Make sense of your marketing

Finding your way through the marketing maze

Business value = operational competence x marketing effectiveness

WHAT IS MARKETING?

Traditional marketing

The psychology of buying

Trus

tRelationship

Modern marketing

The psychology of buying

The buying cycle

The result

YOUR MARKETING ROADMAP

Marketing A-Z

Road Map

Building and engaging a relevant audience

Website

SEO/PPC

PR

Content strateg

y

Social media

CRM System

Existing data

Email marketin

g

‘Think like a publisher’

Email marketin

g Direct Engagemen

t

MAKING EMAIL MARKETING WORK

Marketing process and conversion funnel

OPEN FORUM

3 things to remember

1. Marketing is about winning and maintaining a customer's trust - nothing more, nothing less

2. Shouting won't work. Engaging and adding value will

3. Focus on outcomes, not outputs. The job of marketing is to produce results that impact the bottom line – it’s that simple.

Contacts

• Web: www.themarketingeye.com

• FB: www.facebook.com/themarketingeye

• Twitter: @themarketingeye

• LinkedIn: www.linkedin.com/in/neilaedwards

• E: neil@themarketingeye.com

• T: 01825 765617

• M: 07979 506676