Brandon Hall/QuickLessons social media for learning

Twitter Hashtag : #BHsocialmedia

Using Social Media for Learning:Tools and Practices

PRESENTED BY: Tom Werner, Chief Research OfficerRichard Nantel, co-CEO April 27, 2011

About Brandon Hall GroupWe are a preeminent research based advisory and analyst firm. Covering topic areas that provide strategic insights for executives that are responsible for learning, talent, growth and business results within their organizations.

• Established in 1992• Over 5,000 clients globally• Nearly 200,000 subscribe to our newsletters• Industry’s top rated blog

Focus on developing research-driven solutions to drive organizational performance for emerging and large organizations.

Through the recent merger of Brandon Hall Research and AC Growth, Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in Learning and Development, Talent Management, Sales, Marketing, and Executive Management.

Research Focus:• Learning and Development

• Talent Management

• Leadership Development

• Sales and Marketing

• Strategic Planning

• Business Process Innovation

• Technology Systems

• Measurement (ROI)

• Metrics Management

• Social Media and Communications

Client-Driven Offerings:• Research Membership Program

• Knowledge Bases

• Technology Selection

• Strategy and Planning

• Customized Benchmarking

• Growth Driven Organization Diagnostic

• Vertical Market Analysis

• Client Resonance Framework

• Workshops

• Excellence Awards

• Smartchoice™ Certification

About Brandon Hall Group

Thank you to our sponsor!

How to reach us• brandon-hall.com, click on Contact

About this webinar

• Feel free to tweet with Twitter hashtag: #Bhsocialmedia

• All attendees will receive the slides after the webinar

• If you have any questions during the webinar, please type them in the Questions area

Agenda

• The phenomenon of social media

• Best practices of social media for learning

• Tools for using social media for learning

• QuickLessons’ izzui

Polls 1 and #2

Note: Webinar had over 500 attendees; results represent approximately 480 training professional as respondents. Answers equal over 100% as multiple answers were allowed.

The phenomenonof social media

Social media

Profiles Groups

WikisBlogs

Messaging

RSS feedsTagging,

bookmarking

Experts

ForumsChat

Search

The social part is familiar

• We know a lot of learning happens informally

• We want follow-up after formal training

• We want good ‘water cooler discussions’

• We want networking and relationship building

The new part is technology

• Network effect: Value increases as more people use it

• nth degree contacts: I know someone who knows someone

Driven by personal users

A phenomenon

‘We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world’

Impact on the IT Department

A megatrend: ‘Consumerization of IT’

• New tech starts at home, then spreads to work

• Our tech at home often better than at work

• We expect to use the best tools, either provided by work or our own

Impact on the learning function

• Learners seeing the value of social media

• Social media tools appearing in learning systems

• Informal and blended learning initiatives starting to include social media

Learners value social media

Threaded discussions

Search

Tagging, bookmarking

Peer ratings of content

RSS feeds

Expert Locator

0 10 20 30 40 50 60 70 80

18Percentage

LMSs are adding social features

Total = 132 LMSs

Supplements formal training

Social media allow:

• Conversations to continue after training

• Peer-to-peer interaction, groups

• Learners to find individualized answers

• Learners to share own content

Makes training more efficient

Social media allow:

• Shorter formal training

• Content available on-demand when needed

• More content created by more contributors

• More feedback about what works

Reaches different audiences

Social media can engage:

• New employees

• Recently trained employees

• Knowledgeable employees

• External learners

Best practices of social media for learning

Chrysler Academy 2.0

• The situation: certification-based training programs for dealer personnel

• The need: real-time performance support, more collaboration and informal learning, train faster, capture Boomer intelligence, distribution information faster, get more timely feedback from dealers

Why social media?

• Make learning an everyday event and build a learning community

• Draw out knowledge of the dealerships

• Providing instant access to learning and knowledge, not tied to a formal course

Which social media tools?

• Search, links, authoring, tags, RSS, blogs, polls and surveys, forums, peer-to-peer networking

Results

• Time to deliver information to dealers reduced from 2 weeks to 1 day

• Cost of a new-vehicle launch kit for dealers reduced from $100,000 to $10,000-$15,000

Cisco Learning Network

• The situation: Cisco certifications for employees, customers, partners

• The need: dramatically increase the number of Cisco certification holders worldwide, handle more specialties, offer more training resources and options, traditional web page not enough

Why social media?

• Certification has previously been an individual pursuit

• Wanted more conversation and collaboration, a community experience

• Meet the expectations of today’s learners

• Use expertise of the participants

• Video, podcasts, learning modules, discussion forums, communities, learning games, mentoring connections

• Profiles, site-wide search, wikis, blogs, tagging, social bookmarking, polls, RSS feeds

Results

• 7 million site visits and over 206,000 registered members from 230 countries

HP Enterprise Sales Fitness Center

• The situation: 10,000 consultative selling professionals

• The need: Make sales force more consultative and knowledgeable across all products and solutions, minimize time spent out of field, apply 70-20-10 learning model (70% on the job, 20% coaching, 10% formal learning)

Why social media?

• Connect learning to day-to-day selling

• Create safe environment for questions

• Make sales people self-reliant in finding help

• Have sales people share own content

• Microsoft SharePoint, blogs, wikis, email, instant messaging, discussion forums, surveys, podcasts, RSS feeds

Results

• Saves $7,500 per learner vs. formal training

• Post-training survey results:– Using available sales resources to engage with customers: +10%

– Developing consultative customer relationships: +20%

– Developing compelling questions to gain customer interest: +20%

– Using the Sales Playbook: +20%

– Using customer research to develop leads: +35%

HP Enterprise Sales Fitness Center

3 key take-aways

1. Use some ‘push’ technology to draw learners in

2. Don’t obsess about measurement

3. Don’t worry if not everyone loves it

Poll 3

Twitter Hashtag : #BHsocialmediaTwitter Hashtag : #BHsocialmedia

Social media tools for learning

Tool Selection Considerations

• Costs (financial, opportunity cost, time investment)

• Terms of use • Ownership of content• Export options • Control of access• Acceptance by end users/Ease of use • Built into existing tools, such as LMS

Intranet

• Profiles

• Tags

• Ratings

• Wikis

• Blogs, microblogs, discussion boards

• Messaging

Private social networks• Microblogging• Profiles• Groups• Files, links, images• Messaging• Questions, polls• Topic tagging• Searchable archive

Public social networks

Facebook

• Facebook is the largest of all social networking groups:

– 600 million users

– 1 out of every 8 minutes on line is spent on Facebook

– 40% of users are 35+ years old

Facebook

• Trainers can use Facebook groups to fill the gaps and keep learners engaged between formal training events.

• Private groups on Facebook• Trainers can share:– Training updates, schedules, events– New resources– Discussion topics– Links

Facebook

The most popular types of content, in order, are:– Image with text– Image– Video– Text– External links– Poll

• Address social media preferences within course design

90% of Facebook users don’t return to a fan page once they click the Like button (Social Media Examiner)

• Now 100+ million users: a new user every second

• LinkedIn represents a more business-oriented environment; most suited for external training, e.g., partners, vendors

• Encourage learners to develop a PLN (personal learning network) and join LinkedIn groups

• Use Q&A, Polls, Events features

•Members-only groups on LinkedIn for training:– Set up with Request to Join: Users must request

to join group and be approved by manager. – Discussions can be restricted to members only.

Twitter

• Over 100 million users• Natural companion to other social media, for real-

time updates: offers immediacy, linkage, and reach• Use hashtags (#) for topics and “at” signs (@) for

people• Posting, sharing, indexing and retweeting of note-

taking before, during and after live events (lectures, conferences, seminars)

File Sharing for Collaboration

• Engage trainers and learners in sharing documents, presentations, drawings, forms, spreadsheets, even video

Video Conferencing• Embedded social media features increase

engagement and assist with distance learning:– real-time training – screen sharing application– recorded, shareable video calls– communities and chat

• Some options: Skype, ooVoo, Google Voice, Vuroom, Vonage

Presentation Sharing Sites• Trainers can use to share PowerPoints, PDFs,

documents, videos and webinars as part of a blended learning strategy.– SlideShare

(most well known, works with LinkedIn)– Other options: SlideSix,

SlideRocket, Prezi, mybrainshark

Online Polls & Surveys

• Mix polls and surveys with social media for increased learner engagement and more effective training material

• Poll creation tools: – LinkedIn–PollDaddy– SurveyMonkey

Video Sharing

Trainers can use video sharing sitesto post videos to help learners access training on demand.

For example:• Provide a demo of how a product works. • Present lecture-type content in a series.• Share tips and steps to accomplishing a task, such as

how to use a certain software or complete SOP’s.

Wikis• “Wiki” is from a Hawaiian word meaning “fast.”• A wiki site is accessible as needed as a lasting

but updatable training reference, and can be collaborative with learner input if desired.

• Predominantly for text-based information, can also include images, hyperlinks, etc.

The list goes on...

• Blogs• RSS feeds• Whiteboarding• Podcasting• Webinars

More information will be included in follow up to this webinar.

and social media

QuickLessons: About Us

• We provide online content development and sharing solutions

• Flagship product: online collaborative platform • Focus on engaging, intuitive and easy-to-use

features• Customizable plans, based on a SaaS offering• Export options: offline, online, LMS use,

and now Facebook

QuickLessons & Izzui

• Izzui is an app for sharing and tracking QuickLessons courses on Facebook.

An entire social network surrounding your content

Izzui Homepage

Izzui Courses

• Izzui is SCORM compliant

Izzui Users

• Izzui users get free, unlimited access to QuickLessons

Please get in touch!• QuickLessons

Website: www.quicklessons.com Twitter: @quicklessons• Alfredo Leone

Email: alfredo.leone@quicklessons.com• Ann Shea

Email: annshea@quicklessons.com Twitter: @annieinthesun

Brandon Hall/QuickLessons social media for learning

Education

Transcript of Brandon Hall/QuickLessons social media for learning

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