Post on 17-Jul-2015
Ready?
so WHAT EXACTLY is a brand?
It’s a because peopleare emotional, intuitive beings.
IS
A Brand is a Collection of YourThoughts & Feelings About Your Experiences With It.
are INTANGIBLES
As Compared to Tangibles…
WHICH YOU CAN
SEE , HEAR, TOUCH,
TASTE or
SMELL
“What You Make People Feel is Just As Important As What You Make.” ~ BMW
Which car? Which Cell Phone?
This one? Or this one?
This one? This one?
Why not...
= r + dTRUST RELIABILITY DELIGHT
IT TAKES A VILLAGE TO BUILD A BRAND
EVERY BRAND STAND FOR SOMETHING ~ONE DIFFERENTIATING ATTRIBUTE.
WHEN YOUR COMPETITION ZIGS…
YOU ZAG