials: A life, not just a career• Work-life balance• Meaningful work• Judged by quality of work, not quantity of hours• Agile workplace
“Young men coming out of college have kind of a similar desire for balance (as women).”
Mid-level Focus Group
“More value on family. I don’t want your job. I don’t want the travel. I don’t want the hours.”
Men’s Focus Group
Women are the leading edge of a demographic mega-shift
The voices of NEW members
LEARNING TO NAVIGATE IN A MAN’S WORLD
CHOOSING A LIFESTYLE
LEADING AUTHENTICALLY
AND EFFECTIVELY
NEW members tell us
• Women bring authenticity to the workplace
• An executive position is a lifestyle fit
• Some executive women are opting out of the “top-top”
Key studies validate NEW’s voices
• Accenture• Catalyst• Center for Work & Family• Deloitte• Korn/Ferry• McKinsey• Network of Executive Women • Pepperdine University
Research validates NEW’s voices
“Most important leadership attributes” are more common in women than in men
• Intellectual stimulation• Inspiration• Participatory decision-making • Setting expectations/rewards
—McKinsey: Women Matter
Exploring NEW’s core talents
ADVANCING WOMEN
THE POWEROF THE
NETWORK
FOCUS ON CPG
AND RETAIL
Where should NEW focus?• Women — they’re NEW’s sweet spot
NEW should redefine the power of networking for women
• Diversity — among womenIncluding ethnicity, thought and leadership approach
• Women’s leadership at ALL professional levels Not just executive women
• Retail and consumer packaged goods NEW should leverage its tremendous size and scale
• U.S. and CanadaNEW should go global slowly
Envisioning NEW 2020Align NEW’s strengths with your needs
ADVANCING WOMEN
THE POWEROF THE
NETWORK
FOCUS ON CPG
AND RETAIL
MEMBER NEEDS: Develop skillsReconcile career/lifestyleLead authentically/effectively = ADVANCING WOMEN
SPONSOR NEEDS:Do more with lessProve ROIFind and keep top talent = ADVANCING BUSINESS
NEW’S CORE TALENTS
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You expressed many desires—but there are strengths we haven’t yet imagined!
Let’s change the dialogue• Speak from a voice of strength
• Be the authority and voice
• Demonstrate, empower, educate and advocate for women’s authentic leadership
“All new studies show huge falloff of women at mid-management levels. There is strength in women's authentic voices and their relational, contextual way of thinking.
This way of working and being is not valued yet. Women are not encouraged to be in full authentic mode, so they burn out or start their own companies.”
—Barbara Perry, anthropologist and author
32
Redefine Network as Community
“Network sounds like work, I’d rather have a community.”
Build authentic relationships
“I needed people who looked like me and thought like me – there are 300 women in one room cheering and yelling...you make connections [with women who] mentor you and give you advice.
You learn to love these women immediately.”
Innovator Focus Group
Build authentic relationships
“Many of these people are our clients and potential clients. My company asked me to help build those relationships.
The relationship building is very authentic. I like that. I get something out of it. The ‘women in group’ part is real.”
Service provider sponsor
Create a communityPeer-to-peer, open sourced and interactive learning and leadership community
“Everything that’s important (to know) is unwritten.”
Women of Color Focus Group
“Women get so much nourishment, education, support, ideas and enthusiasm…with NEW.”
CPG sponsor
Bring NEW into our workplaces
“Everything they do is awesome…but then they kind of ‘toss it over the fence.’
We need help getting the roots of change to take hold in our organizations.”
CPG sponsor
Pioneer workplace transformation
“We can collectively use NEW as a catalyst to drive performance, drive business and affect change within U.S. retail for women’s rights.
Are we at the point of evolution into a greater common cause?”
CPG sponsor
The wings of my legacy
Clay Robert Lindner2002 -
Evan James Lindner2005 -
Build Your Legacy with NEWCatherine LindnerVice President, Retail MarketingWalgreen Company